{"id":644722,"date":"2024-11-19T17:00:00","date_gmt":"2024-11-19T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/"},"modified":"2024-11-19T17:00:00","modified_gmt":"2024-11-19T14:00:00","slug":"seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/","title":{"rendered":"#SEO for page titles and meta descriptions: How to win more clicks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e3a3f4a113\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e3a3f4a113\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#Learn_how_the_ATOM_framework_analyze_theorize_optimize_and_measure_can_help_improve_your_SEO_for_titles_and_meta_descriptions\" >Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#Driving_clicks_in_the_age_of_AI_and_zero_click_searches_Why_this_matters\" >Driving clicks in the age of AI and zero click searches: Why this matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#Page_titles_and_meta_descriptions_A_recap\" >Page titles and meta descriptions: A recap<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#What_is_a_page_title\" >What is a page title?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#What_is_a_meta_description\" >What is a meta description?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#Why_focus_on_page_titles_and_meta_descriptions\" >Why focus on page titles and meta descriptions?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#The_ATOM_approach_to_page_titles_and_meta_descriptions\" >The ATOM approach to page titles and meta descriptions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#1_Analyze\" >1. Analyze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#2_Theorize\" >2. Theorize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#3_Optimize\" >3. Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#4_Measure\" >4. Measure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#Custom_vs_crafted_snippets\" >Custom vs. crafted snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-page-titles-and-meta-descriptions-how-to-win-more-clicks\/#ATOMic_SEO\" >ATOMic SEO\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_the_ATOM_framework_analyze_theorize_optimize_and_measure_can_help_improve_your_SEO_for_titles_and_meta_descriptions\"><\/span>Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Page titles and meta de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions aren\u2019t the most exciting SEO tactics to focus on.<\/p>\n<p>However, truly optimized page titles and meta descriptions are rare.\u00a0<\/p>\n<p>Focusing on the small details of your SEO strategy can lead to real chances for big improvements.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-driving-clicks-in-the-age-of-ai-and-zero-click-searches-why-this-matters\"><span class=\"ez-toc-section\" id=\"Driving_clicks_in_the_age_of_AI_and_zero_click_searches_Why_this_matters\"><\/span>Driving clicks in the age of AI and zero click searches: Why this matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search results have never been busier. <\/p>\n<p>SERPs are now cluttered with AI Overviews, images, products, FAQs (People Also Ask) and many other search features.<\/p>\n<p>Zero-click searches are also an SEO reality. Some reports suggest that around 60% of searches don\u2019t generate a click.<\/p>\n<p>With intense competition from ads also whittling further away at clicks, ranking alone is not enough \u2013 you need those clicks.<\/p>\n<p>This is before we consider new AI-driven SEO and search engines. A tighter integration of AI is coming to Google soon!<\/p>\n<p>Ranking is often not enough. You need to maximize clicks. <\/p>\n<p>Page titles and meta descriptions may not be as exciting as AI. However, they are often more useful. They can make a real difference for you and your clients.\u00a0<\/p>\n<p>As with all SEO planning, a structured process makes everything easier. <\/p>\n<p>To aid our agency work, we developed the ATOM approach to optimizing page titles and meta descriptions.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-page-titles-and-meta-descriptions-a-recap\"><span class=\"ez-toc-section\" id=\"Page_titles_and_meta_descriptions_A_recap\"><\/span>Page titles and meta descriptions: A recap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-page-title\"><span class=\"ez-toc-section\" id=\"What_is_a_page_title\"><\/span>What is a page title?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A page title, also known as a title tag, is an HTML element that specifies the title of a webpage. It appears in three key places:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Search engine results pages (SERPs):<\/strong> The clickable headline for a result.<\/li>\n<li><strong>Browser tabs:<\/strong> The text that displays on the tab of your web browser.<\/li>\n<li><strong><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social media<\/a> shares:<\/strong> Often used as the default headline when sharing a page on social media platforms.<\/li>\n<\/ul>\n<p>Page titles are a primary factor in:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Search rankings:<\/strong> Search engines use them to understand the content of your page.<\/li>\n<li><strong>Click-through rates (CTR):<\/strong> A compelling, keyword-rich title can increase clicks.<\/li>\n<li><strong>User experience:<\/strong> A clear and relevant title helps users understand what to expect on your page.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-meta-description\"><span class=\"ez-toc-section\" id=\"What_is_a_meta_description\"><\/span>What is a meta description?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A meta description is a short snippet \u2013 about 150-160 characters \u2013 that summarises a page\u2019s content. It is specified in the page\u2019s HTML and often displayed in SERPs beneath the page title.\u00a0<\/p>\n<p>While meta descriptions don\u2019t directly influence rankings, they are critical for:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Improving CTR: <\/strong>A good description can encourage users to click on your result instead of others. This may help improve your rankings.\u00a0<\/li>\n<li><strong>Communicating value:<\/strong> They give a brief summary of your page\u2019s content. This helps users decide if it is relevant to their search.<\/li>\n<\/ul>\n<p>In a world where Google AI and ChatGPT are reshaping SEO content marketing opportunities, meta descriptions can help get clicks.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-why-focus-on-page-titles-and-meta-descriptions\"><span class=\"ez-toc-section\" id=\"Why_focus_on_page_titles_and_meta_descriptions\"><\/span>Why focus on page titles and meta descriptions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both page titles and meta descriptions are the first impressions users get of your site on SERPs.\u00a0<\/p>\n<p>Despite being small (ATOMic) elements, they represent a chance to stand out from the crowd and can outsize your traffic and user engagement.\u00a0<\/p>\n<p>Getting these basics right can differentiate between an impression and a click.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-atom-approach-to-page-titles-and-meta-descriptions\"><span class=\"ez-toc-section\" id=\"The_ATOM_approach_to_page_titles_and_meta_descriptions\"><\/span>The ATOM approach to page titles and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Page titles and meta descriptions are a tiny yet important aspect of SEO. As such, they are often created using templates or automation, which nearly always leaves room for improvement.<\/p>\n<p>The ATOM approach provides a structured way to approach this:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>A<\/strong>nalyze.<\/li>\n<li><strong>T<\/strong>heorize.<\/li>\n<li><strong>O<\/strong>ptimize.<\/li>\n<li><strong>M<\/strong>easure.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-1-analyze\"><span class=\"ez-toc-section\" id=\"1_Analyze\"><\/span>1. Analyze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Begin by analyzing your current page titles and meta descriptions as well as those of your competitors.\u00a0<\/p>\n<p>Use tools like Screaming Frog (or your crawler) to crawl your site and gather your page titles and meta descriptions.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Crawl your site:<\/strong> Identify all page titles and meta descriptions. Look for duplicates, missing tags, or tags that are too long or too short.<\/li>\n<li><strong>Review competitors:<\/strong> Study the page titles and meta descriptions of sites that rank for your target search terms. Pay attention to structure, tone and keyword use.\u00a0<\/li>\n<li><strong>Search variants:<\/strong> Check how results change for keyword variants and search intents.<\/li>\n<li><strong>Identify rich snippets:<\/strong> Are competitors using structured data to enhance their snippets? Consider if rich snippets could be a viable option for you.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-2-theorize\"><span class=\"ez-toc-section\" id=\"2_Theorize\"><\/span>2. Theorize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on your analysis, develop hypotheses about improving your page titles and meta descriptions. The SCAMPER method can be a powerful tool here:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Substitute (S):<\/strong> Can you swap out words or phrases for something more engaging?<\/li>\n<li><strong>Combine (C):<\/strong> Can you merge different ideas or formats to create something unique?<\/li>\n<li><strong>Adapt (A):<\/strong> Can you tailor successful strategies from competitors to suit your content?<\/li>\n<li><strong>Modify (M):<\/strong> Can you tweak the tone, length or structure to make it more compelling?<\/li>\n<li><strong>Put to another use (P):<\/strong> Can you use an existing tagline or branding element as part of your title?<\/li>\n<li><strong>Eliminate (E):<\/strong> Can you remove unnecessary words to make it more concise?<\/li>\n<li><strong>Reverse (R):<\/strong> Can you flip the structure to create a fresh perspective?<\/li>\n<\/ul>\n<p>Your goal here is to stand out. Is everybody saying the same thing? <\/p>\n<p>If so, look for ways to stand out. Mention USPs and elements of your value proposition.\u00a0<\/p>\n<p>As an example elements like free delivery or 0% finance can help you stand out and grab the attention of searchers. This can help give context to your visits. This can help users identify key differences and boost engagement and conversions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-optimize\"><span class=\"ez-toc-section\" id=\"3_Optimize\"><\/span>3. Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve developed your hypotheses, implement your changes.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Focus on primary keywords:<\/strong> Ensure your titles and descriptions include relevant keywords. Don\u2019t overdo it, but you want to ensure that users can latch onto your listing as they skim the results.<\/li>\n<li><strong>Prioritize clarity:<\/strong> Make what your page offers immediately apparent. You don\u2019t feel like you need to use every character. Less is more!\u00a0<\/li>\n<li><strong>Highlight value:<\/strong> Use action-oriented language to entice users (e.g., \u201cLearn,\u201d \u201cDiscover,\u201d \u201cSave\u201d).<\/li>\n<li><strong>Stay within limits:<\/strong> Keep page titles under 60 characters. Keep meta descriptions under 160 characters. Deliver your message clearly.\u00a0<\/li>\n<\/ul>\n<p>Don\u2019t get hung up on perfection. Your goal is to start testing your ideas and then let data guide you.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-measure\"><span class=\"ez-toc-section\" id=\"4_Measure\"><\/span>4. Measure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After implementing changes, track performance metrics to gauge success:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Keywords:<\/strong> Monitor rankings and impressions for target keywords.<\/li>\n<li><strong>CTR:<\/strong> Compare click-through rates before and after optimization.<\/li>\n<li><strong>Traffic:<\/strong> Look for any positive or negative traffic impact.<\/li>\n<li><strong>Conversions:<\/strong> Evaluate changes in organic conversion rates and total conversions.<\/li>\n<\/ul>\n<p>Google Search Console (GSC) is full of easy SEO wins, metrics and insights. GSC should be your go-to for accurate diagnostic information on your rankings, impressions and click-through rates.\u00a0<\/p>\n<p>Google Analytics and your favorite SEO tool can give you more insights and SEO metrics to measure and refine your approach.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-custom-vs-crafted-snippets\"><span class=\"ez-toc-section\" id=\"Custom_vs_crafted_snippets\"><\/span>Custom vs. crafted snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google will often rewrite your meta descriptions and, to a lesser degree, page titles. Some studies suggest this can happen up to 70% of the time.\u00a0<\/p>\n<p>A simple test here is to stop this happening (or at least limit it) by using the data-nosnippet tag. <\/p>\n<p>Simply wrap any text elements used to generate snippets. This can help force your chosen description snippet to be shown instead.<\/p>\n<p>Again, this is another simple experiment you can conduct to get some data and measure the results.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-atomic-seo-nbsp\"><span class=\"ez-toc-section\" id=\"ATOMic_SEO\"><\/span>ATOMic SEO\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is a moving target. Algorithm updates are often introduced. Changes in SERP layouts, rankings, and click-through rates are inevitable.<\/p>\n<p>The only way to survive and thrive in SEO is to abandon fast hacks and ideologies. <\/p>\n<p>Embrace a methodology rooted in experimentation and refinement.<\/p>\n<p>The ATOM approach is a simple yet powerful framework for optimizing page titles and meta descriptions.<\/p>\n<p>By analyzing, theorizing, optimizing and measuring, you can continuously improve your visibility, click-through rates and organic traffic.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Marcus Miller\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/MarcusMiller-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/MarcusMiller-lg.jpg\" alt=\"Marcus Miller\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Marcus Miller<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=marcusbowlerhat&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bowlerhat\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tMarcus Miller is an experienced SEO &amp; PPC consultant based in Birmingham, UK. Marcus focuses on search marketing strategy and helping businesses cut through the smoke and mirrors of SEO, PPC and search marketing. Marcus is managing director of the UK SEO and digital marketing company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bowlerhat.co.uk\/\">Bowler Hat<\/a> that focuses on helping businesses with their SEO &amp; PPC, but also on training internal staff to help empower businesses to manage their own search destiny.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-page-titles-meta-descriptions-clicks-448381\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions. Page titles and meta descriptions aren\u2019t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare.\u00a0 Focusing on the small details of your SEO strategy can lead&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/How-to-optimize-page-titles-and-meta-descriptions-with-the-ATOM-approach.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-644722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644722"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644723"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}