{"id":644782,"date":"2024-11-20T20:59:26","date_gmt":"2024-11-20T17:59:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-reshapes-in-store-shopping-with-ai-powered-comparisons\/"},"modified":"2024-11-20T20:59:26","modified_gmt":"2024-11-20T17:59:26","slug":"google-reshapes-in-store-shopping-with-ai-powered-comparisons","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-reshapes-in-store-shopping-with-ai-powered-comparisons\/","title":{"rendered":"#Google reshapes in-store shopping with AI-powered comparisons"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2814aabdc03\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2814aabdc03\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-reshapes-in-store-shopping-with-ai-powered-comparisons\/#Googles_shopping_updates_including_real-time_price_comparisons_and_local_inventory_searches_are_poised_to_intensify_retail_competition\" >Google\u2019s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_shopping_updates_including_real-time_price_comparisons_and_local_inventory_searches_are_poised_to_intensify_retail_competition\"><\/span>Google\u2019s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online.<\/p>\n<p><strong>Key features<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Lens now provides in-store product price comparisons.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_1.webp\" alt=\"Google Shopping Update 1\" class=\"wp-image-448477\" style=\"width:784px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_1.webp 700w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_1-600x321.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_1-200x107.webp 200w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>Google Maps enables local product inventory searches.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"600\" alt=\"Google Shopping Update 2\" class=\"wp-image-448478\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-572x600.webp 572w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-322x338.webp 322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-108x113.webp 108w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2.webp 610w\" data-lazy-sizes=\"(max-width: 572px) 100vw, 572px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-572x600.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-572x600.webp\" alt=\"Google Shopping Update 2\" class=\"wp-image-448478\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-572x600.webp 572w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-322x338.webp 322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2-108x113.webp 108w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google_shopping_update_2.webp 610w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>Expanded buy now, pay later options.<\/li>\n<li>Expanded virtual card protections.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. Google\u2019s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offers more touch points for influencing purchasing decisions. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert.<\/p>\n<p>This evolution could require you to shift campaign strategies for products that aren\u2019t competitive.<\/p>\n<p><strong>By the numbers<\/strong>. According to Google internal data:<\/p>\n<ul class=\"wp-block-list\">\n<li>20 billion monthly visual searches via Lens.<\/li>\n<li>45+ billion product listings in Shopping Graph.<\/li>\n<li>72% of shoppers use smartphones while in-store.<\/li>\n<\/ul>\n<p><strong>Big picture<\/strong>. Google is leveraging AI to bridge digital and physical shopping, empowering consumers with instant price and availability insights.<\/p>\n<p><strong>What\u2019s next<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/shopping\/google-maps-lens-holiday-shopping\/\">These features<\/a> could significantly impact how consumers make purchasing decisions, potentially pressuring retailers to become more competitive.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-in-store-shopping-ai-powered-comparisons-448476\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/Shopping-graph-optimization-The-future-of-ecommerce-SEO-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[150097,107942],"class_list":["post-644782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-shopping-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644782"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644783"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}