{"id":644907,"date":"2024-11-21T23:13:03","date_gmt":"2024-11-21T20:13:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/"},"modified":"2024-11-21T23:13:03","modified_gmt":"2024-11-21T20:13:03","slug":"dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/","title":{"rendered":"#DOJ\u2019s push to sell Google Chrome sparks industry debate over web\u2019s future"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a291c7a117a6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a291c7a117a6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Marketers_and_tech_experts_warn_of_unintended_consequences_while_questioning_Chromes_viability_as_standalone_product\" >Marketers and tech experts warn of unintended consequences while questioning Chrome&#8217;s viability as standalone product.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Googles_response\" >Google\u2019s response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Advertiser_perspectives\" >Advertiser perspectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Concern_about_potential_negative_outcomes\" >Concern about potential negative outcomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Speculativethoughtful_perspectives\" >Speculative\/thoughtful perspectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Broader_concerns_about_information_access\" >Broader concerns about information access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Pragmatic_outlook\" >Pragmatic outlook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#More_quotes_of_note\" >More quotes of note<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#The_skeptics_view\" >The skeptics\u2019 view<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/dojs-push-to-sell-google-chrome-sparks-industry-debate-over-webs-future\/#Whats_next\" >What\u2019s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Marketers_and_tech_experts_warn_of_unintended_consequences_while_questioning_Chromes_viability_as_standalone_product\"><\/span>Marketers and tech experts warn of unintended consequences while questioning Chrome&#8217;s viability as standalone product.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google\u2019s digital dominance by forcing the company to sell Chrome and restructure its market <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach.<\/p>\n<p><strong>Catch up quick.<\/strong> The key proposals:<\/p>\n<ul class=\"wp-block-list\">\n<li>Divest Chrome browser.<\/li>\n<li>End Apple partnership.<\/li>\n<li>Share proprietary search data.<\/li>\n<li>Ban new browser\/search investments for 5-10 years.<\/li>\n<\/ul>\n<p><strong>By the numbers<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Chrome controls 66.68% global browser market share.<\/li>\n<li>Google receives billions from Apple for default search status.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-response\"><span class=\"ez-toc-section\" id=\"Googles_response\"><\/span>Google\u2019s response<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company called this a \u201cwildly overboard proposal\u201d in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/doj-search-remedies-nov-2024\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a> published today, arguing the proposal would:<\/p>\n<ul class=\"wp-block-list\">\n<li>Compromise product quality.<\/li>\n<li>Endanger user privacy.<\/li>\n<li>Chill AI innovation.<\/li>\n<li>Harm American tech leadership.<\/li>\n<\/ul>\n<p>Google is positioning itself as a defender of innovation and consumer experience against government intervention.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-advertiser-perspectives\"><span class=\"ez-toc-section\" id=\"Advertiser_perspectives\"><\/span>Advertiser perspectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re already seeing some reactions from advertisers to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>. <\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\"><strong>Navah Hopkins<\/strong><\/a>, brand evangelist of Optmyzr kicked off a conversation on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/navahhopkins_we-need-to-talk-about-the-doj-pushing-for-activity-7264665431758532608-NWHk\/?utm_source=share&amp;utm_medium=member_android\">LinkedIn<\/a>. She noted Chrome\u2019s search engine market share but then went on to share her views on the risk of information sharing, manipulation, and anyone else having the infrastructure that Chrome would need:<\/p>\n<ul class=\"wp-block-list\">\n<li>The DOJ are \u201csetting up the US to be exactly like China with censorship if they move forward with this split\u201d<\/li>\n<li>\u201cAnyone who would purchase Chrome would get easy access to the majority of minds.\u201d<\/li>\n<li>\u201cIf the browser suddenly played favorites with processing power or UI choices, there is a real risk content that isn\u2019t flattering to the owner will be pushed down, while content that may or may not be accurate is given preferential treatment because it\u2019s positive.\u201d<\/li>\n<li>\u201cIf bad actors manipulate Chrome in such a way that only approved content renders fast enough to be consumed (if at all), there\u2019s real risk there.\u201d<\/li>\n<li>\u201cAside from the existing tech giants, there really isn\u2019t anyone large enough to come up with the multi-billion dollars (if not more) needed to acquire Chrome. Should the government step in and seize it as a public utility, that puts us in a China adjacent environment.\u201d<\/li>\n<li>\u201cRegardless of what happens to Chrome, there are other solutions out there. Whether we look to the rising trends in AI search, app-first experiences, or other browsers, there are paths for us to ensure our access to information isn\u2019t blocked by bad actors. We all just need to be aware of how information gets to us and what (if any) biases exist in the information.\u201d<\/li>\n<\/ul>\n<p>There was a healthy response to these concerns. Some were worried about the negative outcome, some were just speculative and others were pragmatic, worrying about financial sustainability. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-concern-about-potential-negative-outcomes\"><span class=\"ez-toc-section\" id=\"Concern_about_potential_negative_outcomes\"><\/span>Concern about potential negative outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/craig-graham-grayvault\/\">Craig Graham<\/a><\/strong>, Google strategist, is worried about market fragmentation and predicts potential reliance on selling user data:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThe potential fragmentation of Google\u2019s assets worry me as an advertiser. More fragmentation will lead to a more challenging advertising environment with fewer signals to push\/pull us in positive directions.\u00a0<\/li>\n<li>\u201cAnd in terms of who is even in a position to buy Chrome besides the US government, wouldn\u2019t it just be another tech giant that would fill that void? I can\u2019t imagine who else would have the capital or the know-how outside of Silicon Valley.\u201d<\/li>\n<\/ul>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robertallenbrady\/\"><strong>Robert Brady<\/strong><\/a>, digital marketing specialist, is skeptical about Chrome\u2019s future revenue model, and the unethical means it would need to gain earnings:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cFirst, how will Chrome earn revenue? Most likely through selling user data, which brings us to our second issue. Many governments are pushing privacy restrictions that limit user data collection.<\/li>\n<li>\u201cSo the DOJ would be forcing Chrome out on it\u2019s own with a pocket full of rapidly deteriorating assets and likely restrict Google from doing business with them. Sounds like a gift to Firefox and Edge.<\/li>\n<\/ul>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ppckirk\/\">Kirk Williams<\/a>,<\/strong> founder of PPC agency Zato, recognises the negative effect Government can have in the industry:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cGovernment can slow down innovation \/ make things unnecessarily complex \/ expensive when it gets involved, so it\u2019s unfortunate that the market hasn\u2019t corrected itself enough for the government to pay attention, especially since the US government tends to be very slow when it comes to anti-trust cases. I.e., if the US calls you a monopoly, the rest of the world has called you that for years already. <\/li>\n<li>\u201cSo overall, I don\u2019t really think gov involvement here would do what it is supposed to do, but I also understand why at this point the gov is like \u201clook someone\u2019s gotta do something\u201d.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-speculative-thoughtful-perspectives\"><span class=\"ez-toc-section\" id=\"Speculativethoughtful_perspectives\"><\/span>Speculative\/thoughtful perspectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jared-neal-silverman?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B%2BQZUUOqcSjenl7X1F7EZqQ%3D%3D\">Jared Silverman<\/a><\/strong>, senior director of paid search, is curious about potential competition impacts:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI\u2019m more curious about how this could impact things like competition or user experience\u2014whether it opens doors for smaller players or just shifts the dynamics.<\/li>\n<li>\u201cIt\u2019s hard to imagine smaller players being in a position to acquire something this massive even if a coalition or consortium formed. If not them, it makes me wonder\u2014would it just lead to another big tech player stepping in and maintaining the status quo?<\/li>\n<li>\u201cIf that\u2019s the case is the DOJ really resolving the underlying issue? Or is this just a cosmetic win targeted at a well publicized win with Google?\u201d<\/li>\n<\/ul>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/davidmihm\/\"><strong>David Mihm<\/strong>,<\/a> search behavior analyst, feels overarching regulations need a lot more work:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cFirefox has made it mostly fine so far until recently (and arguably would have done better if it didn\u2019t have to compete with Chrome) by selling search distribution deals (yes, ironically, to Google).\u201d\u00a0<\/li>\n<li>\u201cBut imagine a world in which Bing, OpenAI, Google, and potentially Apple are all competing for default search engine status on the #1 browser?\u201d<\/li>\n<li>\u201cThese are reasonable arguments, but in my mind, they highlight the need for bigger-picture regulation here in the United States, mirroring the EU\u2019s DMA, and don\u2019t justify NOT forcing Google to divest Chrome.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-broader-concerns-about-information-access\"><span class=\"ez-toc-section\" id=\"Broader_concerns_about_information_access\"><\/span>Broader concerns about information access<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicholasputz\/\">Nicholas Putz<\/a><\/strong>, fractional CMO, is worried about potential bias and manipulation of search results:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIn a world increasingly reliant on digital information, a dominant browser could become a gatekeeper, shaping public perception and discourse.<\/li>\n<li>\u201cIt\u2019s also important to remember the potential impact on innovation. A forced sale could stifle Google\u2019s ability to invest in and develop Chrome, potentially hindering progress in web browsing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/li>\n<li>\u201cWhile alternative solutions exist, Chrome\u2019s widespread use makes this a critical issue with far-reaching implications especially as it pertains to bias, speeds, and censorship akin to China.<\/li>\n<li>\u201cThis situation underscores the need for continued vigilance and a commitment to an open and accessible internet.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-pragmatic-outlook\"><span class=\"ez-toc-section\" id=\"Pragmatic_outlook\"><\/span>Pragmatic outlook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/harrisonjhepp\/\"><strong>Harrison Jack Hepp<\/strong>,<\/a> PPC strategist, questions Chrome\u2019s ability to generate revenue independently:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cMy question is if Chrome can even continue to exist in the same way it does currently without being subsidized by the behemoth that is Google Search.<\/li>\n<li>\u201cHow does it even begin to generate the revenue needed to make it a worthwhile investment for someone or to exist on its own.\u201d<\/li>\n<\/ul>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\"><strong>Julie Bacchini<\/strong><\/a>, president and founder, Neptune Moon, doesn\u2019t think there is need for concern yet as several aspects of the case could change:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cSo this is just a proposed remedy from the Department of Justice. It has not been ordered by the judge, only presented to the judge. Ruling on this matter will not happen until spring. And by that time, the DOJ will be run by someone else, so all of this could radically change by then.<\/li>\n<li>That being said, even if this was the decision handed down by the judge, it would be appealed and that would take years to get sorted out. So, none of this will happen any time soon, if it ever does.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper. How a Google breakup could change the PPC industry<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-more-quotes-of-note\"><span class=\"ez-toc-section\" id=\"More_quotes_of_note\"><\/span>More quotes of note<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wired <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.wired.com\/story\/doj-google-chrome-antitrust\/\">spoke to several key executives<\/a> about the case:<\/p>\n<ul class=\"wp-block-list\">\n<li>Guillermo Rauch (Vercel CEO): Google is \u201cmonopolizing this very important piece of software infrastructure\u201d. As the leader of a company that makes tools for websites that rely on traffic from Google, he wants to see Chrome\u2019s leadership taken from Google. He believes Google is \u201cstacking every advantage they can by monopolizing this important software.\u201d<\/li>\n<li>Gabriel Weinberg (DuckDuckGo): Remedies would \u201cfree the search market.\u201d<\/li>\n<li>Kent Walker (Google): Proposals are \u201cstaggering\u201d and \u201cextreme.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-skeptics-view\"><span class=\"ez-toc-section\" id=\"The_skeptics_view\"><\/span>The skeptics\u2019 view<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Former Google executives doubt government intervention will significantly change user behavior, believing innovation, not regulation, will ultimately challenge Google\u2019s dominance.<\/p>\n<ul class=\"wp-block-list\">\n<li>The tech giant calls the proposals \u201cextreme\u201d and warns they could compromise product quality and user experience.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span><strong>What\u2019s next<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li>Judge Amit Mehta must decide on potential remedies by August.<\/li>\n<li>There is a potential years-long appeals process.<\/li>\n<li>Uncertain impact of proposed changes.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/doj-google-chrome-sale-industry-debate-448524\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers and tech experts warn of unintended consequences while questioning Chrome&#8217;s viability as standalone product. Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google\u2019s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2016\/01\/google-penalty-justice1a-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-644907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644907"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644908"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}