{"id":644945,"date":"2024-11-20T16:00:00","date_gmt":"2024-11-20T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-tips-for-better-ppc-client-meetings\/"},"modified":"2024-11-20T16:00:00","modified_gmt":"2024-11-20T13:00:00","slug":"4-tips-for-better-ppc-client-meetings","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/","title":{"rendered":"#4 tips for better PPC client meetings"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dae6b3d527\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dae6b3d527\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#Lead_better_PPC_client_meetings_by_connecting_actions_to_KPIs_clarifying_your_message_and_aligning_strategies_with_broader_marketing_goals\" >Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#1_Dont_neglect_your_primary_KPI\" >1. Don\u2019t neglect your primary KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#2_State_the_obvious\" >2. State the obvious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#3_Turn_data_into_insights_Add_the_%E2%80%98so_what_factor\" >3. Turn data into insights: Add the \u2018so what?\u2019 factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#4_Look_at_the_bigger_picture\" >4. Look at the bigger picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/4-tips-for-better-ppc-client-meetings\/#Make_your_PPC_client_meetings_count\" >Make your PPC client meetings count<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Lead_better_PPC_client_meetings_by_connecting_actions_to_KPIs_clarifying_your_message_and_aligning_strategies_with_broader_marketing_goals\"><\/span>Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Over the past decade, I\u2019ve sat through roughly 1,175 PPC client meetings \u2013 yes, I did the math.\u00a0<\/p>\n<p>While experience is the ultimate teacher, sometimes the next best thing is learning from someone who\u2019s been through it all.\u00a0<\/p>\n<p>This article discusses my most tried-and-true tips for running more effective and impactful PPC client meetings.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-don-t-neglect-your-primary-kpi\"><span class=\"ez-toc-section\" id=\"1_Dont_neglect_your_primary_KPI\"><\/span>1. Don\u2019t neglect your primary KPI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your primary PPC KPI should always be at the forefront of discussions.\u00a0<\/p>\n<p>It\u2019s easy to keep the KPI top-of-mind at the beginning of an engagement, but just as easy to start ignoring it as the months (or years) go by.\u00a0<\/p>\n<p>I include the primary KPI performance in every interaction I have with my PPC clients, whether that\u2019s a monthly reporting email with a simple table or a meeting where I add performance metrics to the agenda or notes.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"918\" height=\"524\" alt=\"Primary KPI in PPC meeting agenda\" class=\"wp-image-448456\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda.png.webp 918w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-592x338.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-800x457.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-768x438.png.webp 768w\" data-lazy-sizes=\"(max-width: 918px) 100vw, 918px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"918\" height=\"524\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda.png.webp\" alt=\"Primary KPI in PPC meeting agenda\" class=\"wp-image-448456\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda.png.webp 918w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-592x338.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-800x457.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Primary-KPI-in-PPC-meeting-agenda-768x438.png.webp 768w\" sizes=\"(max-width: 918px) 100vw, 918px\"><\/figure>\n<\/div>\n<p>It\u2019s the rare client who can stay laser-focused on the primary KPI over the months and years, so set yourself up for success by making it second nature to always know how the account is doing for the one metric that matters most.\u00a0<\/p>\n<p>Keeping the primary KPI at the forefront also means connecting the dots between optimizations you\u2019ve done or want to do and how those actions will affect said KPI.\u00a0<\/p>\n<p>This means including a reference to the KPI after almost every recommendation or action. The explanation doesn\u2019t have to be long to get the point across.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI\u2019d like to take advantage of the season by adding new seasonal ad copy this month because timely, tailored ad copy <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly converts better than generic ad copy. I\u2019m hoping to see at least a small bump in conversions as a result.\u201d<\/li>\n<\/ul>\n<p>By consistently tying your actions back to the primary KPI, you keep the focus for both yourself and your client and ensure that every decision or recommendation you make is driven by what matters most.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-state-the-obvious\"><span class=\"ez-toc-section\" id=\"2_State_the_obvious\"><\/span>2. State the obvious<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We often overestimate how well others understand us \u2013 it\u2019s a common human flaw.<\/p>\n<p>Throw in acronyms, marketing jargon and PPC numbers and metrics, and you\u2019ve got the perfect recipe for misunderstandings between you and your client.\u00a0<\/p>\n<p>How can you fix this?\u00a0<\/p>\n<p>Before your meeting, take time to identify the \u201cobvious\u201d point you want to convey.\u00a0<\/p>\n<p>I always ask myself, \u201cWhat is the one thing I want the client to take away from this meeting?\u201d If I\u2019m not clear on it, how can I expect my client to be?<\/p>\n<p>The \u201cobvious\u201d will vary from meeting to meeting and client to client, depending on their specific PPC goals.\u00a0<\/p>\n<p>It might be something like, \u201cWe\u2019re seeing similar results to last year,\u201d or \u201cPerformance was down month-over-month, and we\u2019re dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointed.\u201d\u00a0<\/p>\n<p>Other times, it could be, \u201cWe saw a huge spike in spam traffic, but Google will reimburse us for the cost, so don\u2019t worry about the month-over-month impressions.\u201d<\/p>\n<p>In PPC, client meetings can sometimes feel redundant, with the same points being repeated.\u00a0<\/p>\n<p>This often leads to the temptation to discuss wild correlations, audience segment metrics or new features to try.\u00a0<\/p>\n<p>While these points can be valuable, they should only come after addressing the main issues at hand.<\/p>\n<p><strong><em>Dig deeper: How to approach weekly, monthly, quarterly and annual PPC reporting<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-turn-data-into-insights-add-the-so-what-factor\"><span class=\"ez-toc-section\" id=\"3_Turn_data_into_insights_Add_the_%E2%80%98so_what_factor\"><\/span>3. Turn data into insights: Add the \u2018so what?\u2019 factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing I commonly see with newcomers to PPC client meetings is the tendency to drop facts and figures with no follow-up or commentary. Examples of this look like the following:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe got about 14,000 impressions from the new campaign.\u201d<\/li>\n<li>\u201cOur new ads have been disapproved.\u201d<\/li>\n<li>\u201cCost-per-click increased about 12% from last year.\u201d<\/li>\n<\/ul>\n<p>These statements are meaningless to a client because they provide zero context and no hint about what comes next.\u00a0<\/p>\n<p>We can instantly improve them by adding an imaginary \u201cso what?\u201d to the end of each. These previously meaningless data points then become:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe got about 14,000 impressions from the new campaign, <strong>which is great and more than we were expecting. We\u2019re going to increase the budget next month.\u201d<\/strong><\/li>\n<li>\u201cOur new ads have been disapproved, <strong>but I will appeal to Google to see if I can\u2019t get it reversed. If not, you may need to edit the graphics next week.\u201d<\/strong><\/li>\n<li>\u201cCost-per-click increased about 12% from last year, <strong>so we\u2019ll be going through and pausing some keywords and audience segments that are under-performing, to optimize our budget this month.\u201d<\/strong><\/li>\n<\/ul>\n<p>If you find yourself rattling off one figure after another, use the \u201cso what?\u201d factor to add context and explain the relevance of the data or your plan to address it.\u00a0<\/p>\n<p>This approach makes you sound more competent and professional to clients, and helps you prioritize your next steps and stay organized.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>3 steps for effective PPC reporting and analysis<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-look-at-the-bigger-picture\"><span class=\"ez-toc-section\" id=\"4_Look_at_the_bigger_picture\"><\/span>4. Look at the bigger picture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC is vast, and it can be tempting to get caught up in all the features, targeting and data.\u00a0<\/p>\n<p>To avoid turning your client meetings into a one-sided lecture and ensure a true partnership, it\u2019s crucial to remember that PPC doesn\u2019t operate in a vacuum.<\/p>\n<p>Both you and your client should agree that digital marketing encompasses more than just PPC, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>SEO.<\/li>\n<li>Content marketing.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social media<\/a> marketing.<\/li>\n<li>Email marketing.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>Even if your client isn\u2019t using all of the above channels, you\u2019re still directing users to their website, which should ideally have content that\u2019s crawlable by search engines.\u00a0<\/p>\n<p>Any changes to these strategies can impact your PPC efforts, and your clients are counting on you to keep them informed.\u00a0<\/p>\n<p>While you\u2019re the PPC expert, it\u2019s impossible to stay on top of every other marketing channel all the time \u2013 ignoring them can harm your performance.<\/p>\n<p>Start by always making space to ask your client about any updates they may have about their business.<\/p>\n<p>Keep it open-ended and encourage your client to share by keeping silent while they think.\u00a0<\/p>\n<p>While your client is speaking, listen for keywords and phrases that you can tie back to PPC, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u201cWe\u2019re launching a new product soon.\u201d<\/strong> A new product may need new ad campaigns or updated keyword targets to support the launch.<\/li>\n<li><strong>\u201cOur website just got redesigned.\u201d<\/strong> A new website can impact all sorts of conversion-related metrics, such as page load speed, landing page quality and bounce rate, all of which can influence your ad performance, Final URLs and Quality Scores.<\/li>\n<li><strong>\u201cWe\u2019re starting a PR campaign next month.\u201d<\/strong> An effective PR campaign can boost organic searches, which can impacting PPC brand campaign performance.<\/li>\n<li><strong>\u201cWe\u2019re focusing more on social media this quarter.\u201d<\/strong> Higher engagement on social platforms can make for extremely effective PPC remarketing efforts if audiences are created and shared appropriately.<\/li>\n<\/ul>\n<p>Be an active listener and help your client connect the dots between PPC and other marketing efforts.\u00a0<\/p>\n<p>You\u2019ll see more success in your channel and the client will see greater success for their business.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-make-your-ppc-client-meetings-count\"><span class=\"ez-toc-section\" id=\"Make_your_PPC_client_meetings_count\"><\/span>Make your PPC client meetings count<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, the secret to successful PPC client meetings isn\u2019t just about mastering campaign tactics or knowing the latest AI features. It\u2019s about:<\/p>\n<ul class=\"wp-block-list\">\n<li>Helping your client understand what\u2019s important.<\/li>\n<li>Remembering that PPC is only one piece of a larger marketing puzzle.\u00a0<\/li>\n<\/ul>\n<p>By keeping the primary KPI at the forefront, stating the obvious, turning raw data into actionable insights and connecting PPC efforts to the broader marketing strategy, you\u2019re doing more than just managing ads \u2013 you\u2019re becoming their strategic partner.\u00a0<\/p>\n<p>When you communicate effectively and actively listen, you build trust, boost performance and ensure that your client meetings aren\u2019t just a review of numbers but a roadmap to success. <\/p>\n<p>Your clients will thank you for it and your results will speak for themselves.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ann Robison\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ann-Robison.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ann-Robison.jpeg.webp\" alt=\"Ann Robison\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Ann Robison<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ann-trigg-robison\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tAnn Robison has been in the digital marketing industry for over a decade. She has a strong background in PPC, Paid Social, web analytics, and digital marketing strategy across B2B and B2C verticals, from Fortune 500 companies to one-woman shows. Robison enjoys consulting and problem-solving with her clients at VereNorth, a digital marketing agency. In her free time, Robison spends time with family, sings with her local vocal jazz group, and reads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> fiction.\u00a0\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/better-ppc-client-meetings-tips-448454\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals. Over the past decade, I\u2019ve sat through roughly 1,175 PPC client meetings \u2013 yes, I did the math.\u00a0 While experience is the ultimate teacher, sometimes the next best thing is learning from someone who\u2019s been&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/4-tips-for-better-PPC-client-meetings-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[148094,107942],"class_list":["post-644945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advance-your-career","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644945"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644946"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}