{"id":645298,"date":"2024-11-26T17:00:00","date_gmt":"2024-11-26T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-do-an-seo-projection\/"},"modified":"2024-11-26T17:00:00","modified_gmt":"2024-11-26T14:00:00","slug":"how-to-do-an-seo-projection","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/","title":{"rendered":"#How to do an SEO projection"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aa07e6ce4e1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa07e6ce4e1a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#Learn_how_to_create_SEO_projections_and_explore_two_alternative_methods_for_showcasing_ROI_without_overpromising_results\" >Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#Making_SEO_projections_A_step-by-step_process\" >Making SEO projections: A step-by-step process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#1_Pull_all_relevant_keywords_a_website_ranks_for_the_search_volume_and_current_rank\" >1. Pull all relevant keywords a website ranks for, the search volume and current rank\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#2_Gather_estimated_click-through_rates_by_position\" >2. Gather estimated click-through rates by position<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#3_Multiply_the_MSV_by_the_CTR_for_the_current_position\" >3. Multiply the MSV by the CTR for the current position<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#4_Estimate_how_much_your_SEO_tactics_will_improve_keyword_rankings_and_calculate_new_visits\" >4. Estimate how much your SEO tactics will improve keyword rankings and calculate new visits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#5_Define_metrics_like_average_conversion_rate_and_average_conversion_value\" >5. Define metrics like average conversion rate and average conversion value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#6_Multiply_the_sum_of_new_traffic_by_the_average_conversion_rate\" >6. Multiply the sum of new traffic by the average conversion rate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#7_Multiply_the_number_of_new_conversions_by_the_average_conversion_value\" >7. Multiply the number of new conversions by the average conversion value\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#8_Layer_the_amount_of_new_traffic_or_conversions_over_existing_performance\" >8. Layer the amount of new traffic or conversions over existing performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#SEO_projection_alternatives\" >SEO projection alternatives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#Opportunity_analysis\" >Opportunity analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#Hybrid_opportunity_analysis\" >Hybrid opportunity analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-an-seo-projection\/#Practical_steps_for_predicting_SEO_growth\" >Practical steps for predicting SEO growth<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_to_create_SEO_projections_and_explore_two_alternative_methods_for_showcasing_ROI_without_overpromising_results\"><\/span>Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Companies are increasingly requesting SEO projections. <\/p>\n<p>It\u2019s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect.<\/p>\n<p>However, accurately predicting future organic growth is never straightforward.\u00a0<\/p>\n<p>Countless variables can impact outcomes. Think of:<\/p>\n<ul class=\"wp-block-list\">\n<li>Algorithm updates.<\/li>\n<li>Fluctuating click-through rates.<\/li>\n<li>SERP changes.<\/li>\n<li>The speed (or lack) of implementation.<\/li>\n<\/ul>\n<p>As an SEO professional, how do you <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach the challenge of making SEO projections when so much is uncertain?<\/p>\n<p>This article describes a step-by-step process for creating SEO projections. It also explores two alternative methods that might help you sidestep difficult projection discussions altogether.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-making-seo-projections-a-step-by-step-process\"><span class=\"ez-toc-section\" id=\"Making_SEO_projections_A_step-by-step_process\"><\/span>Making SEO projections: A step-by-step process <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A robust SEO projection requires a methodical, data-driven approach.\u00a0<\/p>\n<p>This method provides a detailed framework for forecasting organic search performance with greater precision and confidence.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-pull-all-relevant-keywords-a-website-ranks-for-the-search-volume-and-current-rank-nbsp\"><span class=\"ez-toc-section\" id=\"1_Pull_all_relevant_keywords_a_website_ranks_for_the_search_volume_and_current_rank\"><\/span>1. Pull all relevant keywords a website ranks for, the search volume and current rank\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want the result to be as accurate as possible, remove any irrelevant keywords from this list so as not to overinflate the monthly search volume.\u00a0<\/p>\n<p>Your final list should look something like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"977\" height=\"637\" alt=\"SEO projection - Step 1\" class=\"wp-image-448583\" style=\"width:610px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1.png.webp 977w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-518x338.png.webp 518w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-800x522.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-173x113.png.webp 173w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-768x501.png.webp 768w\" data-lazy-sizes=\"(max-width: 977px) 100vw, 977px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"977\" height=\"637\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1.png.webp\" alt=\"SEO projection - Step 1\" class=\"wp-image-448583\" style=\"width:610px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1.png.webp 977w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-518x338.png.webp 518w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-800x522.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-173x113.png.webp 173w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEO-projection-Step-1-768x501.png.webp 768w\" sizes=\"(max-width: 977px) 100vw, 977px\"><\/figure>\n<\/div>\n<p>In our example, let\u2019s say that the website in question ranks for 1,500 relevant keywords that add up to 57,320 monthly searches.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-gather-estimated-click-through-rates-by-position\"><span class=\"ez-toc-section\" id=\"2_Gather_estimated_click-through_rates_by_position\"><\/span>2. Gather estimated click-through rates by position<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTRs vary significantly depending on where a keyword ranks \u2013 Position 1 typically has a much higher CTR than Position 12.\u00a0<\/p>\n<p>While this isn\u2019t perfect, as CTRs can differ by industry and website, it\u2019s far more accurate than applying a uniform CTR across all ranks.\u00a0<\/p>\n<p>Depending on your source, your CTR list might look something like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"742\" alt=\"Estimated click-through rates by position\u00a0\" class=\"wp-image-448584\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position-.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--207x338.png.webp 207w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--367x600.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--69x113.png.webp 69w\" data-lazy-sizes=\"(max-width: 454px) 100vw, 454px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position-.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"742\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position-.png.webp\" alt=\"Estimated click-through rates by position\u00a0\" class=\"wp-image-448584\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position-.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--207x338.png.webp 207w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--367x600.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-2-Estimated-click-through-rates-by-position--69x113.png.webp 69w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\"><figcaption class=\"wp-element-caption\"><em><em>Source: <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.advancedwebranking.com\/free-seo-tools\/google-organic-ctr\" target=\"_blank\" rel=\"noopener\"><em>Google Organic SERP CTR Curve (Organic only)<\/em><\/a><em>, AWR<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>Tip<\/strong>: I recommend getting CTRs for positions 1-20. Since CTRs are pretty much non-existent after Position 20, you can assume that any position changes that happen in Positions 21+ do not contribute any new visits.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-multiply-the-msv-by-the-ctr-for-the-current-position\"><span class=\"ez-toc-section\" id=\"3_Multiply_the_MSV_by_the_CTR_for_the_current_position\"><\/span>3. Multiply the MSV by the CTR for the current position<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multiplying the monthly search volume by the CTR provides an estimate of the monthly traffic each keyword is currently generating for your website. These estimates serve as a baseline for measuring future increases.\u00a0<\/p>\n<p>The result should look something like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"428\" alt=\"Step 3 - Multiply the MSV by the CTR for the current position\" class=\"wp-image-448585\" style=\"width:715px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position.png.webp 910w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-200x94.png 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-768x361.png.webp 768w\" data-lazy-sizes=\"(max-width: 910px) 100vw, 910px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"428\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position.png.webp\" alt=\"Step 3 - Multiply the MSV by the CTR for the current position\" class=\"wp-image-448585\" style=\"width:715px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position.png.webp 910w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-600x282.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-800x376.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-200x94.png 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-3-Multiply-the-MSV-by-the-CTR-for-the-current-position-768x361.png.webp 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\"><\/figure>\n<\/div>\n<p>Be sure to validate your numbers. Double-check your keyword data and make adjustments if they seem overly high or unrealistic.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-estimate-how-much-your-seo-tactics-will-improve-keyword-rankings-and-calculate-new-visits\"><span class=\"ez-toc-section\" id=\"4_Estimate_how_much_your_SEO_tactics_will_improve_keyword_rankings_and_calculate_new_visits\"><\/span>4. Estimate how much your SEO tactics will improve keyword rankings and calculate new visits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Projections rely on a key assumption. While no SEO can guarantee ranking improvements, the expectation is that higher rankings will lead to increased CTRs and more traffic.\u00a0<\/p>\n<p>Set realistic ranking improvements, as shown below, and multiply the search volume by the corresponding new CTR.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"426\" alt=\"Step 4 - Estimate how much your SEO tactics will improve keyword rankings and calculate new visits\" class=\"wp-image-448586\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits.png.webp 1262w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-800x270.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-768x259.png.webp 768w\" data-lazy-sizes=\"(max-width: 1262px) 100vw, 1262px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"426\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits.png.webp\" alt=\"Step 4 - Estimate how much your SEO tactics will improve keyword rankings and calculate new visits\" class=\"wp-image-448586\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits.png.webp 1262w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-600x203.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-800x270.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Step-4-Estimate-how-much-your-SEO-tactics-will-improve-keyword-rankings-and-calculate-new-visits-768x259.png.webp 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n<\/div>\n<p>A couple of other important points on the table above.<\/p>\n<ul class=\"wp-block-list\">\n<li>You\u2019ll notice in the above table that the \u201cNew Visits\u201d column subtracts out the current visits. This makes sense, right? We want our projections to show the increase in visits against the current baseline, not the total number of visits.<\/li>\n<li>Since SEO doesn\u2019t happen overnight, think about the timeframe you expect to see these increases. I like to use at least six months to a year as a timeframe but consider the difficulty of keyword targets, their competitive landscape and overall scope. This is yet another assumption that you will have to consider as part of these projections.\u00a0<\/li>\n<li>I use an Excel sheet with formulas and VLOOKUPs to automate this entire process, so consider making yourself a template for this exercise.<\/li>\n<\/ul>\n<p>At the end of this step, you should have an idea of the number of new visits you can expect by improving the current rankings for these keywords. This will be the basis of the projection moving forward. <\/p>\n<p>In this example, let\u2019s say this comes out to 5,260 new monthly visits.<\/p>\n<p><strong>Tip:<\/strong> Make sure the number of new monthly visits seems reasonable. If your numbers say that you are going to 20x new visits in a year, then you may want to rework the numbers to be a little less aggressive.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-define-metrics-like-average-conversion-rate-and-average-conversion-value\"><span class=\"ez-toc-section\" id=\"5_Define_metrics_like_average_conversion_rate_and_average_conversion_value\"><\/span>5. Define metrics like average conversion rate and average conversion value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These metrics can be obtained from first-party analytics data or by asking the business for their internal figures. Often, businesses requesting a projection will provide these numbers upfront.\u00a0<\/p>\n<p>Regardless, it\u2019s essential to align on these metrics, as obtaining values like average order value from non-ecommerce businesses can sometimes be challenging.<\/p>\n<p>It\u2019s important to consider that conversion rates and values can vary across different sections of a site, such as blogs, service pages or the homepage.\u00a0<\/p>\n<p>This variability is another assumption to keep in mind. For this example, we\u2019ll use a conversion rate of 2% and an average order value of $150.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-multiply-the-sum-of-new-traffic-by-the-average-conversion-rate-nbsp\"><span class=\"ez-toc-section\" id=\"6_Multiply_the_sum_of_new_traffic_by_the_average_conversion_rate\"><\/span>6. Multiply the sum of new traffic by the average conversion rate\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add the total number of new visits from the table above, then multiply it by the average conversion rate.\u00a0<\/p>\n<p>This calculation provides the estimated number of new monthly conversions from improved rankings and a greater share of the monthly search volume.\u00a0<\/p>\n<p>For example, 5,260 new visits x 2% conversion rate = 105 new monthly conversions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-multiply-the-number-of-new-conversions-by-the-average-conversion-value-nbsp\"><span class=\"ez-toc-section\" id=\"7_Multiply_the_number_of_new_conversions_by_the_average_conversion_value\"><\/span>7. Multiply the number of new conversions by the average conversion value\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This calculation provides the estimated monthly revenue a website can expect from ranking improvements.\u00a0<\/p>\n<p>For example, 105 new conversions x $150 average order value = $15,750 monthly revenue.\u00a0<\/p>\n<p>Remember that SEO results are gradual, so these numbers will build incrementally over the selected timeframe.<\/p>\n<p>Here\u2019s an example of what the full process to this point could look like:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"739\" alt=\"Example SEO projection\" class=\"wp-image-448587\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection.png.webp 1497w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-600x296.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-800x395.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-200x99.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-768x379.png.webp 768w\" data-lazy-sizes=\"(max-width: 1497px) 100vw, 1497px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"739\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection.png.webp\" alt=\"Example SEO projection\" class=\"wp-image-448587\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection.png.webp 1497w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-600x296.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-800x395.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-200x99.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-SEO-projection-768x379.png.webp 768w\" sizes=\"auto, (max-width: 1497px) 100vw, 1497px\"><\/figure>\n<\/div>\n<p>This final step provides actionable numbers based on keyword research and calculations, with some assumptions. However, if you want to refine these numbers further, see the next step.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-layer-the-amount-of-new-traffic-or-conversions-over-existing-performance\"><span class=\"ez-toc-section\" id=\"8_Layer_the_amount_of_new_traffic_or_conversions_over_existing_performance\"><\/span>8. Layer the amount of new traffic or conversions over existing performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider the timeframe for ranking improvements when making projections.\u00a0<\/p>\n<p>If you have access to first-party data, you can layer your projections on top of current performance to see how these gains will unfold over time.\u00a0<\/p>\n<p>This step is crucial, especially if existing performance is trending downward. It helps ensure your projections align with current trends and avoid overpromising.\u00a0<\/p>\n<p>For example, the projected gains might be enough to bring performance back to last year\u2019s baseline if it has been in decline.\u00a0<\/p>\n<p>At my agency, a data, analytics and insights team handles this using predictive modeling, but when done correctly, it might look something like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"464\" alt=\"Example traffic projection trends\" class=\"wp-image-448588\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends.png.webp 1090w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-600x255.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-800x341.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-768x327.png.webp 768w\" data-lazy-sizes=\"(max-width: 1090px) 100vw, 1090px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"464\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends.png.webp\" alt=\"Example traffic projection trends\" class=\"wp-image-448588\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends.png.webp 1090w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-600x255.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-800x341.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Example-traffic-projection-trends-768x327.png.webp 768w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\"><\/figure>\n<\/div>\n<p>And with that, you\u2019ve completed a thorough SEO projection.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-seo-projection-alternatives\"><span class=\"ez-toc-section\" id=\"SEO_projection_alternatives\"><\/span>SEO projection alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Two alternative projection methods can provide valuable insights for situations requiring faster turnaround or limited data access:<\/p>\n<ul class=\"wp-block-list\">\n<li>Opportunity analysis.<\/li>\n<li>Hybrid opportunity analysis.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-opportunity-analysis\"><span class=\"ez-toc-section\" id=\"Opportunity_analysis\"><\/span>Opportunity analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An opportunity analysis showcases the number of keywords and search volume within striking distance.\u00a0<\/p>\n<p>The idea is to look into the total addressable market (TAM) and the opportunity to capitalize on it.<\/p>\n<p>All it takes is pulling the keywords a website ranks for, their current rank, the MSV, and doing a little math to group them by position. Here\u2019s what it could look like in practice:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"642\" alt=\"Opportunity analysis\" class=\"wp-image-448589\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis.png.webp 1525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-600x253.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-800x337.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-768x323.png.webp 768w\" data-lazy-sizes=\"(max-width: 1525px) 100vw, 1525px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"642\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis.png.webp\" alt=\"Opportunity analysis\" class=\"wp-image-448589\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis.png.webp 1525w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-600x253.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-800x337.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Opportunity-analysis-768x323.png.webp 768w\" sizes=\"auto, (max-width: 1525px) 100vw, 1525px\"><\/figure>\n<\/div>\n<p>When you have the data organized in this way, you can make callouts to show the opportunity that exists, such as:<strong>\u00a0<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThere are 1.5 million monthly searches where your website already ranks on Page 2 and beyond.\u201d<\/li>\n<\/ul>\n<p>Also, add CPC data to show what it could cost them to buy clicks for all these keywords from a paid campaign. It could be a compelling insight that resonates with their bottom line, like:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c$23,471 is what it would<strong> <\/strong>cost per click to get traffic from each of these keywords.\u201d<\/li>\n<\/ul>\n<p>Chances are your SEO campaign costs significantly less than that, and the business doesn\u2019t have to keep paying over time to get those clicks from organic sources. Talk about real value!<\/p>\n<p>This method isn\u2019t an exact <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>, but it works without needing first-party data, which some businesses may be reluctant to share.\u00a0<\/p>\n<p>Still, it\u2019s helped me avoid several in-depth projection discussions, and it might work for you too.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-hybrid-opportunity-analysis\"><span class=\"ez-toc-section\" id=\"Hybrid_opportunity_analysis\"><\/span>Hybrid opportunity analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Taking the opportunity analysis a step further, the hybrid method introduces additional layers of financial estimation.<\/p>\n<p>You can pair monthly search volume with additional data like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Average click-through rate.<\/li>\n<li>Average order value.<\/li>\n<li>Average conversion rate.\u00a0<\/li>\n<\/ul>\n<p>This is another quick and dirty way to get real dollar values without spending much time digging. For example:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pull the keywords that you plan to target and get a sum of the MSV.<\/strong> This could be existing keywords, new keywords, or a combination of both. For this example, we\u2019ll use 100,000 MSV.\n<ul class=\"wp-block-list\">\n<li>This step can be quick and easy by pulling all the keywords a website ranks for in positions 1-100 from a third-party tool or long and tedious by filtering and removing irrelevant keywords for a more accurate list. Use your judgment on what you have time for and what is needed in your given situation.\u00a0<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set an average click-through rate (CTR).<\/strong> Average CTRs will vary by website, industry and keyword, but most sources will give you an average between 1% and 5%. For this example, we\u2019ll use 4%.\n<ul class=\"wp-block-list\">\n<li>Average CTR can be taken directly from Google Search Console or from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/databox.com\/ctr-industry-benchmarks#1\" target=\"_blank\" rel=\"noopener\">sources like this<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set an average order value (AOV) and average conversion rate.<\/strong> This can be done by digging through first party data, assuming you have access, or asking the business for these numbers. We\u2019ll use a 3% CVR and AOV of $75.\n<ul class=\"wp-block-list\">\n<li>Average order value = (organic revenue) \/ (number of organic transactions)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Then do some math.<\/strong>\n<ul class=\"wp-block-list\">\n<li>(100,000 monthly searches) x (4% CTR) = 4,000 visits<\/li>\n<li>(4,000 visits) x (3% CVR) = 120 conversions<\/li>\n<li>(120 conversions) x ($75 AOV) = $9,000 per month\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"674\" alt=\"Hybrid opportunity analysis\" class=\"wp-image-448590\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-600x259.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-768x332.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-1536x663.png 1536w\" data-lazy-sizes=\"(max-width: 1561px) 100vw, 1561px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"674\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis.png.webp\" alt=\"Hybrid opportunity analysis\" class=\"wp-image-448590\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-600x259.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-800x345.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-200x86.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-768x332.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Hybrid-opportunity-analysis-1536x663.png 1536w\" sizes=\"auto, (max-width: 1561px) 100vw, 1561px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-practical-steps-for-predicting-seo-growth\"><span class=\"ez-toc-section\" id=\"Practical_steps_for_predicting_SEO_growth\"><\/span>Practical steps for predicting SEO growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with any projection, it\u2019s important to have a list of caveats ready when presenting your findings.\u00a0<\/p>\n<p>While these projections are based on research and data, they involve several assumptions, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>How much rankings will actually improve.<\/li>\n<li>The accuracy of CTRs.<\/li>\n<li>How long performance increases will take.<\/li>\n<li>Whether conversion rates will remain consistent.<\/li>\n<li>Whether the business will implement your recommendations.<\/li>\n<\/ul>\n<p>There are no perfect solutions to some of these assumptions without advanced predictive analytics. Many factors are beyond our control, making it impossible to guarantee precise outcomes.<\/p>\n<p>That said, I hope these insights equip you to have informed discussions about future performance. Now, go ahead and start making your own SEO projections!<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Rob Tindula\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Rob-Tindula.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Rob-Tindula.jpg.webp\" alt=\"Rob Tindula\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Rob Tindula<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rob-tindula-90923b32\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tRob is the Director of SEO at NP Digital and has over 10 years of experience optimizing websites for organic search. He has worked on websites of all sizes, ranging from local businesses to large enterprises. With a solid foundation of technical SEO, content strategy, and analytics, Rob has produced results across multiple industries, including B2B, e-commerce, education, and SaaS clients. He also has a passion for implementing processes and training to help the team improve their SEO skills.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-projection-448580\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results. Companies are increasingly requesting SEO projections. It\u2019s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is never straightforward.\u00a0 Countless&#8230;<\/p>\n","protected":false},"author":1,"featured_media":645299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/How-to-do-an-SEO-projection-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-645298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=645298"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/645299"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=645298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=645298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=645298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}