{"id":645759,"date":"2024-12-02T18:00:00","date_gmt":"2024-12-02T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/"},"modified":"2024-12-02T18:00:00","modified_gmt":"2024-12-02T15:00:00","slug":"how-to-become-an-industry-thought-leader-by-building-content-pillars","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/","title":{"rendered":"#How to become an industry thought leader by building content pillars"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bb977dd9c7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bb977dd9c7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/#Build_authority_in_your_niche_with_a_strategic_approach_to_content_creation_Explore_how_content_pillars_can_enhance_SEO_and_user_experience\" >Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/#What_are_content_pillars\" >What are content pillars?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/#How_to_develop_a_content_pillar_strategy_with_the_Semrush_Keyword_Strategy_Builder\" >How to develop a content pillar strategy with the Semrush Keyword Strategy Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-become-an-industry-thought-leader-by-building-content-pillars\/#Educate_engage_and_convert_your_audience_with_content_pillars\" >Educate, engage and convert your audience with content pillars<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Build_authority_in_your_niche_with_a_strategic_approach_to_content_creation_Explore_how_content_pillars_can_enhance_SEO_and_user_experience\"><\/span>Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Establishing yourself as an authority in your niche can be a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changer for growing your business.\u00a0<\/p>\n<p>By positioning your website as a trusted source of information, you\u2019ll attract more visitors and significantly boost your conversion rates.\u00a0<\/p>\n<p>The more high-quality content you create, the more traffic you\u2019ll draw \u2013 and when your expertise shines through, visitors are more likely to trust your brand and make a purchase.\u00a0<\/p>\n<p>People naturally gravitate toward businesses that empower them with valuable insights to make informed decisions.<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>? Any business can achieve this level of influence with well-researched, strategic content.<\/p>\n<p>This article explains how to transform your website into an industry thought leader using content pillars guided by Semrush\u2019s Keyword Strategy Builder.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-content-pillars\"><span class=\"ez-toc-section\" id=\"What_are_content_pillars\"><\/span>What are content pillars?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content pillars are pillars of website content that cover all aspects of a particular topic. This <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach provides a 360-degree understanding of the subject.<\/p>\n<p>For example, imagine you\u2019re an ecommerce retailer selling camping gear. One approach is to have a website that simply lists products with little to no added expertise. <\/p>\n<p>Such a site would struggle with conversion rates and likely compete solely on price, offering little value or education to customers.<\/p>\n<p>Alternatively, you could create a website that guides consumers in choosing the best camping gear for their needs. <\/p>\n<p>By helping them navigate this decision-making process, you\u2019ll build trust and create a better overall experience, making customers more likely to choose you \u2013 even if your prices are slightly higher.<\/p>\n<p>This approach can be implemented by building content pillars \u2013 a strategy that thoroughly explores a specific topic by covering various subtopics to support the customer decision-making process. <\/p>\n<p>Each pillar includes sub-pillar content that delves deeper into individual categories, supported further by additional content for each sub-pillar.<\/p>\n<p>The structure is broken out like the below:<\/p>\n<ul class=\"wp-block-list\">\n<li>Content pillar (main theme).\n<ul class=\"wp-block-list\">\n<li>Sub-pillar (each pillar will have multiple sub-pillars).\n<ul class=\"wp-block-list\">\n<li>Supporting content (each sub-pillar will have multiple pages of supporting content, going into detail on each one)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>It\u2019s important to know that each website can have multiple pillars, depending on how broad you want to cover the knowledge.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-develop-a-content-pillar-strategy-with-the-semrush-keyword-strategy-builder\"><span class=\"ez-toc-section\" id=\"How_to_develop_a_content_pillar_strategy_with_the_Semrush_Keyword_Strategy_Builder\"><\/span>How to develop a content pillar strategy with the Semrush Keyword Strategy Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To start, it\u2019s helpful to identify the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> pillar you want to create. For example, we want to build a pillar for tents.\u00a0<\/p>\n<p>Within Semrush, we can enter seed keywords within the Keyword Strategy Builder to help identify sub-pillars and supporting content.\u00a0<\/p>\n<p>In this case, let\u2019s say I want to create content around tent materials, accessories, maintenance and cleaning.\u00a0<\/p>\n<p>With that, I\u2019ll enter these keywords into the Keyword Strategy Builder.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1226\" height=\"738\" alt=\"Semrush Keyword Strategy Builder - seed keywords\" class=\"wp-image-448731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords.png.webp 1226w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-768x462.png.webp 768w\" data-lazy-sizes=\"(max-width: 1226px) 100vw, 1226px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1226\" height=\"738\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords.png.webp\" alt=\"Semrush Keyword Strategy Builder - seed keywords\" class=\"wp-image-448731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords.png.webp 1226w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-562x338.png.webp 562w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-seed-keywords-768x462.png.webp 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\"><\/figure>\n<\/div>\n<p>After several minutes, Semrush will provide a super helpful topic overview.\u00a0<\/p>\n<p>I prefer the topical overview over the table view as it gives a nice visual overview of different sub-pillars and content we could write about.<\/p>\n<p>For example, see the suggested output, which includes 10 topics (i.e., sub-pillar) and up to 287 pages of content.\u00a0\u00a0<\/p>\n<p>Now, this doesn\u2019t mean we will write about all 10 topics and every page suggested; rather, we\u2019ll review and pick the ones we feel are most valuable.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"805\" alt=\"Semrush Keyword Strategy Builder - Topical Overview\" class=\"wp-image-448732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-800x403.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-768x386.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-1536x773.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"805\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview.png.webp\" alt=\"Semrush Keyword Strategy Builder - Topical Overview\" class=\"wp-image-448732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-800x403.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-768x386.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Semrush-Keyword-Strategy-Builder-Topical-Overview-1536x773.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>There are a few sub-pillars that caught my attention.<\/p>\n<p>For \u201ctent cleaning,\u201d we could have several pieces of content underneath that cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>Tent cleaners.<\/li>\n<li>How to clean a moldy tent.<\/li>\n<li>Cleaning tent canvas.<\/li>\n<li>Tent oder eliminator.<\/li>\n<li>How to dry a tent.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"810\" alt=\"Topical overview - tent cleaning\" class=\"wp-image-448733\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning.png.webp 994w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-415x338.png.webp 415w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-736x600.png.webp 736w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-139x113.png.webp 139w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-768x626.png.webp 768w\" data-lazy-sizes=\"(max-width: 994px) 100vw, 994px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"810\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning.png.webp\" alt=\"Topical overview - tent cleaning\" class=\"wp-image-448733\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning.png.webp 994w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-415x338.png.webp 415w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-736x600.png.webp 736w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-139x113.png.webp 139w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-cleaning-768x626.png.webp 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/figure>\n<\/div>\n<p>When you hover over each subtopic, it will give more information about the suggested topic.\u00a0<\/p>\n<p>For example, \u201ctent odor eliminator\u201d has a few hundred searches per month, five related keywords and a very low keyword difficulty score of 17.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"890\" alt=\"Topical overview - tent odor eliminator - keyword details\" class=\"wp-image-448734\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details.png.webp 1366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-519x338.png.webp 519w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-800x521.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-173x113.png.webp 173w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-768x500.png.webp 768w\" data-lazy-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"890\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details.png.webp\" alt=\"Topical overview - tent odor eliminator - keyword details\" class=\"wp-image-448734\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details.png.webp 1366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-519x338.png.webp 519w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-800x521.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-173x113.png.webp 173w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-odor-eliminator-keyword-details-768x500.png.webp 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\"><\/figure>\n<\/div>\n<p>Another sub-pillar example is \u201ctent accessories.\u201d\u00a0<\/p>\n<p>Under this, we can have supporting content such as:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Tent stakes.<\/li>\n<li>Tent poles.<\/li>\n<li>Tent patch kit.\u00a0<\/li>\n<\/ul>\n<p>Some of these keywords show great promise. For example, \u201ctent patch kit\u201d has ~1,800 monthly searches and a difficulty score of 10.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"714\" alt=\"Topical overview - tent patch kit - keyword details\" class=\"wp-image-448735\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-555x338.png.webp 555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-800x487.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-185x113.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-768x468.png.webp 768w\" data-lazy-sizes=\"(max-width: 1172px) 100vw, 1172px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"714\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details.png.webp\" alt=\"Topical overview - tent patch kit - keyword details\" class=\"wp-image-448735\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-555x338.png.webp 555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-800x487.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-185x113.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Topical-overview-tent-patch-kit-keyword-details-768x468.png.webp 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\"><\/figure>\n<\/div>\n<p>You can edit your seed list to identify other pillars you want to pursue as you go through this.\u00a0<\/p>\n<p>If these pillars aren\u2019t on the initial output from the Keyword Strategy Builder, you can update the seed list to hone in on specific topics.<\/p>\n<p>From this example output, I already have two sub-pillars and supporting content to create:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pillar<\/strong>: Tents\n<ul class=\"wp-block-list\">\n<li><strong>Sub-pillar<\/strong>: Tent accessories\n<ul class=\"wp-block-list\">\n<li>Supporting content\n<ul class=\"wp-block-list\">\n<li>Tent patch \/ repair kits<\/li>\n<li>Tent stakes<\/li>\n<li>Tent poles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sub-pillar<\/strong>: Tent cleaning\n<ul class=\"wp-block-list\">\n<li>Supporting content\n<ul class=\"wp-block-list\">\n<li>Tent cleaners<\/li>\n<li>How to clean a moldy tent<\/li>\n<li>Cleaning tent canvas<\/li>\n<li>Tent oder eliminator<\/li>\n<li>How to dry a tent\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Once this content is written, you can implement an internal linking strategy that benefits both users and SEO.\u00a0<\/p>\n<p>The pillar page will link to all the sub-pillar pages, and each sub-pillar page will connect to the supporting content.\u00a0<\/p>\n<p>For instance, if users want to learn more about tents, they can explore topics like tent accessories, tent cleaning and other related content.\u00a0<\/p>\n<p>This provides users valuable information and positions your website as a thought leader.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-educate-engage-and-convert-your-audience-with-content-pillars\"><span class=\"ez-toc-section\" id=\"Educate_engage_and_convert_your_audience_with_content_pillars\"><\/span>Educate, engage and convert your audience with content pillars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By investing in this type of content strategy, you can expect a few key benefits:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>More website visitors<\/strong>: More content means more opportunities to capture traffic. Helpful content can also boost your engagement and SEO performance.<\/li>\n<li><strong>Higher conversion rates<\/strong>: The more trustworthy and helpful the website is, the higher the conversion rates you can expect.<\/li>\n<li><strong>Higher average order values<\/strong>: By educating the consumer, they may end up buying more. In this example, a user may buy the tent and invest in cleaning supplies and accessories by reading up on these topics.<\/li>\n<\/ul>\n<p>Now it\u2019s your turn to become an industry thought leader by building content pillars!<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ben Lund\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ben-Lund.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ben-Lund.png.webp\" alt=\"Ben Lund\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Ben Lund<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ben-lund-06ba584\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBen Lund is the founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.risemkg.com\/\">Rise Marketing Group<\/a>, a performance marketing agency focused on advertising, SEO and email marketing. Prior to launching Rise, he worked at both Google and Yahoo!.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-to-become-an-industry-thought-leader-by-building-content-pillars-448728\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience. Establishing yourself as an authority in your niche can be a game-changer for growing your business.\u00a0 By positioning your website as a trusted source of information, you\u2019ll attract more visitors and significantly boost&#8230;<\/p>\n","protected":false},"author":1,"featured_media":645760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/How-to-become-an-industry-thought-leader-by-building-content-pillars.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152980,78070,152981],"class_list":["post-645759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content-marketing-news","tag-seo","tag-strategies-tips"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=645759"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/645760"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=645759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=645759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=645759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}