{"id":645871,"date":"2024-12-03T18:38:21","date_gmt":"2024-12-03T15:38:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/surprising-data-15-of-google-searches-are-driven-by-only-148-terms\/"},"modified":"2024-12-03T18:38:21","modified_gmt":"2024-12-03T15:38:21","slug":"surprising-data-15-of-google-searches-are-driven-by-only-148-terms","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/surprising-data-15-of-google-searches-are-driven-by-only-148-terms\/","title":{"rendered":"#Surprising data: 15% of Google searches are driven by only 148 terms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a295dd2869d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a295dd2869d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/surprising-data-15-of-google-searches-are-driven-by-only-148-terms\/#In_other_findings_56_of_Google_searches_are_for_generic_terms_and_the_long-tail_accounts_for_just_36_of_search_demand\" >In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"In_other_findings_56_of_Google_searches_are_for_generic_terms_and_the_long-tail_accounts_for_just_36_of_search_demand\"><\/span>In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A mere 148 keywords account for 15% of all Google searches. <\/p>\n<p>That\u2019s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms released today by Rand Fishkin of SparkToro, based on data provided by Datos. <em>(Disclosure: Datos, like Search Engine Land, is a Semrush company.)<\/em><\/p>\n<p><strong>Why we care. <\/strong>Organic search traffic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to be increasingly going to fewer websites over time. In 2024, it is harder than ever to be visible and stand out in Google Search \u2013 especially if you often compete with Google\u2019s AI Overviews and other search features.<\/p>\n<p><strong>The 148 terms.<\/strong> Most of them are navigational queries. Ten of the most searched terms are:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/li>\n<li>Gmail<\/li>\n<li>Amazon<\/li>\n<li>Facebook<\/li>\n<li>ChatGPT<\/li>\n<li>Google Translate<\/li>\n<li>WhatsApp Web<\/li>\n<li>Google Maps<\/li>\n<li>Pornhub<\/li>\n<li>Google Docs<\/li>\n<\/ul>\n<p><strong>By the numbers.<\/strong> This analysis also classified Google searches by brand, intent, and topic:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Branded vs. generic searches:<\/strong> 44% of Google searches are for branded terms, with the rest focused on unbranded, generic queries.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"What percentage of U.S. Google Searches are for brands\" class=\"wp-image-448874\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-768x432.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands.webp\" alt=\"What percentage of U.S. Google Searches are for brands\" class=\"wp-image-448874\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/us-google-searches-brands-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Intent:<\/strong> 51% of searches are informational, 33% are navigational, 14.5% are commercial, and just 0.69% are transactional.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Google Search Intent Distribution\" class=\"wp-image-448875\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-768x432.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution.webp\" alt=\"Google Search Intent Distribution\" class=\"wp-image-448875\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-search-intent-distribution-768x432.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p>Here\u2019s a screenshot of the topics:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Topical distribution Google Search volume\" class=\"wp-image-448872\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-768x432.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume.webp\" alt=\"Topical distribution Google Search volume\" class=\"wp-image-448872\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume.webp 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-600x338.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-800x450.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-200x113.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/topical-distribution-google-search-volume-768x432.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>What\u2019s they\u2019re saying. <\/strong>Just a few thousand query terms make up a quarter of all Google searches, and that seems to be increasing all the time, Fishkin wrote, adding:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cYes, there\u2019s still a massive number of unique query terms, but the \u2018Long Tail\u2019 (&lt;11 searches\/month) is only 3.6% of demand. Monopolies are winning. Big brands and topics are winning. People are gravitating to a smaller number of less diverse destinations and ideas. Little wonder big companies and rich individuals are getting a larger and larger share of the economic and attention pie around the world.\u201d<\/li>\n<\/ul>\n<p><strong>About the analysis.<\/strong> According to Fishkin: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cDatos furnished us with Google search data from a subset of their multi-million person panel: ~130K US devices, mobile and desktop, who were actively using Google for 21 consecutive months: January 2023 \u2013 September 2024. For a variety of reasons, Datos limited the queries provided to only those with 100+ Google searches over the 21 month period (though we also have an analysis of all search keywords for a single month below).\u201d<\/li>\n<\/ul>\n<p><strong>What it all means. <\/strong>Diversify. Your brand or business needs to be discoverable beyond Google Search \u2013 whether that\u2019s on YouTube, TikTok, podcasts, LinkedIn or another relevant platform. You may be more likely to see rewards Google Search by capturing pre-existing intent versus hoping to be discovered.<\/p>\n<p><strong>What\u2019s next.<\/strong> Marketers are being urged to diversify their strategies beyond SEO and PPC, as discovery increasingly shifts to platforms like social media, YouTube, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letters. <\/p>\n<p><strong>Read the analysis.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/new-research-we-analyzed-332-million-queries-over-21-months-to-uncover-never-before-published-data-on-how-people-use-google\/#demand\" target=\"_blank\" rel=\"noopener\">New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google<\/a><\/p>\n<p><strong>Rand Fishkin Q&amp;A. <\/strong>Check out my new interview: Rand Fishkin on the SEO opportunity pie shrinking and more insights.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/15-percent-google-searches-148-terms-448864\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. A mere 148 keywords account for 15% of all Google searches. That\u2019s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms&#8230;<\/p>\n","protected":false},"author":1,"featured_media":645872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/google-lightbulbs-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-645871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=645871"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/645871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/645872"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=645871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=645871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=645871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}