{"id":646053,"date":"2024-12-05T19:00:37","date_gmt":"2024-12-05T16:00:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-analyze-your-seo-competitors-to-find-opportunities\/"},"modified":"2024-12-05T19:00:37","modified_gmt":"2024-12-05T16:00:37","slug":"how-to-analyze-your-seo-competitors-to-find-opportunities","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/","title":{"rendered":"#How to analyze your SEO competitors to find opportunities"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a367ea7cad3a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a367ea7cad3a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Gain_the_upper_hand_in_search_by_analyzing_your_competitors_strengths_and_weaknesses_in_on-page_content_and_technical_optimization\" >Gain the upper hand in search by analyzing your competitors&#8217; strengths and weaknesses in on-page, content and technical optimization.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Identify_your_SEO_competitors\" >Identify your SEO competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Keyword_strategies\" >Keyword strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Top-performing_keywords\" >Top-performing keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Keyword_gaps\" >Keyword gaps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Content_strategy\" >Content strategy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Content_quality\" >Content quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Backlinks\" >Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Technical_SEO\" >Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#On-page_factors\" >On-page factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Title_tags\" >Title tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Meta_descriptions\" >Meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#URL_structure\" >URL structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Internal_linking\" >Internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#External_linking\" >External linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#E-E-A-T\" >E-E-A-T<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#SWOT_analysis\" >SWOT analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Time-saving_tips_for_fast_competitive_insights\" >Time-saving tips for fast competitive insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Look_at_one_area_only\" >Look at one area only<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Reverse_engineer\" >Reverse engineer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Regular_snapshots\" >Regular snapshots<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-analyze-your-seo-competitors-to-find-opportunities\/#Using_competitor_data_to_inform_your_strategy\" >Using competitor data to inform your strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Gain_the_upper_hand_in_search_by_analyzing_your_competitors_strengths_and_weaknesses_in_on-page_content_and_technical_optimization\"><\/span>Gain the upper hand in search by analyzing your competitors&#8217; strengths and weaknesses in on-page, content and technical optimization.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>To succeed in the SERPs, understanding your competition is essential.\u00a0<\/p>\n<p>While analyzing your SEO rivals might seem daunting, it\u2019s a surprisingly straightforward and rewarding process.\u00a0<\/p>\n<p>With a wealth of insights just waiting to be uncovered \u2013 and your competitors none the wiser \u2013 it\u2019s time to go into stealth mode and discover strategies to help you outshine them.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-identify-your-seo-competitors\"><span class=\"ez-toc-section\" id=\"Identify_your_SEO_competitors\"><\/span>Identify your SEO competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in a competitive analysis is to discover who you\u2019re against in the search engines.\u00a0<\/p>\n<p>It might not always be who you\u2019d expect based on brick-and-mortar competition or even what you think you know about others in your space.<\/p>\n<p>You can start SEO competitor research right in the SERPs by checking your most important keywords and assessing who is already ranking well.<\/p>\n<p>This is simple but can be time-consuming and might not give you the whole picture.<\/p>\n<p>A much faster and more effective way to get an overview is to use SEO competitor analysis tools like Semrush, Ahrefs, Sistrix or Moz for competitor discovery.<\/p>\n<p>These tools make it simple to find the competitors with the biggest keyword overlap, indicating that they are likely to sell similar products or create comparable content.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"641\" alt=\"Ahrefs organic competitors\" class=\"wp-image-448888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-768x308.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-1536x615.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"641\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors.png.webp\" alt=\"Ahrefs organic competitors\" class=\"wp-image-448888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-800x321.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-768x308.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-organic-competitors-1536x615.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>You\u2019ll need to run a domain overview analysis on your website using your preferred tool.<\/p>\n<p>Navigate to the <em>Competitors<\/em> menu to see who uses similar keywords and targets comparable audiences.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"485\" alt=\"Sistrix competitor positioning\" class=\"wp-image-448890\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning.png.webp 1585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-600x184.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-800x245.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-768x235.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-1536x470.png 1536w\" data-lazy-sizes=\"(max-width: 1585px) 100vw, 1585px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"485\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning.png.webp\" alt=\"Sistrix competitor positioning\" class=\"wp-image-448890\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning.png.webp 1585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-600x184.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-800x245.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-768x235.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-competitor-positioning-1536x470.png 1536w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\"><\/figure>\n<\/div>\n<p>Using this information, you can create a list of your top SEO competitors.<\/p>\n<p>Think about both relevance and domain strength, which the tools can inform you on.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Advanced ways to use competitive research in SEO<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-keyword-strategies\"><span class=\"ez-toc-section\" id=\"Keyword_strategies\"><\/span>Keyword strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have your competitor list, you can start to investigate what\u2019s driving their SEO success.\u00a0<\/p>\n<p>The best place to begin is by looking at the keywords they\u2019re ranking for.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-top-performing-keywords\"><span class=\"ez-toc-section\" id=\"Top-performing_keywords\"><\/span>Top-performing keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Look into the keywords your competition ranks for and assess what brings them the most traffic.<\/p>\n<p>Use this information conscientiously rather than rushing to replicate what you see.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1103\" alt=\"Ahrefs competing domains keywords\" class=\"wp-image-448891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-800x552.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-768x529.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-1536x1059.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1103\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords.png.webp\" alt=\"Ahrefs competing domains keywords\" class=\"wp-image-448891\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-800x552.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-768x529.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ahrefs-competing-domains-keywords-1536x1059.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Ask yourself questions like:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Does our product offering really stand up to theirs?<\/li>\n<li>What does our range have that theirs doesn\u2019t?<\/li>\n<li>Can I honestly create content that\u2019s more informative than theirs?<\/li>\n<li>Can I add insight or expertise that theirs is lacking?<\/li>\n<\/ul>\n<p>The idea behind analyzing keyword rankings isn\u2019t to mimic the competition.\u00a0<\/p>\n<p>It\u2019s to understand where you can compete, the opportunities you might be missing or strategies you may not have considered.<\/p>\n<p>If you\u2019re objective, smart and honest with your decisions, your efforts are more likely to pay off.<\/p>\n<p><strong><em>Dig deeper: Advanced SEO: How to level up your keyword strategy<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keyword-gaps\"><span class=\"ez-toc-section\" id=\"Keyword_gaps\"><\/span>Keyword gaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another treasure trove of information is a gap analysis, which compares where you rank for the same keywords as your competition and where you find gaps.<\/p>\n<p>You might discover relevant keywords that you hadn\u2019t considered, or areas your competitors rank for that can inform new product ranges or inspire content ideas.<\/p>\n<p>A keyword gap analysis can also help you to address areas that are underperforming yet have plenty of potential.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-content-strategy-nbsp\"><span class=\"ez-toc-section\" id=\"Content_strategy\"><\/span>Content strategy\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While reviewing target keywords can tell you a lot, it\u2019s also important to assess competitors\u2019 domains from a content perspective.<\/p>\n<p>One really successful piece of content could rank for a whole host of keywords with a moderate amount of traffic, but add that all together and it\u2019s a real winner.<\/p>\n<p>Looking only at a keyword level, you could miss the impact certain content is having.<\/p>\n<p>To do this, you\u2019ll need to look at top-ranking pages rather than just keywords.<\/p>\n<p>You\u2019ll get a feel for content <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s that drive traffic. This may foster ideas or highlight your existing content that could be performing better.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-content-quality\"><span class=\"ez-toc-section\" id=\"Content_quality\"><\/span>Content quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alongside the content strategy, you should also compare the quality of competitors\u2019 content.\u00a0<\/p>\n<p>Are they writing really insightful pieces? Are they using imagery, video or other multi<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> in creative ways?<\/p>\n<p>Or are they creating basic content using AI that you can easily better with some human emotion and insight?\u00a0<\/p>\n<p>Your review might reveal content ranking in search results simply because no better option exists. This is an opportunity for you to create something far more meaningful and valuable.<\/p>\n<p>Don\u2019t stop at uncovering which content works; dive into what\u2019s good and bad about it, too. That\u2019s where your opportunities will lie.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Mastering content quality: The ultimate guide<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-backlinks\"><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Assessing your competitors\u2019 backlink profiles in relation to your own allows you to see your site\u2019s authority relative to your competition.\u00a0<\/p>\n<p>On a high level, you can use SEO tools to access an authority score and see how you stack up.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"705\" alt=\"Moz competitor backlink profiles\" class=\"wp-image-448892\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles.png.webp 1555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-600x272.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-800x363.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-200x91.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-768x348.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-1536x696.png 1536w\" data-lazy-sizes=\"(max-width: 1555px) 100vw, 1555px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"705\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles.png.webp\" alt=\"Moz competitor backlink profiles\" class=\"wp-image-448892\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles.png.webp 1555w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-600x272.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-800x363.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-200x91.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-768x348.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Moz-competitor-backlink-profiles-1536x696.png 1536w\" sizes=\"auto, (max-width: 1555px) 100vw, 1555px\"><\/figure>\n<\/div>\n<p>A competitor backlink analysis can go much deeper than this, though.\u00a0<\/p>\n<p>You can review competitors\u2019 backlinks to learn more about:<\/p>\n<ul class=\"wp-block-list\">\n<li>How they build quality links.<\/li>\n<li>Where they get them.<\/li>\n<li>Whether you could work with them, too.\u00a0<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"620\" alt=\"Sistrix link opportunities\" class=\"wp-image-448893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities.png.webp 1352w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-800x367.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-768x352.png.webp 768w\" data-lazy-sizes=\"(max-width: 1352px) 100vw, 1352px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"620\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities.png.webp\" alt=\"Sistrix link opportunities\" class=\"wp-image-448893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities.png.webp 1352w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-800x367.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Sistrix-link-opportunities-768x352.png.webp 768w\" sizes=\"auto, (max-width: 1352px) 100vw, 1352px\"><\/figure>\n<\/div>\n<p>You might also contemplate the type of sites linking to the competition. Check if there are niches or types of publications that you haven\u2019t considered.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1144\" alt=\"Ubersuggest backlink opportunity\" class=\"wp-image-448894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-473x338.png.webp 473w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-800x572.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-768x549.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-1536x1098.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1144\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity.png.webp\" alt=\"Ubersuggest backlink opportunity\" class=\"wp-image-448894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-473x338.png.webp 473w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-800x572.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-768x549.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Ubersuggest-backlink-opportunity-1536x1098.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Backlink gaps can be important, too.\u00a0<\/p>\n<p>If certain sites link to many of your main organic competitors but not to your site, you may want to secure a similar backlink.\u00a0<\/p>\n<p>Building quality links is rarely simple, but gaining insight into what works for others can help open up new avenues for exploration.\u00a0\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-technical-seo\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just like you audit your own website to uncover technical issues, you can use SEO tools to glean similar information about your competition.\u00a0<\/p>\n<p>This helps you benchmark your technical SEO performance against your search competitors and identify areas you need to work on.<\/p>\n<p>Perhaps a competitor\u2019s domain is faster than your site, or they\u2019re using structured data in ways you aren\u2019t.\u00a0<\/p>\n<p>Your competitors\u2019 strengths may highlight areas for you to work on. But you might also pick up on their weaknesses and uncover ways to give you an edge.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-on-page-factors\"><span class=\"ez-toc-section\" id=\"On-page_factors\"><\/span>On-page factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the simplest ways to improve your search engine rankings is to ensure that all your on-page SEO is spot on.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-title-tags\"><span class=\"ez-toc-section\" id=\"Title_tags\"><\/span>Title tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Are your title tags as engaging, relevant and well-optimized as your SERP rivals?\u00a0<\/li>\n<li>Look at keyword positioning, length and formatting.\u00a0<\/li>\n<li>Seeing what\u2019s working for others at scale might open your eyes to what\u2019s most powerful in your industry.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-meta-descriptions\"><span class=\"ez-toc-section\" id=\"Meta_descriptions\"><\/span>Meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>While meta descriptions won\u2019t directly influence your rankings, comparing these with competing websites will help you to understand whether you\u2019re writing compelling copy that encourages click-throughs.\u00a0\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-url-structure\"><span class=\"ez-toc-section\" id=\"URL_structure\"><\/span>URL structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Are your URLs as clear, descriptive and organized as your competitors\u2019?\u00a0<\/li>\n<li>Are there any simple improvements you could make to match or better your top competitors\u2019 URLs?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-internal-linking\"><span class=\"ez-toc-section\" id=\"Internal_linking\"><\/span>Internal linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>How does your internal linking structure compare to your organic adversaries?\u00a0<\/li>\n<li>Is theirs better (or worse) at helping Google and users find content and navigate your site?\u00a0<\/li>\n<li>Who is better at passing backlink value between pages?\u00a0\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-external-linking\"><span class=\"ez-toc-section\" id=\"External_linking\"><\/span>External linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>While this might not be at the top of your priority list, it can be interesting to consider who your competitors are linking to.\u00a0<\/li>\n<li>Do they excel at providing links to authoritative sources to back up their claims and statistics or provide additional value?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-e-e-a-t\"><span class=\"ez-toc-section\" id=\"E-E-A-T\"><\/span>E-E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Evaluate the E-E-A-T factors on competitors\u2019 pages.\u00a0What are they doing to demonstrate their experience, expertise and authority and inspire trust?<\/li>\n<li>Consider whether your website shows similar strengths or if there\u2019s room for improvement.\u00a0<\/li>\n<li>Think about what sets your business apart, such as unique expertise or specialized experience others lack.<\/li>\n<li>Once you\u2019ve identified your strengths, highlight them online.\u00a0<\/li>\n<li>For example, add author bios to showcase your experts or clearly indicate when content has been fact-checked by industry leaders.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-swot-analysis\"><span class=\"ez-toc-section\" id=\"SWOT_analysis\"><\/span>SWOT analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make sense of your findings, consider creating a SWOT analysis to compare your strengths, weaknesses, opportunities and threats against your competition.\u00a0<\/p>\n<p>Focus on key SEO components. Some competitors may excel at backlinks, others at content or technical optimization.<\/p>\n<p>This analysis helps you identify areas to improve and decide whether to leverage your strengths or address weaknesses where competitors outperform you.\u00a0<\/p>\n<p>It\u2019s important to be realistic. For instance, a small or medium-sized business may struggle to match the backlink profile of a household name.\u00a0<\/p>\n<p>Instead, you could focus on ranking with superior content, deeper expertise and a targeted approach.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO SWOT analysis: How to optimize where it counts<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-time-saving-tips-for-fast-competitive-insights\"><span class=\"ez-toc-section\" id=\"Time-saving_tips_for_fast_competitive_insights\"><\/span>Time-saving tips for fast competitive insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re short on time or focused on a specific task, here are some quick ways to learn from top-performing competitors in the SERPs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-look-at-one-area-only\"><span class=\"ez-toc-section\" id=\"Look_at_one_area_only\"><\/span>Look at one area only<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Sometimes, it\u2019s better to focus on a specific section or set of pages rather than your entire website.<\/li>\n<li>For example, if you\u2019re launching a new product range, you can do a quick competitor analysis covering this area in isolation.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-reverse-engineer\"><span class=\"ez-toc-section\" id=\"Reverse_engineer\"><\/span>Reverse engineer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Have a content idea but unsure if it will work?\u00a0Check who ranks for it and use an SEO tool to see their traffic and top keywords.\u00a0<\/li>\n<li>Refine, validate or scrap your idea based on the results.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-regular-snapshots\"><span class=\"ez-toc-section\" id=\"Regular_snapshots\"><\/span>Regular snapshots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>After understanding your competition, make regular checks to quickly spot and respond to changes.<\/li>\n<li>This is particularly important after a core update or if your industry or business is experiencing major changes.\u00a0\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-using-competitor-data-to-inform-your-strategy\"><span class=\"ez-toc-section\" id=\"Using_competitor_data_to_inform_your_strategy\"><\/span>Using competitor data to inform your strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improving your search engine results starts with learning from what works for others.\u00a0<\/p>\n<p>Analyzing your competitors can uncover valuable insights into your strengths and weaknesses and identify opportunities you may have missed.<\/p>\n<p>To boost your organic traffic, you need to learn from the top performers who already rank well. Make the most of the data at your disposal to inform your strategy.<\/p>\n<p>With thorough analysis, careful evaluation, and consistent effort, you can make meaningful changes that improve your site\u2019s performance and help you surpass your competitors in the rankings.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Entity-based competitor analysis: An SEO\u2019s guide<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Claire Brain\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Claire-Brain-338x338.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Claire-Brain-338x338.jpg.webp\" alt=\"Claire Brain\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Claire Brain<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/clairebrain\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tClaire has 17 years of experience in the digital marketing industry, specializing in SEO for 8 years. After managing both B2B and B2C SEO client accounts and leading the SEO copywriting team for a creative digital marketing team, she has moved into an in-house role. Currently, Claire combines her passion for SEO and content across 5 e-commerce sites.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/analyze-seo-competitors-448886\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gain the upper hand in search by analyzing your competitors&#8217; strengths and weaknesses in on-page, content and technical optimization. To succeed in the SERPs, understanding your competition is essential.\u00a0 While analyzing your SEO rivals might seem daunting, it\u2019s a surprisingly straightforward and rewarding process.\u00a0 With a wealth of insights just waiting to be uncovered \u2013&#8230;<\/p>\n","protected":false},"author":1,"featured_media":646054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/How-to-analyze-your-SEO-competitors-to-find-opportunities.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-646053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=646053"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/646054"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=646053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=646053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=646053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}