{"id":646408,"date":"2024-12-10T11:20:17","date_gmt":"2024-12-10T08:20:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/seo-for-chatgpt-search-4-key-observations\/"},"modified":"2024-12-10T11:20:17","modified_gmt":"2024-12-10T08:20:17","slug":"seo-for-chatgpt-search-4-key-observations","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/","title":{"rendered":"#SEO for ChatGPT search: 4 key observations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25701eef40d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25701eef40d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/#Heres_how_ChatGPT_search_compares_to_Google_plus_insights_into_the_role_of_long-form_content_local_reviews_and_more_in_AI_search_rankings\" >Here\u2019s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/#1_ChatGPT_search_results_are_different_from_both_Google_and_Bing\" >1. ChatGPT search results are different from both Google and Bing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/#2_ChatGPT_search_favors_long-form_content_over_brand_product_pages\" >2. ChatGPT search favors long-form content over brand product pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/#3_Local_SEO_and_reviews_in_ChatGPT_search\" >3. Local SEO and reviews in ChatGPT search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-for-chatgpt-search-4-key-observations\/#4_With_no_ad_competition_emphasis_is_on_brand_mentions\" >4. With no ad competition, emphasis is on brand mentions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_ChatGPT_search_compares_to_Google_plus_insights_into_the_role_of_long-form_content_local_reviews_and_more_in_AI_search_rankings\"><\/span>Here\u2019s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The SEO landscape is changing fast and AI search is leading the charge.\u00a0<\/p>\n<p>With ChatGPT\u2019s new search functionality posing a serious challenge to Google, how content is ranked and discovered is being redefined.\u00a0<\/p>\n<p>ChatGPT search doesn\u2019t just display links. It analyzes 12 results to generate answers, creating a new playing field for content creators.<\/p>\n<p>Let\u2019s explore what ChatGPT search means for your content strategy, how it compares to Google and how you can adapt to rank at the top.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-chatgpt-search-results-are-different-from-both-google-and-bing\"><span class=\"ez-toc-section\" id=\"1_ChatGPT_search_results_are_different_from_both_Google_and_Bing\"><\/span>1. ChatGPT search results are different from both Google and Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Initially, many thought ChatGPT search would directly pull results from a single search engine, summarizing and returning results to the user, but this isn\u2019t the case.<\/p>\n<p>Just look at each search engine\u2019s results for the search query [best ebike 2024].<\/p>\n<p>Google:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1288\" alt=\"Google - best ebike 2024\" class=\"wp-image-449003\" style=\"width:706px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-420x338.png.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-745x600.png.webp 745w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-768x618.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-1536x1236.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1288\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024.png.webp\" alt=\"Google - best ebike 2024\" class=\"wp-image-449003\" style=\"width:706px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-420x338.png.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-745x600.png.webp 745w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-768x618.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-ebike-2024-1536x1236.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>Bing:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"1313\" alt=\"Bing - best ebike 2024\" class=\"wp-image-449006\" style=\"width:623px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024.jpeg.webp 1078w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-278x338.jpeg.webp 278w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-493x600.jpeg.webp 493w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-93x113.jpeg.webp 93w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-768x935.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1078px) 100vw, 1078px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"1313\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024.jpeg.webp\" alt=\"Bing - best ebike 2024\" class=\"wp-image-449006\" style=\"width:623px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024.jpeg.webp 1078w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-278x338.jpeg.webp 278w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-493x600.jpeg.webp 493w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-93x113.jpeg.webp 93w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Bing-best-ebike-2024-768x935.jpeg.webp 768w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\"><\/figure>\n<\/div>\n<p>ChatGPT search:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"1069\" alt=\"ChatGPT search - best ebike 2024\" class=\"wp-image-449005\" style=\"width:583px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024.png.webp 661w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-209x338.png.webp 209w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-371x600.png.webp 371w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-70x113.png.webp 70w\" data-lazy-sizes=\"(max-width: 661px) 100vw, 661px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"1069\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024.png.webp\" alt=\"ChatGPT search - best ebike 2024\" class=\"wp-image-449005\" style=\"width:583px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024.png.webp 661w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-209x338.png.webp 209w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-371x600.png.webp 371w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-ebike-2024-70x113.png.webp 70w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\"><\/figure>\n<\/div>\n<p>Although there is some overlap in results, the overall ranking doesn\u2019t align.\u00a0<\/p>\n<p>In terms of similarity, ChatGPT search results <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear closer to Bing\u2019s. That\u2019s because ChatGPT search uses Bing\u2019s search index while customizing the trusted <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> sources it draws from.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-chatgpt-search-favors-long-form-content-over-brand-product-pages\"><span class=\"ez-toc-section\" id=\"2_ChatGPT_search_favors_long-form_content_over_brand_product_pages\"><\/span>2. ChatGPT search favors long-form content over brand product pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I searched for [long range ebike] in ChatGPT, I expected our brand to appear in the results, especially since we had ranked in the top 3 for this keyword on Google.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1370\" alt=\"Google - long range ebike\" class=\"wp-image-449007\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-701x600.png.webp 701w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-768x658.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-1536x1315.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1370\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike.png.webp\" alt=\"Google - long range ebike\" class=\"wp-image-449007\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-701x600.png.webp 701w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-768x658.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-long-range-ebike-1536x1315.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>However, despite our high Google ranking, our site was not referenced.<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>? No other brands were referenced either \u2013 not one.<\/p>\n<p>Instead, ChatGPT search consistently pulls from list-style, long-form articles, summarizing information from three main sources:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1599\" height=\"785\" alt=\"ChatGPT search - long range ebike\" class=\"wp-image-449008\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike.png.webp 1599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-768x377.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-1536x754.png 1536w\" data-lazy-sizes=\"(max-width: 1599px) 100vw, 1599px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1599\" height=\"785\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike.png.webp\" alt=\"ChatGPT search - long range ebike\" class=\"wp-image-449008\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike.png.webp 1599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-800x393.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-768x377.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-long-range-ebike-1536x754.png 1536w\" sizes=\"auto, (max-width: 1599px) 100vw, 1599px\"><\/figure>\n<\/div>\n<p>These sources share the following characteristics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lengthy text.<\/li>\n<li>High authority sites (these sites already rank well for many keywords on Google).<\/li>\n<li>Not brand sites, but rather review or content sites.<\/li>\n<\/ul>\n<p>ChatGPT search doesn\u2019t seem to trust promotional claims from brand sites but instead relies on detailed long-form content from authoritative media.<\/p>\n<p>Collaborate with trusted niche and authoritative media outlets to secure honest reviews and get your products featured in their ranking lists.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>ChatGPT search: Does it deserve the fanfare?<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-local-seo-and-reviews-in-chatgpt-search\"><span class=\"ez-toc-section\" id=\"3_Local_SEO_and_reviews_in_ChatGPT_search\"><\/span>3. Local SEO and reviews in ChatGPT search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you operate a local business, there\u2019s great potential here.\u00a0<\/p>\n<p>For local queries like \u201cbest restaurants in London,\u201d ChatGPT does not display ads. It simply ranks the top businesses based on factors like reviews and location.<\/p>\n<p>If you perform a similar search on Google, you\u2019ll likely see this type of result:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1367\" height=\"1105\" alt=\"Google - best restaurants in London\" class=\"wp-image-449012\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London.jpg.webp 1367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-418x338.jpg.webp 418w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-742x600.jpg.webp 742w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-140x113.jpg.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-768x621.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 1367px) 100vw, 1367px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1367\" height=\"1105\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London.jpg.webp\" alt=\"Google - best restaurants in London\" class=\"wp-image-449012\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London.jpg.webp 1367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-418x338.jpg.webp 418w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-742x600.jpg.webp 742w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-140x113.jpg.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-best-restaurants-in-London-768x621.jpg.webp 768w\" sizes=\"auto, (max-width: 1367px) 100vw, 1367px\"><\/figure>\n<\/div>\n<p>In ChatGPT search, however, the results look like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1291\" alt=\"ChatGPT search - best restaurants in London\" class=\"wp-image-449011\" style=\"width:689px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-744x600.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-768x620.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-1536x1239.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1291\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1.png.webp\" alt=\"ChatGPT search - best restaurants in London\" class=\"wp-image-449011\" style=\"width:689px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-744x600.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-768x620.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-best-restaurants-in-London-1-1536x1239.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>For these localized searches, Google Maps\u2019 importance is highlighted.\u00a0<\/p>\n<p>ChatGPT searched through 12 results but referenced none \u2013 it only displayed Google Maps.<\/p>\n<p>Local brands focusing on Google Maps rankings and maintaining positive reviews will see this advantage amplified in ChatGPT search.<\/p>\n<p>To rank well in local searches, you need numerous authentic, positive Google reviews. This is key to reaching the top.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-with-no-ad-competition-emphasis-is-on-brand-mentions\"><span class=\"ez-toc-section\" id=\"4_With_no_ad_competition_emphasis_is_on_brand_mentions\"><\/span>4. With no ad competition, emphasis is on brand mentions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT search doesn\u2019t display ads, so all content shown is purely organic.<\/p>\n<p>This is ideal for businesses relying on organic rankings. This also benefits SEOs by simplifying the path to pure organic traffic.\u00a0<\/p>\n<p>However, ChatGPT doesn\u2019t drive website clicks. Users turning to ChatGPT search likely want to avoid Google\u2019s click-and-filter experience and are looking for direct answers.<\/p>\n<p>For brands, optimizing for ChatGPT means focusing on brand mentions and accurately conveying brand value.\u00a0<\/p>\n<p>The goal isn\u2019t traffic but maximizing exposure and offering real solutions.\u00a0<\/p>\n<p>For instance, a search for [best ebike brand 2024] might feature your brand along with reasons for the recommendation. It would be as if ChatGPT is promoting your brand directly.\u00a0<\/p>\n<p>When users trust ChatGPT, they also trust your brand. It\u2019s comparable to receiving an endorsement from an authoritative media source.<\/p>\n<p>ChatGPT search presents both challenges and opportunities for SEOs. If you think AI search will gradually reduce Google\u2019s market share, it\u2019s smart to start paying attention and positioning your brand accordingly.<\/p>\n<p><strong><em>Dig deeper: How to implement generative engine optimization (GEO) strategies<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Clark Sang\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Clark-Sang.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Clark-Sang.jpg.webp\" alt=\"Clark Sang\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Clark Sang<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=sangyingze1&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div>Clark Sang graduated from the University of Sheffield with a degree in Data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a> and has 4 years of experience in the SEO industry. He has helped websites like Himiway Ebike and OMTech Laser achieve the #1 ranking for category-specific keywords on Google. Currently, he works as an SEO consultant and trainer for Alibaba Group while also founding a brand that provides AI model API integration services. He is particularly interested in SEO strategies for different industries and is passionate about exploring techniques related to SEO for large language models and AI-powered search engines.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-for-chatgpt-search-4-key-observations-449001\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings. The SEO landscape is changing fast and AI search is leading the charge.\u00a0 With ChatGPT\u2019s new search functionality posing a serious challenge to Google, how content is ranked and discovered is being&#8230;<\/p>\n","protected":false},"author":1,"featured_media":646409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SEO-for-ChatGPT-search-4-key-observations-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152278,141199,78070],"class_list":["post-646408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-generative-engine-optimization-geo","tag-openai","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=646408"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/646409"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=646408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=646408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=646408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}