{"id":646520,"date":"2024-12-11T12:55:42","date_gmt":"2024-12-11T09:55:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/data-providers-google-november-2024-core-update-was-less-volatile\/"},"modified":"2024-12-11T12:55:42","modified_gmt":"2024-12-11T09:55:42","slug":"data-providers-google-november-2024-core-update-was-less-volatile","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/data-providers-google-november-2024-core-update-was-less-volatile\/","title":{"rendered":"#Data providers: Google November 2024 core update was less volatile"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f170a61b5b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f170a61b5b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/data-providers-google-november-2024-core-update-was-less-volatile\/#This_last_Google_core_update_was_less_impactful_than_the_August_core_update_and_some_other_core_updates\" >This last Google core update was less impactful than the August core update and some other core updates.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/data-providers-google-november-2024-core-update-was-less-volatile\/#Data_providers_on_the_Google_November_2024_core_update\" >Data providers on the Google November 2024 core update<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/data-providers-google-november-2024-core-update-was-less-volatile\/#More_on_Google_updates\" >More on Google updates<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_last_Google_core_update_was_less_impactful_than_the_August_core_update_and_some_other_core_updates\"><\/span>This last Google core update was less impactful than the August core update and some other core updates.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s\u00a0November 2024 core update\u00a0started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking changes from the core update should be visible enough for Google to announce it. But with the last core update, the November core update, it seemed to have less of an impact than some previous core updates that Google released over the years.<\/p>\n<p>Don\u2019t get me wrong, if a site is impacted by a core update, it can result in a huge change for that site\u2019s search visibility.  But it seems like this update was not as big as previous core updates, according to the data providers we asked.<\/p>\n<p><strong>Manual actions during. <\/strong>Also, to stir things up with the data, Google expanded its site reputation abuse policy during the time Google was rolling out this November 2024 core update. That led to a nice number of large and small websites being hit by a manual action (Google search penalty), resulting in some cases, a lot of visibility losses for those sites in Google Search. <\/p>\n<p>That being said, here is what we found regarding this last Google core update.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-data-providers-on-the-google-november-2024-core-update\"><span class=\"ez-toc-section\" id=\"Data_providers_on_the_Google_November_2024_core_update\"><\/span>Data providers on the Google November 2024 core update<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Semrush. <\/strong>Semrush (our parent company) was the first to send us data where the data seemed to show that the August 2024 core update was more volatile than the November 2024 core update. But as Mordy Obserstein, a company spokesperson, told us, the data was messy, like it was for the August core update.<\/p>\n<p>What is messy data? Well, the volatility prior to the core update was high, which makes analyzing these updates hard. <\/p>\n<p>Here is a chart from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/sensor\/\">Semrush\u2019s sensor<\/a> that tracks volatility over the past 30 days or so \u2013 note the Google logo around November 11th for when the Google update started \u2013 it completed on December 5th:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"339\" alt=\"Semrush 1\" class=\"wp-image-449044\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-800x339.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-600x254.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-768x325.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-1536x651.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1.png.webp 1676w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-800x339.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"339\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-800x339.png.webp\" alt=\"Semrush 1\" class=\"wp-image-449044\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-800x339.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-600x254.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-768x325.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1-1536x651.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-1.png.webp 1676w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p>\u201cAs with the August 2024 Core Update, this update saw an extensive period of very\u00a0high levels of rank volatility proceed it. This makes analyzing the update\u00a0relative to its preceding baseline period almost impossible,\u201d Mordy Obserstein told us. <\/p>\n<p>You can see it here in the levels of rank volatility\u00a0as compared to the im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te period the preceded the update. This shows ranking was noticeably less volatile as a whole during the update.  This was similar to the August core update.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2584\" alt=\"Semrush Core Update Compare Niche\" class=\"wp-image-449045\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-268x338.png.webp 268w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-476x600.png.webp 476w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-90x113.png.webp 90w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-768x969.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-1217x1536.png 1217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-1623x2048.png.webp 1623w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2584\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche.png.webp\" alt=\"Semrush Core Update Compare Niche\" class=\"wp-image-449045\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-268x338.png.webp 268w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-476x600.png.webp 476w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-90x113.png.webp 90w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-768x969.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-1217x1536.png 1217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-niche-1623x2048.png.webp 1623w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Now, if you look at the peak volatility by industry, you can see the August core update was much more volatile.  In fact, the November core update seemed relatively calm, without having any days have a score of 9.0 or higher. \u201cNot a single vertical cracked \u201c9\u201d on the Semrush Sensor scale aside from the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> niche \u2013 which is always intensely volatile (as opposed to 8 during the August 2024 core update),\u201d Mordy Obserstein told me.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1269\" alt=\"Semrush Core Update Compare Nichepeak\" class=\"wp-image-449046\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-545x338.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-768x476.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-1536x952.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1269\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak.png.webp\" alt=\"Semrush Core Update Compare Nichepeak\" class=\"wp-image-449046\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-545x338.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-800x496.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-182x113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-768x476.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-nichepeak-1536x952.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Here is another chart that shows this November core update was less volatile than the August core update, it shows that the average positions gained or lost was slightly lower:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2946\" alt=\"Semrush Core Update Compare Loss Gain\" class=\"wp-image-449047\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-235x338.png.webp 235w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-417x600.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-79x113.png.webp 79w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-768x1105.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-1068x1536.png 1068w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-1424x2048.png.webp 1424w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2946\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain.png.webp\" alt=\"Semrush Core Update Compare Loss Gain\" class=\"wp-image-449047\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-235x338.png.webp 235w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-417x600.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-79x113.png.webp 79w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-768x1105.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-1068x1536.png 1068w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-loss-gain-1424x2048.png.webp 1424w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Then when you look at the percentage of new URLs ranking in the top 10 that prior to the update didn\u2019t even rank in the top 20:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1411\" alt=\"Semrush Core Update Compare Top\" class=\"wp-image-449048\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-491x338.png.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-800x551.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-768x529.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-1536x1058.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1411\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top.png.webp\" alt=\"Semrush Core Update Compare Top\" class=\"wp-image-449048\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-491x338.png.webp 491w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-800x551.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-768x529.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/semrush-core-update-compare-top-1536x1058.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><strong>Similarweb.\u00a0<\/strong>SimilarWeb\u2019s\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/serp\/\">SERP Seismometer<\/a>\u00a0really didn\u2019t report any massive spikes throughout the rollout of the November core update. \u201cWe see that there were no obvious spikes in fluctuations that we commonly see during core updates,\u201d Shay Harel from Similarweb told us. This is really not what we would typically experience during a core update:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"675\" alt=\"Similarweb 2\" class=\"wp-image-449049\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-600x198.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-800x264.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-200x66.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-768x253.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-1536x506.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2.png.webp\" alt=\"Similarweb 2\" class=\"wp-image-449049\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-600x198.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-800x264.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-200x66.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-768x253.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-2-1536x506.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Similarweb sent us a chart showing the average volatility for each core update (almost all of them), comparing each one to each other and this November 2024 core update was the weakest of them all:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"940\" alt=\"Similarweb Position Change\" class=\"wp-image-449050\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change.png.webp 1228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-442x338.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-784x600.png.webp 784w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-768x588.png.webp 768w\" data-lazy-sizes=\"(max-width: 1228px) 100vw, 1228px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"940\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change.png.webp\" alt=\"Similarweb Position Change\" class=\"wp-image-449050\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change.png.webp 1228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-442x338.png.webp 442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-784x600.png.webp 784w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-position-change-768x588.png.webp 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n<p>Zooming in and comparing the August 2024 core update to the November 2024 core update, you see this even clearer:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"939\" alt=\"Similarweb Compare Aug Nov\" class=\"wp-image-449051\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov.png.webp 1193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-762x600.png.webp 762w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-768x604.png.webp 768w\" data-lazy-sizes=\"(max-width: 1193px) 100vw, 1193px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"939\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov.png.webp\" alt=\"Similarweb Compare Aug Nov\" class=\"wp-image-449051\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov.png.webp 1193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-762x600.png.webp 762w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-768x604.png.webp 768w\" sizes=\"auto, (max-width: 1193px) 100vw, 1193px\"><\/figure>\n<p>Now, when you compare the ranking changes between the top 3, top 5, and top 10 search results, the November update showed significantly lower fluctuations in the top 3 results. However, fluctuations were slightly higher in the top 5 results compared to the August update:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"940\" alt=\"Similarweb Compare Aug Nov Tops\" class=\"wp-image-449052\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-763x600.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-768x604.png.webp 768w\" data-lazy-sizes=\"(max-width: 1196px) 100vw, 1196px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"940\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops.png.webp\" alt=\"Similarweb Compare Aug Nov Tops\" class=\"wp-image-449052\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops.png.webp 1196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-763x600.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-aug-nov-tops-768x604.png.webp 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\"><\/figure>\n<p>Then, Similarweb dug in by niche or vertical and found there were fewer fluctuations in the top 3 and top 5 results within the health niche. The finance niche also experienced lower fluctuations in the top 3 results. In contrast, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a> industry showed higher levels of fluctuations across all positions.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"600\" alt=\"Similarweb Compare Niche\" class=\"wp-image-449053\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-764x600.png.webp 764w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-768x603.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche.png.webp 1195w\" data-lazy-sizes=\"(max-width: 764px) 100vw, 764px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-764x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-764x600.png.webp\" alt=\"Similarweb Compare Niche\" class=\"wp-image-449053\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-764x600.png.webp 764w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-430x338.png.webp 430w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche-768x603.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/similarweb-compare-niche.png.webp 1195w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\"><\/figure>\n<p><strong>Other tools.\u00a0<\/strong>There are a lot of Google search ranking volatility tools. Here is what they looked like after the core update finished rolling out and over the course of the update:<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.advancedwebranking.com\/google-algorithm-changes\/\">Advanced Web Rankings<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"628\" alt=\"Advancedwebranking 2\" class=\"wp-image-449061\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2.png.webp 1624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-600x232.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-800x309.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-768x297.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-1536x594.png 1536w\" data-lazy-sizes=\"(max-width: 1624px) 100vw, 1624px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"628\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2.png.webp\" alt=\"Advancedwebranking 2\" class=\"wp-image-449061\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2.png.webp 1624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-600x232.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-800x309.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-768x297.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/advancedwebranking-2-1536x594.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cognitiveseo.com\/signals\/\">Cognitive SEO<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"894\" alt=\"Cognitiveseo\" class=\"wp-image-449060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo.png.webp 1710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-600x314.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-800x418.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-768x402.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-1536x803.png 1536w\" data-lazy-sizes=\"(max-width: 1710px) 100vw, 1710px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"894\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo.png.webp\" alt=\"Cognitiveseo\" class=\"wp-image-449060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo.png.webp 1710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-600x314.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-800x418.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-768x402.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/cognitiveseo-1536x803.png 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/algoroo.com\/\">Algoroo<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"613\" alt=\"Algoroo\" class=\"wp-image-449059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-600x180.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-800x240.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-768x230.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-1536x460.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"613\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo.png.webp\" alt=\"Algoroo\" class=\"wp-image-449059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-600x180.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-800x240.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-768x230.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/algoroo-1536x460.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/serpstat.com\/projects\/search-engine-storm\/\">SERPstat<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"454\" alt=\"Serpstat\" class=\"wp-image-449058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat.png.webp 1624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-600x168.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-800x224.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-200x56.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-768x215.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-1536x429.png 1536w\" data-lazy-sizes=\"(max-width: 1624px) 100vw, 1624px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"454\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat.png.webp\" alt=\"Serpstat\" class=\"wp-image-449058\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat.png.webp 1624w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-600x168.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-800x224.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-200x56.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-768x215.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/serpstat-1536x429.png 1536w\" sizes=\"auto, (max-width: 1624px) 100vw, 1624px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.accuranker.com\/grump\/\">Accuranker<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"952\" alt=\"Accuranker\" class=\"wp-image-449057\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker.png.webp 1376w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-768x531.png.webp 768w\" data-lazy-sizes=\"(max-width: 1376px) 100vw, 1376px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"952\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker.png.webp\" alt=\"Accuranker\" class=\"wp-image-449057\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker.png.webp 1376w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/accuranker-768x531.png.webp 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/mangools.com\/insights\/serp\">Mangools<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"612\" alt=\"Mangools\" class=\"wp-image-449056\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-600x179.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-800x239.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-768x229.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-1536x459.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"612\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools.png.webp\" alt=\"Mangools\" class=\"wp-image-449056\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-600x179.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-800x239.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-200x60.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-768x229.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mangools-1536x459.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.wincher.com\/free-tools\/serp-volatility\">Wincher<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"637\" alt=\"Wincher\" class=\"wp-image-449055\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-600x187.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-800x249.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-200x62.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-768x239.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-1536x478.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"637\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher.png.webp\" alt=\"Wincher\" class=\"wp-image-449055\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-600x187.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-800x249.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-200x62.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-768x239.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/wincher-1536x478.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/moz.com\/mozcast\">Mozcast<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"732\" alt=\"Mozcast 2\" class=\"wp-image-449054\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2.png.webp 1802w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-600x244.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-800x325.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-768x312.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-1536x624.png 1536w\" data-lazy-sizes=\"(max-width: 1802px) 100vw, 1802px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"732\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2.png.webp\" alt=\"Mozcast 2\" class=\"wp-image-449054\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2.png.webp 1802w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-600x244.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-800x325.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-768x312.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/mozcast-2-1536x624.png 1536w\" sizes=\"auto, (max-width: 1802px) 100vw, 1802px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/app.sistrix.com\/en\/google-update-radar\/us\/mobile\">Sistrix<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2026\" height=\"768\" alt=\"Sistrix\" class=\"wp-image-449062\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix.png.webp 2026w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-600x227.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-800x303.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-200x76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-768x291.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-1536x582.png 1536w\" data-lazy-sizes=\"(max-width: 2026px) 100vw, 2026px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2026\" height=\"768\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix.png.webp\" alt=\"Sistrix\" class=\"wp-image-449062\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix.png.webp 2026w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-600x227.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-800x303.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-200x76.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-768x291.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/sistrix-1536x582.png 1536w\" sizes=\"auto, (max-width: 2026px) 100vw, 2026px\"><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seoclarity.net\/\">seoClarity<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"554\" alt=\"Seoclarity\" class=\"wp-image-449149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity.png.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-600x173.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-800x231.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-768x222.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-1536x443.png 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"554\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity.png.webp\" alt=\"Seoclarity\" class=\"wp-image-449149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity.png.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-600x173.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-800x231.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-768x222.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seoclarity-1536x443.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p><strong>Industry.\u00a0<\/strong>Based on what I\u2019ve been tracking, this update started to be felt a couple of days after it was announced on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-november-2024-core-update-movement-38414.html\">November 13th and 14th<\/a>, and then seemed to hit a wider set of sites this past weekend, around\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-november-2024-core-update-weekend-38431.html\">November 16th and 17th<\/a>. Towards the end of this update, many of the tracking tools showed relatively low ranking volatility but then we saw a large spike in volatility around\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-november-2024-core-update-heats-up-again-38480.html\">November 25th and 26th<\/a>. We even saw significant movement over the past\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-november-2024-core-update-overdue-38514.html\">few days<\/a>, in early December. We thought this update would be done before the Black Friday shopping season, but it was not completed beforehand and well into the following week. <\/p>\n<p>The funny thing, we saw search <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-search-ranking-volatility-continues-post-core-update-38541.html\">volatility spike post core update<\/a>, over this past weekend.<\/p>\n<p><strong>What to do if you are hit.\u00a0<\/strong>Google has\u00a0given advice\u00a0on what to consider if you are negatively impacted by a core update in the past. Google has not really given much new advice here.<\/p>\n<ul class=\"wp-block-list\">\n<li>There aren\u2019t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.<\/li>\n<li>Google has offered a list of\u00a0questions to consider if your site is hit by a core update.<\/li>\n<li>Google said you can see a bit of a\u00a0recovery between core updates\u00a0but the biggest change would be after another core update.<\/li>\n<\/ul>\n<p>In short, write helpful content for people and not to rank in search engines.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThere\u2019s nothing new or special that creators need to do for this update as long as they\u2019ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">creating helpful, reliable, people-first content<\/a>\u00a0help page,\u201d Google said previously.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_on_Google_updates\"><\/span>More on Google updates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can read more of our coverage in Search Engine Land\u2019s\u00a0Google Algorithm Updates history.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>While the data above shows how sites in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> are doing with the last core update, it does not represent how your individual site did with the update. If your site was hit by this past update, it can be devastating. If you were hit by previous updates and so no improvement with this update, then again, devastating once again. But some sites saw big improvements.<\/p>\n<p>Feel free to compare this to our August core update report.<\/p>\n<p>We hope you saw improvements.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/data-providers-google-november-2024-core-update-was-less-volatile-449040\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This last Google core update was less impactful than the August core update and some other core updates. Google\u2019s\u00a0November 2024 core update\u00a0started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking changes from the core update should be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":646521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/google-core-update-analysis-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147960,26293,147961,147868,78070],"class_list":["post-646520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-core-update","tag-google","tag-google-algorithm-updates","tag-google-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=646520"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/646521"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=646520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=646520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=646520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}