{"id":646957,"date":"2024-12-16T18:50:23","date_gmt":"2024-12-16T15:50:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/snapchat-to-roll-out-expanded-creator-monetization-program-just-days-after-possible-tiktok-ban\/"},"modified":"2024-12-16T18:50:23","modified_gmt":"2024-12-16T15:50:23","slug":"snapchat-to-roll-out-expanded-creator-monetization-program-just-days-after-possible-tiktok-ban","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/snapchat-to-roll-out-expanded-creator-monetization-program-just-days-after-possible-tiktok-ban\/","title":{"rendered":"#Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban"},"content":{"rendered":"
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\n\tSnapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S.<\/p>\n

\n\tThe expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant to be shared with friend and followers, with Spotlight more focused on entertaining snaps meant to be viewers by users across the platform. <\/p>\n

\n\tSpotlight content is more similar in tone, tenor and structure to TikTok that stories, and has been viewed as the platform\u2019s effort to take on the Bytedance-owned app<\/a>\u2019s dominance, alongside Meta\u2019s Reels, and YouTube<\/a> Shorts.<\/p>\n

\n\tSnapchat says that total time spent viewing on Snapchat is up 25 percent year-over-year, and that Spotlight now reaches over 500 million monthly active users.<\/p>\n

\n\tCreators that have at least 50,000 followers, posted at least 25 times per month and that have achieved a specific view time or viewership metric will be eligible for the monetization opportunities, with the tech company posting the full criteria<\/a> in its hub.<\/p>\n

\n\tThe company is also pushing the new opportunities to marketers, framing it as \u201ca new opportunity to reach our community through high-impact placements.\u201d<\/p>\n

\n\tCreator-driven content has transformed the larger entertainment business, with platforms like TikTok, YouTube, Snapchat and Instagram becoming the de facto home for trends and short-form entertainment for consumers under 30.<\/p>\n

\n\tThe new monetization push could end up enticing users to post more on the platform at a critical moment for the larger creator economy, given TikTok\u2019s rapid rise and potentially rapid fall, depending on whether the U.S. Supreme Court steps in to delay the ban. <\/p>\n

\n\tThe make-or-break day that could see the app banned is Jan. 19.<\/p>\n<\/p><\/div>\n

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Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant…<\/p>\n","protected":false},"author":1,"featured_media":646958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/12\/GettyImages-1988193834.jpg?crop=0px%2C0px%2C3491px%2C1953px&resize=1440%2C810","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[71741,47912],"class_list":["post-646957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-snapchat","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=646957"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/646957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/646958"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=646957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=646957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=646957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}