{"id":647089,"date":"2024-12-18T06:30:34","date_gmt":"2024-12-18T03:30:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overviews-rising-in-b2b-technology-healthcare-sectors\/"},"modified":"2024-12-18T06:30:34","modified_gmt":"2024-12-18T03:30:34","slug":"google-ai-overviews-rising-in-b2b-technology-healthcare-sectors","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-rising-in-b2b-technology-healthcare-sectors\/","title":{"rendered":"#Google AI Overviews rising in B2B technology, healthcare sectors"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34f9128a48f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34f9128a48f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-rising-in-b2b-technology-healthcare-sectors\/#Google_seems_to_be_getting_better_at_identifying_niche_experts_and_authorities_%E2%80%93_and_citing_them_more_often_in_AI_Overviews\" >Google seems to be getting better at identifying niche experts and authorities \u2013\u00a0and citing them more often in AI Overviews.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_seems_to_be_getting_better_at_identifying_niche_experts_and_authorities_%E2%80%93_and_citing_them_more_often_in_AI_Overviews\"><\/span>Google seems to be getting better at identifying niche experts and authorities \u2013\u00a0and citing them more often in AI Overviews.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>More Google AI Overviews were shown for B2B <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That\u2019s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge.<\/p>\n<p><strong>By the numbers.<\/strong> Google showed more technical responses in AI Overviews, with a 70% increase in advanced content from established institutions and organizations, according to the analysis. <\/p>\n<ul class=\"wp-block-list\">\n<li><strong>B2B technology sector:<\/strong> The presence of AI Overviews increased 32% in November. Surging keywords were related to security (+55%), data (+40%), development\/DevOps (+42%), and infrastructure (+38%).<\/li>\n<li><strong>Healthcare sector:<\/strong> The presence of AI Overviews increased by 15%. AI Overviews more frequently cited medical clinics and research institutions.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The impact of Google AI Overviews continues to vary by industry. While many industries have stabilized since AI Overviews launched in May (see image below), if you do SEO in the B2B tech or healthcare sectors, you\u2019ll want to see what types of content are cited in AI Overviews and whether you see any traffic impact due to these recent shifts.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"904\" height=\"508\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry.jpg.webp\" alt=\"Google's use of AI Overviews in Search May vs. December 2024\" class=\"wp-image-449395\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry.jpg.webp 904w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-May-December-by-industry-768x432.jpg.webp 768w\" sizes=\"(max-width: 904px) 100vw, 904px\"><\/figure>\n<p><strong>Bottom line.<\/strong> According to BrightEdge co-founder and executive chairman Jim Yu:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAs Google accelerates the integration of AI and search, it is clearly getting better at identifying niche experts and authorities in its AI Overviews. Topical authority will become a brand\u2019s key differentiator in 2025. There are so many opportunities for marketers to build that topical authority. And, as AI experiences improve in the result \u2013 and out and across platforms \u2013 brands must also pivot and look at their \u2018Share of Conversation\u2019.\u201d<\/li>\n<\/ul>\n<p><strong>The report. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/storage.googleapis.com\/passets-production\/sites\/videos.brightedge.com\/assets\/documents\/BrightEdge-AIO-and-Industry-Research-November-to-December-AIO-Stabilzation-and-Industry-by-Industry-Updates.pdf\">Google AI Overviews November-December Insights<\/a> (PDF).<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-rising-b2b-technology-healthcare-449392\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google seems to be getting better at identifying niche experts and authorities \u2013\u00a0and citing them more often in AI Overviews. More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That\u2019s according to the latest AI Overviews analysis conducted by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":647090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-logo-spikes-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-647089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=647089"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/647090"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=647089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=647089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=647089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}