{"id":647182,"date":"2024-12-19T08:10:19","date_gmt":"2024-12-19T05:10:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-experiments-with-double-ad-placements-for-same-advertiser\/"},"modified":"2024-12-19T08:10:19","modified_gmt":"2024-12-19T05:10:19","slug":"google-experiments-with-double-ad-placements-for-same-advertiser","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-experiments-with-double-ad-placements-for-same-advertiser\/","title":{"rendered":"#Google experiments with double ad placements for same advertiser"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2da0514b746\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2da0514b746\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-experiments-with-double-ad-placements-for-same-advertiser\/#The_controversial_Google_Ads_configuration_shows_two_ads_from_the_same_advertiser_in_search_results_raising_policy_violation_concerns\" >The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_controversial_Google_Ads_configuration_shows_two_ads_from_the_same_advertiser_in_search_results_raising_policy_violation_concerns\"><\/span>The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is testing a feature that allows the same advertiser to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear twice on a single search results page, which seemingly breaks Google\u2019s own existing ad policies.<\/p>\n<p><strong>What\u2019s happening.<\/strong> Anthony Higman, CEO of ADSQUIRE, noticed two ads from the same advertiser appearing simultaneously in search results (SERPs) over the past two weeks. He shared his concerns on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/anthony-higman-a3656a46_google-is-continuing-to-double-serve-the-activity-7274802015694667776--TPa?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<p>This conflicts with Google\u2019s stated policy: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019ll show only one ad per account for a particular keyword.\u201d<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"315\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/1734447987915.png.webp\" alt=\"1734447987915\" class=\"wp-image-449457\" style=\"width:826px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/1734447987915.png.webp 783w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/1734447987915-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/1734447987915-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/1734447987915-768x309.png.webp 768w\" sizes=\"(max-width: 783px) 100vw, 783px\"><\/figure>\n<p><strong>Google\u2019s response<\/strong>. Ginny Marvin, Google Ads Liaison, clarified that this is part of a controlled experiment to test new ad configurations.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" alt=\"Screenshot 2024 12 18 At 15.34.27\" class=\"wp-image-449458\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-800x255.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-600x191.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-768x245.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27.png.webp 1022w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-800x255.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-800x255.png.webp\" alt=\"Screenshot 2024 12 18 At 15.34.27\" class=\"wp-image-449458\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-800x255.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-600x191.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-200x64.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27-768x245.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Screenshot-2024-12-18-at-15.34.27.png.webp 1022w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p>She told advertisers:<\/p>\n<ul class=\"wp-block-list\">\n<li>No im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te action is required.<\/li>\n<li>The experiment\u2019s outcomes will be evaluated based on advertiser and user value.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Google\u2019s double-serving test could impact competition and ad performance. It could also potentially alter the cost dynamics of search ads. With multiple reports already showing that costs of search ads have been increasing, this is a real concern to ensure that having multiple ads showing for a keyword actually comes with increased revenue and not just cost.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-double-ad-placements-449449\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns. Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google\u2019s own existing ad policies. What\u2019s happening. Anthony Higman, CEO of ADSQUIRE, noticed two&#8230;<\/p>\n","protected":false},"author":1,"featured_media":647183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/The-future-of-paid-search-3-predictions-for-Google-Ads-in-2025.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-647182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=647182"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/647183"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=647182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=647182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=647182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}