{"id":647505,"date":"2024-12-23T19:40:20","date_gmt":"2024-12-23T16:40:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/"},"modified":"2024-12-23T19:40:20","modified_gmt":"2024-12-23T16:40:20","slug":"chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/","title":{"rendered":"#ChatGPT search vs. Google: A deep dive analysis of 62 queries"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a32f6a44647f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a32f6a44647f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#A_detailed_analysis_of_ChatGPT_search_and_Googles_performance_across_62_queries_with_scoring_metrics_and_practical_examples\" >A detailed analysis of ChatGPT search and Google&#8217;s performance across 62 queries, with scoring metrics and practical examples.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Whats_in_this_report\" >What\u2019s in this report<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Metrics_used_in_this_study\" >Metrics used in this study<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Competitive_observations\" >Competitive observations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Advertising\" >Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Understanding_user_intent\" >Understanding user intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#How_query_sessions_work\" >How query sessions work<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Understanding_categories_of_queries\" >Understanding categories of queries<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Directions\" >Query type: Directions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Local\" >Query type: Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Content_gap_analysis\" >Query type: Content gap analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Individual_bio\" >Query type: Individual bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Debatable_user_intent\" >Query type: Debatable user intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Disambiguation\" >Query type: Disambiguation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Maintaining_context_in_query_sequences\" >Query type: Maintaining context in query sequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Assumed_typos\" >Query type: Assumed typos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Query_type_Multiple_options_are_a_better_experience\" >Query type: Multiple options are a better experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Types_of_problems\" >Types of problems<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Problem_type_Errors\" >Problem type: Errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Problem_type_Omissions\" >Problem type: Omissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Problem_type_Weaknesses\" >Problem type: Weaknesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Problem_type_Incomplete_coverage\" >Problem type: Incomplete coverage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Problem_type_Insufficient_follow-on_resources\" >Problem type: Insufficient follow-on resources<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#The_winner\" >The winner?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#1_Informational_queries\" >1. Informational queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#2_Content_gap_analysis\" >2. Content gap analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#3_Navigational_queries\" >3. Navigational queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#4_Local_search_queries\" >4. Local search queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#5_Commercial_queries\" >5. Commercial queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#6_Disambiguation_queries\" >6. Disambiguation queries<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-search-vs-google-a-deep-dive-analysis-of-62-queries\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_detailed_analysis_of_ChatGPT_search_and_Googles_performance_across_62_queries_with_scoring_metrics_and_practical_examples\"><\/span>A detailed analysis of ChatGPT search and Google&#8217;s performance across 62 queries, with scoring metrics and practical examples.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google.\u00a0<\/p>\n<p>This is a difficult question to answer, and in today\u2019s article, I will provide some insights into how to do just that.\u00a0<\/p>\n<p>Note that our understanding is that the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> that makes it possible for OpenAI to offer a search capability is called SearchGPT, but the actual product name is ChatGPT search.\u00a0<\/p>\n<p>In this article, we will use the name ChatGPT search.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-s-in-this-report\"><span class=\"ez-toc-section\" id=\"Whats_in_this_report\"><\/span>What\u2019s in this report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This report presents an analysis of 62 queries to assess the strengths and weaknesses of each platform.\u00a0<\/p>\n<p>Each response was meticulously fact-checked and evaluated for alignment with potential user intents.\u00a0<\/p>\n<p>The process, requiring about an hour per query, highlighted that \u201cseemingly good\u201d and \u201cactually good\u201d answers often differ.<\/p>\n<p>Additionally, when Google provided an AI Overview, it was scored against ChatGPT search.\u00a0<\/p>\n<p>A combined score for the AI Overviews and the rest of Google\u2019s SERP was also included.\u00a0<\/p>\n<p>Of the queries tested \u2013 two-thirds of which were informational \u2013 Google returned an AI Overview in 25 instances (40% of the time).<\/p>\n<p>The queries analyzed fell into multiple categories:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"915\" height=\"1092\" alt=\"ChatGPT search vs Google - Search query categories\" class=\"wp-image-449679\" style=\"width:420px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories.png 915w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-283x338.png.webp 283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-503x600.png.webp 503w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-95x113.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-768x917.png.webp 768w\" data-lazy-sizes=\"(max-width: 915px) 100vw, 915px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"915\" height=\"1092\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories.png\" alt=\"ChatGPT search vs Google - Search query categories\" class=\"wp-image-449679\" style=\"width:420px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories.png 915w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-283x338.png.webp 283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-503x600.png.webp 503w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-95x113.png.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Search-query-categories-768x917.png.webp 768w\" sizes=\"(max-width: 915px) 100vw, 915px\"><\/figure>\n<\/div>\n<p>The total number of the above is greater than 100%, and that\u2019s because some queries could fall into more than one classification.\u00a0<\/p>\n<p>For example, about 13% of the queries were considered informational and commercial.\u00a0<\/p>\n<p>Detailed information from SparkToro on the makeup of queries suggests a natural distribution of search queries as follows:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"724\" alt=\"Detailed information from SparkToro on the makeup of queries suggests a natural distribution of search queries as follows:\" class=\"wp-image-449680\" style=\"width:420px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup.png.webp 1381w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-800x419.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-768x403.png.webp 768w\" data-lazy-sizes=\"(max-width: 1381px) 100vw, 1381px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"724\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup.png.webp\" alt=\"Detailed information from SparkToro on the makeup of queries suggests a natural distribution of search queries as follows:\" class=\"wp-image-449680\" style=\"width:420px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup.png.webp 1381w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-800x419.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-200x105.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/SparkToro-search-query-makeup-768x403.png.webp 768w\" sizes=\"auto, (max-width: 1381px) 100vw, 1381px\"><\/figure>\n<\/div>\n<p>Navigational queries, which comprise nearly a third of all queries, were excluded from this test.\u00a0<\/p>\n<p>These queries typically demand a straightforward response like, \u201cjust give me the website,\u201d and are a category where Google excels.\u00a0<\/p>\n<p>However, I included queries likely to favor one platform, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Content gap analysis queries (4)<\/strong>: Representing a broader class of content-related queries, which Google doesn\u2019t handle but ChatGPT search attempts (though not always successfully).<\/li>\n<li><strong>Locally oriented queries (4)<\/strong>: These leverage Google\u2019s extensive local business database, Google Maps, and Waze, areas where ChatGPT search struggles to compete.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-metrics-used-in-this-study\"><span class=\"ez-toc-section\" id=\"Metrics_used_in_this_study\"><\/span>Metrics used in this study<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I designed 62 queries to reflect diverse query intents, aiming to highlight each platform\u2019s strengths and weaknesses.\u00a0<\/p>\n<p>Each response was scored across specific metrics to evaluate performance effectively.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Errors<\/strong>: Did the response include incorrect information?<\/li>\n<li><strong>Omissions<\/strong>: Was important information not in the response?<\/li>\n<li><strong>Weaknesses<\/strong>: Were other aspects of the response considered weak but not scored as an error or omission?<\/li>\n<li><strong>Fully addresses<\/strong>: Was the user\u2019s query intent substantially addressed?<\/li>\n<li><strong>Follow-up resources<\/strong>: Did the response provide suitable resources for follow-up research?<\/li>\n<li><strong>Quality<\/strong>: An assessment by me of the overall quality of the response. This was done by weighing the other factors contained in this list.<\/li>\n<\/ul>\n<p>At the end of this article are the total scores for each platform across the 62 queries.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-competitive-observations\"><span class=\"ez-toc-section\" id=\"Competitive_observations\"><\/span>Competitive observations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When considering how different search platforms provide value, it\u2019s important to understand the many aspects of the search experience.\u00a0Here are some of those areas:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-advertising\"><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multiple reviewers note that ChatGPT search is ad-free and tout how much better this makes it than Google. That is certainly the case now, but it won\u2019t stay that way.\u00a0<\/p>\n<p>Microsoft has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.fool.com\/investing\/2024\/11\/10\/microsoft-13-billion-openai-best-money-ever-spent\/\" target=\"_blank\" rel=\"noopener\">$13 billion committed to OpenAI so far<\/a>, and they want to make that money back (and then some).\u00a0<\/p>\n<p>In short, don\u2019t expect ChatGPT search to remain ad-free. That will change significantly at some point.<\/p>\n<p>An important note is that advertising works best on commercial queries.\u00a0<\/p>\n<p>As you will see later in this article, I scored Google\u2019s performance on commercial queries significantly higher than ChatGPT search.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-understanding-user-intent\"><span class=\"ez-toc-section\" id=\"Understanding_user_intent\"><\/span>Understanding user intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has been working on understanding user intent across nearly infinite scenarios since 2004 or earlier.\u00a0<\/p>\n<p>They\u2019ve been collecting data based on all the user interactions within search and leveraging what they have seen with the Chrome browser since its launch in 2008.\u00a0<\/p>\n<p>This data has most likely been used to help train Google algorithms to understand user intent and brand authority on a per query basis.\u00a0<\/p>\n<p>For reference, as of November 2024, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/browser-market-share\" target=\"_blank\" rel=\"noopener\">Statcounter pegs<\/a> Chrome\u2019s market share at 67.5%, Safari at 18.2%, and Edge at 4.8%\u00a0<\/p>\n<p>This is a critical advantage for Google because understanding the user intent of a query is what it\u2019s all about.\u00a0<\/p>\n<p>You can\u2019t possibly answer the user\u2019s need without understanding their need. As I\u2019ll illustrate in the next section, this is complex!<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-query-sessions-work\"><span class=\"ez-toc-section\" id=\"How_query_sessions_work\"><\/span>How query sessions work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Part of the problem with understanding user intent is that the user may not have fully worked out what they\u2019re looking for until they start the process.\u00a0<\/p>\n<p>Consider the following example of a query sequence that was given to me via Microsoft many years ago:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"912\" alt=\"Inside a real query session\" class=\"wp-image-449681\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session.png.webp 1096w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-721x600.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-768x639.png.webp 768w\" data-lazy-sizes=\"(max-width: 1096px) 100vw, 1096px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"912\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session.png.webp\" alt=\"Inside a real query session\" class=\"wp-image-449681\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session.png.webp 1096w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-406x338.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-721x600.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Inside-a-real-query-session-768x639.png.webp 768w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\"><\/figure>\n<\/div>\n<p>The initial query seems quite simple: \u201cMerrell Shoes.\u201d\u00a0<\/p>\n<p>You can imagine that the user entering that query often has a specific Merrell shoe in mind, or at least a shoe type, that they want to buy.\u00a0<\/p>\n<p>However, we see this user\u2019s path has many twists and turns.\u00a0<\/p>\n<p>For example, the second site they visit is www.merrell.com, a website you might suspect has authoritative information about Merrell shoes.<\/p>\n<p>However, this site doesn\u2019t <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear to satisfy the user\u2019s needs.\u00a0<\/p>\n<p>The user ends up trying four more different queries and visiting six different websites before they finally execute a transaction on www.zappos.com.\u00a0<\/p>\n<p>This degree of uncertainty in search query journeys is quite common.\u00a0<\/p>\n<p>Some of the reasons why users have this lack of clarity include is that they:<\/p>\n<ul class=\"wp-block-list\">\n<li>Don\u2019t fully understand the need that they\u2019re feeling.<\/li>\n<li>Don\u2019t know how to ask the right questions to address their need.<\/li>\n<li>Need more information on a topic before deciding what they need.<\/li>\n<li>Are in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> exploration mode.<\/li>\n<\/ul>\n<p>Addressing this is an essential aspect of providing a great search experience. This is why the Follow-Up Resources score is part of my analysis.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-categories-of-queries\"><span class=\"ez-toc-section\" id=\"Understanding_categories_of_queries\"><\/span>Understanding categories of queries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Queries can be broadly categorized into several distinct groups, as outlined below:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Informational<\/strong>: Queries where the user wants information (e.g., \u201cwhat is diabetes?\u201d).<\/li>\n<li><strong>Navigational<\/strong>: Queries where the user wants to go to a specific website or page (e.g., \u201cUnited Mileage Club\u201d).<\/li>\n<li><strong>Commercial<\/strong>: Queries where the user wants to learn about a product or service (e.g., \u201cTeak dining table\u201d).<\/li>\n<li><strong>Transactional<\/strong>: Queries where the user is ready to conduct a transaction (e.g., \u201cpizza near me\u201d).<\/li>\n<\/ul>\n<p>Recent data from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/new-research-we-analyzed-332-million-queries-over-21-months-to-uncover-never-before-published-data-on-how-people-use-google\/\" target=\"_blank\" rel=\"noopener\">SparkToro\u2019s Rand Fishkin<\/a> provides some insight into the percentage of search queries that fall into each of these categories:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"750\" alt=\"What is the distribution of search intent on Google?\" class=\"wp-image-449682\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google.png.webp 1333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-768x432.png 768w\" data-lazy-sizes=\"(max-width: 1333px) 100vw, 1333px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"750\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google.png.webp\" alt=\"What is the distribution of search intent on Google?\" class=\"wp-image-449682\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google.png.webp 1333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/What-is-the-distribution-of-search-intent-on-Google-768x432.png 768w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\"><\/figure>\n<\/div>\n<p>Be advised that the above is a broad view of the categories of queries.\u00a0<\/p>\n<p>The real work in search relates to handling searches on a query-by-query basis. Each query has many unique aspects that affect how it can be interpreted.\u00a0<\/p>\n<p>Next, we\u2019ll examine several examples to illustrate this. Then, we\u2019ll compare how ChatGPT search and Google performed on these queries.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-directions\"><span class=\"ez-toc-section\" id=\"Query_type_Directions\"><\/span>Query type: Directions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This query type is a natural strength for Google (as is any locally oriented query). We can see ChatGPT search\u2019s weaknesses in this area in its response:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1159\" height=\"862\" alt=\"ChatGPT search - directions to Whole Foods\" class=\"wp-image-449683\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods.png.webp 1159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-454x338.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-800x595.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-152x113.png.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-768x571.png.webp 768w\" data-lazy-sizes=\"(max-width: 1159px) 100vw, 1159px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1159\" height=\"862\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods.png.webp\" alt=\"ChatGPT search - directions to Whole Foods\" class=\"wp-image-449683\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods.png.webp 1159w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-454x338.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-800x595.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-152x113.png.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-directions-to-Whole-Foods-768x571.png.webp 768w\" sizes=\"auto, (max-width: 1159px) 100vw, 1159px\"><\/figure>\n<\/div>\n<p>The problems with this response are numerous.\u00a0<\/p>\n<p>For example, I wasn\u2019t in Marlborough, Massachusetts, when I did the query (I was in the neighboring town of Southborough).\u00a0<\/p>\n<p>In addition, steps 1 and 2 in the directions are unclear. Anyone following them and heading east on Route 20 would end up at Kenmore Square in Boston without ever crossing I-90 East.<\/p>\n<p>In contrast, Google nails it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1053\" height=\"949\" alt=\"Google search - directions to Whole Foods\" class=\"wp-image-449684\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods.png.webp 1053w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-666x600.png.webp 666w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-768x692.png.webp 768w\" data-lazy-sizes=\"(max-width: 1053px) 100vw, 1053px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1053\" height=\"949\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods.png.webp\" alt=\"Google search - directions to Whole Foods\" class=\"wp-image-449684\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods.png.webp 1053w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-375x338.png.webp 375w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-666x600.png.webp 666w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-125x113.png.webp 125w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-directions-to-Whole-Foods-768x692.png.webp 768w\" sizes=\"auto, (max-width: 1053px) 100vw, 1053px\"><\/figure>\n<\/div>\n<p>The reason why Google handles this better is simple.<\/p>\n<p>Google Maps has an estimated <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.justinobeirne.com\/how-many-people-use-google-maps-compared-to-apple-maps\" target=\"_blank\" rel=\"noopener\">118 million users<\/a> in the U.S., and Waze adds another 30 million users.\u00a0<\/p>\n<p>I wasn\u2019t able to find a reasonable estimate for Bing Maps, but suffice it to say that it\u2019s far lower than Google\u2019s.\u00a0<\/p>\n<p>The reason Google is so much better than Bing here is simple \u2013 I use Google Maps, and that lets Google know exactly where I am.\u00a0<\/p>\n<p>This advantage applies to all Google Maps and Waze users in the U.S.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-local\"><span class=\"ez-toc-section\" id=\"Query_type_Local\"><\/span>Query type: Local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other types of local queries present similar issues to those of ChatGPT search. Note that a large percentage of search queries have local intent.\u00a0<\/p>\n<p>One estimate pegged this at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-46-of-searches-have-local-intent-26529.html\" target=\"_blank\" rel=\"noopener\">46% of all queries<\/a>. This was reportedly shared by a Googler during a Secrets of Local Search conference at GoogleHQ in 2018. <\/p>\n<p>Here is ChatGPT\u2019s response to one example query that I tested:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"865\" alt=\"ChatGPT search - where is the closest pizza shop\" class=\"wp-image-449685\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop.png.webp 1155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-451x338.png.webp 451w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-768x575.png.webp 768w\" data-lazy-sizes=\"(max-width: 1155px) 100vw, 1155px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"865\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop.png.webp\" alt=\"ChatGPT search - where is the closest pizza shop\" class=\"wp-image-449685\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop.png.webp 1155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-451x338.png.webp 451w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-800x600.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-where-is-the-closest-pizza-shop-768x575.png.webp 768w\" sizes=\"auto, (max-width: 1155px) 100vw, 1155px\"><\/figure>\n<\/div>\n<p>As with the directions example, it thinks that I\u2019m in Marlborough.\u00a0<\/p>\n<p>In addition, it shows two pizza shops in Marlborough (only one of the two is shown in my screenshot).\u00a0<\/p>\n<p>Google\u2019s response to this query is much more on point:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"758\" alt=\"Google search - where is the closest pizza shop\" class=\"wp-image-449686\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop.png.webp 1319w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-588x338.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-800x460.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-768x441.png.webp 768w\" data-lazy-sizes=\"(max-width: 1319px) 100vw, 1319px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"758\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop.png.webp\" alt=\"Google search - where is the closest pizza shop\" class=\"wp-image-449686\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop.png.webp 1319w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-588x338.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-800x460.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-where-is-the-closest-pizza-shop-768x441.png.webp 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\"><\/figure>\n<\/div>\n<p>I also gave Google a second version of the query \u201cPizza shops in Marlborough,\u201d and it returned 11 locations \u2013 9 more than I saw from the ChatGPT search.\u00a0<\/p>\n<p>This shows us that Google also has far more access to local business data than ChatGPT search.\u00a0<\/p>\n<p>For this query class (including the Directions discussed previously), I assigned these scores:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 2.00.<\/li>\n<li><strong>Google<\/strong>: 6.25.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-content-gap-analysis\"><span class=\"ez-toc-section\" id=\"Query_type_Content_gap_analysis\"><\/span>Query type: Content gap analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A content gap analysis is one of the most exciting SEO tasks that you can potentially do with generative AI tools.\u00a0<\/p>\n<p>The concept is simple: provide the tool of your choice a URL from a page on your site that you\u2019d like to improve and ask it to identify weaknesses in the content.\u00a0<\/p>\n<p>As with most things involving generative AI tools, it\u2019s best to use this type of query as part of a brainstorming process that your subject matter expert writer can use as input to a larger process they go through to update your content.<\/p>\n<p>There are many other different types of content analysis queries that you can do with generative AI that you can\u2019t do with Google (even with AI Overviews) at this point.\u00a0<\/p>\n<p>For this study, I did four content gap analysis queries to evaluate how well ChatGPT search did with its responses.\u00a0<\/p>\n<p>Google presented search results related to the page I targeted in the query but did not generate an AI Overview in any of the four cases.\u00a0<\/p>\n<p>However, ChatGPT search\u2019s responses had significant errors for three of the four queries I tested.<\/p>\n<p>Here is the beginning of ChatGPT search\u2019s response to the one example query where the scope of errors was small:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"830\" alt=\"ChatGPT search - content gap analysis example\" class=\"wp-image-449687\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example.png.webp 1204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-800x551.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-768x529.png.webp 768w\" data-lazy-sizes=\"(max-width: 1204px) 100vw, 1204px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"830\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example.png.webp\" alt=\"ChatGPT search - content gap analysis example\" class=\"wp-image-449687\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example.png.webp 1204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-490x338.png.webp 490w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-800x551.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-164x113.png.webp 164w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-768x529.png.webp 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\"><\/figure>\n<\/div>\n<p>This result from ChatGPT isn\u2019t perfect (there are a few weaknesses, but it\u2019s pretty good. The start of Google\u2019s response to the same query:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"957\" alt=\"Google search - content gap analysis example\" class=\"wp-image-449688\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example.png.webp 1044w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-369x338.png.webp 369w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-655x600.png.webp 655w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-123x113.png.webp 123w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-768x704.png.webp 768w\" data-lazy-sizes=\"(max-width: 1044px) 100vw, 1044px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"957\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example.png.webp\" alt=\"Google search - content gap analysis example\" class=\"wp-image-449688\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example.png.webp 1044w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-369x338.png.webp 369w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-655x600.png.webp 655w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-123x113.png.webp 123w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-content-gap-analysis-example-768x704.png.webp 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\"><\/figure>\n<\/div>\n<p>As you can see, Google hasn\u2019t even attempted to perform a content gap analysis. ChatGPT search is better set up to address this type of query.\u00a0<\/p>\n<p>However, ChatGPT search doesn\u2019t earn a clean sweep for this type of query.\u00a0<\/p>\n<p>Here is the first part of another example result:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"814\" alt=\"ChatGPT search - content gap analysis example with errors\" class=\"wp-image-449689\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors.png.webp 1228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-510x338.png.webp 510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-800x530.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-170x113.png.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-768x509.png.webp 768w\" data-lazy-sizes=\"(max-width: 1228px) 100vw, 1228px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"814\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors.png.webp\" alt=\"ChatGPT search - content gap analysis example with errors\" class=\"wp-image-449689\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors.png.webp 1228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-510x338.png.webp 510w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-800x530.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-170x113.png.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-content-gap-analysis-example-with-errors-768x509.png.webp 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\"><\/figure>\n<\/div>\n<p>This looks good in principle, but it\u2019s filled with errors. Some of these are:<\/p>\n<ul class=\"wp-block-list\">\n<li>The Britannica article does discuss the depth of Larry Bird\u2019s impact on Indiana State University.<\/li>\n<li>The Britannica article does mention the importance of the Larry Bird \/ Magic Johnson rivalry to the NBA<\/li>\n<li>The ChatGPT search response is longer than shown here and there are other errors beyond what I mention here.<\/li>\n<\/ul>\n<p>Overall, I tried four different content gap analysis queries and ChatGPT search made significant errors in three of them. For this query, I assigned these scores:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 3.25.<\/li>\n<li><strong>Google<\/strong>: 1.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-individual-bio\"><span class=\"ez-toc-section\" id=\"Query_type_Individual_bio\"><\/span>Query type: Individual bio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How these queries perform is impacted by how well-known the person is.\u00a0<\/p>\n<p>If the person is very famous, such as Lionel Messi, there will be large volumes of material written about them.\u00a0<\/p>\n<p>If the amount of material written about the person is relatively limited, there is a higher probability that the published online information hasn\u2019t been kept up to date or fact-checked.\u00a0<\/p>\n<p>We see that in the responses to the query from both ChatGPT search and Google.\u00a0<\/p>\n<p>Here is what we see from ChatGPT search:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"911\" alt=\"ChatGPT search - Individual bio\" class=\"wp-image-449690\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio.png.webp 1097w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-407x338.png.webp 407w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-723x600.png.webp 723w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-768x638.png.webp 768w\" data-lazy-sizes=\"(max-width: 1097px) 100vw, 1097px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"911\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio.png.webp\" alt=\"ChatGPT search - Individual bio\" class=\"wp-image-449690\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio.png.webp 1097w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-407x338.png.webp 407w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-723x600.png.webp 723w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Individual-bio-768x638.png.webp 768w\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\"><\/figure>\n<\/div>\n<p>The main issues with this response are in the third paragraph.\u00a0<\/p>\n<p>I haven\u2019t written for Search Engine Journal in a long time, and it\u2019s also been more than six years since I published a video on my <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> channel (@stonetemplecons).\u00a0<\/p>\n<p>Let\u2019s see what Google has to say:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1253\" height=\"798\" alt=\"Google search - Individual bio\" class=\"wp-image-449691\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio.png.webp 1253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-531x338.png.webp 531w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-800x509.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-768x489.png.webp 768w\" data-lazy-sizes=\"(max-width: 1253px) 100vw, 1253px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1253\" height=\"798\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio.png.webp\" alt=\"Google search - Individual bio\" class=\"wp-image-449691\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio.png.webp 1253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-531x338.png.webp 531w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-800x509.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Individual-bio-768x489.png.webp 768w\" sizes=\"auto, (max-width: 1253px) 100vw, 1253px\"><\/figure>\n<\/div>\n<p>Google also has problems with its response. They lead with quite a few images of me (which are all accurate), and below that, they show my LinkedIn profile and a summary of me drawn from Google Books.\u00a0<\/p>\n<p>Here, it says that I write for Search Engine Watch (haven\u2019t done that for more than a decade!) and SEOMoz (which rebranded to SEOmoz to Moz in 2013) (also more than a decade!).<\/p>\n<p>These responses are both examples of what I call \u201cGarbage-In-Garbage-Out\u201d queries.\u00a0<\/p>\n<p>If the web sources aren\u2019t accurate, the tools don\u2019t have the correct information to render.\u00a0<\/p>\n<p>For bio queries (3 of them), I scored the competitors as follows:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 6.00.<\/li>\n<li><strong>Google<\/strong>: 5.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-debatable-user-intent\"><span class=\"ez-toc-section\" id=\"Query_type_Debatable_user_intent\"><\/span>Query type: Debatable user intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arguably, nearly every search query has debatable user intent, but some cases are more extreme than others.\u00a0<\/p>\n<p>Consider, for example, queries like these:<\/p>\n<ul class=\"wp-block-list\">\n<li>Diabetes.<\/li>\n<li>Washington Commanders.<\/li>\n<li>Physics.<\/li>\n<li>Ford Mustang.<\/li>\n<\/ul>\n<p>Each of these examples represents an extremely broad query that could have many different intents behind it.\u00a0<\/p>\n<p>In the case of diabetes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Does the person just discover that they have (or a loved one has) diabetes, and they want a wide range of general information on the topic?\u00a0<\/li>\n<li>Are they focused on treatment options? Long-term outlook? Medications? All of the above?<\/li>\n<\/ul>\n<p>Or, for a term like physics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Do they want a broad definition of what it\u2019s about?\u00a0<\/li>\n<li>Or is there some specific aspect of physics that they wish to learn much more about?<\/li>\n<\/ul>\n<p>Creating the best possible user experience for queries like these is tricky because your response should provide opportunities for each of the most common possible user intents.\u00a0<\/p>\n<p>For example, here is how ChatGPT responded to the query \u201cphysics\u201d:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"822\" alt=\"ChatGPT search - Debatable user intent\" class=\"wp-image-449692\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent.png.webp 1216w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-800x541.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-768x519.png.webp 768w\" data-lazy-sizes=\"(max-width: 1216px) 100vw, 1216px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"822\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent.png.webp\" alt=\"ChatGPT search - Debatable user intent\" class=\"wp-image-449692\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent.png.webp 1216w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-800x541.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Debatable-user-intent-768x519.png.webp 768w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\"><\/figure>\n<\/div>\n<p>The additional two paragraphs of the response focused on the definition of Physics and kept the response at a very high level.\u00a0<\/p>\n<p>In contrast, the beginning of Google\u2019s response also focuses on a broad definition of physics, but following that are People Also Ask and Things to Know boxes that address many other potential areas of interest to people who type in this search query:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1313\" height=\"761\" alt=\"Google search - Debatable user intent\" class=\"wp-image-449693\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent.png.webp 1313w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-583x338.png.webp 583w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-800x464.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-195x113.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-768x445.png.webp 768w\" data-lazy-sizes=\"(max-width: 1313px) 100vw, 1313px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1313\" height=\"761\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent.png.webp\" alt=\"Google search - Debatable user intent\" class=\"wp-image-449693\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent.png.webp 1313w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-583x338.png.webp 583w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-800x464.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-195x113.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Debatable-user-intent-768x445.png.webp 768w\" sizes=\"auto, (max-width: 1313px) 100vw, 1313px\"><\/figure>\n<\/div>\n<p>This part of Google\u2019s response shows a recognition of the many possible intents that users who type in the phrase \u201cphysics\u201d may have in mind.\u00a0<\/p>\n<p>For this query, I assigned these scores:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 5.00.<\/li>\n<li><strong>Google<\/strong>: 7.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-disambiguation\"><span class=\"ez-toc-section\" id=\"Query_type_Disambiguation\"><\/span>Query type: Disambiguation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One special class of debatable intents queries is words or phrases that require disambiguation. Here are some example queries that I included in my test set:<\/p>\n<ul class=\"wp-block-list\">\n<li>Where is the best place to buy a router?<\/li>\n<li>What is a jaguar?<\/li>\n<li>What is mercury?<\/li>\n<li>What is a joker?<\/li>\n<li>What is a bat?<\/li>\n<li>Racket meaning.<\/li>\n<\/ul>\n<p>For example, here is how ChatGPT search responded to the question, \u201cWhat is a joker query?\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"847\" alt=\"ChatGPT search - Disambiguation\" class=\"wp-image-449694\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation.png.webp 1180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-471x338.png.webp 471w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-800x574.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-768x551.png.webp 768w\" data-lazy-sizes=\"(max-width: 1180px) 100vw, 1180px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"847\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation.png.webp\" alt=\"ChatGPT search - Disambiguation\" class=\"wp-image-449694\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation.png.webp 1180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-471x338.png.webp 471w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-800x574.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Disambiguation-768x551.png.webp 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/figure>\n<\/div>\n<p>We can see that it offers a nice disambiguation table that provides a brief definition for five different meanings of the term.\u00a0<\/p>\n<p>It also includes links to pages on the web that users can visit for information related to each meaning.\u00a0<\/p>\n<p>In contrast, Google focuses on two major intents:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" alt=\"Google search - Disambiguation\" class=\"wp-image-449695\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-768x459.png.webp 768w\" data-lazy-sizes=\"(max-width: 1292px) 100vw, 1292px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation.png.webp\" alt=\"Google search - Disambiguation\" class=\"wp-image-449695\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Disambiguation-768x459.png.webp 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n<\/div>\n<p>Google\u2019s focus is on the playing card and a person who tells a lot of jokes.\u00a0<\/p>\n<p>Following this part of the SERP, Google continues this approach with websites focusing on these two definitions.\u00a0<\/p>\n<p>This means that someone who\u2019s interested in the word \u201cjoker\u201d as it applies to contract clauses will have to do an additional search to find what they were looking for (e.g., \u201cmeaning of joker when referring to contract clauses\u201d).<\/p>\n<p>Which is better?\u00a0<\/p>\n<p>Well, it depends.\u00a0<\/p>\n<p>If the searchers interested in playing cards or people who tell lots of jokes make up more than 90% of the people who enter this search query, then the Google result might be the better of the two.\u00a0<\/p>\n<p>As it is, I scored the ChatGPT search result a bit higher than Google\u2019s for this query.<\/p>\n<p>Another example of disambiguation failure is simply not addressing it at all. Consider the query example: \u201cwhere is the best place to buy a router?\u201d\u00a0<\/p>\n<p>Here is how ChatGPT search addressed it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"855\" alt=\"ChatGPT search - Where can I buy a router?\" class=\"wp-image-449696\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router.png.webp 1169w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-462x338.png.webp 462w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-800x585.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-768x562.png.webp 768w\" data-lazy-sizes=\"(max-width: 1169px) 100vw, 1169px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"855\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router.png.webp\" alt=\"ChatGPT search - Where can I buy a router?\" class=\"wp-image-449696\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router.png.webp 1169w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-462x338.png.webp 462w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-800x585.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-154x113.png.webp 154w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Where-can-I-buy-a-router-768x562.png.webp 768w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\"><\/figure>\n<\/div>\n<p>You might think this result is perfect, but routers also refer to a tool used in woodworking projects.\u00a0<\/p>\n<p>I use one frequently as a part of building furniture from scratch (true story).\u00a0<\/p>\n<p>There is a large enough audience of people who use these types of routers that I hope to see recognition of this in the SERPs.\u00a0<\/p>\n<p>Here is Google\u2019s response to the query:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1283\" height=\"779\" alt=\"Google search - Where can I buy a router?\" class=\"wp-image-449697\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router.png.webp 1283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-557x338.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-800x486.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-768x466.png.webp 768w\" data-lazy-sizes=\"(max-width: 1283px) 100vw, 1283px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1283\" height=\"779\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router.png.webp\" alt=\"Google search - Where can I buy a router?\" class=\"wp-image-449697\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router.png.webp 1283w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-557x338.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-800x486.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-186x113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-768x466.png.webp 768w\" sizes=\"auto, (max-width: 1283px) 100vw, 1283px\"><\/figure>\n<\/div>\n<p>This part of the SERP is followed by:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"755\" alt=\"Google search - Where can I buy a router SERPs\" class=\"wp-image-449698\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs.png.webp 1324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-593x338.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-800x456.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-768x438.png.webp 768w\" data-lazy-sizes=\"(max-width: 1324px) 100vw, 1324px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"755\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs.png.webp\" alt=\"Google search - Where can I buy a router SERPs\" class=\"wp-image-449698\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs.png.webp 1324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-593x338.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-800x456.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Where-can-I-buy-a-router-SERPs-768x438.png.webp 768w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\"><\/figure>\n<\/div>\n<p>Google focuses on the internet router to the same degree as ChatGPT.<\/p>\n<p>For this class of queries, I assigned these scores:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 6.00.<\/li>\n<li><strong>Google<\/strong>: 5.29.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-maintaining-context-in-query-sequences\"><span class=\"ez-toc-section\" id=\"Query_type_Maintaining_context_in_query_sequences\"><\/span>Query type: Maintaining context in query sequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another interesting aspect of search is that users tend to enter queries in sequences.\u00a0<\/p>\n<p>Sometimes those query sequences contain much information that helps clarify their query intent.\u00a0<\/p>\n<p>An example query sequence is as follows:<\/p>\n<ul class=\"wp-block-list\">\n<li>What is the best router to use for cutting a circular table top?<\/li>\n<li>Where can I buy a router?<\/li>\n<\/ul>\n<p>As we\u2019ve seen, the default assumption when people speak about routers is that they refer to devices for connecting devices to a single Internet source.\u00a0<\/p>\n<p>However, different types of devices, also called routers, are used in woodworking.\u00a0<\/p>\n<p>In the query sequence above, the reference to cutting a circular table should make it clear that the user\u2019s interest is in the woodworking type of router.\u00a0<\/p>\n<p>ChatGPT\u2019s response to the first query was to mention two specific models of routers and the general characteristics of different types of woodworking routers.\u00a0<\/p>\n<p>Then the response to \u201cwhere can I buy a router\u201d was a map with directions to Staples and the following content:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1211\" height=\"825\" alt=\"ChatGPT search - Maintaining context in query sequences\" class=\"wp-image-449699\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences.png.webp 1211w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-496x338.png.webp 496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-800x545.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-768x523.png.webp 768w\" data-lazy-sizes=\"(max-width: 1211px) 100vw, 1211px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1211\" height=\"825\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences.png.webp\" alt=\"ChatGPT search - Maintaining context in query sequences\" class=\"wp-image-449699\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences.png.webp 1211w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-496x338.png.webp 496w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-800x545.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Maintaining-context-in-query-sequences-768x523.png.webp 768w\" sizes=\"auto, (max-width: 1211px) 100vw, 1211px\"><\/figure>\n<\/div>\n<p>All of the context of the query was 100% lost.\u00a0<\/p>\n<p>Sadly, Google only performed slightly better.\u00a0<\/p>\n<p>It identified three locations, two of which were focused on networking routers and one which was focused on woodworking routers (Home Depot):<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" alt=\"Google search - Maintaining context in query sequences\" class=\"wp-image-449700\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-768x459.png.webp 768w\" data-lazy-sizes=\"(max-width: 1292px) 100vw, 1292px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences.png.webp\" alt=\"Google search - Maintaining context in query sequences\" class=\"wp-image-449700\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Maintaining-context-in-query-sequences-768x459.png.webp 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n<\/div>\n<p>For this query, I scored the tools this way:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 2.00.<\/li>\n<li><strong>Google<\/strong>: 3.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-assumed-typos\"><span class=\"ez-toc-section\" id=\"Query_type_Assumed_typos\"><\/span>Query type: Assumed typos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another interesting example is queries where your search is relatively rare, yet it has a spelling that\u2019s similar to another word.\u00a0<\/p>\n<p>For this issue, my search was: \u201cPlease discuss the history of the pinguin.\u201d\u00a0<\/p>\n<p>The Pinguin was a commerce raider used by the German Navy in World War 2. It just has a spelling very similar to \u201cpenguin,\u201d which is an aquatic flightless bird.\u00a0<\/p>\n<p>Both ChatGPT and Google simply assumed that I meant \u201cpenguin\u201d and not \u201cpinguin.\u201d\u00a0<\/p>\n<p>Here is the result from ChatGPT:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"882\" alt=\"ChatGPT search - Assumed typos\" class=\"wp-image-449701\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos.png.webp 1133w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-434x338.png.webp 434w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-771x600.png.webp 771w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-145x113.png.webp 145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-768x598.png.webp 768w\" data-lazy-sizes=\"(max-width: 1133px) 100vw, 1133px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"882\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos.png.webp\" alt=\"ChatGPT search - Assumed typos\" class=\"wp-image-449701\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos.png.webp 1133w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-434x338.png.webp 434w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-771x600.png.webp 771w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-145x113.png.webp 145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Assumed-typos-768x598.png.webp 768w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\"><\/figure>\n<\/div>\n<p>The result continues after what I\u2019ve shown here but continues to focus on the bird, not the boat.\u00a0<\/p>\n<p>Google makes the same mistake:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" alt=\"Google search - Assumed typos\" class=\"wp-image-449702\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-768x459.png.webp 768w\" data-lazy-sizes=\"(max-width: 1292px) 100vw, 1292px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"773\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos.png.webp\" alt=\"Google search - Assumed typos\" class=\"wp-image-449702\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos.png.webp 1292w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Assumed-typos-768x459.png.webp 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/figure>\n<\/div>\n<p>After the AI Overview and the featured snippet I\u2019ve shown here, the SERPs continue to show more results focused on our flightless friends.<\/p>\n<p>To be fair, I\u2019ve referred to this as a mistake, but the reality is that the percentage of people who enter \u201cpinguin\u201d that simply misspelled \u201cpenguin\u201d is probably far greater than those who actually mean the German Navy\u2019s WW2 commerce raider.\u00a0<\/p>\n<p>However, you\u2019ll notice that Google does one thing just a touch better than ChatGPT here.<\/p>\n<p>At the top of the results, it acknowledges that it corrected \u201cpinguin\u201d to \u201cpenguin\u201d and allows you to change it back.<\/p>\n<p>The other way I addressed the problem was to do a second query: \u201cPlease discuss the history of the pinguin in WW2,\u201d and both ChatGPT and Google gave results on the WW2 commerce raider.\u00a0<\/p>\n<p>For this query, I assigned these scores:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 2.00.<\/li>\n<li><strong>Google<\/strong>: 3.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-query-type-multiple-options-are-a-better-experience\"><span class=\"ez-toc-section\" id=\"Query_type_Multiple_options_are_a_better_experience\"><\/span>Query type: Multiple options are a better experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many queries where a single (even if it is well thought out) response is not what someone is probably looking for.\u00a0<\/p>\n<p>Consider, for example, a query like: \u201csmoked salmon recipe.\u201d\u00a0<\/p>\n<p>Even though the query is in the singular, there is little chance that anyone serious about cooking wants to see a single answer.\u00a0<\/p>\n<p>This type of searcher is looking for ideas and wants to look at several options before deciding what they want to do.\u00a0<\/p>\n<p>They may want to combine ideas from multiple recipes before they have what they want.\u00a0<\/p>\n<p>Let\u2019s look at the response from ChatGPT search:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"853\" alt=\"ChatGPT search - Multiple options are a better experience 1\" class=\"wp-image-449703\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-464x338.png.webp 464w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-800x582.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-768x559.png.webp 768w\" data-lazy-sizes=\"(max-width: 1172px) 100vw, 1172px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"853\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1.png.webp\" alt=\"ChatGPT search - Multiple options are a better experience 1\" class=\"wp-image-449703\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1.png.webp 1172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-464x338.png.webp 464w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-800x582.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-1-768x559.png.webp 768w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"858\" alt=\"ChatGPT search - Multiple options are a better experience 2\" class=\"wp-image-449704\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2.png.webp 1165w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-459x338.png.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-800x589.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-153x113.png.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-768x566.png.webp 768w\" data-lazy-sizes=\"(max-width: 1165px) 100vw, 1165px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"858\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2.png.webp\" alt=\"ChatGPT search - Multiple options are a better experience 2\" class=\"wp-image-449704\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2.png.webp 1165w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-459x338.png.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-800x589.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-153x113.png.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-2-768x566.png.webp 768w\" sizes=\"auto, (max-width: 1165px) 100vw, 1165px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"881\" alt=\"ChatGPT search - Multiple options are a better experience 3\" class=\"wp-image-449705\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3.png.webp 1134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-435x338.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-772x600.png.webp 772w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-145x113.png.webp 145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-768x597.png.webp 768w\" data-lazy-sizes=\"(max-width: 1134px) 100vw, 1134px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"881\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3.png.webp\" alt=\"ChatGPT search - Multiple options are a better experience 3\" class=\"wp-image-449705\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3.png.webp 1134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-435x338.png.webp 435w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-772x600.png.webp 772w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-145x113.png.webp 145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Multiple-options-are-a-better-experience-3-768x597.png.webp 768w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\"><\/figure>\n<\/div>\n<p>I\u2019ve included the first three screens of the response (out of four), and here you will see that ChatGPT search provides one specific recipe from a site called Honest Food.\u00a0<\/p>\n<p>In addition, I see some things that don\u2019t align with my experience.\u00a0<\/p>\n<p>For example, this write-up recommends cooking the salmon to 140 degrees. That\u2019s already beginning to dry the salmon a bit.\u00a0<\/p>\n<p>From what I see on the Honest Food site, they suggest a range of possible temperatures starting from as low as 125.<\/p>\n<p>In contrast, Google offers multiple recipes that you can access from the SERPs:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"920\" alt=\"Google search - Multiple options are a better experience\" class=\"wp-image-449706\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience.png.webp 1086w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-399x338.png.webp 399w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-708x600.png.webp 708w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-133x113.png.webp 133w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-768x651.png.webp 768w\" data-lazy-sizes=\"(max-width: 1086px) 100vw, 1086px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"920\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience.png.webp\" alt=\"Google search - Multiple options are a better experience\" class=\"wp-image-449706\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience.png.webp 1086w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-399x338.png.webp 399w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-708x600.png.webp 708w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-133x113.png.webp 133w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-768x651.png.webp 768w\" sizes=\"auto, (max-width: 1086px) 100vw, 1086px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"600\" alt=\"Google Search Multiple Options Are A Better Experience 2\" class=\"wp-image-449707\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-557x600.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-314x338.png.webp 314w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-105x113.png.webp 105w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-768x828.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2.png.webp 963w\" data-lazy-sizes=\"(max-width: 557px) 100vw, 557px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-557x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-557x600.png.webp\" alt=\"Google Search Multiple Options Are A Better Experience 2\" class=\"wp-image-449707\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-557x600.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-314x338.png.webp 314w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-105x113.png.webp 105w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2-768x828.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Multiple-options-are-a-better-experience-2.png.webp 963w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\"><\/figure>\n<\/div>\n<p>This is an example of a query that I scored in Google\u2019s favor, as having multiple options is what I believe most searchers will want.\u00a0<\/p>\n<p>The scores I assigned were:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 4.00.<\/li>\n<li><strong>Google<\/strong>: 8.00.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-types-of-problems\"><span class=\"ez-toc-section\" id=\"Types_of_problems\"><\/span>Types of problems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, we\u2019ll examine the types of things that can go wrong. I looked for these issues while scoring the results.\u00a0<\/p>\n<p>The analysis noted where problems that generative AI tools are known for were found and potential areas of weakness in Google\u2019s SERPs.\u00a0<\/p>\n<p>These included:<\/p>\n<ul class=\"wp-block-list\">\n<li>Errors.<\/li>\n<li>Omissions.<\/li>\n<li>Weaknesses.<\/li>\n<li>Incomplete coverage.<\/li>\n<li>Insufficient follow-on resources.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-problem-type-errors\"><span class=\"ez-toc-section\" id=\"Problem_type_Errors\"><\/span>Problem type: Errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is what the industry refers to as \u201challucinations,\u201d meaning that the information provided is simply wrong.\u00a0<\/p>\n<p>Sometimes errors aren\u2019t necessarily your money or your life situations, but they still give the user incorrect information.\u00a0<\/p>\n<p>Consider how ChatGPT search responds to a query asking about the NFL\u2019s overtime rules:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"884\" alt=\"ChatGPT search - Errors\" class=\"wp-image-449708\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors.png.webp 1130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-432x338.png.webp 432w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-767x600.png.webp 767w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-768x601.png.webp 768w\" data-lazy-sizes=\"(max-width: 1130px) 100vw, 1130px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"884\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors.png.webp\" alt=\"ChatGPT search - Errors\" class=\"wp-image-449708\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors.png.webp 1130w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-432x338.png.webp 432w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-767x600.png.webp 767w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-144x113.png.webp 144w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Errors-768x601.png.webp 768w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\"><\/figure>\n<\/div>\n<p>Notice the paragraph discussing how Sudden Death works. Unfortunately, it\u2019s not correct.\u00a0<\/p>\n<p>It doesn\u2019t account for when the first team that possesses the ball kicks a field goal, in which case they could win the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> if the second team doesn\u2019t score a field goal.\u00a0<\/p>\n<p>If the second team scores a field goal, this will tie the game.\u00a0<\/p>\n<p>In this event, it\u2019s only after the field goal by the second team that the next score wins the game.\u00a0<\/p>\n<p>This nuance is missed by ChatGPT search.\u00a0<\/p>\n<p><strong>Note<\/strong>: The information on the NFL Operations page that ChatGPT search used as a source is correct.<\/p>\n<p>Google\u2019s AI Overview also has an error in it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"776\" alt=\"Omissions\" class=\"wp-image-449709\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors.png.webp 1288w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-561x338.png.webp 561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-768x463.png.webp 768w\" data-lazy-sizes=\"(max-width: 1288px) 100vw, 1288px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"776\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors.png.webp\" alt=\"Omissions\" class=\"wp-image-449709\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors.png.webp 1288w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-561x338.png.webp 561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Errors-768x463.png.webp 768w\" sizes=\"auto, (max-width: 1288px) 100vw, 1288px\"><\/figure>\n<\/div>\n<p>In the second line, where Google outlines \u201csome other NFL overtime rules,\u201d it notes that the same ends if the first team to possess the ball scores a touchdown.\u00a0<\/p>\n<p>This is true for regular season games but not true in the postseason, where both teams always get an opportunity to possess the ball.\u00a0<\/p>\n<p>Scores were as follows:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 3.00.<\/li>\n<li><strong>Google<\/strong>: 4.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-problem-type-omissions\"><span class=\"ez-toc-section\" id=\"Problem_type_Omissions\"><\/span>Problem type: Omissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This type of issue arises when important information that belongs in the response is left out.\u00a0<\/p>\n<p>Here is an example where ChatGPT search does this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"873\" alt=\"ChatGPT search - Omissions\" class=\"wp-image-449710\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions.png.webp 1145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-443x338.png.webp 443w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-787x600.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-768x586.png.webp 768w\" data-lazy-sizes=\"(max-width: 1145px) 100vw, 1145px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"873\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions.png.webp\" alt=\"ChatGPT search - Omissions\" class=\"wp-image-449710\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions.png.webp 1145w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-443x338.png.webp 443w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-787x600.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Omissions-768x586.png.webp 768w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\"><\/figure>\n<\/div>\n<p>Under Pain Management, there is no mention of Tylenol as a part of a pain management regimen.\u00a0<\/p>\n<p>This is an unfortunate omission, as many people use only a mix of Tylenol and Ibuprofen to manage the pain after a meniscectomy.\u00a0<\/p>\n<p>Scores were as follows:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 6.00.<\/li>\n<li><strong>Google<\/strong>: 5.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-problem-type-weaknesses\"><span class=\"ez-toc-section\" id=\"Problem_type_Weaknesses\"><\/span>Problem type: Weaknesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I used weaknesses to cover cases where aspects of the result could have been more helpful to the searcher but where the identified issue couldn\u2019t properly be called an error or omission.\u00a0<\/p>\n<p>Here is an example of an AI Overview that illustrates this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"798\" alt=\"Google AIO - Weaknesses\" class=\"wp-image-449711\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses.png.webp 1252w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-530x338.png.webp 530w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-800x510.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-768x490.png.webp 768w\" data-lazy-sizes=\"(max-width: 1252px) 100vw, 1252px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"798\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses.png.webp\" alt=\"Google AIO - Weaknesses\" class=\"wp-image-449711\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses.png.webp 1252w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-530x338.png.webp 530w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-800x510.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-AIO-Weaknesses-768x490.png.webp 768w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/figure>\n<\/div>\n<p>The weakness of this outline is that it makes the most sense to charge the battery as the first step.\u00a0<\/p>\n<p>Since it takes up to 6 hours to complet,e it\u2019s not that useful to set up the app before completing this step.\u00a0<\/p>\n<p>Here is how I scored these two responses:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 3.00.<\/li>\n<li><strong>Google<\/strong>: 5.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-problem-type-incomplete-coverage\"><span class=\"ez-toc-section\" id=\"Problem_type_Incomplete_coverage\"><\/span>Problem type: Incomplete coverage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This category is one that I used to identify results that failed to cover a significant user need for a query.\u00a0<\/p>\n<p>Note that \u201csignificant\u201d is subjective, but I tried to use this only when many users would need a second query to get what they were looking for.\u00a0<\/p>\n<p>Here is an example of this from a Google SERP.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"763\" alt=\"Incomplete coverage\" class=\"wp-image-449712\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage.png.webp 1310w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-580x338.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-800x466.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-768x447.png.webp 768w\" data-lazy-sizes=\"(max-width: 1310px) 100vw, 1310px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"763\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage.png.webp\" alt=\"Incomplete coverage\" class=\"wp-image-449712\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage.png.webp 1310w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-580x338.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-800x466.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Google-search-Incomplete-coverage-768x447.png.webp 768w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\"><\/figure>\n<\/div>\n<p>The results are dominated by Google Shopping (as shown above).\u00a0<\/p>\n<p>Below what I\u2019ve shown, Google has two ads offering online buying opportunities and two pages from the Riedl website.\u00a0<\/p>\n<p>This result will leave a user who needs the glasses today and therefore wants to shop locally without an answer to their question.<\/p>\n<p>ChatGPT search did a better job with this query as it listed both local retailers and online shopping sites.\u00a0<\/p>\n<p>Scores for this query:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 6.00.<\/li>\n<li><strong>Google<\/strong>: 4.00.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-problem-type-insufficient-follow-on-resources\"><span class=\"ez-toc-section\" id=\"Problem_type_Insufficient_follow-on_resources\"><\/span>Problem type: Insufficient follow-on resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As discussed in \u201cHow query sessions work\u201d earlier in this article, it\u2019s quite common that users will try a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of queries to get all the information they\u2019re looking for.\u00a0<\/p>\n<p>As a result, a great search experience will facilitate that process.\u00a0<\/p>\n<p>This means providing a diverse set of resources that makes it easy for users to research and find what they want\/need. When these aren\u2019t easily accessed it offers them a poor experience.\u00a0<\/p>\n<p>As an example, let\u2019s look at how ChatGPT search responds to the query \u201chotels in San Diego\u201d:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"879\" alt=\"ChatGPT search - Insufficient follow-on resources\" class=\"wp-image-449713\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources.png.webp 1137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-437x338.png.webp 437w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-776x600.png.webp 776w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-146x113.png.webp 146w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-768x594.png.webp 768w\" data-lazy-sizes=\"(max-width: 1137px) 100vw, 1137px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"879\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources.png.webp\" alt=\"ChatGPT search - Insufficient follow-on resources\" class=\"wp-image-449713\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources.png.webp 1137w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-437x338.png.webp 437w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-776x600.png.webp 776w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-146x113.png.webp 146w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-768x594.png.webp 768w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"846\" alt=\"ChatGPT search - Insufficient follow-on resources 2\" class=\"wp-image-449714\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2.png.webp 1181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-800x573.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-768x550.png.webp 768w\" data-lazy-sizes=\"(max-width: 1181px) 100vw, 1181px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1181\" height=\"846\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2.png.webp\" alt=\"ChatGPT search - Insufficient follow-on resources 2\" class=\"wp-image-449714\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2.png.webp 1181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-800x573.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-158x113.png.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-2-768x550.png.webp 768w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"651\" alt=\"ChatGPT search - Insufficient follow-on resources 3\" class=\"wp-image-449715\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3.png.webp 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-600x254.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-800x339.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-768x326.png.webp 768w\" data-lazy-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"651\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3.png.webp\" alt=\"ChatGPT search - Insufficient follow-on resources 3\" class=\"wp-image-449715\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3.png.webp 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-600x254.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-800x339.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-Insufficient-follow-on-resources-3-768x326.png.webp 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n<\/div>\n<p>While this provides 11 hotels as options, there are far more than this throughout the San Diego area.\u00a0<\/p>\n<p>It\u2019s also based on a single source: Kayak.\u00a0<\/p>\n<p>The user can click through to the Kayak site to get a complete list, but other resources aren\u2019t made available to the user.\u00a0<\/p>\n<p>In contrast, Google\u2019s results show many different sites that can be used to find what they want. The scores I assigned to the competitors for this one were:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search<\/strong>: 3.00.<\/li>\n<li><strong>Google<\/strong>: 6.00.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-winner\"><span class=\"ez-toc-section\" id=\"The_winner\"><\/span>The winner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s important to note that this analysis is based on a small sample of 62 queries, which is far too limited to draw definitive conclusions about all search scenarios.\u00a0<\/p>\n<p>A broader takeaway can be gained by reviewing the examples above to see where each platform tends to perform better.\u00a0<\/p>\n<p>Here\u2019s a breakdown of category winners:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-informational-queries\"><span class=\"ez-toc-section\" id=\"1_Informational_queries\"><\/span>1. Informational queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Queries:<\/strong> 42<\/li>\n<li><strong>Winner:<\/strong> Google\n<ul class=\"wp-block-list\">\n<li><strong>Google\u2019s average score:<\/strong> 5.83<\/li>\n<li><strong>ChatGPT search\u2019s average score:<\/strong> 5.19<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Google\u2019s slight edge aligns with its strong track record for informational searches.\u00a0<\/p>\n<p>However, ChatGPT Search performed respectably, despite challenges with errors, omissions, and incomplete responses.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-content-gap-analysis\"><span class=\"ez-toc-section\" id=\"2_Content_gap_analysis\"><\/span>2. Content gap analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Winner:<\/strong> ChatGPT Search\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search\u2019s average score:<\/strong> 3.25<\/li>\n<li><strong>Google\u2019s average score:<\/strong> 1.0<\/li>\n<\/ul>\n<\/li>\n<li>ChatGPT Search excels in content gap analysis and related tasks, making it particularly useful for content creators. Winning use cases include:\n<ul class=\"wp-block-list\">\n<li>Content gap analysis<\/li>\n<li>Standalone content analysis<\/li>\n<li>Comparing direct or indirect SERP competitors<\/li>\n<li>Suggesting article topics and outlines<\/li>\n<li>Identifying facts\/statistics with sources<\/li>\n<li>Recommending FAQs for articles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>While ChatGPT search outperformed Google in this category, its lower overall score highlights areas where improvements are needed, such as accuracy.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-navigational-queries\"><span class=\"ez-toc-section\" id=\"3_Navigational_queries\"><\/span>3. Navigational queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Winner:<\/strong> Google<\/li>\n<\/ul>\n<p>Navigational queries were excluded from the test since they typically don\u2019t require detailed text responses.\u00a0<\/p>\n<p>Google\u2019s dominance in this category is assumed based on its straightforward, website-focused results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-local-search-queries\"><span class=\"ez-toc-section\" id=\"4_Local_search_queries\"><\/span>4. Local search queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Winner:<\/strong> Google\n<ul class=\"wp-block-list\">\n<li><strong>Google\u2019s average score:<\/strong> 6.25<\/li>\n<li><strong>ChatGPT search\u2019s average score:<\/strong> 2.0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Google\u2019s extensive local business data, combined with tools like Google Maps and Waze, ensures its superiority in this category.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-commercial-queries\"><span class=\"ez-toc-section\" id=\"5_Commercial_queries\"><\/span>5. Commercial queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Winner:<\/strong> Google\n<ul class=\"wp-block-list\">\n<li><strong>Google\u2019s average score:<\/strong> 6.44<\/li>\n<li><strong>ChatGPT search\u2019s average score:<\/strong> 3.81<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This category, comprising 16 queries, favored Google due to its stronger capabilities in showcasing product and service-related results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-disambiguation-queries\"><span class=\"ez-toc-section\" id=\"6_Disambiguation_queries\"><\/span>6. Disambiguation queries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Winner:<\/strong> ChatGPT search\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT search\u2019s average score:<\/strong> 6.0<\/li>\n<li><strong>Google\u2019s average score:<\/strong> 5.29<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>ChatGPT Search edged out Google by more effectively presenting multiple definitions or interpretations for ambiguous terms, providing users with greater clarity.<\/p>\n<p>These scores are summarized in the following table:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"681\" alt=\"ChatGPT search vs Google - Score summary\" class=\"wp-image-449716\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary.png 1468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-800x371.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-768x356.png.webp 768w\" data-lazy-sizes=\"(max-width: 1468px) 100vw, 1468px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"681\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary.png\" alt=\"ChatGPT search vs Google - Score summary\" class=\"wp-image-449716\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary.png 1468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-800x371.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs-Google-Score-summary-768x356.png.webp 768w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-summary\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After a detailed review of 62 queries, I still see Google as the better solution for most searches.\u00a0<\/p>\n<p>ChatGPT search is surprisingly competitive when it comes to informational queries, but Google edged ChatGPT search out here too.<\/p>\n<p>Note that 62 queries are a tiny sample when considered against the scope of all search.\u00a0<\/p>\n<p>Nonetheless, as you consider your search plans going forward, I\u2019d advise you to do a segmented analysis like what I did before deciding which platform is the better choice for your projects.<\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Eric Enge\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/EricEnge-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/EricEnge-lg.jpg\" alt=\"Eric Enge\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Eric Enge<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=stonetemple&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/pub\/eric-enge\/0\/a6\/919\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tEric Enge is President of Pilot Holding. Previously, Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that\u2019s known in the industry as \u201cthe bible of SEO.\u201d In 2016, Enge was awarded Search Engine Land\u2019s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-search-vs-google-analysis-449676\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A detailed analysis of ChatGPT search and Google&#8217;s performance across 62 queries, with scoring metrics and practical examples. The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google.\u00a0 This is a difficult question to answer, and in today\u2019s article, I will provide some insights into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":647506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ChatGPT-search-vs.-Google-A-deep-dive-analysis-of-62-queries-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,141199,78070],"class_list":["post-647505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-openai","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=647505"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/647506"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=647505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=647505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=647505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}