{"id":647743,"date":"2025-01-02T11:37:49","date_gmt":"2025-01-02T08:37:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/"},"modified":"2025-01-02T11:37:49","modified_gmt":"2025-01-02T08:37:49","slug":"top-10-seo-expert-columns-of-2024-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/","title":{"rendered":"#Top 10 SEO expert columns of 2024 on Search Engine Land"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a50268fdba72\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50268fdba72\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#How_Google_works_the_Google_leak_GEO_GSC_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2024\" >How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#10_The_SEOs_guide_to_Google_Search_Console\" >10. The SEO\u2019s guide to Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#9_15_AI_tools_you_should_use_for_SEO\" >9. 15 AI tools you should use for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#8_How_to_use_Google_Search_Console_to_unlock_easy_SEO_wins\" >8. How to use Google Search Console to unlock easy SEO wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#7_How_to_make_your_AI-generated_content_sound_more_human\" >7. How to make your AI-generated content sound more human<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#6_Google_recognizes_content_creators_A_breakthrough_for_E-E-A-T_and_SEO\" >6. Google recognizes content creators: A breakthrough for E-E-A-T and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#5_How_SEO_moves_forward_with_the_Google_Content_Warehouse_API_leak\" >5. How SEO moves forward with the Google Content Warehouse API leak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#4_What_is_generative_engine_optimization_GEO\" >4. What is generative engine optimization (GEO)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#3_Unpacking_Googles_massive_search_documentation_leak\" >3. Unpacking Google\u2019s massive search documentation leak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#2_How_Google_Search_ranking_works\" >2. How Google Search ranking works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2024-on-search-engine-land\/#1_ChatGPT_vs_Google_Bard_vs_Bing_Chat_vs_Claude_Which_generative_AI_solution_is_best\" >1. ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"How_Google_works_the_Google_leak_GEO_GSC_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2024\"><\/span>How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.<\/p>\n<p>What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2024 that were contributed by our fantastic group of Subject Matter Experts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-10-the-seo-s-guide-to-google-search-console\"><span class=\"ez-toc-section\" id=\"10_The_SEOs_guide_to_Google_Search_Console\"><\/span>10. The SEO\u2019s guide to Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dive into Google Search Console\u2019s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. (By Anna Crowe. Published July 8.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-15-ai-tools-you-should-use-for-seo\"><span class=\"ez-toc-section\" id=\"9_15_AI_tools_you_should_use_for_SEO\"><\/span>9. 15 AI tools you should use for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. (By Ludwig Makhyan. Published Sept. 27.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-how-to-use-google-search-console-to-unlock-easy-seo-wins\"><span class=\"ez-toc-section\" id=\"8_How_to_use_Google_Search_Console_to_unlock_easy_SEO_wins\"><\/span>8. How to use Google Search Console to unlock easy SEO wins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. (By Marcus Miller. Published Aug. 22.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-how-to-make-your-ai-generated-content-sound-more-human\"><span class=\"ez-toc-section\" id=\"7_How_to_make_your_AI-generated_content_sound_more_human\"><\/span>7. How to make your AI-generated content sound more human<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles. (By James Allen. Published Feb. 26.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-google-recognizes-content-creators-a-breakthrough-for-e-e-a-t-and-seo\"><span class=\"ez-toc-section\" id=\"6_Google_recognizes_content_creators_A_breakthrough_for_E-E-A-T_and_SEO\"><\/span>6. Google recognizes content creators: A breakthrough for E-E-A-T and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google now highlights content creators as trusted sources in search results. Here\u2019s why this matters for E-E-A-T and how SEOs can benefit. (By Jason Barnard. Published Sept. 25.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-how-seo-moves-forward-with-the-google-content-warehouse-api-leak\"><span class=\"ez-toc-section\" id=\"5_How_SEO_moves_forward_with_the_Google_Content_Warehouse_API_leak\"><\/span>5. How SEO moves forward with the Google Content Warehouse API leak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Addressing common questions, critiques and concerns following the massive Google Search leak and how your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to SEO should change. (By Michael King. Published May 30.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-what-is-generative-engine-optimization-geo\"><span class=\"ez-toc-section\" id=\"4_What_is_generative_engine_optimization_GEO\"><\/span>4. What is generative engine optimization (GEO)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understand what GEO is, how it\u2019s revolutionizing digital marketing and key strategies to optimize for AI-driven search. (By Christina Adame. Published July 29.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-unpacking-google-s-massive-search-documentation-leak\"><span class=\"ez-toc-section\" id=\"3_Unpacking_Googles_massive_search_documentation_leak\"><\/span>3. Unpacking Google\u2019s massive search documentation leak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more. (By Andrew Ansley. Published May 30.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-how-google-search-ranking-works\"><span class=\"ez-toc-section\" id=\"2_How_Google_Search_ranking_works\"><\/span>2. How Google Search ranking works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An in-depth analysis of how Google\u2019s complex ranking system works and components like Twiddlers and NavBoost that influence search results. (By Mario Fischer. Published Aug. 13.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-chatgpt-vs-google-bard-vs-bing-chat-vs-claude-which-generative-ai-solution-is-best\"><span class=\"ez-toc-section\" id=\"1_ChatGPT_vs_Google_Bard_vs_Bing_Chat_vs_Claude_Which_generative_AI_solution_is_best\"><\/span>1. ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics. (By Eric Enge. Published Jan. 26.)<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-10-seo-expert-columns-2024-449430\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024. Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges&#8230;<\/p>\n","protected":false},"author":1,"featured_media":647744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/seo-columns-2024-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-647743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=647743"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/647744"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=647743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=647743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=647743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}