{"id":647760,"date":"2025-01-02T16:45:29","date_gmt":"2025-01-02T13:45:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/"},"modified":"2025-01-02T16:45:29","modified_gmt":"2025-01-02T13:45:29","slug":"top-10-ppc-expert-columns-of-2024-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/","title":{"rendered":"#Top 10 PPC expert columns of 2024 on Search Engine Land"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a410ed7c4363\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a410ed7c4363\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#Performance_Max_lead_gen_ChatGPT_value-based_bidding_and_more_These_10_PPC_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2024\" >Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#10_Value-based_bidding_Why_its_key_to_boosting_your_Google_Ads\" >10. Value-based bidding: Why it\u2019s key to boosting your Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#9_Mastering_Performance_Max_using_scripts\" >9. Mastering Performance Max using scripts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#8_Google_is_hiding_search_data_from_advertisers_and_profiting\" >8. Google is hiding search data from advertisers and profiting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#7_Google_Ads_for_lead_gen_9_tips_to_scale_low-spending_campaigns\" >7. Google Ads for lead gen: 9 tips to scale low-spending campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#6_The_Performance_Max_playbook_Best_practices_and_emerging_tactics_for_2024\" >6. The Performance Max playbook: Best practices and emerging tactics for 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#5_What_Googles_query_matching_update_means_for_future_PPC_campaigns\" >5. What Google\u2019s query matching update means for future PPC campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#4_4_advanced_GPT-4_capabilities_to_level_up_your_PPC_efforts\" >4. 4 advanced GPT-4 capabilities to level up your PPC efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#3_ChatGPT_for_PPC_17_strategic_prompts_you_can_use_today\" >3. ChatGPT for PPC: 17 strategic prompts you can use today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#2_What_54_Google_Ads_experiments_taught_me_about_lead_gen\" >2. What 54 Google Ads experiments taught me about lead gen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2024-on-search-engine-land\/#1_How_to_analyze_Performance_Max_search_terms_insights_for_PPC_success\" >1. How to analyze Performance Max search terms insights for PPC success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Performance_Max_lead_gen_ChatGPT_value-based_bidding_and_more_These_10_PPC_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2024\"><\/span>Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, and display.<\/p>\n<p>What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2024 that were contributed by our fantastic group of subject matter experts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-10-value-based-bidding-why-it-s-key-to-boosting-your-google-ads\"><span class=\"ez-toc-section\" id=\"10_Value-based_bidding_Why_its_key_to_boosting_your_Google_Ads\"><\/span>10. Value-based bidding: Why it\u2019s key to boosting your Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability. (By Sarah Stemen. Published Feb. 7.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-mastering-performance-max-using-scripts\"><span class=\"ez-toc-section\" id=\"9_Mastering_Performance_Max_using_scripts\"><\/span>9. Mastering Performance Max using scripts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>s. (By Nils Rooijmans. Published Sept. 20.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-google-is-hiding-search-data-from-advertisers-and-profiting\"><span class=\"ez-toc-section\" id=\"8_Google_is_hiding_search_data_from_advertisers_and_profiting\"><\/span>8. Google is hiding search data from advertisers and profiting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. (By Mark Meyerson. Published Sept. 10.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns\"><span class=\"ez-toc-section\" id=\"7_Google_Ads_for_lead_gen_9_tips_to_scale_low-spending_campaigns\"><\/span>7. Google Ads for lead gen: 9 tips to scale low-spending campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth. (By Menachem Ani. Published Jan. 10.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024\"><span class=\"ez-toc-section\" id=\"6_The_Performance_Max_playbook_Best_practices_and_emerging_tactics_for_2024\"><\/span>6. The Performance Max playbook: Best practices and emerging tactics for 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. (By Navah Hopkins. Published April 11.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-what-google-s-query-matching-update-means-for-future-ppc-campaigns\"><span class=\"ez-toc-section\" id=\"5_What_Googles_query_matching_update_means_for_future_PPC_campaigns\"><\/span>5. What Google\u2019s query matching update means for future PPC campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn about Google Ads\u2019 latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. (By Menachem Ani. Published July 10.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-4-advanced-gpt-4-capabilities-to-level-up-your-ppc-efforts\"><span class=\"ez-toc-section\" id=\"4_4_advanced_GPT-4_capabilities_to_level_up_your_PPC_efforts\"><\/span>4. 4 advanced GPT-4 capabilities to level up your PPC efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions. (By Frederick Vallaeys. Published Feb. 1.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\"><span class=\"ez-toc-section\" id=\"3_ChatGPT_for_PPC_17_strategic_prompts_you_can_use_today\"><\/span>3. ChatGPT for PPC: 17 strategic prompts you can use today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. (By Amy Hebdon. Published Sept. 3.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-what-54-google-ads-experiments-taught-me-about-lead-gen\"><span class=\"ez-toc-section\" id=\"2_What_54_Google_Ads_experiments_taught_me_about_lead_gen\"><\/span>2. What 54 Google Ads experiments taught me about lead gen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. (By Mark Meyerson. Published Aug. 29.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-how-to-analyze-performance-max-search-terms-insights-for-ppc-success\"><span class=\"ez-toc-section\" id=\"1_How_to_analyze_Performance_Max_search_terms_insights_for_PPC_success\"><\/span>1. How to analyze Performance Max search terms insights for PPC success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here\u2019s how to analyze it PPC optimization. (By Frederick Vallaeys. Published March 13.)<\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-10-ppc-expert-columns-2024-449489\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024. Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":647761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/ppc-columns-2024-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-647760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=647760"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/647760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/647761"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=647760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=647760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=647760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}