{"id":648147,"date":"2025-01-06T18:00:42","date_gmt":"2025-01-06T15:00:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/optimizing-llms-for-b2b-seo-an-overview\/"},"modified":"2025-01-06T18:00:42","modified_gmt":"2025-01-06T15:00:42","slug":"optimizing-llms-for-b2b-seo-an-overview","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/","title":{"rendered":"#Optimizing LLMs for B2B SEO: An overview"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d546cb9a5b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d546cb9a5b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Learn_B2B_SEO_strategies_for_LLM-driven_search_platforms_from_user_intent_matching_and_AI_feature_optimization_to_authority_building\" >Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Content_strategy\" >Content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Semantic_SEO\" >Semantic SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Technical_SEO\" >Technical SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Data_accessibility\" >Data accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Structured_data\" >Structured data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#User_intent_matching\" >User intent matching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Authority_and_trust\" >Authority and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#AI_feature_optimization\" >AI feature optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Continuous_testing_and_adaptation\" >Continuous testing and adaptation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/optimizing-llms-for-b2b-seo-an-overview\/#Optimizing_for_LLM-driven_search_in_B2B\" >Optimizing for LLM-driven search in B2B<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_B2B_SEO_strategies_for_LLM-driven_search_platforms_from_user_intent_matching_and_AI_feature_optimization_to_authority_building\"><\/span>Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>We\u2019re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in results on platforms like Perplexity, ChatGPT search, Gemini, and more.<\/p>\n<p>This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives:<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-content-strategy\">Content strategy<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-semantic-seo\">Semantic SEO<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-technical-seo\">Technical SEO<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-user-intent-matching\">User intent matching<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-authority-and-trust\">Authority and trust<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-ai-feature-optimization\">AI feature optimization<\/a>.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"#h-continuous-testing-and-adaptation\">Continuous testing and optimization<\/a>.<\/li>\n<\/ul>\n<p>Note that many of these tactics \u2013 but not all \u2013 should be familiar to SEOs who have experience with traditional search engines.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-content-strategy\"><span class=\"ez-toc-section\" id=\"Content_strategy\"><\/span>Content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step toward creating effective content for LLMs is to understand the nature of user queries.\u00a0<\/p>\n<p>LLMs, more than traditional search engines, are host to conversational queries, like \u201cHow can I protect my business from ransomware attacks?\u201d (where a similar Google query might be \u201cransomware attack protection for businesses\u201d).<\/p>\n<p>To adapt your content strategy, study the nature of the queries and create content that directly answers them. This includes conversational headings like \u201cThe best software to protect businesses from ransomware attacks.\u201d\u00a0<\/p>\n<p>In B2B, where the purchase journey is longer, it\u2019s not as simple as optimizing for product-related queries; it\u2019s essential to incorporate educational content to ease users into the awareness and engagement stages.<\/p>\n<p>When it comes to the content itself, many of the principles of traditional SEO apply \u2013 particularly the need to go both broad and deep to establish authority and relevance.\u00a0<\/p>\n<p>Incorporate supporting content like guides, case studies, and user testimonials.\u00a0<\/p>\n<p>Make sure you\u2019re working with pillar pages linking to in-depth blogs like \u201cHow CRM helps sales teams close deals faster.\u201d<\/p>\n<p>Remember that context matters a ton for LLMs for each piece of content (no matter the format).\u00a0<\/p>\n<p>Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece.\u00a0<\/p>\n<p>For example, a rich blog post for a fintech company could be titled \u201cWhat is embedded finance? Benefits and challenges for SaaS platforms,\u201d with subsections for:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Benefits for startups.<\/li>\n<li>Use cases in real-world scenarios.<\/li>\n<li>Integration challenges and how to overcome them.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-semantic-seo\"><span class=\"ez-toc-section\" id=\"Semantic_SEO\"><\/span>Semantic SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cSemantic SEO\u201d is a relatively recent SEO initiative that means approaching content with respect to the full topic, not just keyword elements.\u00a0<\/p>\n<p>In LLM SEO, the first item of semantic SEO is entity-based optimization, which includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Using schema markup (e.g., FAQ, HowTo, Organization) to help LLMs understand content better.<\/li>\n<li>Focusing on building a knowledge graph for the brand by using structured data.<\/li>\n<\/ul>\n<p>For example, a cloud solutions provider can use schema markup to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Mark up product pages with \u201cProduct\u201d schema for solutions like \u201cCloud Data Storage Services.\u201d<\/li>\n<li>Build authority by linking to their business profile on Wikipedia, LinkedIn, and\/or Crunchbase.<\/li>\n<\/ul>\n<p>Because semantic SEO widens its focus from keywords, it\u2019s essential to optimize for diverse phrases and synonyms instead of fixating solely on exact-match keywords.\u00a0<\/p>\n<p>(You can use tools like <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cloud.google.com\/learn\/what-is-natural-language-processing\">Google Natural Language Processing<\/a> or OpenAI embeddings to understand the relationship between tools.)<\/p>\n<p>Let\u2019s use a marketing automation platform as an example.\u00a0<\/p>\n<p>Along with optimizing for a primary keyword, like \u201clead generation software,\u201d include synonyms and variants like \u201cAutomated lead management tools\u201d and \u201cB2B marketing platforms.\u201d<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>ChatGPT search vs. Google: A deep dive analysis of 62 queries<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-technical-seo\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At this point, technical SEO for LLMs isn\u2019t (by my understanding) all that different than technical SEO for traditional search engines.\u00a0<\/p>\n<p>To increase your chances of showing up in LLM searches, tackle the following:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-data-accessibility\"><span class=\"ez-toc-section\" id=\"Data_accessibility\"><\/span>Data accessibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Confirm content is crawlable and indexable by search engines and available for API integrations.<\/li>\n<li>Optimize page speed and mobile performance for enhanced usability.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-structured-data\"><span class=\"ez-toc-section\" id=\"Structured_data\"><\/span>Structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Leverage structured data to signal intent and relevance clearly.<\/li>\n<li>Implement detailed schema, such as \u201cFAQPage,\u201d \u201cHowTo,\u201d and \u201cProduct,\u201d to improve how LLMs process your content.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-user-intent-matching\"><span class=\"ez-toc-section\" id=\"User_intent_matching\"><\/span>User intent matching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advanced SEO in both traditional search and LLMs incorporates an understanding of user intent into content.\u00a0<\/p>\n<p>For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent.<\/p>\n<p>For \u201cinstant\u201d queries, provide actionable and direct responses, formatting answers in bullet points or concise paragraphs for LLM readiness while providing links to deeper resources.\u00a0<\/p>\n<p>For example, a business offering AI-powered analytics can create content like: \u201cWhat is predictive analytics in B2B?\u201d and provide direct answers such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cPredictive analytics uses historical data to forecast future trends. For B2B, this helps identify potential leads and optimize sales strategies.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to optimize for search intent: 19 practical tips<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-authority-and-trust\"><span class=\"ez-toc-section\" id=\"Authority_and_trust\"><\/span>Authority and trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is perhaps the area where we see almost no difference (yet) between LLMs and traditional search engines: establishing E-E-A-T principles is critical.<\/p>\n<p>To do this (if you aren\u2019t already), make sure your owned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Prioritizes experience, expertise, authoritativeness, and trustworthiness in all content.<\/li>\n<li>Includes author bios, credentials, and citations to reinforce trustworthiness.<\/li>\n<li>Cites reliable sources like Gartner, Forrester, or proprietary data studies.<\/li>\n<li>Builds backlinks from authoritative domains to strengthen your site\u2019s credibility.<\/li>\n<li>Gains mentions in trusted publications to improve how LLMs perceive your brand.<\/li>\n<\/ul>\n<p>For example, a logistics software company could secure backlinks from:<\/p>\n<ul class=\"wp-block-list\">\n<li>Industry publications like Logistics Management.<\/li>\n<li>Mentions in business-oriented media like TechCrunch or Forbes.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Decoding Google\u2019s E-E-A-T: A comprehensive guide to quality assessment signals<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-feature-optimization\"><span class=\"ez-toc-section\" id=\"AI_feature_optimization\"><\/span>AI feature optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This initiative is where SEO practices diverge most widely from traditional search engines.\u00a0<\/p>\n<p>The way users interact with LLMs differs from how they interact with the Google search bar.\u00a0<\/p>\n<p>For LLM-specific content enhancements:<\/p>\n<ul class=\"wp-block-list\">\n<li>Focus on content that answers \u201cPeople Also Ask\u201d and conversational follow-up queries.<\/li>\n<li>Experiment with creating and optimizing content designed for direct API consumption.<\/li>\n<\/ul>\n<p>For example, a tech consulting firm could create a resource hub for topics like \u201ccommon cloud migration questions\u201d with detailed Q&amp;A formats that AI can surface easily.<\/p>\n<p>If user behavior continues to feature more structured, question-based queries, make sure your content is designed to answer those directly.\u00a0<\/p>\n<p>For example, a company specializing in ERP software can design content to appear for queries like:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhat are the best ERP solutions for mid-sized companies?\u201d<\/li>\n<li>\u201cWhat is the ROI of implementing ERP software?\u201d<\/li>\n<\/ul>\n<p>Some LLMs (and we expect more to move in this direction) are multimedia-focused.\u00a0<\/p>\n<p>For those, rich media integration \u2013 using videos, infographics, and charts to enhance engagement and improve content retrievability \u2013 will help spur inclusion in search results.<\/p>\n<p>For example, a cybersecurity firm can enhance blogs with:<\/p>\n<ul class=\"wp-block-list\">\n<li>Infographics summarizing \u201c5 types of cyberattacks businesses should watch for in 2025.\u201d<\/li>\n<li>Embedded videos explaining \u201cHow our threat detection tool works in real-time.\u201d<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to evolve your organic approach for the rise of answer engines<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-continuous-testing-and-adaptation\"><span class=\"ez-toc-section\" id=\"Continuous_testing_and_adaptation\"><\/span>Continuous testing and adaptation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At this relatively early stage of LLM SEO maturity (and our understanding of it), continuous testing, measurement, and adaptation are among the most critical initiatives.\u00a0<\/p>\n<p>At our agency, we focus on two fronts:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Query optimization<\/strong>\n<ul class=\"wp-block-list\">\n<li>Analyze and optimize for LLM-driven queries that drive traffic using tools like Google Analytics 4 or Google Search Console.<\/li>\n<li>Test how your content performs in AI summaries by monitoring impressions and engagement metrics.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Monitor SERP changes<\/strong>\n<ul class=\"wp-block-list\">\n<li>Track how your pages appear in conversational results or LLM-generated summaries.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As you gather more information about what\u2019s working, you can find common themes to deploy across your accounts.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to cultivate SEO growth through continuous improvement<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-for-llm-driven-search-in-b2b\"><span class=\"ez-toc-section\" id=\"Optimizing_for_LLM-driven_search_in_B2B\"><\/span>Optimizing for LLM-driven search in B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because LLMs are in their infancy and because user behavior is changing so rapidly across the search landscape, find and regularly reference trusted sources to stay on top of trends and developments.\u00a0<\/p>\n<p>In 12 months, this article might look woefully outdated, so it\u2019s best to keep your finger on the pulse to adapt quickly.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Decoding LLMs: How to be visible in generative AI search results<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kelly Ayres\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Kelly-Ayres.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Kelly-Ayres.jpg.webp\" alt=\"Kelly Ayres\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Kelly Ayres<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kla1\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div>Kelly Ayres is the rare marketer with an MBA, a master&#8217;s in clinical psychology, and over 15 years of experience driving growth and awareness for a range of brands. Her SEO approach is rooted in rich analysis of user intent that no GPT tool can replicate. Along with producing and executing growth-friendly SEO strategies, she contributes frequently to industry podcasts and webinars from her home in New Jersey.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/optimizing-llms-b2b-seo-450180\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building. We\u2019re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":648148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Optimizing-LLMs-for-B2B-SEO-An-overview.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152278,78070],"class_list":["post-648147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-generative-engine-optimization-geo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648147"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/648148"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}