{"id":648283,"date":"2025-01-08T02:45:20","date_gmt":"2025-01-07T23:45:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/automated-bidding-in-google-ads-how-to-get-the-best-results\/"},"modified":"2025-01-08T02:45:20","modified_gmt":"2025-01-07T23:45:20","slug":"automated-bidding-in-google-ads-how-to-get-the-best-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/","title":{"rendered":"#Automated bidding in Google Ads: How to get the best results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f6c0d46078\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f6c0d46078\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Struggling_with_automated_bidding_on_Google_Ads_Learn_practical_insights_to_improve_campaign_performance_and_control_costs\" >Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Manual_CPC_The_best_starting_point_for_new_campaigns\" >Manual CPC: The best starting point for new campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Pairing_keyword_match_types_and_bidding_strategies_for_success\" >Pairing keyword match types and bidding strategies for success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Maximize_Conversions_Benefits_challenges_and_best_practices\" >Maximize Conversions: Benefits, challenges, and best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Refining_Maximize_Conversions_with_tCPA_or_tROAS\" >Refining Maximize Conversions with tCPA or tROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Boosting_returns_with_Maximize_Conversion_Value\" >Boosting returns with Maximize Conversion Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Portfolio_bidding_Strategies_for_complex_campaigns\" >Portfolio bidding: Strategies for complex campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Performance_Max_Aligning_automation_with_campaign_data\" >Performance Max: Aligning automation with campaign data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/automated-bidding-in-google-ads-how-to-get-the-best-results\/#Exploring_less_common_bidding_strategies\" >Exploring less common bidding strategies<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Struggling_with_automated_bidding_on_Google_Ads_Learn_practical_insights_to_improve_campaign_performance_and_control_costs\"><\/span>Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Automated bidding in Google Ads promises to simplify campaign management and boost results \u2013 but it\u2019s not foolproof.\u00a0<\/p>\n<p>With the right bidding strategy, you can take control, optimize performance, and drive better conversions.<\/p>\n<p>Let\u2019s break down the essentials to get started.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-manual-cpc-the-best-starting-point-for-new-campaigns\"><span class=\"ez-toc-section\" id=\"Manual_CPC_The_best_starting_point_for_new_campaigns\"><\/span>Manual CPC: The best starting point for new campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The simplest way to launch a new campaign, especially in a new or low-budget account, is to start with Manual CPC bidding.\u00a0<\/p>\n<p>This lets you test comfortable bid levels and adjust based on results.\u00a0<\/p>\n<p>Monitor these campaigns closely:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Start with a bid.<\/li>\n<li>Increase it if volume is low.<\/li>\n<li>Track ad position, CTR, CPC, and conversions.\u00a0<\/li>\n<\/ul>\n<p>For example, if impressions are too low, your bid is likely too low.\u00a0<\/p>\n<p>If you see high conversions, clicks, and a strong Impr. (Abs. Top) %, test lowering your bid to reduce CPC and CPA.\u00a0<\/p>\n<p>It\u2019s a constant balance to find the optimal bid for your budget.<\/p>\n<p>You can add negative keywords based on the search terms you see coming through and better control your spend, as there won\u2019t be any surprises with average CPCs.\u00a0<\/p>\n<p>However, automated bidding strategies like Maximize Conversions in a new campaign or ad account may result in extremely high CPCs for your target keywords.\u00a0<\/p>\n<p>For instance, a small business may find a $100 CPC unacceptable, and spending can escalate quickly.<\/p>\n<p>Once you\u2019ve gathered enough performance data from impressions, clicks, and conversions, you can test switching to automated bidding strategies like Maximize Conversions.\u00a0<\/p>\n<p>Alternatively, if you have a higher budget and are prepared to spend more upfront to collect data, you can launch a new campaign using Maximize Conversions im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>There is no \u2018best\u2019 Google Ads bidding strategy, study finds<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-pairing-keyword-match-types-and-bidding-strategies-for-success\"><span class=\"ez-toc-section\" id=\"Pairing_keyword_match_types_and_bidding_strategies_for_success\"><\/span>Pairing keyword match types and bidding strategies for success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword match types and bidding strategies will vary depending on your budget and the average CPC in your industry.<\/p>\n<p>Broad match keywords perform significantly better with automated bidding (i.e., Maximize Conversions) because it can automatically test many variations of your broad match keywords to find the best search terms with high conversion rates.\u00a0<\/p>\n<p>This is much more difficult to achieve with manual bidding for broad match keywords.<\/p>\n<p>For more specific terms, often used in B2B lead generation, phrase and exact match are preferred to keep search terms focused and avoid wasting money on irrelevant searches.\u00a0<\/p>\n<p>Both automated and manual bidding can be effective with these match types, as you may not want to target a wide range of variations or related terms.\u00a0<\/p>\n<p>Many industries rely on extremely specific keywords where slight variations or related terms no longer make sense to target.<\/p>\n<p>Industries like home services, local businesses, attorneys, medical, education, insurance, and ecommerce often benefit from using broad match with automated bidding since many relevant search terms are available.<\/p>\n<p>Testing broad match keywords with automated bidding is worthwhile if you have the budget.<\/p>\n<p>Broad match has evolved significantly, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2407779?hl=en\" target=\"_blank\" rel=\"noopener\">now factoring in elements<\/a> such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>The user\u2019s recent search activities.<\/li>\n<li>The content of the landing page.<\/li>\n<li>Other keywords in an ad group to better understand keyword intent.<\/li>\n<\/ul>\n<p>In my experience, this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach has been far more effective than the old broad match, which attempted to expand to terms it deemed related.\u00a0<\/p>\n<p>However, negative keywords remain critical and should always be a priority on any PPC management checklist.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-maximize-conversions-benefits-challenges-and-best-practices\"><span class=\"ez-toc-section\" id=\"Maximize_Conversions_Benefits_challenges_and_best_practices\"><\/span>Maximize Conversions: Benefits, challenges, and best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Maximize Conversions bidding strategy is often used to gather data for a specific ad campaign.\u00a0<\/p>\n<p>It can initially result in high CPCs and CPAs because it tests various combinations to determine what generates the most conversions over time.\u00a0<\/p>\n<p>Unlike a human monitoring CPC and CPA during a new campaign launch, Google focuses on maximizing conversions within your budget but lacks the data to perform optimally at the start.<\/p>\n<p>In other words, Maximize Conversions doesn\u2019t immediately deliver the results its name suggests.<\/p>\n<p>If enough conversions aren\u2019t gathered during the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13020501?hl=en\" target=\"_blank\" rel=\"noopener\">learning phase<\/a>, it may spend significant amounts with no conversions.\u00a0<\/p>\n<p>This occurs because platforms like Google Ads, Microsoft Ads, or Meta Ads are trying to identify the right audience or keywords that could convert.\u00a0<\/p>\n<p>If the initial keywords or audience don\u2019t work, the system will test others.\u00a0<\/p>\n<p>This is not an instant process, and in some cases, hundreds of clicks and substantial costs may yield no conversions.\u00a0<\/p>\n<p>While results typically improve if the right audience or keywords are targeted, success is not guaranteed.\u00a0<\/p>\n<p>Many advertisers pause campaigns after excessive ad spend with no conversions, where testing manual bidding first might have been a better option.<\/p>\n<p>Maximize Conversions can be particularly effective with audience targeting in Display Ads or Video campaigns for lead generation or ecommerce.\u00a0<\/p>\n<p>These campaign types often launch well with Maximize Conversions because their CPCs tend to be low, and automation can efficiently test various audiences or placements much faster than manual CPC bidding.\u00a0<\/p>\n<p>For these types of campaigns, a tCPA or tROAS may not even be necessary if the strategy is delivering ample conversions.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-refining-maximize-conversions-with-tcpa-or-troas\"><span class=\"ez-toc-section\" id=\"Refining_Maximize_Conversions_with_tCPA_or_tROAS\"><\/span>Refining Maximize Conversions with tCPA or tROAS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Target CPA (tCPA) or Target ROAS (tROAS) can be applied after you have determined your average CPA or ROAS, <strong>or<\/strong> you can choose to set up Maximize Conversions with a tCPA or tROAS from the start \u2013 both approaches are acceptable.\u00a0<\/p>\n<p>However, this setting can be restrictive if it is based on assumptions without supporting data.\u00a0<\/p>\n<p>To avoid overly limiting the campaign early on, you may consider launching with a higher tCPA or tROAS than your ideal target.<\/p>\n<p>Ecommerce tends to be simpler with automated bidding because a sale is a sale.\u00a0<\/p>\n<p>Lead generation, however, involves additional challenges such as lead quality issues or fake leads.\u00a0<\/p>\n<p>For this reason, CRM and call-tracking software integration are essential to monitor lead quality by source and ad campaign.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-boosting-returns-with-maximize-conversion-value\"><span class=\"ez-toc-section\" id=\"Boosting_returns_with_Maximize_Conversion_Value\"><\/span>Boosting returns with Maximize Conversion Value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For ecommerce, Maximize Conversion Value is an excellent option for prioritizing higher-priced products over lower-priced ones to boost your overall ROAS for the campaign.\u00a0<\/p>\n<p>However, it\u2019s often best to start with Maximize Conversions and switch to this setting after gathering sufficient sales data.<\/p>\n<p>This option can also be applied to lead generation if different values are assigned to different leads.\u00a0<\/p>\n<p>For instance, filling out a form for an appointment can be assigned a higher conversion value than simply providing an email for a free download.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-portfolio-bidding-strategies-for-complex-campaigns\"><span class=\"ez-toc-section\" id=\"Portfolio_bidding_Strategies_for_complex_campaigns\"><\/span>Portfolio bidding: Strategies for complex campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Portfolio bidding refers to shared bidding strategies that can be applied to one or multiple campaigns, offering additional settings not available at the campaign level.\u00a0<\/p>\n<p>These strategies are particularly useful when CPCs are increasing rapidly, as portfolio bidding allows you to address this issue immediately.\u00a0<\/p>\n<p>Unlike campaign-level settings, portfolio bidding enables you to set both a Target CPA and a Max CPC simultaneously.\u00a0<\/p>\n<p>This is especially beneficial in industries where target keywords typically have low CPCs.\u00a0<\/p>\n<p>It can also be useful in competitive industries or for expensive keywords to avoid $200 CPCs that could harm account performance.<\/p>\n<p>For instance, you can set a target CPA of $50 with a max CPC of $8.\u00a0<\/p>\n<p>This approach is far more effective than using the Maximize Conversions bid strategy, which may test CPCs as high as $150 \u2013 three times your target CPA.\u00a0<\/p>\n<p>Even with a 100% conversion rate, this would exceed your goal by a wide margin.\u00a0<\/p>\n<p>This is a clear example where automation benefits from human guidance to ensure it aligns with your advertising goals when its default testing logic doesn\u2019t make sense.<\/p>\n<p>Portfolio bidding can also be valuable for ecommerce.\u00a0<\/p>\n<p>For example, setting a target ROAS of 300% with a max CPC of $10 directs automation to adjust bids to achieve a 300% ROAS while capping clicks at $10 each.\u00a0<\/p>\n<p>This keeps the automation in check and focused on achieving your desired outcomes.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-performance-max-aligning-automation-with-campaign-data\"><span class=\"ez-toc-section\" id=\"Performance_Max_Aligning_automation_with_campaign_data\"><\/span>Performance Max: Aligning automation with campaign data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Max campaigns do not always deliver \u201cmaximum performance,\u201d as the name suggests.\u00a0<\/p>\n<p>For campaigns heavily reliant on automation, it is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly best to use Performance Max after establishing proof of concept with Search, Shopping, Video, or Display campaigns.\u00a0<\/p>\n<p>Starting with a new account that lacks performance data and expecting Performance Max to optimize everything independently is risky.\u00a0<\/p>\n<p>While it can sometimes succeed, it performs significantly better when supported by proven performance data, such as a customer list to help match your target audience or at least a remarketing audience of website visitors.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-exploring-less-common-bidding-strategies\"><span class=\"ez-toc-section\" id=\"Exploring_less_common_bidding_strategies\"><\/span>Exploring less common bidding strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some less commonly used strategies include Target Impression Share, which adjusts bids to maximize impression share.<\/p>\n<p>This prioritizes showing your ad as frequently as possible without monitoring other metrics. It is primarily used by large brands with nearly unlimited budgets.<\/p>\n<p>Even for branded keywords in branded campaigns, it is unwise to pay excessive CPCs ($100 or more) just to maintain a top position. <\/p>\n<p>The Maximize Clicks strategy adjusts bids to generate the highest possible number of clicks. However, this is not cost-effective for most advertisers unless they are large brands with substantial budgets.\u00a0<\/p>\n<p>Switching from Maximize Clicks to Maximize Conversions, a common practice, is not recommended.\u00a0<\/p>\n<p>Keywords that attract the most clicks do not necessarily generate the most conversions. Instead, start with manual CPC and then transition to Maximize Conversions (with or without a target CPA).\u00a0<\/p>\n<p>This ensures a cohesive strategy, as both approaches aim to optimize for conversions.\u00a0<\/p>\n<p>In contrast, gathering data through Maximize Clicks does not align with the goals of Maximize Conversions.<\/p>\n<p>Additionally, Google is phasing out Enhanced CPC bidding. If you currently use this strategy, we recommend transitioning to manual CPC or an automated option in the first quarter of 2025.<\/p>\n<p><strong><em>Dig deeper: 10 advanced strategy ideas for Google Ads<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Chris Cabaniss\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Chris-Cabaniss.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Chris-Cabaniss.jpg.webp\" alt=\"Chris Cabaniss\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Chris Cabaniss<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=FalconPPCPros&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chris-cabaniss\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tChris Cabaniss has been in the online advertising space since 2009 and is the co-founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/falcondigitalmarketing.com\/\">Falcon Digital Marketing<\/a> Ad Agency and The<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/@falcondigitalmarketing\/\"> Online Advertising Academy<\/a> YouTube channel discussing all things PPC. Chris has managed ad accounts for Fortune 500 companies and small businesses alike in many different industries for years, focusing primarily on lead generation. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in online advertising strategies. Chris actively manages ad accounts and shares his knowledge for publications in the marketing community, including the American Marketing Association, Paid Search Association, The Agency Forge, Swydo, University of Houston Marketing Program, and more.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/automated-bidding-google-ads-best-results-450204\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs. Automated bidding in Google Ads promises to simplify campaign management and boost results \u2013 but it\u2019s not foolproof.\u00a0 With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let\u2019s break down the essentials&#8230;<\/p>\n","protected":false},"author":1,"featured_media":648284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-logo-on-smartphone.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-648283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648283"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/648284"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}