{"id":648302,"date":"2025-01-08T05:45:21","date_gmt":"2025-01-08T02:45:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/2025-predictions-for-top-b2b-paid-media-channels\/"},"modified":"2025-01-08T05:45:21","modified_gmt":"2025-01-08T02:45:21","slug":"2025-predictions-for-top-b2b-paid-media-channels","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/","title":{"rendered":"#2025 predictions for top B2B paid media channels"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26bb0e77595\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26bb0e77595\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Whats_next_in_B2B_advertising_Dive_into_Googles_market_shifts_LinkedIns_UX_improvements_Reddits_testing_advancements_and_more\" >What&#8217;s next in B2B advertising? Dive into Google&#8217;s market shifts, LinkedIn\u2019s UX improvements, Reddit\u2019s testing advancements, and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#2025_Google_predictions\" >2025 Google predictions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Google_will_lose_some_of_the_search_market\" >Google will lose some of the search market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Google_wont_have_to_divest_itself_of_Chrome_yet\" >Google won\u2019t have to divest itself of Chrome (yet)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Google_will_launch_at_least_one_promising_beta_for_B2B_ads\" >Google will launch at least one promising beta for B2B ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Advertisers_will_more_broadly_adopt_enhanced_conversions\" >Advertisers will more broadly adopt enhanced conversions.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#2025_LinkedIn_predictions\" >2025 LinkedIn predictions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Ad_types_will_keep_diversifying\" >Ad types will keep diversifying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#The_UX_and_advertising_algorithms_will_improve\" >The UX and advertising algorithms will improve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#The_best_ads_wont_look_like_ads\" >The best ads won\u2019t look like ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#2025_Reddit_predictions\" >2025 Reddit predictions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Improved_testing_will_roll_out_as_competition_grows\" >Improved testing will roll out as competition grows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Tracking_and_attribution_will_struggle\" >Tracking and attribution will struggle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#2025_martech_and_measurement_predictions\" >2025 martech and measurement predictions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Chromes_third-party_cookies_will_survive_2025_%E2%80%93_kind_of\" >Chrome\u2019s third-party cookies will survive 2025 \u2013 kind of<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#CDPs_will_gain_serious_momentum\" >CDPs will gain serious momentum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#First-party_data_enrichment_tools_will_gain_prominence\" >First-party data enrichment tools will gain prominence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/2025-predictions-for-top-b2b-paid-media-channels\/#Anticipating_transformations_in_B2B_paid_media_and_martech\" >Anticipating transformations in B2B paid media and martech<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Whats_next_in_B2B_advertising_Dive_into_Googles_market_shifts_LinkedIns_UX_improvements_Reddits_testing_advancements_and_more\"><\/span>What&#8217;s next in B2B advertising? Dive into Google&#8217;s market shifts, LinkedIn\u2019s UX improvements, Reddit\u2019s testing advancements, and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>You can say much about 2024, but you can\u2019t call it boring.\u00a0<\/p>\n<p>From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have had to deal with turbulence in the past year.<\/p>\n<p>What can B2B advertisers expect in 2025?\u00a0<\/p>\n<p>I\u2019ll share my predictions for key platforms like Google, LinkedIn, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, as well as trends in measurement and martech.<\/p>\n<p>While these are just my best guesses, many are based on trends we already see in our client accounts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2025-google-predictions\"><span class=\"ez-toc-section\" id=\"2025_Google_predictions\"><\/span>2025 Google predictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-google-will-lose-some-of-the-search-market\"><span class=\"ez-toc-section\" id=\"Google_will_lose_some_of_the_search_market\"><\/span>Google will lose some of the search market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re already seeing searches soar on LLMs like ChatGPT and Perplexity.\u00a0<\/p>\n<p>Even if Gemini improves its UX and results, it won\u2019t keep Google from losing volume and changing user behavior.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-google-won-t-have-to-divest-itself-of-chrome-yet\"><span class=\"ez-toc-section\" id=\"Google_wont_have_to_divest_itself_of_Chrome_yet\"><\/span>Google won\u2019t have to divest itself of Chrome (yet)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is kind of a layup. No matter what the DOJ pushes for in its antitrust victory from November, it will not h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en in 2025.\u00a0<\/p>\n<p>Even if the judge agrees that Google needs to sell Chrome, appeals and plenty of red tape will likely keep this from becoming a reality within the next 12 months.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-google-will-launch-at-least-one-promising-beta-for-b2b-ads\"><span class=\"ez-toc-section\" id=\"Google_will_launch_at_least_one_promising_beta_for_B2B_ads\"><\/span>Google will launch at least one promising beta for B2B ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It has been a long dry run for B2B marketers looking for fun betas and features from Google.\u00a0<\/p>\n<p>Today, all updates seem to point to one thing: feeding the algorithm.\u00a0<\/p>\n<p>B2B marketers have had fewer opportunities to experiment in search since I entered the field over a decade ago.<\/p>\n<p>That said, I foresee Google throwing us a bit of a bone this year \u2013 maybe to counteract the negative momentum it\u2019s carrying into 2025.\u00a0<\/p>\n<p>They could shock us by reinstituting some match-type controls, but I doubt it.\u00a0<\/p>\n<p>They\u2019ll likely give us some tools that make responsive search ads (RSAs) easier to work with and more transparent about which combinations actually work for advertisers.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-advertisers-will-more-broadly-adopt-enhanced-conversions\"><span class=\"ez-toc-section\" id=\"Advertisers_will_more_broadly_adopt_enhanced_conversions\"><\/span>Advertisers will more broadly adopt enhanced conversions.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is cheating a bit since it\u2019s a prediction for Google advertisers and not Google itself, but I think enhanced conversion usage will be much broader in 12 months than it is today.\u00a0<\/p>\n<p>In B2B advertising, the key will be finding the right balance between:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Setting AI guardrails through segmentation.<\/li>\n<li>Ensuring segments are large enough to maintain data density, as the system struggles when data is limited.<\/li>\n<\/ul>\n<p>Enhanced conversions are a good tool for helping advertisers port more data into the back end.<\/p>\n<p>This will be essential for training Google to find the right users and keep budget focused on impact.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2025-linkedin-predictions\"><span class=\"ez-toc-section\" id=\"2025_LinkedIn_predictions\"><\/span>2025 LinkedIn predictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-ad-types-will-keep-diversifying\"><span class=\"ez-toc-section\" id=\"Ad_types_will_keep_diversifying\"><\/span>Ad types will keep diversifying<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Videos, thought leader ads (TLAs), conversation ads, and new ways to promote individual POVs.<\/p>\n<p>We\u2019re seeing promising results from testing all of those in 2024, and I expect LinkedIn to provide more variety in 2025.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-ux-and-advertising-algorithms-will-improve\"><span class=\"ez-toc-section\" id=\"The_UX_and_advertising_algorithms_will_improve\"><\/span>The UX and advertising algorithms will improve<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn\u2019s UX and bidding and targeting algorithms have both lagged, even as clients shift more budget toward the platform.\u00a0<\/p>\n<p>Those areas will receive more attention in 2025, and the algorithm may even improve at detecting and suppressing AI-generated content, including tedious automated comments.<\/p>\n<p>You may also see LinkedIn make it easier for advertisers to collect lead information on the platform.<\/p>\n<p>For instance, adding lead forms to TLAs would be a nice marriage of conversion friendliness and a popular new ad type.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-best-ads-won-t-look-like-ads\"><span class=\"ez-toc-section\" id=\"The_best_ads_wont_look_like_ads\"><\/span>The best ads won\u2019t look like ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the things we\u2019re working on with our clients is getting creative with messaging and tying it to pain points or industry or job lingo.\u00a0<\/p>\n<p>In short, we\u2019re doubling down on empathetic messaging and authenticity, which is not unique to LinkedIn.\u00a0<\/p>\n<p>With the feed getting junkier and more AI-formulaic by the day, the more organic you can make an ad look, the more people will pay attention.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-2025-reddit-predictions\"><span class=\"ez-toc-section\" id=\"2025_Reddit_predictions\"><\/span>2025 Reddit predictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-improved-testing-will-roll-out-as-competition-grows\"><span class=\"ez-toc-section\" id=\"Improved_testing_will_roll_out_as_competition_grows\"><\/span>Improved testing will roll out as competition grows<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For its market share, Reddit made arguably the most significant moves in B2B advertising in 2024.\u00a0<\/p>\n<p>With new ad types, audience features, advanced reporting, and enhanced targeting capabilities, Reddit enters 2025 with a growing user base and a spot on the shortlist of must-test platforms for B2B and SaaS advertisers.\u00a0<\/p>\n<p>They\u2019ll meet the moment with more testing features, specifically A\/B testing functionality that starts mimicking rival platforms.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tracking-and-attribution-will-struggle\"><span class=\"ez-toc-section\" id=\"Tracking_and_attribution_will_struggle\"><\/span>Tracking and attribution will struggle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because Reddit is populated by a younger, tech-savvy audience, part of its brand is tied to user privacy (hence usernames, not real names).\u00a0<\/p>\n<p>This is great for users with edgy and authentic POVs to share, but it will make life harder for advertisers trying to track the real business impact of their Reddit campaigns.\u00a0<\/p>\n<p>(Related prediction: their fairly rudimentary CAPI function will improve quite a bit in 2025.)<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Diversifying your B2B paid media portfolio: When does it make sense?<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2025-martech-and-measurement-predictions\"><span class=\"ez-toc-section\" id=\"2025_martech_and_measurement_predictions\"><\/span>2025 martech and measurement predictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-chrome-s-third-party-cookies-will-survive-2025-kind-of\"><span class=\"ez-toc-section\" id=\"Chromes_third-party_cookies_will_survive_2025_%E2%80%93_kind_of\"><\/span>Chrome\u2019s third-party cookies will survive 2025 \u2013 kind of<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, Chrome\u2019s cookies will be severely weakened by the (still-impending) opt-out feature that Google plans to implement.\u00a0<\/p>\n<p>But my prediction is that the cookies will be (somehow) clinging to life at the end of 2025 because I don\u2019t see Google and the IAB agreeing on an alternate solution.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-cdps-will-gain-serious-momentum\"><span class=\"ez-toc-section\" id=\"CDPs_will_gain_serious_momentum\"><\/span>CDPs will gain serious momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More marketers will move to adopt server-side tracking in 2025 (disclaimer: we\u2019re pushing our clients hard in that direction) as a holistic, privacy-safe transition away from third-party cookies.\u00a0<\/p>\n<p>We\u2019re seeing most of our clients getting an artificial increase in \u201cdirect\u201d traffic as data is s<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>ped away.\u00a0<\/p>\n<p>This will hit a critical point, leading brands to get proactive about server-side solutions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-first-party-data-enrichment-tools-will-gain-prominence\"><span class=\"ez-toc-section\" id=\"First-party_data_enrichment_tools_will_gain_prominence\"><\/span>First-party data enrichment tools will gain prominence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Less third-party data to work with means more emphasis on first-party data and the tools that empower it.\u00a0<\/p>\n<p>Look for names like Stape and Pendar, which are beefing up first-party data collected on the server side, to start appearing more frequently in brand conversations.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>5 PPC measurement initiatives to set yourself up for 2025 success<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-anticipating-transformations-in-b2b-paid-media-and-martech\"><span class=\"ez-toc-section\" id=\"Anticipating_transformations_in_B2B_paid_media_and_martech\"><\/span>Anticipating transformations in B2B paid media and martech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s room for 2025 to be a more transformative year than 2024 for B2B campaigns \u2013 if only because there will be more room for challengers to Google\u2019s market dominance.\u00a0<\/p>\n<p>I expect marketers to become more proactive about tracking and measurement solutions because their hands are being forced.\u00a0<\/p>\n<p>This should also lead to new scrutiny about which campaigns are actually driving business impact. (Or maybe that\u2019s just something on my wishlist every year.)<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Laura Schiele\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg.webp\" alt=\"Laura Schiele\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Laura Schiele<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laura-schiele\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tLaura Schiele, Head of Paid Acquisition at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/b2b-paid-media-channel-predictions-2025-450195\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s next in B2B advertising? Dive into Google&#8217;s market shifts, LinkedIn\u2019s UX improvements, Reddit\u2019s testing advancements, and more. You can say much about 2024, but you can\u2019t call it boring.\u00a0 From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":648303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/2025-predictions-for-top-B2B-paid-media-channels.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,92385,107942],"class_list":["post-648302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-linkedin","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648302"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/648303"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}