{"id":648554,"date":"2025-01-09T23:55:13","date_gmt":"2025-01-09T20:55:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ces-2025-where-have-all-the-us-automakers-gone\/"},"modified":"2025-01-09T23:55:13","modified_gmt":"2025-01-09T20:55:13","slug":"ces-2025-where-have-all-the-us-automakers-gone","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ces-2025-where-have-all-the-us-automakers-gone\/","title":{"rendered":"#CES 2025: Where have all the US automakers gone?\u00a0"},"content":{"rendered":"
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The old chestnut passed around by industry watchers for the past decade was that CES \u2014 one of the world\u2019s largest consumer tech trade events \u2014 had turned into an auto show. Maybe even the most important auto show of the year.<\/p>\n

And there was ample evidence of that. GM Chairman and CEO Mary Barra used the CES stage in 2016 to introduce the world to the all-electric Chevrolet Bolt. In 2022, Barra made another big splash at CES when she declared that General<\/a> Motors would sell personal autonomous vehicles by \u201cthe middle of the decade.\u201d<\/p>\n

Meanwhile, Ram and Chrysler \u2014 two American brands owned by Stellantis \u2014 have used CES to show off future EVs, including the Ram 1500 BEV in 2023.\u00a0<\/p>\n

Ford has been perhaps the most visible CES exhibitor \u2014 at least on the automotive front. The U.S. automaker has used CES for a bevy of tech-related announcements since at least 2011, including its Smart Mobility Plan in 2015, self-driving car ambitions<\/a> in 2016, future EV lineup<\/a> in 2017, and its City of Tomorrow vision in 2018 that included building a cloud platform with Autonomic for smart cities.<\/p>\n

This year, not one American automaker can be found, unless you count VW Group\u2019s U.S. spinoff Scout Motors. Several Chinese automakers filled that void, notably Zeekr, the EV brand owned by China\u2019s Geely Holdings. Wey, a premium brand under Great Wall Motor, and Xpeng also had booths.<\/p>\n

Their absence could be attributed to the normal product cycle, which in automotive is longer than other consumer electronics, Brian Moody, senior editor for Kelley Blue Book, told TechCrunch. \u201cIt\u2019s cyclical, that\u2019s the boring answer,\u201d he said in a recent interview. \u201cAutomaker product cycles are much longer than consumer product cycles. Building a car in the real world takes longer.\u201d<\/p>\n

He also said automakers are starting to rethink their presence at shows like CES. \u201cIf you\u2019re not generating tens of millions of impressions to consumers, what\u2019s the ROI?\u201d he mused, adding that media<\/a> fragmentation has contributed to this concern.\u00a0<\/p>\n

Ford spokesperson Alan Hall told TechCrunch that while the company doesn\u2019t have an activation (display or news<\/a> announcements) this year, \u201cCES remains an important show for scouting of new technologies and trends in consumer electronics so we will have a presence with a number of our engineering, design, supply chain, and product planning team members there.\u201d\u00a0<\/p>\n

Some Ford employees, for instance, participated in panel discussions, such as at the Connect2Car conference.<\/p>\n

GM had a small presence through a few partners, but no speaking engagements or booth, a spokesperson confirmed, noting that with all tradeshows, the company evaluates year-over-year and adjusts based on various business factors and priorities.<\/p>\n

Regardless, walking the floor of West Hall of the Las Vegas Convention Center \u2014 where virtually all vehicle tech can be found \u2014 the lack of U.S. automakers was notable. The elaborate booths showcasing EVs or in-car software from U.S. companies were nowhere to be found.\u00a0<\/p>\n

Several Chinese automakers filled that void, notably Zeekr, the EV brand owned by China\u2019s Geely Holdings.<\/p>\n

And it extended to other automakers like Mercedes-Benz that have traditionally had large exhibits at CES.\u00a0<\/p>\n

Mercedes made the decision to skip CES after \u201ccareful consideration and evaluation of our strategic direction for the upcoming year,\u201d spokesperson Patrick Kuom told TechCrunch, adding that the company has a presence at the booth of partner Xperi.<\/p>\n

There were a couple of automakers there such as Honda, which showcased its two vehicles in its upcoming 0 Series<\/a> as well as its underlying Asimo operating system, and BMW, which revealed more about its new in-car user interface. Toyota also made a splash with its press conference announcing it had completed the first phase of its living laboratory Woven City and that it was exploring and investing in orbital rockets.\u00a0<\/p>\n

But the main theme<\/a> was automated driving and software \u2014 and the legacy automakers didn\u2019t have much to show on that front. Instead, companies working on automated driving \u2014 or the sensors that support it \u2014 and software took up the bulk of the floor. AV giants Zoox and Waymo had exhibits (along with Zoox robotaxi rides for media) alongside others like May Mobility and Japanese company Tier IV.\u00a0<\/p>\n

Software and sensor companies also abounded including Aeva, Applied Intuition, and Sonatus \u2014 to name just a few.\u00a0<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The old chestnut passed around by industry watchers for the past decade was that CES \u2014 one of the world\u2019s largest consumer tech trade events \u2014 had turned into an auto show. Maybe even the most important auto show of the year. And there was ample evidence of that. GM Chairman and CEO Mary Barra…<\/p>\n","protected":false},"author":1,"featured_media":648555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/01\/zeekr-02.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[153505,122369,73800,72550,153419,73295,72419,152624,152520],"class_list":["post-648554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-automakers","tag-ces","tag-ford","tag-general-motors","tag-scout-motors","tag-transportation","tag-volkswagen","tag-waymo","tag-zoox"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648554"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/648555"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}