{"id":648671,"date":"2025-01-10T20:51:05","date_gmt":"2025-01-10T17:51:05","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/"},"modified":"2025-01-10T20:51:05","modified_gmt":"2025-01-10T17:51:05","slug":"the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/","title":{"rendered":"#The Getty-Shutterstock merger: A new era for image SEO and licensable content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3befdd029fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3befdd029fe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Gettys_acquisition_of_Shutterstock_could_influence_the_future_of_creative_assets_Learn_its_impact_on_SEO_content_visibility_and_more\" >Getty\u2019s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Understanding_SEO_for_licensable_media\" >Understanding SEO for licensable media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Getty_Images\" >Getty Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Shutterstock\" >Shutterstock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Other_notable_players\" >Other notable players<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Key_SEO_strategies_that_dominate_the_licensable_media_space\" >Key SEO strategies that dominate the licensable media space<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#1_Free_content\" >1. Free content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#2_Indexed_search_results\" >2. Indexed search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#3_AI-generated_content\" >3. AI-generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#4_Localization\" >4. Localization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Challenges_in_the_SEO_landscape_for_licensable_media\" >Challenges in the SEO landscape for licensable media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#What_the_merger_could_mean_for_SEO\" >What the merger could mean for SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Streamlining_content\" >Streamlining content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Bringing_undiscovered_content_to_light\" >Bringing undiscovered content to light<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/the-getty-shutterstock-merger-a-new-era-for-image-seo-and-licensable-content\/#Adapting_to_an_uncertain_future\" >Adapting to an uncertain future<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Gettys_acquisition_of_Shutterstock_could_influence_the_future_of_creative_assets_Learn_its_impact_on_SEO_content_visibility_and_more\"><\/span>Getty\u2019s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>In a landmark move, Getty Images announced its plans to acquire Shutterstock <em>(disclosure: I previously worked as product SEO for the company)<\/em>, uniting two titans of the stock photography and creative assets industry.\u00a0<\/p>\n<p>In SEO, this merger also sets the stage for new dynamics in content creation, monetization, and the increasingly complex world of licensable <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-seo-for-licensable-media\"><span class=\"ez-toc-section\" id=\"Understanding_SEO_for_licensable_media\"><\/span>Understanding SEO for licensable media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Licensable image and video content is a unique market where SEO plays a crucial role in connecting users with creative assets.\u00a0<\/p>\n<p>Just a few years ago, organic space for licensable images was dominated by giants like Unsplash and Shutterstock, with many small competitors lagging far behind.\u00a0<\/p>\n<p>However, the dynamic shifted with Google\u2019s Site Diversity update in 2019.\u00a0<\/p>\n<p>Emerging players saw explosive growth, making the organic space far more crowded and competitive.\u00a0<\/p>\n<p>In the meantime, more established companies pursued business acquisitions to neutralize or absorb competition.\u00a0<\/p>\n<p>Fast-forward to today and a small handful of players dominate the organic market through diverse portfolios of stock photos, videos, and creative assets websites, relying on a mix of SEO strategies to grow and mitigate risk.<\/p>\n<p>To understand this space, let\u2019s explore the key players and their strategies to maintain dominance in organic search.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-getty-images\"><span class=\"ez-toc-section\" id=\"Getty_Images\"><\/span>Getty Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getty has built its empire on diversification and premium content.\u00a0<\/p>\n<p>Through iStock, its mid-tier site, Getty offers a more affordable option for stock imagery, while Unsplash provides free-to-use images for a broader audience.\u00a0<\/p>\n<p>Getty Images itself targets high-end, exclusive content for corporate clients and media outlets, with a strong emphasis on regional exposure through several local brands and dedicated country TLD websites.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-shutterstock\"><span class=\"ez-toc-section\" id=\"Shutterstock\"><\/span>Shutterstock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shutterstock\u2019s strategy has been marked by an aggressive acquisition spree. Recent additions include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Pond5 (video and audio).\u00a0<\/li>\n<li>Envato (templates, design assets).<\/li>\n<li>TurboSquid (3D models).<\/li>\n<li>Picmonkey.<\/li>\n<li>Giphy.\u00a0<\/li>\n<\/ul>\n<p>Despite the SEO opportunities of its extensive portfolio, Shutterstock has not fully capitalized on these acquisitions to the extent it could.\u00a0<\/p>\n<p>With Getty at the helm, there is an opportunity to consolidate and optimize these assets to extend joint organic growth potential.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-other-notable-players\"><span class=\"ez-toc-section\" id=\"Other_notable_players\"><\/span>Other notable players<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Additional competitors in the space include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Freepik<\/strong>: Specializes in free and premium vectors, illustrations, and templates, primarily targeting designers; owns several local brands, especially in Latin America and Europe. Leans heavily into AI-generated content for SEO.<\/li>\n<li><strong>Pexels and Pixabay<\/strong> (owned by Canva): Provide free-to-use stock photography and videos, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing to casual users and professionals alike.<\/li>\n<li><strong>Adobe Stock<\/strong>: Integrated with Adobe\u2019s suite of design tools, catering to professional creators.<\/li>\n<li><strong>Alamy, Dreamstime, DepositPhotos, 123RF<\/strong>: Smaller, more niche platforms offering royalty-free stock content.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Visual content and SEO: How to use images and videos<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-key-seo-strategies-that-dominate-the-licensable-media-space\"><span class=\"ez-toc-section\" id=\"Key_SEO_strategies_that_dominate_the_licensable_media_space\"><\/span>Key SEO strategies that dominate the licensable media space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While these players dominate the licensable media space, their success relies heavily on effective SEO strategies that cater to a wide range of user intents.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-free-content\"><span class=\"ez-toc-section\" id=\"1_Free_content\"><\/span>1. Free content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Platforms like Unsplash, Pexels, Freepik, Pixabay, and several others rely on offering free content and\/or some form of freemium models, which help build an impressive backlink ecosystem through free content sharing.\u00a0<\/p>\n<p>At one point, nearly two-thirds of the more prominent players in the organic licensable images space offered at least some free, mid- to high-resolution images that could be easily downloaded without sign-up, registration, or licensing.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-indexed-search-results\"><span class=\"ez-toc-section\" id=\"2_Indexed_search_results\"><\/span>2. Indexed search results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Companies like Shutterstock, Unsplash, Pixabay and many other marketplaces rely on indexing internal search pages.\u00a0<\/p>\n<p>Platforms that index search results often focus on broad and long-tail keywords to capture traffic from various search terms determined by user demand.\u00a0<\/p>\n<p>With adequate management and careful curation, this can be a winning strategy providing a competitive edge.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-ai-generated-content\"><span class=\"ez-toc-section\" id=\"3_AI-generated_content\"><\/span>3. AI-generated content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Platforms like Freepik have increasingly turned to AI-generated content to expand their libraries and target high-volume search terms.\u00a0<\/p>\n<p>By creating thousands of variations of popular images, such as \u201ccute dog photos,\u201d and aggressively indexing them, Freepik and similar platforms aim to capture traffic for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> and long-tail queries.\u00a0<\/p>\n<p>While this approach can generate significant SEO traffic, it also contributes to content saturation in Google Image Search, where users encounter repetitive, near-duplicate results from competing platforms.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"793\" alt=\"Freepik - Puppy faces images\" class=\"wp-image-450346\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images.png.webp 564w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-240x338.png.webp 240w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-427x600.png.webp 427w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-80x113.png.webp 80w\" data-lazy-sizes=\"(max-width: 564px) 100vw, 564px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"793\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images.png.webp\" alt=\"Freepik - Puppy faces images\" class=\"wp-image-450346\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images.png.webp 564w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-240x338.png.webp 240w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-427x600.png.webp 427w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Freepik-Puppy-faces-images-80x113.png.webp 80w\" sizes=\"(max-width: 564px) 100vw, 564px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-localization\"><span class=\"ez-toc-section\" id=\"4_Localization\"><\/span>4. Localization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Localization is crucial for international SEO growth, allowing platforms to dominate in specific regions.<\/p>\n<p>Getty, Shutterstock, and Freepik all employ powerful localization strategies to compete more effectively in organic search.<\/p>\n<p>By employing country-specific TLDs (e.g., gettyimages.co.uk), Getty ensures its content is tailored for local searchers, enhancing its SEO performance in individual countries.<\/p>\n<p>Shutterstock boasts impressive regional and linguistic localization within the core shuttertock.com experience, while Freepik wins through several regional brands.<\/p>\n<p><strong><em>Dig deeper: How to create images and visuals with generative AI<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-challenges-in-the-seo-landscape-for-licensable-media\"><span class=\"ez-toc-section\" id=\"Challenges_in_the_SEO_landscape_for_licensable_media\"><\/span>Challenges in the SEO landscape for licensable media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The SEO strategies, monetization models, and business practices of image marketplaces have created a problematic landscape for licensable image content.\u00a0<\/p>\n<p>A significant portion of images indexed in Google \u2013 especially free images \u2013 are not exclusive to one platform but are available across dozens of competitor sites.\u00a0<\/p>\n<p>This lack of exclusivity has diluted the value of individual libraries and intensified competition.<\/p>\n<p>As overlapping content libraries made differentiation harder, platforms began prioritizing the visibility of indexable images.\u00a0<\/p>\n<p>This led to the gradual erosion of watermarking practices, with watermarks becoming less prominent or disappearing altogether.\u00a0<\/p>\n<p>While this may be a boon for users unconcerned with indemnity or licensing, it represents a serious challenge for platforms relying on content monetization.<\/p>\n<p>It\u2019s an even greater disadvantage for contributing photographers whose works are increasingly devalued.<\/p>\n<p>To compensate, some platforms have supplemented revenue with on-page advertising and\/or enabled the unrestricted indexation of search pages.\u00a0<\/p>\n<p>This includes intentional indexing of pages that target the full spectrum of adult, explicit, or even illicit queries.\u00a0<\/p>\n<p>For some major players, a substantial portion of organic traffic comes from these dubious \u201clow commercial intent\u201d queries that yield little to no direct conversions.\u00a0<\/p>\n<p>This traffic is monetized through ads or presented to stakeholders as evidence of SEO-driven growth and framed as a leading indicator of business success.<\/p>\n<p>This system of overlapping content, low-intent traffic, and questionable monetization models:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Undermines platform value.<\/li>\n<li>Erodes trust among users.<\/li>\n<li>Devalues the contributions of photographers and creators.\u00a0<\/li>\n<\/ul>\n<p>As platforms prioritize short-term traffic gains, the broader ecosystem risks stagnation and diminished quality.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-the-merger-could-mean-for-seo\"><span class=\"ez-toc-section\" id=\"What_the_merger_could_mean_for_SEO\"><\/span>What the merger could mean for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The combined entity of Getty and Shutterstock has immense untapped potential for organic search for licensable media. Here\u2019s how it could reshape the space:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-streamlining-content\"><span class=\"ez-toc-section\" id=\"Streamlining_content\"><\/span>Streamlining content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The merger offers a chance to remove duplicate content from Getty and Shutterstock\u2019s overlapping libraries.<\/p>\n<p>This will improve Google Image Search quality and boost rankings through streamlined consolidation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-bringing-undiscovered-content-to-light\"><span class=\"ez-toc-section\" id=\"Bringing_undiscovered_content_to_light\"><\/span>Bringing undiscovered content to light<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getty can fully leverage all acquisitions, such as Envato, Pond5, TurboSquid, and others, by integrating them into a unified multi-brand SEO strategy.\u00a0<\/p>\n<p>While content duplication across stock media is massive, well over two-thirds of individual media assets never get seen by real users or earn any income for their creators.\u00a0<\/p>\n<p>Onsite discoverability of assets is poor, and much of Google Image Search is littered with the same old stale imagery.\u00a0<\/p>\n<p>Investing in onsite search and SEO for underrepresented brands could help:<\/p>\n<ul class=\"wp-block-list\">\n<li>Bring visibility to vast libraries of undiscovered content.<\/li>\n<li>Expand into specialized markets outside licensable photos, video, and editorial.<\/li>\n<li>Improve the image search experience for the rest of us.<\/li>\n<\/ul>\n<p>Streamlining libraries and highlighting fresh, underused content can greatly improve the Google Image Search experience, making discovery more meaningful and efficient for users.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-adapting-to-an-uncertain-future\"><span class=\"ez-toc-section\" id=\"Adapting_to_an_uncertain_future\"><\/span>Adapting to an uncertain future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Getty-Shutterstock merger reflects a strategic response to an unpredictable digital landscape.\u00a0<\/p>\n<p>With frequent Google algorithm updates, AI-generated content flooding the market, and ongoing advancements in AI, content platforms face significant challenges.<\/p>\n<p>This merger offers a chance to adapt, allowing both companies to consolidate assets, refine strategies, and tackle the evolving market.\u00a0<\/p>\n<p>If successful, they could dominate the licensable content space, reshape organic search, and set new standards for success.<\/p>\n<p><strong><em>Dig deeper: Advanced image SEO: A secret manual<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Olya Ianovskaia<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=Ollyanka&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ca.linkedin.com\/in\/olyaianovskaia\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tOlya Ianovskaia is a technical SEO consultant and digital marketing professional with over 15 years of experience designing and implementing organic growth initiatives for global ecommerce marketplaces. Her background includes leading in-house SEO for product teams at eBay and Shutterstock, managing enterprise clients \u2013 including national banks and ecommerce giants \u2013 while working agency-side, as well as spearheading marketing and PR efforts in the manufacturing sector.<\/p>\n<p>Olya is the founder of\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mycominds.ca\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.mycominds.ca\/&amp;source=gmail&amp;ust=1704290522995000&amp;usg=AOvVaw2GJELOlCCTynhYjolqzuRQ\" style=\"color: #0563c1;\" rel=\"noopener\">MycoMinds<\/a>, a specialized SEO consultancy that serves enterprise-level ecommerce platforms, focusing on problems of scalability, indexing and size. In her free time, Olya indulges in her love for antiques, mycology and wildlife photography.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/getty-shutterstock-merger-image-seo-licensable-content-450344\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getty\u2019s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more. In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry.\u00a0 In SEO,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-648671","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648671"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648671\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}