{"id":648749,"date":"2025-01-11T09:30:27","date_gmt":"2025-01-11T06:30:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/youtube-trends-report-reveals-7-significant-shifts\/"},"modified":"2025-01-11T09:30:27","modified_gmt":"2025-01-11T06:30:27","slug":"youtube-trends-report-reveals-7-significant-shifts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/","title":{"rendered":"#YouTube trends report reveals 7 significant shifts"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36c3e3a1639\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36c3e3a1639\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#Find_out_how_YouTubes_massive_user_base_and_creator-driven_trends_are_reshaping_the_landscape_of_digital_marketing_and_pop_culture\" >Find out how YouTube\u2019s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#1_YouTube_Nation_is_78_larger_than_the_worlds_largest_country\" >1. YouTube Nation is 78% larger than the world\u2019s largest country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#2_The_emergence_of_indie_animators_is_reshaping_pop_culture\" >2. The emergence of indie animators is reshaping pop culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#3_Creators_are_expanding_the_cultural_omnipresence_of_individual_video_games\" >3. Creators are expanding the cultural omnipresence of individual video games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#4_Non-digital-native_franchises_can_thrive_in_a_digital_culture\" >4. Non-digital-native franchises can thrive in a digital culture<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#Create_engaging_content\" >Create engaging content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#Use_Google_Ads_for_video_to_promote_online_video_advertising\" >Use Google Ads for video to promote online video advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#Use_YouTube_BrandConnect_to_collaborate_with_creators_on_influencer_marketing_campaigns\" >Use YouTube BrandConnect to collaborate with creators on influencer marketing campaigns\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#5_India_is_YouTubes_largest_market_followed_by_the_US\" >5. India is YouTube\u2019s largest market, followed by the U.S.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#6_Top_songs_are_not_only_listened_to_but_also_remixed\" >6. Top songs are not only listened to but also remixed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#7_Middle_East_and_North_Africa_is_a_region_not_a_country\" >7. Middle East and North Africa is a region, not a country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-trends-report-reveals-7-significant-shifts\/#The_rise_of_creator-driven_marketing_Insights_from_YouTubes_latest_reports\" >The rise of creator-driven marketing: Insights from YouTube\u2019s latest reports<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Find_out_how_YouTubes_massive_user_base_and_creator-driven_trends_are_reshaping_the_landscape_of_digital_marketing_and_pop_culture\"><\/span>Find out how YouTube\u2019s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> published two <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/trends\/report\/\" target=\"_blank\" rel=\"noopener\">Culture and Trends reports<\/a> in 2024 instead of just one. That was the first indication that we\u2019re probably not paying enough attention to trends.\u00a0<\/p>\n<p>The first <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/trends\/report\/fandom-2024\/\" target=\"_blank\" rel=\"noopener\">report<\/a>, published midway through the year, found:\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cFans are no longer just consuming content, they\u2019re actively creating it, meaning they\u2019re more essential to driving the success of an individual or property than ever before.\u201d<\/p>\n<\/blockquote>\n<p>The second report, published at the end of 2024, found:\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe franchises that shape pop culture today are increasingly ones that are born online or become accessible in digital spaces through creator activity.\u201d<\/p>\n<\/blockquote>\n<p>So, what does that mean to digital marketers?<\/p>\n<p>We\u2019re well-versed in the traditional types of marketing:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Business-to-consumer (B2C).<\/li>\n<li>Business-to-business (B2B).\u00a0<\/li>\n<\/ul>\n<p>However, it\u2019s clear we need to expand our understanding to include newer models like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Business-to-creator-to-consumer (B2C2C).<\/li>\n<li>Business-to-creator-to-business (B2C2B).\u00a0<\/li>\n<\/ul>\n<p>That\u2019s why it\u2019s a good idea to read YouTube\u2019s latest <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/culture-and-trends\/2024-top-trends\/\" target=\"_blank\" rel=\"noopener\">Global Culture &amp; Trends report<\/a>.\u00a0<\/p>\n<p>It can help you identify the seven significant shifts reshaping pop culture in the U.S. and worldwide.<\/p>\n<p>And these shifts are also reshaping digital marketing as we know it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-youtube-nation-is-78-larger-than-the-world-s-largest-country\"><span class=\"ez-toc-section\" id=\"1_YouTube_Nation_is_78_larger_than_the_worlds_largest_country\"><\/span>1. YouTube Nation is 78% larger than the world\u2019s largest country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube has about 2.5 billion monthly active users (MAU) worldwide.\u00a0<\/p>\n<p>YouTube is the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/website\/top\/\" target=\"_blank\" rel=\"noopener\">second-most visited website in the world<\/a> \u2013 behind Google, but ahead of Facebook (third), Instagram (fifth), and TikTok (20th).\u00a0<\/p>\n<p>If YouTube were a nation, then it would rank far ahead of the world\u2019s largest countries. According to recent data:<\/p>\n<ul class=\"wp-block-list\">\n<li>India is the most populated country in the world with a population of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 1.4 billion people.<\/li>\n<li>Followed by China with a population of slightly less than 1.4 billion people.<\/li>\n<li>The U.S. ranks third with around 340 million people.<\/li>\n<\/ul>\n<p>And as I observed in \u201cYouTube SEO fundamentals: What you need to know:\u201d\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cYouTube has been the most widely used online platform in the U.S. for at least seven years, with 85% of adults saying they use the platform. By comparison, 70% use Facebook, 50% use Instagram, and 33% use TikTok.\u201d<\/li>\n<\/ul>\n<p>So, why do so many digital marketers treat YouTube like the red-headed stepchild in social media\u2019s extended family?<\/p>\n<p>Don\u2019t they know that YouTubers need at least 100,000 subscribers to qualify for the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/select\/karat-black-card-the-credit-card-for-social-media-influencers\/\" target=\"_blank\" rel=\"noopener\">Karat Black Card<\/a>, a credit card for social media influencers, while Instagrammers need 125,000 followers, and TikTokers need 2.5 million followers?<\/p>\n<p>Why?\u00a0<\/p>\n<p>Because YouTube subscribers are considered 25% more valuable than Instagram followers and 25 times more valuable than TikTok followers.<\/p>\n<p>One YouTuber who understands the value of YouTube subscribers is James Stephen \u201cJimmy\u201d Donaldson, better known by his online alias MrBeast.\u00a0<\/p>\n<p>His YouTube channel has 338 million subscribers.\u00a0<\/p>\n<p>In 2024, his 68 YouTube videos received 13.3 billion views and 508 million engagements.\u00a0<\/p>\n<p>CNBC estimates MrBeast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2024\/02\/15\/mrbeast-brings-in-700-million-a-yearheres-why-he-says-hes-not-rich.html\" target=\"_blank\" rel=\"noopener\">brings in between $600 million and $700 million a year<\/a>.<\/p>\n<p>Per YouTube\u2019s Global Culture &amp; Trends report, based on in-country subscribers gained throughout the year, MrBeast ended 2024 as:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>The top creator in Canada, India, Indonesia, and the U.S.<\/li>\n<li>Second in France, Germany, and the U.K.<\/li>\n<li>Fourth in Japan.<\/li>\n<li>Fifth in South Korea.<\/li>\n<li>Ninth in Mexico.<\/li>\n<\/ul>\n<p>MrBeast\u2019s YouTube content is known for its\u00a0high production value, fast pace, and elaborate challenges and giveaways.\u00a0<\/p>\n<p>For example, his most popular video of the past year, \u201cThe World\u2019s Fastest Cleaners,\u201d uploaded on April 25, got 583 million views and 24.1 million engagements, according to Tubular Intelligence.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/CWbV3NItSdY\" data-id=\"CWbV3NItSdY\" data-query=\"feature=oembed\" data-alt=\"The World's Fastest Cleaners\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The World&#039;s Fastest Cleaners\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CWbV3NItSdY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How the YouTube algorithm works: What marketers need to know<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-the-emergence-of-indie-animators-is-reshaping-pop-culture\"><span class=\"ez-toc-section\" id=\"2_The_emergence_of_indie_animators_is_reshaping_pop_culture\"><\/span>2. The emergence of indie animators is reshaping pop culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Driven by passionate fan support, independent animators are turning their social video hits into full-fledged franchises, demonstrating the power of online communities to reshape pop culture.<\/p>\n<p>A prime example is \u201cAmazing Digital Circus\u201d from the GLITCH channel.\u00a0<\/p>\n<p>The independent animation studio based in Sydney, Australia, uploaded \u201cThe Amazing Digital Circus: Pilot\u201d on Oct. 13, 2023.\u00a0<\/p>\n<p>They aimed \u201cto create animated shows no one has ever seen before.\u201d\u00a0<\/p>\n<p>And their first episode got 364 million views and 6.6 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/HwAPLk_sQ3w\" data-id=\"HwAPLk_sQ3w\" data-query=\"feature=oembed\" data-alt=\"THE AMAZING DIGITAL CIRCUS: PILOT\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"THE AMAZING DIGITAL CIRCUS: PILOT\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HwAPLk_sQ3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>GLITCH\u2019s second episode, \u201cThe Amazing Digital Circus \u2013 Ep 2: Candy Carrier Chaos!,\u201d premiered May 3. It had 140 million views and 4.2 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/4ofJpOEXrZs\" data-id=\"4ofJpOEXrZs\" data-query=\"feature=oembed\" data-alt=\"THE AMAZING DIGITAL CIRCUS - Ep 2: Candy Carrier Chaos!\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"THE AMAZING DIGITAL CIRCUS - Ep 2: Candy Carrier Chaos!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4ofJpOEXrZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>That same month, a SmithGeiger study revealed that 22% of U.S. 14-24-year-olds were aware of the show, even though only two episodes of creator Gooseworx\u2019s animated <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> had been released.\u00a0<\/p>\n<p>Notably, Netflix is licensing episodes for simultaneous release with their YouTube premiere, highlighting the show\u2019s significant impact.<\/p>\n<p>By the end of 2024, eight \u201cfun, colorful animated shows with occasional violence and existential breakdowns\u201d generated 671 million views and 17.9 million engagements over the last 15 months, according to Tubular Intelligence.\u00a0<\/p>\n<p>The GLITCH channel has 12.9 million subscribers.\u00a0<\/p>\n<p>This rapid success can be attributed to the active fan community, which filled the gaps between episodes by creating fan-made animations, explanatory videos, and music videos.\u00a0<\/p>\n<p>This extended the franchise\u2019s reach far beyond the series itself, with 5,175 fans creating 32,900 videos on the topic of \u201cThe Amazing Digital Circus,\u201d which have garnered 19.2 billion views and 678 million engagements over the last 15 months, according to Tubular Intelligence.<\/p>\n<p>The Amazing Digital Circus was on the Trending Topics lists in Brazil, Canada, France, Germany, Indonesia, Mexico, the U.K., and the U.S, per YouTube\u2019s Culture &amp; Trends report. <\/p>\n<p>Trending Topics highlight popular cultural moments, spanning films, memes, music, and other areas. <\/p>\n<p>These trends are identified by YouTube\u2019s Culture &amp; Trends team, who analyze data like video views, uploads, and creator engagement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-creators-are-expanding-the-cultural-omnipresence-of-individual-video-games\"><span class=\"ez-toc-section\" id=\"3_Creators_are_expanding_the_cultural_omnipresence_of_individual_video_games\"><\/span>3. Creators are expanding the cultural omnipresence of individual video games<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> creators are increasingly pivotal in elevating games to mainstream success.\u00a0<\/p>\n<p>For example, Dress to Impress, a fashion-focused game on Roblox, quickly became a global sensation.\u00a0<\/p>\n<p>Dress to Impress burst onto the online gaming scene in November 2023.\u00a0<\/p>\n<p>Its core concept is straightforward.\u00a0<\/p>\n<p>At the start of each round, players are presented with a theme and granted a mere five minutes to meticulously craft an outfit that perfectly embodies that theme.\u00a0<\/p>\n<p>Once the allotted time expires, players gracefully display their creations on the virtual catwalk, where fellow players evaluate and rank each outfit on a scale of one to five stars.\u00a0<\/p>\n<p>As players consistently triumph in these catwalk competitions, they attain the coveted title of \u201ctop model.\u201d<\/p>\n<p>Despite its relatively recent release, Dress to Impress surged in popularity, dominating trending topics in three countries (Canada, the U.K., and the U.S.).\u00a0<\/p>\n<p>This rapid rise surpassed the typical trajectory of most video game releases, transforming a fashion game into a viral sensation.\u00a0<\/p>\n<p>Since Nov. 11, 2023, 7,907 creators have uploaded 48,300 videos to YouTube in the gaming category with \u201cDress to Impress\u201d in the title.\u00a0<\/p>\n<p>These videos have tallied 4.3 billion views and 191 million engagements, according to Tubular Intelligence.\u00a0<\/p>\n<p>For example, \u201cGame Theory: You\u2019re Missing The Point Of Dress To Impress *it\u2019s scary*\u201d by The Game Theorists, uploaded Aug. 17,  got 3.3 million views and 160,000 engagements.\u00a0<\/p>\n<p>The video\u2019s description says:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cDress to Impress is a game that on the surface appears like a bright, fun Roblox game about fashion. However, underneath the surface hides a terrible, dark secret about Lana, the nail lady in the salon. With hidden rooms, secret codes, and best of all\u2026 LORE, it\u2019s no wonder you all have been requesting it for so long!\u201d<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/K5eQCVskZ78\" data-id=\"K5eQCVskZ78\" data-query=\"feature=oembed\" data-alt=\"Game Theory: You're Missing The Point Of Dress To Impress *it's scary*\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Game Theory: You&#039;re Missing The Point Of Dress To Impress *it&#039;s scary*\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K5eQCVskZ78?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-non-digital-native-franchises-can-thrive-in-a-digital-culture\"><span class=\"ez-toc-section\" id=\"4_Non-digital-native_franchises_can_thrive_in_a_digital_culture\"><\/span>4. Non-digital-native franchises can thrive in a digital culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube\u2019s Culture &amp; Trends report highlighted that \u201clegacy franchises\u201d like \u201cOlympic Games Paris 2024,\u201d which appeared on trending topic lists in 10 out of 12 countries, and \u201cDeadpool &amp; Wolverine,\u201d which showed up in 5 out of 12, clearly demonstrate that traditional franchises can succeed in a digital culture.<\/p>\n<p>Now, I trust YouTube\u2019s data. But I used Tubular Intelligence to verify it.<\/p>\n<p>For example, 555,000 accounts on YouTube have at least 100,000 subscribers.\u00a0<\/p>\n<p>In 2024, they uploaded 198 million videos, which got 22.1 trillion views and 674 billion engagements, according to Tubular Intelligence.<\/p>\n<p>Of this total:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>11,500 brands uploaded 3 million videos, which got 399 billion views and 6.2 billion engagements.<\/li>\n<li>13,500 media and entertainment organizations uploaded 27.9 million videos with 1.3 trillion views and 25.8 billion engagements.<\/li>\n<li>525,000 influencers uploaded 158 million videos, with 19.9 trillion views and 629 billion engagements.<\/li>\n<\/ul>\n<p>So, 25,000 legacy franchises are thriving on YouTube, but 525,000 creator-driven media franchises can also thrive on the platform.<\/p>\n<p>How can digital marketers harness this trend? You have three options.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-engaging-content-nbsp\"><span class=\"ez-toc-section\" id=\"Create_engaging_content\"><\/span>Create engaging content\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just look at \u201cMastering the currents. @clem_secchi\u201d from the Olympics channel, which got 256 million views and 5.0 million engagements.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/9Pvcz8KkKiY\" data-id=\"9Pvcz8KkKiY\" data-query=\"feature=oembed\" data-alt=\"Mastering the currents. \ud83d\udcaa\ud83d\udcf9: @clem_secchi\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Mastering the currents. \ud83d\udcaa\ud83d\udcf9: @clem_secchi\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9Pvcz8KkKiY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-use-google-ads-for-video-to-promote-online-video-advertising\"><span class=\"ez-toc-section\" id=\"Use_Google_Ads_for_video_to_promote_online_video_advertising\"><\/span>Use Google Ads for video to promote online video advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For instance, \u201cParis 2024 Olympic and Paralympic Games | OMEGA\u201d got 75.6 million views and 34,900 engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/Th7lxTBg96c\" data-id=\"Th7lxTBg96c\" data-query=\"feature=oembed\" data-alt=\"Paris 2024 Olympic and Paralympic Games | OMEGA\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Paris 2024 Olympic and Paralympic Games | OMEGA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Th7lxTBg96c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>What YouTube learned by analyzing over 8,000 top ads<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-youtube-brandconnect-to-collaborate-with-creators-on-influencer-marketing-campaigns-nbsp\"><span class=\"ez-toc-section\" id=\"Use_YouTube_BrandConnect_to_collaborate_with_creators_on_influencer_marketing_campaigns\"><\/span>Use YouTube BrandConnect to collaborate with creators on influencer marketing campaigns\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00a0\u201cCan I Get on the Jumbotron at the Paris Olympics? #Paris2024,\u201d which got 5.2 million views and 168,000 engagements, is sponsored video content.\u00a0<\/p>\n<p>It was created by Jenny Hoyos and sponsored by the Olympics channel and YouTube.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/CgJ49hxkne0\" data-id=\"CgJ49hxkne0\" data-query=\"feature=oembed\" data-alt=\"Can I Get on the Jumbotron at the Paris Olympics? #Paris2024\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"#ad Can I Get on the Jumbotron at the Paris Olympics? #Paris2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CgJ49hxkne0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-5-india-is-youtube-s-largest-market-followed-by-the-u-s\"><span class=\"ez-toc-section\" id=\"5_India_is_YouTubes_largest_market_followed_by_the_US\"><\/span>5. India is YouTube\u2019s largest market, followed by the U.S.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>India has the largest YouTube audience in the world, with 462 million users.\u00a0<\/p>\n<p>The U.S. ranks second with 239 million users.<\/p>\n<p>How does this shift the social video landscape?<\/p>\n<p>In 2024, creators and their fans forged stronger bonds through innovative engagement features and shared passions.\u00a0<\/p>\n<p>Fan communities \u2013 in India and over 100 other countries around the world, across 80 languages \u2013 played a crucial role in shaping creators\u2019 success and content direction.\u00a0<\/p>\n<p>This is exemplified by the launch of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/@cristiano\">UR Cristiano<\/a>, the official YouTube channel of Cristiano Ronaldo, on Aug. 21, 2024.\u00a0<\/p>\n<p>The new channel garnered over 19 million subscribers within the first day, primarily fueled by his Indian fan base.\u00a0<\/p>\n<p>Today, UR Cristiano has 72.6 million subscribers, and its 88 videos have a total of 762 million views and 86.5 million engagements, according to Tubular Intelligence.\u00a0<\/p>\n<p>Ronaldo\u2019s YouTube strategy involves short and long-form content that appeals to fans beyond his football career.\u00a0<\/p>\n<p>This approach led to widespread popularity and a large following.\u00a0<\/p>\n<p>Since uploading his first video in August, the forward for and captain of the Saudi Pro League club Al Nassr and the Portugal national team connected with viewers using popular YouTube formats like \u201cdraw my life\u201d and \u201ctry not to laugh.\u201d<\/p>\n<p>It\u2019s worth noting that UR Cristiano ended 2024 as:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>The top creator in Germany and the U.K.<\/li>\n<li>The second in Canada.<\/li>\n<li>Third in the U.S.<\/li>\n<li>Fifth in India.<\/li>\n<\/ul>\n<p>Today, other YouTube stars from around the globe are eager to collaborate with him.\u00a0<\/p>\n<p>UR Ronaldo\u2019s most popular video, \u201cI Meet MrBeast To Break The Internet!!,\u201d which was uploaded on Nov. 21, had 55.3 million views and 5.1 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/aDF_ESN80r8\" data-id=\"aDF_ESN80r8\" data-query=\"feature=oembed\" data-alt=\"I Meet MrBeast To Break The Internet!!\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"I Meet MrBeast To Break The Internet!!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aDF_ESN80r8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-6-top-songs-are-not-only-listened-to-but-also-remixed\"><span class=\"ez-toc-section\" id=\"6_Top_songs_are_not_only_listened_to_but_also_remixed\"><\/span>6. Top songs are not only listened to but also remixed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube\u2019s latest report contains lists of the top songs based on in-country views of songs that debuted in 2024 or saw significant year-over-year growth.\u00a0<\/p>\n<p>These lists include official music videos, lyric videos, and art track videos.<\/p>\n<p>The report also contains lists of top songs on Shorts, which are based on in-country Shorts creations for songs that debuted in 2024 or saw significant year-over-year creation growth.<\/p>\n<p>For example, the Marathi song \u201cGulabi Sadi\u201d became a global sensation, featuring in over 3 million Shorts worldwide.\u00a0<\/p>\n<p>It\u2019s not just a viral dance trend; it\u2019s also a beloved staple at Indian weddings, with notable performances like the one by Sanju Rathod at the Ambani wedding.<\/p>\n<p>To see this for yourself, watch \u201c#GulabiSadi ( \u0917\u0941\u0932\u093e\u092c\u0940 \u0938\u093e\u0921\u0940 ) | Official #video | Sanju Rathod | G-Spark | Prajakta | #marathi Song,\u201d which got 339 million views and 2.7 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/B_6d3RBiEN0\" data-id=\"B_6d3RBiEN0\" data-query=\"feature=oembed\" data-alt=\"#GulabiSadi ( \u0917\u0941\u0932\u093e\u092c\u0940 \u0938\u093e\u0921\u0940 ) | Official #video | Sanju Rathod | G-Spark | Prajakta | #marathi Song\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"#GulabiSadi ( \u0917\u0941\u0932\u093e\u092c\u0940 \u0938\u093e\u0921\u0940 ) | Official #video | Sanju Rathod | G-Spark | Prajakta | #marathi Song\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/B_6d3RBiEN0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>And in the video\u2019s description, you\u2019ll see a carousel of 31 Shorts remixing this video. They have a total of more than 1.4 million views.\u00a0<\/p>\n<p>The most popular one is \u201cThanks for 130m Views #football #unluckyboy #soccer #trending #shorts\u201d by Unlucky Boy, which got 134 million views and 3.5 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/LRUmpK9Umo8\" data-id=\"LRUmpK9Umo8\" data-query=\"feature=oembed\" data-alt=\"Thanks for 130m Views \ud83d\ude4f\ud83d\ude4f\ud83e\udd29\ud83e\udd29 #football #unluckyboy #soccer #trending #shorts\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Thanks for 150m Views \ud83d\ude4f\ud83d\ude4f\ud83e\udd29\ud83e\udd29 #football #unluckyboy #soccer #trending #shorts\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LRUmpK9Umo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Tommy Richman\u2019s \u201cMillion Dollar Baby\u201d appears on both the Top Songs and the Top Shorts Songs lists in the U.S.<\/p>\n<p>The previously unknown artist uploaded four versions (Official Visualizer, Official Lyric Video, Official Music Video, and VHS) between April 26 and July 5, 2024, which got 164 million views and 2.1 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/zG5YzRxOcsI\" data-id=\"zG5YzRxOcsI\" data-query=\"feature=oembed\" data-alt=\"Tommy Richman - MILLION DOLLAR BABY (Official Visualizer)\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Tommy Richman - MILLION DOLLAR BABY (Official Visualizer)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zG5YzRxOcsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>And 31 Shorts by other creators remixed Richan\u2019s videos and got 938 million views.\u00a0<\/p>\n<p>The most popular one is \u201cMy neighbors were so confused watching us\u201d by Samuel Grubbs, which got 111 million views and 3.2 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/B-M_deYJ-9w\" data-id=\"B-M_deYJ-9w\" data-query=\"feature=oembed\" data-alt=\"My neighbors were so confused watching us \ud83d\ude2d\ud83d\ude02\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"My neighbors were so confused watching us \ud83d\ude2d\ud83d\ude02\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/B-M_deYJ-9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-7-middle-east-and-north-africa-is-a-region-not-a-country\"><span class=\"ez-toc-section\" id=\"7_Middle_East_and_North_Africa_is_a_region_not_a_country\"><\/span>7. Middle East and North Africa is a region, not a country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube\u2019s latest report says it \u201creveals lists of the year\u2019s trending topics, top creators, and top songs across 12 countries.\u201d\u00a0<\/p>\n<p>However, one set of these lists is for the Middle East and North Africa (MENA), which is a region, not a country.<\/p>\n<p>Here are the top 20 countries by the estimated number of YouTube users, per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/backlinko.com\/youtube-users\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>India<\/strong> \u2013 462 million.<\/li>\n<li><strong>United States<\/strong> \u2013 239 million.<\/li>\n<li><strong>Brazil<\/strong> \u2013 144 million.<\/li>\n<li><strong>Indonesia <\/strong>\u2013 139 million.<\/li>\n<li><strong>Mexico<\/strong> \u2013 83.1 million.<\/li>\n<li><strong>Japan<\/strong> \u2013 78.6 million.<\/li>\n<li>Pakistan \u2013 71.7 million.<\/li>\n<li><strong>Germany <\/strong>\u2013 67.8 million.<\/li>\n<li>Vietnam \u2013 63 million.<\/li>\n<li>Philippines \u2013 58.1 million.<\/li>\n<li>T\u00fcrkiye \u2013 57.5 million.<\/li>\n<li><strong>United Kingdom<\/strong> \u2013 56.2 million.<\/li>\n<li><strong>France<\/strong> \u2013 50.7 million.<\/li>\n<li>Egypt \u2013 44.7 million.<\/li>\n<li><strong>South Korea<\/strong> \u2013 44.3 million.<\/li>\n<li>Thailand \u2013 44.2 million.<\/li>\n<li>Italy \u2013 42.8 million.<\/li>\n<li>Spain \u2013 39.7 million.<\/li>\n<li>Bangladesh \u2013 33.6 million.<\/li>\n<li><strong>Canada<\/strong> \u2013 31.9 million.<\/li>\n<\/ul>\n<p>The report features 11 of the top 20 countries (highlighted above in bold).\u00a0<\/p>\n<p>The nine other top 20 countries are in two different regions: Europe, Middle East, and Africa (EMEA) <strong>and<\/strong> Asia-Pacific (APAC).\u00a0<\/p>\n<p>So, why did YouTube focus on MENA? Who knows, but you should interpret this as a trend and shift in your global strategy to harness it.<\/p>\n<p>You can start by paying closer attention to the \u201csweetest story in the region.\u201d\u00a0<\/p>\n<p>The Dubai-based Fix Knafeh Pistachio Chocolate Bar is a unique dessert featuring crispy shredded phyllo pastry layered with pistachio cream and generously coated in milk chocolate.\u00a0<\/p>\n<p>In 2024, it became a cultural phenomenon both locally and globally.\u00a0<\/p>\n<p>More than 5,663 accounts created over 8,891 videos with \u201cDubai chocolate\u201d in the title in 2024, per Tubular Intelligence.\u00a0<\/p>\n<p>These videos got a total of 1.3 billion views and 47.0 million engagements.<\/p>\n<p>To see an example, watch \u201cDubai chocolate #asmr #asmrsounds\u201d by Aliain, which got 66.1 million views and 2.8 million engagements.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/uREFpDPDDfM\" data-id=\"uREFpDPDDfM\" data-query=\"feature=oembed\" data-alt=\"Dubai chocolate \ud83e\udd0e #asmr  #asmrsounds\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Dubai chocolate \ud83e\udd0e #asmr  #asmrsounds\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uREFpDPDDfM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-creator-driven-marketing-insights-from-youtube-s-latest-reports\"><span class=\"ez-toc-section\" id=\"The_rise_of_creator-driven_marketing_Insights_from_YouTubes_latest_reports\"><\/span>The rise of creator-driven marketing: Insights from YouTube\u2019s latest reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How will these seven significant shifts impact digital marketers?<\/p>\n<p>We may know everything about B2C and B2B marketing, but we\u2019re just beginning to learn about B2C2C and B2C2B marketing.<\/p>\n<p>YouTube creators are doing more than making videos worth watching and reaching global audiences. They\u2019re hiring teams and building businesses on the platform.\u00a0<\/p>\n<p>According to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/howyoutubeworks\/progress-impact\/impact\/#MA\" target=\"_blank\" rel=\"noopener\">YouTube\u2019s 2022 Impact Report<\/a> by Oxford Economics:\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c90% of creators who earn money from YouTube agree that they want to use the influence they discovered on YouTube to make a positive impact on society.\u201d<\/p>\n<\/blockquote>\n<p>So, how do we convince YouTube creators who are on that mission to join our band?<\/p>\n<p>As Guy Kawasaki says in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/guykawasaki.com\/books\/enchantment\/\" target=\"_blank\" rel=\"noopener\">Enchantment<\/a>:\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likeable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u201d<\/p>\n<\/blockquote>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Is your YouTube Channel a brand video graveyard? How to revive it<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Greg Jarboe\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\" alt=\"Greg Jarboe\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Greg Jarboe<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=gregjarboe&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/greg-jarboe-876364\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tGreg Jarboe is the president and co-founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seo-pr.com\/\">SEO-PR<\/a>, which has generated award-winning results for Southwest Airlines, the Search Engine Strategies (SES) Conference &amp; Expo series, and Rutgers University. He is the author of YouTube and Video Marketing and a co-author of Digital Marketing Fundamentals. In addition, he is one of the 25 successful gurus profiled in Michael Miller\u2019s book, Online Marketing Heroes. Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and other online publications. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey, on Coursera.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/youtube-trends-shifts-450337\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how YouTube\u2019s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture. YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we\u2019re probably not paying enough attention to trends.\u00a0 The first report, published midway through the year,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":648750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTubes-trends-report-reveals-seven-significant-shifts-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-648749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=648749"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/648749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/648750"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=648749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=648749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=648749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}