{"id":649104,"date":"2025-01-14T04:25:13","date_gmt":"2025-01-14T01:25:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/googles-search-market-share-drops-below-90-for-first-time-since-2015\/"},"modified":"2025-01-14T04:25:13","modified_gmt":"2025-01-14T01:25:13","slug":"googles-search-market-share-drops-below-90-for-first-time-since-2015","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-search-market-share-drops-below-90-for-first-time-since-2015\/","title":{"rendered":"#Google\u2019s search market share drops below 90% for first time since 2015"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be6c935cfb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be6c935cfb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-search-market-share-drops-below-90-for-first-time-since-2015\/#In_a_surprising_development_Googles_global_search_market_share_was_less_than_90_for_the_final_three_months_of_2024\" >In a surprising development, Google&#8217;s global search market share was less than 90% for the final three months of 2024.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"In_a_surprising_development_Googles_global_search_market_share_was_less_than_90_for_the_final_three_months_of_2024\"><\/span>In a surprising development, Google&#8217;s global search market share was less than 90% for the final three months of 2024.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google\u2019s global search market share was under 90% during each of the final three months of 2024.<\/p>\n<p><strong>The data.<\/strong> Here\u2019s a screenshot of the 2024 search market share, showing Google dipping below 90% \u2013 to 89.34% in October; 89.99% in November; and 89.73% in December:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter.png.webp\" alt=\"Search engine market share worldwide January to December 2024\" class=\"wp-image-450498\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter.png.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-monthly-2024-statcounter-768x432.png.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p>And here\u2019s the last three-month stretch where Google\u2019s search market share was under 90%, in 2015: 89.62% in January; 89.47% in February; 89.52% in March:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Search engine market share worldwide 2015\" class=\"wp-image-450499\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter.png.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter.png.webp\" alt=\"Search engine market share worldwide 2015\" class=\"wp-image-450499\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter.png.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/search-market-share-2015-statcounter-768x432.png.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care.<\/strong> As the old saying goes, one\u2019s a dot, two\u2019s a line, and three\u2019s a trend. Cleary, we\u2019re seeing a trend here with Google losing search market share. <\/p>\n<p><strong>Where\u2019s the drop?<\/strong> Google\u2019s search market share <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared to be fairly consistent in most regions except Asia, which appears to have been a big reason for Google\u2019s overall drop.<\/p>\n<p><strong>U.S. drop?<\/strong> Google\u2019s U.S. search market share peaked at 90.37% in November, but fell to 87.39% in December. In the other months of 2024, Google\u2019s U.S. search market share was fairly consistent, varying between 86-88%.<\/p>\n<p><strong>The big picture. <\/strong>Google has been under attack for nearly two years over the growing unhelpfulness of its search results despite dominating thanks to its illegal monopoly status with a commanding and consistent 90-92+% share for nearly a decade. <\/p>\n<ul class=\"wp-block-list\">\n<li>Are we now finally starting to see the beginning people moving away to other search engines? This will be an area of interest to watch in the coming months.<\/li>\n<\/ul>\n<p><strong>Where did searchers go?<\/strong> Did they go to AI answer engines, like ChatGPT Search and Perplexity? Well, not the way Statcounter measures things. Statcounter mainly tracks Microsoft Bing, Yandex, Yahoo and Baidu, but also has another grouping called \u201cother,\u201d which includes the likes of DuckDuckGo and Ecosia. <\/p>\n<p>Bing, Yandex, and Yahoo each gained some of Google\u2019s lost share. Second-place Microsoft Bing hovered at or just under 4% for the final five months of 2024.<\/p>\n<p><strong><em>Dig deeper. ChatGPT\u2019s search surge: 1% market share predicted by 2025<\/em><\/strong><\/p>\n<p><strong>Bug or blip?<\/strong> You may recall much rejoicing in search marketing and SEO adjacent space when it appeared Google lost a significant amount of search market share in April. However, Google\u2019s huge search market share loss wasn\u2019t real and Statcounter revised its data.<\/p>\n<p>In this case, the drop seems believable because Google was consistently under 90% in October, November, and December.<\/p>\n<p><strong>The data.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Statcounter\u2019s Search Engine Market Share Worldwide<\/a>.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-market-share-drops-2024-450497\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a surprising development, Google&#8217;s global search market share was less than 90% for the final three months of 2024. Google\u2019s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google\u2019s global search market share was under 90% during each of the final three months&#8230;<\/p>\n","protected":false},"author":1,"featured_media":649105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/bing-vs-google-robots-arm-wrestle.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-649104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=649104"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/649105"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=649104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=649104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=649104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}