{"id":649136,"date":"2025-01-14T09:25:14","date_gmt":"2025-01-14T06:25:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector\/"},"modified":"2025-01-14T09:25:14","modified_gmt":"2025-01-14T06:25:14","slug":"study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector\/","title":{"rendered":"#Study investigates how digital platforms are transforming the agricultural sector"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34930b740be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34930b740be\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector\/#Oligopolistic_platformization_ushering_in_new_forms_of_partnership\" >Oligopolistic platformization ushering in new forms of partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector\/#Where_efficiency_meets_dependence\" >Where efficiency meets dependence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/study-investigates-how-digital-platforms-are-transforming-the-agricultural-sector\/#Challenges_for_society_and_the_economy\" >Challenges for society and the economy<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2025\/study-investigates-how.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/study-investigates-how.jpg\" data-sub-html=\"Doctoral student Monja Sauvagerd from the University of Bonn has investigated how international agricultural corporations and Big Tech firms are transforming agriculture using digital platforms. Credit: Volker Lannert\/University of Bonn\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2025\/study-investigates-how.jpg\" alt=\"Study investigates how digital platforms are transforming the agricultural sector\" title=\"Doctoral student Monja Sauvagerd from the University of Bonn has investigated how international agricultural corporations and Big Tech firms are transforming agriculture using digital platforms. Credit: Volker Lannert\/University of Bonn\" width=\"800\" height=\"499\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Doctoral student Monja Sauvagerd from the University of Bonn has investigated how international agricultural corporations and Big Tech firms are transforming agriculture using digital platforms. Credit: Volker Lannert\/University of Bonn<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Digitalization is ushering in far-reaching change in all areas of our lives, not least in the agricultural sector. Researchers from the University of Bonn have now published a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/20539517241306365\" target=\"_blank\">study<\/a> in <i>Big Data &amp; Society<\/i> on how international agricultural corporations and Big Tech firms are using digital platforms to transform the agriculture industry. They make it clear that, although the technologies harbor significant potential, they also risk amplifying existing power structures and creating new dependencies.<\/p>\n<p>&#8220;If you think of agriculture, companies like Google or Amazon probably won&#8217;t be the first to spring to mind,&#8221; explains Monja Sauvagerd, first author of the study, who is working toward a doctorate in Professor Monika Hartmann&#8217;s team at the University of Bonn&#8217;s Institute for Food and Resource Economics.<\/p>\n<p>&#8220;Our study shows that digital platforms have the potential to unlock more efficient agricultural practices but are also liable to amplify existing market structures and create new dependencies. As well as furnishing the technical infrastructure, Big Tech firms are also acting as the agricultural corporations&#8217; strategic partners. They&#8217;re exerting a growing influence on the agriculture industry because it&#8217;s they who are supplying key technologies like cloud services and AI models.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Oligopolistic_platformization_ushering_in_new_forms_of_partnership\"><\/span>Oligopolistic platformization ushering in new forms of partnership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The researchers introduced the term &#8220;oligopolistic platformization&#8221; in their paper to describe the close cooperation between multinational agricultural corporations such as Bayer, John Deere and BASF on the one hand and tech giants like Amazon, Google and Microsoft on the other. Unlike where platforms are created in other sectors, this dynamic is magnifying existing power structures instead of radically transforming them, risking further concentration.<\/p>\n<p>Digital platforms such as John Deeres Operations Center and Bayers Climate FieldView let farms make decisions based on real-time information. Sensors, satellites and tractors all generate data that can be integrated into digital twins to simulate and optimize agricultural processes, promising not only more efficient use of resources such as water and fertilizer but also higher crop yields.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_efficiency_meets_dependence\"><\/span>Where efficiency meets dependence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The study shows that these technologies also bring their fair share of challenges, however. Many platforms are controlled by a handful of big corporations, putting the farms at risk of growing increasingly dependent on them. What&#8217;s more, the platforms offered by the individual firms do not connect up to one another.<\/p>\n<p>This often leaves data stuck in isolated systems (silos), making it hard for farmers to use more than one platform. For example, the platforms offered by the major manufacturers of agricultural machinery are designed to only offer limited compatibility with their competitors&#8217; products, restricting farmers&#8217; freedom of choice and tying them to particular providers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_for_society_and_the_economy\"><\/span>Challenges for society and the economy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The paper also shines a light on how agricultural corporations and Big Tech firms are developing data-driven business models that go well beyond traditional agriculture. Besides aiding the decision-making process, platforms also link it directly to their products, such as seeds and pesticides. Similarly, companies are working on tools to measure carbon emissions in order to encourage more sustainable practices and enable farmers to access carbon credits.<\/p>\n<p>Despite their potential, however, most of these data-driven business models have not proven profitable to date. Instead, they are being cross-subsidized by the corporations&#8217; established lines of business in order to secure market share over the long term.<\/p>\n<p>&#8220;The platformization of agriculture differs from the situation in other sectors in that it is strengthening rather than weakening the market position of established agricultural companies,&#8221; Sauvagerd explains. &#8220;In view of the fast-paced developments in this industry, one has to ask how access to tech infrastructures and data can be made fair so that farmers don&#8217;t find themselves in an even weaker position.&#8221;<\/p>\n<div class=\"article-main__more p-4\">\n<p><strong>More information:<\/strong><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\tMonja Sauvagerd et al, Digital platforms in the agricultural sector: Dynamics of oligopolistic platformisation, <i>Big Data &amp; Society<\/i> (2024). <a rel=\"nofollow\" target=\"_blank\" data-doi=\"1\" href=\"https:\/\/dx.doi.org\/10.1177\/20539517241306365\" target=\"_blank\">DOI: 10.1177\/20539517241306365<\/a><\/p>\n<\/div>\n<div class=\"d-inline-block text-medium my-4\">\n                                                Provided by<br \/>\n                                                                                                    University of Bonn<br \/>\n                                                    \t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"icon_open\" href=\"https:\/\/www.uni-bonn.de\/en\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<use href=\"https:\/\/techx.b-cdn.net\/tmpl\/v2\/img\/svg\/sprite.svg#icon_open\" x=\"0\" y=\"0\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p><\/div>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>\n                                                <strong>Citation<\/strong>:<br \/>\n                                                Study investigates how digital platforms are transforming the agricultural sector (2025, January 13)<br \/>\n                                                retrieved 14 January 2025<br \/>\n                                                from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2025-01-digital-platforms-agricultural-sector.html\n                                            <\/p>\n<p>\n                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.\n                                            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/sciencee\/\" target=\"_blank\" >Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2025-01-digital-platforms-agricultural-sector.html\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doctoral student Monja Sauvagerd from the University of Bonn has investigated how international agricultural corporations and Big Tech firms are transforming agriculture using digital platforms. Credit: Volker Lannert\/University of Bonn Digitalization is ushering in far-reaching change in all areas of our lives, not least in the agricultural sector. Researchers from the University of Bonn have&#8230;<\/p>\n","protected":false},"author":1,"featured_media":649137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/study-investigates-how.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-649136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=649136"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/649137"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=649136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=649136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=649136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}