{"id":649334,"date":"2025-01-15T12:55:14","date_gmt":"2025-01-15T09:55:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-post-tiktok-music-industry-wont-necessarily-be-a-better-one\/"},"modified":"2025-01-15T12:55:14","modified_gmt":"2025-01-15T09:55:14","slug":"a-post-tiktok-music-industry-wont-necessarily-be-a-better-one","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-post-tiktok-music-industry-wont-necessarily-be-a-better-one\/","title":{"rendered":"#A post-TikTok music industry won\u2019t necessarily be a better one"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be3017afd6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be3017afd6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-post-tiktok-music-industry-wont-necessarily-be-a-better-one\/#As_a_ban_on_the_platform_becomes_more_likely_TikToks_effects_on_how_music_is_made_and_consumed_loom_larger_than_ever\" >As a ban on the platform becomes more likely, TikTok\u2019s effects on how music is made and consumed loom larger than ever.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"As_a_ban_on_the_platform_becomes_more_likely_TikToks_effects_on_how_music_is_made_and_consumed_loom_larger_than_ever\"><\/span>As a ban on the platform becomes more likely, TikTok\u2019s effects on how music is made and consumed loom larger than ever.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-266775\" class=\"content_block breaker triple_gutter_right triple_gutter_left image\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/MixCollage-14-Jan-2025-10-06-AM-7829_sxhgyo\/l-yeat-photo-via-publicist-m-halsey-photo-by-agata-serge-r-duster-photo-via-publicist.jpg 2400w,\" sizes=\"100vw\" alt=\"A post-TikTok music industry won\u2019t necessarily be a better one\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      (L) Yeat. Photo via publicist. (M) Halsey. Photo by Agata Serge (R) Duster. Photo via publicist.<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266768\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            On January 3, the <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.tiktok.com\/@nawn.sense\/video\/7455793809213951263\">TikTok user @nawn.sense posted a video<\/a> of her furiously strumming a guitar in her lap. She was covering <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.youtube.com\/watch?v=pL9o_BwSN-o\">Glorb\u2019s \u201cThe Bottom 2,\u201d<\/a> a parody rage rap song composed using AI voice models trained on characters from <i>Spongebob Squarepants<\/i>. The original was immensely popular if clearly disposable, but her version commanded attention the moment she released a gnarled and nearly horse-like bellow of <i>\u201cGary hit \u2018em with the Awwwwwwwww.\u201d<\/i> It im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely reminded me of <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.rollingstone.com\/music\/music-features\/exuma-obeah-man-album-tony-mackey-1083973\/\">Exuma, a Bahamian folk singer<\/a> from the 70s who passed away without his due recognition. Nawn.sense\u2019s music had already reached more than Exuma\u2019s ever did on its own \u2014 9 days and 18 million views later, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.tiktok.com\/@nawn.sense\/video\/7459200543198563614\">she posted a video of herself recording in a studio<\/a>, with the words \u201cThank You\u201d imposed at the top.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266776\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nawn.sense\/video\/7455793809213951263\" data-video-id=\"7455793809213951263\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" title=\"@nawn.sense\" href=\"https:\/\/www.tiktok.com\/@nawn.sense?refer=embed\">@nawn.sense<\/a> <a rel=\"nofollow\" target=\"_blank\" title=\"livehighlights\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/livehighlights?refer=embed\">#LIVEhighlights<\/a> <a rel=\"nofollow\" target=\"_blank\" title=\"tiktoklive\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoklive?refer=embed\">#TikTokLIVE<\/a> <a rel=\"nofollow\" target=\"_blank\" title=\"live\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/live?refer=embed\">#LIVE<\/a> <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" title=\"\u266c original sound - NawnSense!\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7455793757426846495?refer=embed\">\u266c original sound &#8211; NawnSense!<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266787\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266769\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Nawn.sense\u2019s success represents one of the most attractive elements of TikTok: how its algorithm can reveal undiscovered or unsung artists to a wider audience, and said audience gets to decide which artists get more exposure by engaging with TikToks using their music or creating new videos using their sounds. Over 170 million people in the United States have <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ed the app, and Nawn.sense is one of the thousands of musicians whose lives have been changed by TikTok \u2014 and may be one of the last.\n          <\/p>\n<p>\n            In April 2024, the United States congress <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.npr.org\/2024\/04\/24\/1246663779\/biden-ban-tiktok-us\">passed a bill<\/a> that would force ByteDance, the Chinese company that owns TikTok, to sell TikTok or close it down by January 19, 2025. The bill was the culmination of years of panic from the national security community and politicians of all s<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>es, who feared that the company\u2019s alleged connections to the Chinese Communist Party would lead to a harvesting of American citizens\u2019 data. ByteDance has denied these accusations in public and congressional hearings to little effect, and has <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.nytimes.com\/2025\/01\/10\/us\/politics\/tiktok-buyer-bid-frank-mccourt.html\">claimed<\/a> that a sale is not realistic given the app\u2019s value (the Chinese government, which must sign off on any sale, has pledged to block any divestment, citing the value of TikTok\u2019s algorithm). \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266770\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            The bill is now before the Supreme Court, which heard arguments in the case on Friday, January 10. Analysts believe the Court will likely uphold the bill; that means there\u2019s a decent chance that by January 19, an app downloaded by around half of the people in the United States may cease to function in the near future (the app will <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.cnn.com\/2025\/01\/11\/tech\/tiktok-ban-what-next\/index.html\">likely not disappear from phones<\/a>, but it will be removed from stores, and updates will no longer be offered). Nearly eight years to the day after TikTok\u2019s spiritual predecessor Vine was left to wither and die by its owners at Twitter, TikTok may soon meet the same fate.<\/p>\n<p>TikTok\u2019s potentially unceremonious end would represent the conclusion of an era that, for better or worse, changed the way music is made and how we listen to it. Even as concerns that <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/music\/story\/2024-04-24\/a-tiktok-ban-may-be-now-imminent-how-will-it-affect-the-music-industry\">TikTok may not be compensating musicians<\/a> fairly still simmer, countless artists around the world have experienced tremendous success after posting on the platform. The government turning off TikTok\u2019s spigot is a drastic move with few precedents; as a thought exercise, how different would the world look if YouTube had been banned before it was purchased by Google? Would another video streaming service pop up and replicate it perfectly? Or would our cultural and informational ecosystems be changed forever?\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266779\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>Questions of data harvesting aside, TikTok is also far from an innocent content vector.<\/p><\/blockquote><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266788\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266771\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Every TikTok user\u2019s For You Page will likely have a slightly different exposure to what\u2019s currently viral. For example, I followed Yeat\u2019s ascent from Slayworld member to rap superstar, but didn\u2019t hear <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.youtube.com\/watch?v=1lrFsXkT_rM\">Gigi Perez\u2019s \u201cSailor Song\u201d<\/a> until I saw @nawn.sense cover it. Across the music landscape, today\u2019s charts are now populated with artists who first got some traction on TikTok.\n          <\/p>\n<p>\n            Naturally, the music industry has spent hundreds of millions of dollars trying to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> TikTok\u2019s algorithm. After the success of Gayle\u2019s 2022 single \u201cabcdefu,\u201d TikTok was flooded with similar songs with an aggressive cutesy quality <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.nbcnews.com\/pop-culture\/pop-culture-news\/people-are-getting-tired-tiktok-music-formula-rcna29741\">derivatively labeled as \u201cTikTok music\u201d<\/a> by listeners. Pop wasn\u2019t the only genre affected by homogeneity; Metro Boomin <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.vibe.com\/news\/entertainment\/metro-boomin-tiktok-songs-success-platform-1234847159\/\">celebrated<\/a> when UMG pulled all of its music from TikTok during a contract dispute, with the producer decrying all the \u201clifeless and soulless\u201d music made with the sole intention of going viral. \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266772\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Musicians like Halsey, ones already entrenched in the industry, have found themselves facing new career pressures: In 2022, Halsey claimed that <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/variety.com\/2022\/music\/news\/halsey-tiktok-label-responds-1235275187\/\">their label refused to release any of their music<\/a> unless it first went viral on TikTok. It was an indication that for the major labels, payola doesn\u2019t exist on TikTok in the way it might on radio or streaming services: artificially creating a hit isn\u2019t as easy as dumping a few million dollars into TikTok promo. \u201cThere&#8217;s a million examples of a lot of very expensive campaigns that had no return,&#8221; Nina Webb, head of marketing at Atlantic Records, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.npr.org\/2022\/05\/22\/1080632810\/tiktok-music-industry-gayle-abcdefu-sia-tai-verdes-celine-dion\">told NPR in 2022<\/a>. &#8220;Like, we can&#8217;t do it. It has to come from fans or the artist because you&#8217;re talking to Gen Z. They smell everything out.&#8221;\n          <\/p>\n<p>\n            Questions of data harvesting aside, TikTok is also far from an innocent content vector. According to <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.npr.org\/2024\/10\/11\/g-s1-27676\/tiktok-redacted-documents-in-teen-safety-lawsuit-revealed\">NPR<\/a>, internal documents cited in a suit filed last year by 14 states attorney <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>s allege that ByteDance\u2019s own research outlined serious potential harm from TikTok \u2014 the app can become addictive after just 35 minutes, the algorithm may intentionally demote conventionally unattractive people, and \u201ccompulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety.\u201d (A representative for TikTok accused NPR of \u201ccherry picking\u201d details from the suit in their report). \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266777\" class=\"content_block breaker triple_gutter_right triple_gutter_left video\">\n<div class=\"media_wrapper\">\n<div class=\"video_wrapper\">\n<div class=\"fluid-width-video-wrapper\" style=\"padding-top: 56.25%;\">\n<p>    <iframe loading=\"lazy\" title=\"duster - making room (official video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d5lYsLkAilY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<\/div>\n<p><script>\n \/\/trackYouTubeVideo('266777');\n<\/script><\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266773\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Still, TikTok has dramatically altered who can be a success. I know at least four middle-aged people who separately went to the sold-out Duster show in Toronto; they all individually felt like the oldest person there. A slowcore band that released two albums at the turn of the century before a near two-decade hiatus, Duster\u2019s music became popular on TikTok around 2020, and they suddenly found themselves with a new audience that wasn\u2019t even born when they released their first album.\n          <\/p>\n<p>\n            Duster\u2019s success in 2024 embodies what TikTok excels at: recontextualizing. TikTok\u2019s algorithm is <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.nytimes.com\/2021\/12\/05\/business\/media\/tiktok-algorithm.html\">frighteningly good<\/a> at predicting what you will probably like from analyzing what you already do, and pairing these two categories together. As dystopian as this new reality of music discovery is \u2014 controlled by an untouchable panopticon that may or may not have deep totalitarian connections \u2014 this powerful engine has led to very real material gains for musicians. What will replace this source of income in an impoverished industry if TikTok suddenly disappears, or becomes gradually defunct? Should it be something similar, or fundamentally different?\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266774\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            I\u2019m sure that Nawn.sense has wondered what would have happened if TikTok had gone offline in December, days before she uploaded her cover, much like I\u2019ve wondered if Exuma\u2019s story would\u2019ve been different had there been fewer gatekeepers. It might be overly optimistic to hope that using TikTok has made younger generations more curious, or that whatever benefits it\u2019s had for musicians are worth mentioning given the toll TikTok has on the mental health of its usership. But TikTok has undoubtedly given its users a peek at musical history\u2019s secrets and a tangible stake in its potential futures. Here\u2019s hoping that they hold on to that, whatever app comes next.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-266778\" class=\"content_block breaker triple_gutter_right triple_gutter_left video\">\n<div class=\"media_wrapper\">\n<div class=\"video_wrapper\">\n<div class=\"fluid-width-video-wrapper\" style=\"padding-top: 56.25%;\">\n<p>    <iframe loading=\"lazy\" title=\"\u201cExuma, The Obeah Man\u201d\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/x3d35aXmzlo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<\/div>\n<p><script>\n \/\/trackYouTubeVideo('266778');\n<\/script><\/p><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Jordan Darville<\/span><br \/>\n  <\/span><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2025\/01\/14\/tiktok-ban-2025\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a ban on the platform becomes more likely, TikTok\u2019s effects on how music is made and consumed loom larger than ever. (L) Yeat. Photo via publicist. (M) Halsey. Photo by Agata Serge (R) Duster. Photo via publicist. \u00a0 On January 3, the TikTok user @nawn.sense posted a video of her furiously strumming a guitar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":649335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_705,w_1440,x_0,y_-15,f_auto,q_auto:eco\/MixCollage-14-Jan-2025-10-06-AM-7829_rr5jvc\/MixCollage-14-Jan-2025-10-06-AM-7829_rr5jvc.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[4965,47912],"class_list":["post-649334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-technology","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=649334"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/649335"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=649334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=649334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=649334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}