{"id":649366,"date":"2025-01-15T17:40:21","date_gmt":"2025-01-15T14:40:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/"},"modified":"2025-01-15T17:40:21","modified_gmt":"2025-01-15T14:40:21","slug":"why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/","title":{"rendered":"#Why over-bidding on your brand could be hurting your bottom line"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be246c737c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be246c737c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Uncover_the_truth_about_Googles_brand_bidding_recommendations_Optimize_your_paid_and_organic_search_efforts_without_losing_revenue\" >Uncover the truth about Google\u2019s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#The_evolution_of_brand_search_strategy\" >The evolution of brand search strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Understanding_user_behavior_in_brand_search\" >Understanding user behavior in brand search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#The_reality_of_brand_conquesting\" >The reality of brand conquesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#The_rise_of_intelligent_brand_bidding_solutions\" >The rise of intelligent brand bidding solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#The_erosion_of_advertiser_control\" >The erosion of advertiser control<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Match_type_evolution\" >Match type evolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Performance_Max_challenges\" >Performance Max challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#The_impact_on_brand_traffic\" >The impact on brand traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#When_brand_bidding_makes_strategic_sense\" >When brand bidding makes strategic sense<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Reputation_management\" >Reputation management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Time-sensitive_promotions\" >Time-sensitive promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Product_launches\" >Product launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Competitive_pressure\" >Competitive pressure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Getting_real_about_holistic_search\" >Getting real about holistic search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line\/#Moving_forward_smarter\" >Moving forward smarter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Uncover_the_truth_about_Googles_brand_bidding_recommendations_Optimize_your_paid_and_organic_search_efforts_without_losing_revenue\"><\/span>Uncover the truth about Google\u2019s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Marketers have long relied on paid search ads to protect their brand presence in search results.<\/p>\n<p>But this strategy might cost more than it\u2019s worth \u2013 especially when organic listings can do the job just as well.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-brand-search-strategy\"><span class=\"ez-toc-section\" id=\"The_evolution_of_brand_search_strategy\"><\/span>The evolution of brand search strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The PPC industry\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to brand search investment has a notable history.<\/p>\n<p>In 2011, Google published an influential incrementality study claiming that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/research.google\/blog\/studies-show-search-ads-drive-89-incremental-traffic\/#:~:text=The%20results%20were%20surprising.,was%20consistently%20high%20across%20verticals.\">89% of paid search ad clicks<\/a> were not replaced by organic clicks when ads were paused.<\/p>\n<p>This research became the foundation of Google\u2019s advocacy for brand term investment, shaping marketing strategies for over a decade.<\/p>\n<p>However, the study had significant limitations. It:<\/p>\n<ul class=\"wp-block-list\">\n<li>Focused solely on auctions with multiple competitors, a scenario not reflective of many brand searches.\u00a0<\/li>\n<li>Overlooked situations where brand terms trigger ads without competitor presence, where paid clicks likely replace organic clicks, resulting in unnecessary ad spend.<\/li>\n<\/ul>\n<p>Subsequent research and real-world experience have challenged these findings, particularly in non-competitive contexts.\u00a0<\/p>\n<p>While Google\u2019s research encouraged aggressive brand bidding, leading marketers now adopt a more selective approach based on actual competitive presence.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-user-behavior-in-brand-search\"><span class=\"ez-toc-section\" id=\"Understanding_user_behavior_in_brand_search\"><\/span>Understanding user behavior in brand search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The foundation of this new approach is understanding how users interact with search results for specific brands.\u00a0<\/p>\n<p>When users search with branded terms, especially longer-tail queries for specific products or services, they typically have high intent and brand awareness.\u00a0<\/p>\n<p>In these instances, organic results often perform well, especially when the query aligns closely with the user\u2019s intent.<\/p>\n<p>For example, if someone searches for \u201cAcme Supply Company latex gloves,\u201d they are likely familiar with the product and ready to purchase.<\/p>\n<p>Even if competitors offer lower prices, users <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly stick with their original brand choice.<\/p>\n<p>This behavior indicates that heavy brand bidding on such specific queries may be unnecessary.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-reality-of-brand-conquesting\"><span class=\"ez-toc-section\" id=\"The_reality_of_brand_conquesting\"><\/span>The reality of brand conquesting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most persistent arguments for heavy brand bidding is the fear of competitor conquesting.<\/p>\n<p>\u201cIf we don\u2019t bid on our brand terms, competitors will capture our traffic,\u201d I\u2019ve heard this said in countless strategy meetings.<\/p>\n<p>However, years of analyzing conquesting campaign performance across industries reveal a different story.<\/p>\n<p>Performance metrics from competitor conquesting campaigns consistently show underwhelming returns.<\/p>\n<p>Our agency\u2019s experience managing these campaigns highlights a clear pattern: they typically deliver poor ROAS compared to other paid search strategies.<\/p>\n<p>While they may yield some results, they often fall short of other approaches. Data indicates that users searching for specific brands are highly resistant to competitor offers.<\/p>\n<p>This raises an important question: if our carefully crafted conquesting campaigns struggle to deliver significant returns, why worry about competitors targeting our brand terms?<\/p>\n<p>The evidence suggests that competitors likely experience similar challenges.<\/p>\n<p>This insight should reshape our approach to defensive brand bidding.<\/p>\n<p>Rather than maintaining high brand spend out of competitive fear, we can adopt a more measured strategy based on actual performance data.<\/p>\n<p>Our experience shows that competitor conquesting efforts rarely have the devastating impact many advertisers fear.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>When to use branded and competitor keywords in PPC<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-intelligent-brand-bidding-solutions\"><span class=\"ez-toc-section\" id=\"The_rise_of_intelligent_brand_bidding_solutions\"><\/span>The rise of intelligent brand bidding solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The market is responding to the need for more strategic brand bidding with innovative solutions.<\/p>\n<p>Various technologies now allow for monitoring competitive presence in brand auctions and adjusting bids accordingly.<\/p>\n<p>This reflects a broader industry recognition of the importance of more targeted brand bidding strategies.<\/p>\n<p>These tools typically offer features like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Real-time competitive auction monitoring.<\/li>\n<li>Automated bid adjustments based on competitor presence.<\/li>\n<li>Detailed reporting on brand term cannibalization.<\/li>\n<\/ul>\n<p>Using our agency\u2019s proprietary tool, we\u2019ve seen savings of up to 20% on brand spend without compromising total revenue.\u00a0<\/p>\n<p>When analyzing performance holistically across both paid and organic channels, we often see aggregate revenue growth as we can reallocate funds to finding new buyers.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-erosion-of-advertiser-control\"><span class=\"ez-toc-section\" id=\"The_erosion_of_advertiser_control\"><\/span>The erosion of advertiser control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recent platform changes highlight a broader trend of Google reducing advertiser control, particularly in keyword matching and brand traffic. This shift is evident in several areas.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-match-type-evolution\"><span class=\"ez-toc-section\" id=\"Match_type_evolution\"><\/span>Match type evolution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cExact match\u201d keywords are no longer truly exact.<\/p>\n<p>Phrase match now behaves more like broad match, with Google expanding its interpretation of relevant variations.\u00a0<\/p>\n<p>Query mining reveals that even tightly controlled campaigns often capture unexpected brand and competitor traffic due to these loosened match types.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-performance-max-challenges\"><span class=\"ez-toc-section\" id=\"Performance_Max_challenges\"><\/span>Performance Max challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When Performance Max campaigns launched, many advertisers were unaware they could request brand term exclusions from Google representatives.\u00a0<\/p>\n<p>Although the platform eventually added this capability, it came only after significant pressure from the advertising community.\u00a0<\/p>\n<p>Ironically, the campaigns replaced Smart Shopping, which allowed keyword negations from the outset.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-impact-on-brand-traffic\"><span class=\"ez-toc-section\" id=\"The_impact_on_brand_traffic\"><\/span>The impact on brand traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This reduction in control has resulted in:<\/p>\n<ul class=\"wp-block-list\">\n<li>Advertisers unintentionally bidding on competitor brand terms through broad and phrase matching.<\/li>\n<li>Performance Max campaigns defaulting to include brand terms without clear visibility.<\/li>\n<li>Platform changes favoring increased brand term inclusion.<\/li>\n<li>Unwanted brand traffic slipping through despite efforts to prevent it.<\/li>\n<\/ul>\n<p>These changes reflect a systematic shift toward reduced advertiser control and increased platform automation.<\/p>\n<p>While automation can have benefits, it often inflates the appearance of competition and business results.<\/p>\n<p>Advertisers seeing competitor ads for their brand terms may feel compelled to increase brand spending, though much of this \u201ccompetition\u201d is unintentional, driven by loose match types rather than deliberate strategies.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Branded keywords: How Google Ads drives up CPCs<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-when-brand-bidding-makes-strategic-sense\"><span class=\"ez-toc-section\" id=\"When_brand_bidding_makes_strategic_sense\"><\/span>When brand bidding makes strategic sense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the case for reducing brand spend, there are several scenarios where brand bidding remains strategically valuable:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-reputation-management\"><span class=\"ez-toc-section\" id=\"Reputation_management\"><\/span>Reputation management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When facing reputation challenges, controlling the SERP narrative through paid search can be crucial.<\/p>\n<p>Paid ads allow brands to present messages prominently and direct users to appropriate landing pages.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-time-sensitive-promotions\"><span class=\"ez-toc-section\" id=\"Time-sensitive_promotions\"><\/span>Time-sensitive promotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flash sales, limited-time offers, and special promotions often benefit from the im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te visibility paid search provides.<\/p>\n<p>While organic search is powerful, it might not be agile enough for rapidly changing promotional content.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>3 tips for using promotions and discounts in paid search<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-product-launches\"><span class=\"ez-toc-section\" id=\"Product_launches\"><\/span>Product launches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand bidding can benefit new product launches, especially when you want to direct users to specific landing pages that might not yet rank organically for brand terms.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-competitive-pressure\"><span class=\"ez-toc-section\" id=\"Competitive_pressure\"><\/span>Competitive pressure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In highly competitive markets, especially during peak seasons or when competitors are actively conquesting, strategic brand bidding can help maintain SERP dominance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-getting-real-about-holistic-search\"><span class=\"ez-toc-section\" id=\"Getting_real_about_holistic_search\"><\/span>Getting real about holistic search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The core truth is that brand bidding can\u2019t be evaluated in isolation. You must consider the full picture \u2013 paid, organic, and everything in between.<\/p>\n<p>Too often, clients pour money into brand ads while their organic listings could have captured those clicks for free.<\/p>\n<p>Performance Max campaigns further complicate this by obscuring brand performance data in their metrics.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to maximize PPC and SEO data with co-optimization audits<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-moving-forward-smarter\"><span class=\"ez-toc-section\" id=\"Moving_forward_smarter\"><\/span>Moving forward smarter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key takeaway is to question default settings. <\/p>\n<p>Test everything.<\/p>\n<p>When our team runs geographic split tests, we often find that regions without brand ads perform just as well, with clicks shifting to organic instead.<\/p>\n<p>Before renewing your brand campaign budget, consider:<\/p>\n<ul class=\"wp-block-list\">\n<li>How strong is your organic presence?<\/li>\n<li>Are competitors genuinely trying to conquest your terms, or is it just Google\u2019s broad matching at play?<\/li>\n<li>Could those brand dollars be better spent targeting new customers?<\/li>\n<\/ul>\n<p>The goal isn\u2019t to eliminate brand bidding but to adopt a smarter, more nuanced approach.\u00a0<\/p>\n<p>Your CFO will appreciate the savings from avoiding unnecessary spend.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"John Morabito\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/John-Morabito.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/John-Morabito.jpeg.webp\" alt=\"John Morabito\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>John Morabito<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=JohnMorabitoSEO&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/john-morabito-29459655\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tJohn Morabito is the VP of SEO at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.stellarising.com\/agency-seo-services\">Stella Rising<\/a> where he leads strategy and business development. With early experience in fine art photography, music, and graphic design, John brings a multidisciplinary, creative approach to building high-performance SEO programs and teams. John began his SEO career in 2010 on the brand side before shifting to Stella Rising, where he quickly started leading strategy for stellar brands in the consumer middle market. Currently, the Stella Rising SEO team serves medium-sized and enterprise clients, driving transformational growth in the beauty, CPG, retail, and real estate markets. John\u2019s primary focus is to help ecommerce and lead generation-focused businesses reach their potential from search, while growing an engaged and talented team. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations, including a win from the Search Engine Land Awards for Best SEO Agency.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/over-bidding-brand-bottom-line-450518\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover the truth about Google\u2019s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue. Marketers have long relied on paid search ads to protect their brand presence in search results. But this strategy might cost more than it\u2019s worth \u2013 especially when organic listings can do the job just as well&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":649367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Why-over-bidding-on-your-brand-could-be-hurting-your-bottom-line.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942,78070],"class_list":["post-649366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=649366"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/649367"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=649366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=649366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=649366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}