{"id":649807,"date":"2025-01-18T05:10:21","date_gmt":"2025-01-18T02:10:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-vs-seo-tools-why-your-seo-data-might-be-missing\/"},"modified":"2025-01-18T05:10:21","modified_gmt":"2025-01-18T02:10:21","slug":"google-vs-seo-tools-why-your-seo-data-might-be-missing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-vs-seo-tools-why-your-seo-data-might-be-missing\/","title":{"rendered":"#Google vs. SEO tools: Why your SEO data might be missing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a393fbc4bdb7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a393fbc4bdb7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-vs-seo-tools-why-your-seo-data-might-be-missing\/#Many_popular_SEO_rank_and_data_tracking_tools_stopped_reporting_data_following_a_Google_change_on_Jan_15\" >Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Many_popular_SEO_rank_and_data_tracking_tools_stopped_reporting_data_following_a_Google_change_on_Jan_15\"><\/span>Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/RyanJones\/status\/1879980650985574529\">blocked many scrapers and APIs<\/a>, resulting in a data blackout.<\/p>\n<p>Data lags are being reported by users of SEO tools including SimilarWeb, Rank Ranger, SE Ranking, ZipTie.dev, AlsoAsked and possibly others.<\/p>\n<p><strong>What happened.<\/strong> Shay Harel, senior director of SimilarWeb, a web analytics and market intelligence platform, shared a statement detailing what happened with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-blocking-seo-rank-checking-tools-volatility-continues-38759.html\" target=\"_blank\" rel=\"noopener\">Barry Schwartz<\/a>:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>On the night of January 15th, Google implemented significant changes to how its systems handle automated interactions. These updates temporarily disrupted rank tracking and SERP data solutions across the industry, including ours, as many existing configurations were rendered non-functional.<\/p>\n<p>The changes introduced new requirements for interaction protocols, invalidating previously reliable methods and causing widespread service interruptions. At Similarweb, we rapidly adapted by identifying the root cause and deploying updates within 18 hours to restore full functionality.<\/p>\n<p>This update also deprecated certain configurations, such as ads_mode: ON, which was commonly used for analyzing paid results. The shift to requiring more dynamic session handling adds complexity and raises concerns about potential depersonalization of results. These changes highlight Google\u2019s ongoing efforts to refine its ecosystem and introduce stricter controls.<\/p>\n<p>The scale of this event was unprecedented, even compared to major disruptions in 2018. It reinforces the importance of technical agility and innovation in delivering reliable data solutions for the SEO industry. <\/p>\n<\/blockquote>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/TomekRudzki\/status\/1879894440736895473\" target=\"_blank\" rel=\"noopener\">Tomek Rudzki<\/a>, co-founder of ZipTie.dev, a Google AI Overviews tracking tool, also confirmed the issue on X:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019ve observed a decrease (approximately 2 percentage points) in AIO detection rates through Ziptie\u2019s tracking system. It seems Google is blocking AIO checkers in a smart way, far beyond traditional captchas. We are looking for ways to improve the AIO detection rate.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> You likely rely on some of these tools to understand whether your SEO efforts are successful \u2013 whether your goal are helping to drive visibility, conversions, revenue for your brands and websites. Without data, we are blind. So check your tools to see if you are impacted. Hopefully it will just be temporary if you are.<\/p>\n<p><strong>Some tools unaffected.<\/strong> Some SEO tools seem to be unaffected by Google\u2019s change, such as Semrush (disclosure: Search Engine Land is owned by Semrush), Sistrix, Monitorank, and Ahrefs.<\/p>\n<p><strong>Story developing. <\/strong>We are reaching out to SEO tool providers and will update this story with any more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and reactions as we get them.<\/p>\n<p><strong>First spotted.<\/strong> Eric Mercier published appears to be the first to have spotted this issue and published this article (in Spanish) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/elplacerdelseo.com\/google-bloqueo-las-herramientas-seo-el-drama-del-2025\/\" target=\"_blank\" rel=\"noopener\">Google bloque\u00f3 las herramientas SEO: el drama del 2025<\/a>. I discovered his article via <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/nataliawitczyk_fresh-in-google-starts-intensifying-its-activity-7285764251690946560-ZdVp\/\" target=\"_blank\" rel=\"noopener\">Natalia Witczyk\u2019s LinkedIn post<\/a>.<\/p>\n<p><strong>JavaScript change.<\/strong> Meanwhile, Google today told <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/01\/17\/google-begins-requiring-javascript-for-google-search\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a> it is now forcing users to turn on JavaScript to use Search. Google said \u201cfewer than .1%\u201d of searches on Google are done by people who disable JavaScript. Also:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cEnabling JavaScript allows us to better protect our services and users from bots and evolving forms of abuse and spam, and to provide the most relevant and up-to-date information.\u201d<\/li>\n<\/ul>\n<p>Is it just coincidental timing that this statement came out following the news that many SEO tools went dark?<\/p>\n<p><strong>Editor\u2019s note<\/strong>. Originally, Semrush was listed as a company that was impacted by this data outage, based on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts. However, a Semrush spokesperson told me:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cOn any given day, some users may encounter bugs as part of the normal course of business, but nothing unusual has been identified. Our product team has verified this, and we aren\u2019t seeing any widespread issues.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-disrupts-seo-tools-450872\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15. Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data blackout. Data lags&#8230;<\/p>\n","protected":false},"author":1,"featured_media":649808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/seo-blindfolded-1920-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-649807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=649807"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/649807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/649808"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=649807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=649807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=649807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}