{"id":650402,"date":"2025-01-22T18:20:22","date_gmt":"2025-01-22T15:20:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/exploring-the-social-systems-shaping-ai-development\/"},"modified":"2025-01-22T18:20:22","modified_gmt":"2025-01-22T15:20:22","slug":"exploring-the-social-systems-shaping-ai-development","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/exploring-the-social-systems-shaping-ai-development\/","title":{"rendered":"#Exploring the social systems shaping AI development"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a438acfaf407\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a438acfaf407\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/exploring-the-social-systems-shaping-ai-development\/#1_Follow_the_money\" >1. Follow the money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/exploring-the-social-systems-shaping-ai-development\/#2_Are_we_playing_Monopoly\" >2. Are we playing Monopoly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/exploring-the-social-systems-shaping-ai-development\/#3_Founders_versus_followers\" >3. Founders versus followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/exploring-the-social-systems-shaping-ai-development\/#4_Its_not_all_glamorous\" >4. It&#8217;s not all glamorous<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2025\/ai-tech.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/ai-tech.jpg\" data-sub-html=\"Credit: Pixabay\/CC0 Public Domain\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2025\/ai-tech.jpg\" alt=\"ai tech\" title=\"Credit: Pixabay\/CC0 Public Domain\" width=\"800\" height=\"448\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Credit: Pixabay\/CC0 Public Domain<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Nearly 3 out of 4 businesses already use artificial intelligence, and the AI market is projected to surge to $1.4 trillion by 2030. Amidst this new tech boom, assistant professor of sociology in the School of Arts &amp; <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a>s Benjamin Shestakofsky thinks it&#8217;s more important than ever to pause and explore the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> systems that shape AI growth.<\/p>\n<p>&#8220;Even the definition of AI itself is ambiguous, contested, and ever-changing,&#8221; says Shestakofsky, who studies how digital technologies affect employment, organizations, and the economy. &#8220;Regardless of what AI can actually do, people&#8217;s ideas about what AI is can influence their behavior.&#8221;<\/p>\n<p>With questions swirling around how AI will shape society, Shestakofsky and Devika Narayan of the University of Bristol set out to analyze the social systems that affect artificial intelligence. In an article <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/00218863241285456\" target=\"_blank\">published<\/a> in <i>The Journal of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>lied Behavioral Science<\/i>, they outline four big sociological themes that help make sense of AI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Follow_the_money\"><\/span>1. Follow the money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finance is the not-so-invisible hand that shapes <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>; in 2022, the U.S. tech industry attracted more than $130 billion in venture capital funds. With the potential to turn relatively small investments into millions or billions, venture capitalists encourage technology start-ups\u2014including those that create AI\u2014to take big risks and grow quickly in the name of profit, Shestakofsky says.<\/p>\n<p>&#8220;These funding structures are setting the agenda for technology development and the goals it&#8217;s aimed at achieving,&#8221; he notes, adding that investors often care more about the skyrocketing short-term valuations of AI startups than whether these companies will be sustainable in the long run.<\/p>\n<p>Shestakofsky says he believes this environment can make technology development snowball, something apparent in the past few years with the rapid release and improvement of generative AI chatbots like ChatGPT.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Are_we_playing_Monopoly\"><\/span>2. Are we playing Monopoly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s no secret that the biggest tech giants in the country have consolidated their power to near-monopoly status, and much new research and development of artificial intelligence filters through these companies, Shestakofsky says. Whether it&#8217;s Microsoft partnering with OpenAI, the creator of ChatGPT, or smaller AI start-ups using Amazon&#8217;s servers, much of AI flows through these goliath companies.<\/p>\n<p>But big tech companies aren&#8217;t the end all, be all, of AI either, he adds. Shestakofsky says innovation in AI is often driven by new, smaller companies, many of which build apps designed to run on tech giants&#8217; popular platforms, like iOS and Android. In this way, he believes it&#8217;s important to understand how AI development is a push and pull between industry titans and scrappy start-ups, both of which rely on each other to prosper.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Founders_versus_followers\"><\/span>3. Founders versus followers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whenever new technology is developed, entire industries adapt around it. Take the example of Netflix that Shestakofsky and Narayan include in the paper; when Netflix revolutionized media by introducing streaming, its rivals had to follow suit, and now nearly every media company from HBO to Disney has its own streaming platform.<\/p>\n<p>While it&#8217;s still early days for AI proliferation, Shestakofsky says it&#8217;s likely AI development will push many industries to adopt new practices. He points to one already happening in India: Companies that previously specialized in maintaining clients&#8217; in-house IT systems must adapt as cloud computing and digital platforms become the new norm, leading to an &#8220;unbundling&#8221; of technology infrastructure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Its_not_all_glamorous\"><\/span>4. It&#8217;s not all glamorous<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thinking about the AI industry often conjures luxurious Silicon Valley offices, job perks like free meals and exercise classes, and sky-high salaries. But that image excludes the low-paid workers who make AI possible.<\/p>\n<p>These workers\u2014often located in places like India and the Philippines, the researchers note\u2014are responsible for tasks including labeling data, testing and evaluating models, and screening out harmful content. &#8220;AI development doesn&#8217;t happen without these armies of low-status workers who are out of view and out of mind for the consumers using these systems,&#8221; Shestakofsky says.<\/p>\n<p>Many of these workers are now responsible for a task called red teaming, in which they prompt generative AI systems to create harmful or offensive content to identify and patch holes in their moderation systems. This means these workers may get exposed to disturbing, violent, or inappropriate imagery and content. &#8220;This is another emerging frontier where we don&#8217;t yet fully understand the consequences for workers&#8217; health and well-being,&#8221; he says.<\/p>\n<p>There&#8217;s still a lot to learn about AI, but the researchers say they hope these lenses can help demystify the new technology and situate it in the broader context of existing social, cultural, and economic systems.<\/p>\n<p>&#8220;As a sociologist, the name of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> is always to understand what you&#8217;re studying in relation to broader social structures,&#8221; Shestakofsky says. &#8220;So, there may be a lot of incentives to &#8216;move fast and break things,&#8221; but I think organizations can benefit from paying close attention to some of the second-order effects associated with introducing new technologies.&#8221;<\/p>\n<div class=\"article-main__more p-4\">\n<p><strong>More information:<\/strong><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\tDevika Narayan et al, Relationships That Matter: Four Perspectives on AI, Work, and Organizations, <i>The Journal of Applied Behavioral Science<\/i> (2024). <a rel=\"nofollow\" target=\"_blank\" data-doi=\"1\" href=\"https:\/\/dx.doi.org\/10.1177\/00218863241285456\" target=\"_blank\">DOI: 10.1177\/00218863241285456<\/a><\/p>\n<\/div>\n<div class=\"d-inline-block text-medium my-4\">\n                                                Provided by<br \/>\n                                                                                                    University of Pennsylvania<br \/>\n                                                    \t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"icon_open\" href=\"http:\/\/www.upenn.edu\/\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<use href=\"https:\/\/techx.b-cdn.net\/tmpl\/v2\/img\/svg\/sprite.svg#icon_open\" x=\"0\" y=\"0\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p><\/div>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>\n                                                <strong>Citation<\/strong>:<br \/>\n                                                Exploring the social systems shaping AI development (2025, January 22)<br \/>\n                                                retrieved 22 January 2025<br \/>\n                                                from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2025-01-exploring-social-ai.html\n                                            <\/p>\n<p>\n                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.\n                                            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/sciencee\/\" target=\"_blank\" >Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2025-01-exploring-social-ai.html\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit: Pixabay\/CC0 Public Domain Nearly 3 out of 4 businesses already use artificial intelligence, and the AI market is projected to surge to $1.4 trillion by 2030. Amidst this new tech boom, assistant professor of sociology in the School of Arts &amp; Sciences Benjamin Shestakofsky thinks it&#8217;s more important than ever to pause and explore&#8230;<\/p>\n","protected":false},"author":1,"featured_media":650403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/ai-tech.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-650402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=650402"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/650403"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=650402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=650402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=650402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}