{"id":650406,"date":"2025-01-22T18:35:16","date_gmt":"2025-01-22T15:35:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-ad-spend-climbs-10-yoy-despite-ai-disruptions-report\/"},"modified":"2025-01-22T18:35:16","modified_gmt":"2025-01-22T15:35:16","slug":"google-search-ad-spend-climbs-10-yoy-despite-ai-disruptions-report","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-ad-spend-climbs-10-yoy-despite-ai-disruptions-report\/","title":{"rendered":"#Google Search ad spend climbs 10% YoY, despite AI disruptions: report"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dcae821af2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dcae821af2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ad-spend-climbs-10-yoy-despite-ai-disruptions-report\/#Meanwhile_click_growth_remained_steady_and_cost_per_click_CPC_increased_according_to_the_latest_Tinuiti_report\" >Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Meanwhile_click_growth_remained_steady_and_cost_per_click_CPC_increased_according_to_the_latest_Tinuiti_report\"><\/span>Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Advertisers are paying more for clicks while adapting to Google\u2019s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti.<\/p>\n<p><strong>By the numbers:<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"489\" height=\"263\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.34.25.png.webp\" alt=\"Screenshot 2025 01 20 At 22.34.25\" class=\"wp-image-450956\" style=\"width:674px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.34.25.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.34.25-200x108.png.webp 200w\" sizes=\"(max-width: 489px) 100vw, 489px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Google search spending rose 10% year-over-year in Q4 2024.<\/li>\n<li>Click growth remained steady at 3%.<\/li>\n<li>Cost per click (CPC) increased 7%.<\/li>\n<li>Microsoft search ad spending grew 7%, with CPC up 11%.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"299\" alt=\"Screenshot 2025 01 20 At 22.36.33\" class=\"wp-image-450957\" style=\"width:632px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33.png.webp 458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33-173x113.png.webp 173w\" data-lazy-sizes=\"(max-width: 458px) 100vw, 458px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"299\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33.png.webp\" alt=\"Screenshot 2025 01 20 At 22.36.33\" class=\"wp-image-450957\" style=\"width:632px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33.png.webp 458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.36.33-173x113.png.webp 173w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\"><\/figure>\n<\/div>\n<p><strong>The big picture.<\/strong> Performance Max (PMax) continues to dominate Google\u2019s shopping ad landscape, with over 95% of retailers adopting the format by year-end 2024. The format now generates 67% of Google shopping ad revenue for retailers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"479\" alt=\"Screenshot 2025 01 20 At 22.40.32\" class=\"wp-image-450958\" style=\"width:777px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-768x459.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32.png.webp 876w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-800x479.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"479\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-800x479.png.webp\" alt=\"Screenshot 2025 01 20 At 22.40.32\" class=\"wp-image-450958\" style=\"width:777px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-800x479.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-565x338.png.webp 565w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-189x113.png.webp 189w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32-768x459.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.40.32.png.webp 876w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" alt=\"Screenshot 2025 01 20 At 22.41.52\" class=\"wp-image-450959\" style=\"width:617px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-768x531.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52.png.webp 810w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-800x553.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-800x553.png.webp\" alt=\"Screenshot 2025 01 20 At 22.41.52\" class=\"wp-image-450959\" style=\"width:617px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-800x553.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-489x338.png.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52-768x531.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.41.52.png.webp 810w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><strong>Why we care.<\/strong> Google\u2019s push toward automation is showing mixed results. While PMax has improved its performance relative to standard shopping campaigns, the introduction of AI Overviews initially hurt click-through rates for text ads before seeing a rebound in Q4.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"310\" alt=\"Screenshot 2025 01 21 At 14.08.16\" class=\"wp-image-450981\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16-600x250.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16-200x83.png.webp 200w\" data-lazy-sizes=\"(max-width: 744px) 100vw, 744px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"310\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16.png.webp\" alt=\"Screenshot 2025 01 21 At 14.08.16\" class=\"wp-image-450981\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16-600x250.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-21-at-14.08.16-200x83.png.webp 200w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\"><\/figure>\n<p><strong>The competitive landscape:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Amazon maintained a strong presence in Google shopping auctions.<\/li>\n<li>Temu significantly reduced its Google shopping ad presence, dropping to minimal impression share.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" alt=\"Screenshot 2025 01 20 At 22.47.37\" class=\"wp-image-450960\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-800x322.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-600x242.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-768x309.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37.png.webp 1524w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-800x322.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-800x322.png.webp\" alt=\"Screenshot 2025 01 20 At 22.47.37\" class=\"wp-image-450960\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-800x322.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-600x242.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37-768x309.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Screenshot-2025-01-20-at-22.47.37.png.webp 1524w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>What\u2019s next. <\/strong>With Google continuing to emphasize AI-driven ad solutions, advertisers will need to balance higher costs against improving performance metrics while adapting to new automated formats.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-ad-spend-climbs-repo-450955\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report. Advertisers are paying more for clicks while adapting to Google\u2019s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By the numbers: Google search spending rose 10% year-over-year&#8230;<\/p>\n","protected":false},"author":1,"featured_media":650407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Industry-benchmark-report-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942],"class_list":["post-650406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=650406"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/650407"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=650406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=650406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=650406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}