{"id":650483,"date":"2025-01-23T07:10:17","date_gmt":"2025-01-23T04:10:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-use-lookalike-segments-in-google-ads\/"},"modified":"2025-01-23T07:10:17","modified_gmt":"2025-01-23T04:10:17","slug":"how-to-use-lookalike-segments-in-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/","title":{"rendered":"#How to use Lookalike segments in Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27c129ccf18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27c129ccf18\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/#Leverage_Lookalike_segments_in_Google_Ads_Demand_Gen_campaigns_to_expand_your_reach_and_connect_with_customers_who_resemble_your_existing_audience\" >Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/#What_are_Lookalike_segments_in_Google_Ads\" >What are Lookalike segments in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/#The_differences_between_Lookalike_segments_and_Similar_segments_RIP\" >The differences between Lookalike segments and Similar segments (RIP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/#How_to_create_and_use_a_Lookalike_segment\" >How to create and use a Lookalike segment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-lookalike-segments-in-google-ads\/#Best_practices_for_Lookalike_segments_success\" >Best practices for Lookalike segments success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Leverage_Lookalike_segments_in_Google_Ads_Demand_Gen_campaigns_to_expand_your_reach_and_connect_with_customers_who_resemble_your_existing_audience\"><\/span>Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div style=\"padding:177.78% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Google Ads Lookalike Segments EXPLAINED | Google Ads Tips\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1048611688?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1048611688?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Google Ads Lookalike Segments EXPLAINED | Google Ads Tips\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1737577391\" data-rocket-defer defer><\/script><\/p>\n<p>Welcome to Search Engine Land\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, <em>Everything you need to know about Google Ads in less than 3 minutes.<\/em> Every Wednesday, I\u2019m highlighting a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/p>\n<p>Today, we\u2019re discussing Lookalike segments. Lookalikes are a type of audience targeting in Google Ads that allows you to reach new potential customers who share similar characteristics with your existing one.<\/p>\n<p>In this article, i\u2019ll cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>What lookalike segments are and how they work<\/li>\n<li>The difference between lookalike segments and similar segments<\/li>\n<li>How to create and use lookalike segments effectively<\/li>\n<li>Best practices for maximizing the performance of your lookalike segments<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-lookalike-segments-in-google-ads\"><span class=\"ez-toc-section\" id=\"What_are_Lookalike_segments_in_Google_Ads\"><\/span>What are Lookalike segments in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lookalike segments are a type of audience targeting in Google Ads that lets you expand your reach by finding new users who resemble your existing users. <\/p>\n<p>Google does this by analyzing your seed list (for example, a list of your past purchasers) and identifying common characteristics among those users. <\/p>\n<p>A new audience segment of users who share those same traits is then created, even if they haven\u2019t interacted with your business before.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-differences-between-lookalike-segments-and-similar-segments-rip\"><span class=\"ez-toc-section\" id=\"The_differences_between_Lookalike_segments_and_Similar_segments_RIP\"><\/span>The differences between Lookalike segments and Similar segments (RIP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re a seasoned Google Ads pro, you might be thinking, \u201cWait a minute, didn\u2019t they used to have something called similar segments?\u201d <\/p>\n<p>Yes, indeed. Everything old is new again!<\/p>\n<p>However, lookalike segments are not the same as similar segments were. Google Ads Lookalike segments share more in common with Meta Ads Lookalike audiences than they do with Google Ads\u2019 old Similar segments.<\/p>\n<p>Here\u2019s a quick breakdown of the key differences:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Availability.<\/strong> Lookalike segments can only be used in Demand Gen campaigns, whereas Similar segments were compatible with Search, Display, Discovery, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, etc.<\/li>\n<li><strong>Creation<\/strong>. Unlike Similar segments, which were automatically generated for each of your data segments, you need to manually create Lookalike segments \u2013 and you can create multiple Lookalikes per seed list, if you want to.<\/li>\n<li><strong>Geography<\/strong>. Lookalike segments are created for specific countries, whereas Similar segments were geography agnostic.<\/li>\n<li><strong>Reach<\/strong>. You must choose the desired reach of your Lookalike segment \u2013 narrow, balanced, or broad \u2013 allowing you to target 2.5%, 5%, or 10% of the people in your chosen location who are most similar to those on your seed list. This was not an option or fact in Similar segments.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-and-use-a-lookalike-segment\"><span class=\"ez-toc-section\" id=\"How_to_create_and_use_a_Lookalike_segment\"><\/span>How to create and use a Lookalike segment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to find your customer doppelgangers? Here\u2019s how to create a lookalike segment:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Create a Demand Gen campaign.<\/strong> Lookalike segments can only be created within Demand Gen campaigns. Whether you\u2019re working in an existing campaign or new campaign, you\u2019ll need to go to your ad group, edit your audience targeting, and press \u201c+ New segment\u201d under the Lookalike segment section of Audience Builder.<\/li>\n<li><strong>Name your lookalike segment. <\/strong>Choose something de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ive, re: your seed list, locations and segment reach, so that you can easily identify it later.<\/li>\n<li><strong>Choose your seed list.<\/strong> Start with a high-quality seed list or lists. You can use any of your remarketing lists (aka Your data segments) as your seed list, such as:\n<ul class=\"wp-block-list\">\n<li>Website visitors<\/li>\n<li>App users<\/li>\n<li>YouTube users<\/li>\n<li>Customer Match lists<\/li>\n<li>Google engaged audiences<\/li>\n<\/ul>\n<\/li>\n<li><strong>Select your target location.<\/strong> Specify the country where you want to find your lookalikes. You can include multiple countries in the same lookalike segment, if you want to.<\/li>\n<li><strong>Choose your reach.<\/strong> Decide how broad or narrow you want your lookalike audience to be (2.5%, 5%, or 10% reach). When in doubt, I usually like to start with Narrow (2.5%) and see how we do.<\/li>\n<li><strong>Save.<\/strong> Save your Lookalike, and don\u2019t add any other audience targeting to the ad group. This includes turning off optimize targeting! That way, your Demand Gen ad group will only target users on your Lookalike segment.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-lookalike-segments-success\"><span class=\"ez-toc-section\" id=\"Best_practices_for_Lookalike_segments_success\"><\/span>Best practices for Lookalike segments success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get the most out of your lookalike segments in Demand Gen, here are a few tips to consider:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Use a highly engaged seed list.<\/strong> Instead of just using website visitors, focus on a seed list of highly engaged users, such as purchasers or YouTube subscribers. This gives Google stronger signals to identify the right lookalikes.<\/li>\n<li><strong>Experiment with different seed lists.<\/strong> Don\u2019t be afraid to test different seed lists to see which ones yield the best results.<\/li>\n<li><strong>Monitor audience insights.<\/strong> Use Audience Manager to gain valuable insights into your lookalike segments, such as demographics and interests.<\/li>\n<\/ul>\n<p>Lookalike segments are one way to expand your reach and find new, high-potential customers who are similar to your best existing customers. It isn\u2019t the only way to achieve this in Google Ads, though. <\/p>\n<p>Optimized targeting is a similar audience targeting option that\u2019s also worth testing, as it will find users who are similar to your <strong>converters<\/strong><em> <\/em>rather than users who are similar to those on a <strong>seed list<\/strong>. <\/p>\n<p>The best way to find what works best for your Google Ads account is to test, test, test.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jyll Saskin Gales<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<div class=\"row\" style=\"box-sizing: border-box; --bs-gutter-x: 1.5rem; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); color: #212529; font-family: Roboto; font-size: 16px; margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-12 agenda-item-speakers\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 766.193px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card border-0 mb-3\" style=\"box-sizing: border-box; --bs-card-spacer-y: 1rem; --bs-card-spacer-x: 1rem; --bs-card-title-spacer-y: 0.5rem; --bs-card-border-width: 1px; --bs-card-border-color: var(--bs-border-color-translucent); --bs-card-border-radius: 0.375rem; --bs-card-inner-border-radius: calc(0.375rem - 1px); --bs-card-cap-padding-y: 0.5rem; --bs-card-cap-padding-x: 1rem; --bs-card-cap-bg: rgba(0, 0, 0, 0.03); --bs-card-bg: #fff; --bs-card-img-overlay-padding: 1rem; --bs-card-group-margin: 0.75rem; position: relative; display: flex; flex-direction: column; min-width: 0px; height: var(--bs-card-height); overflow-wrap: break-word; background-color: var(--bs-card-bg); background-clip: border-box; border: 0px !important; border-radius: var(--bs-card-border-radius); margin-bottom: 1rem !important;\">\n<div class=\"row g-0\" style=\"box-sizing: border-box; --bs-gutter-x: 0; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-10\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 618.501px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card-body spkr-bio\" style=\"box-sizing: border-box; flex: 1 1 auto; padding: var(--bs-card-spacer-y) var(--bs-card-spacer-x); color: var(--bs-card-color);\">\n<div class=\"pt-2\" style=\"box-sizing: border-box; padding-top: 0.5rem !important;\">\n<p dir=\"ltr\" style=\"box-sizing: border-box; margin-top: 0pt; margin-bottom: 0pt; font-size: 1.125rem; line-height: 1.38;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Jyll Saskin Gales is a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/pages\/google-ads-coach\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads coach<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/iga\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d and \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/google-ads-for-beginners\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads for Beginners<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d courses. She hosts the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/insidegoogleads\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads podcast<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and is TikTok\u2019s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-to-use-lookalike-segments-in-google-ads-450982\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience. Welcome to Search Engine Land\u2019s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I\u2019m highlighting a different Google Ads feature, and what you need to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":650484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-ads-lookalike-segments-explained-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-650483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=650483"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/650484"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=650483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=650483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=650483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}