{"id":650649,"date":"2025-01-24T04:05:13","date_gmt":"2025-01-24T01:05:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/hubspots-seo-collapse-what-went-wrong-and-why\/"},"modified":"2025-01-24T04:05:13","modified_gmt":"2025-01-24T01:05:13","slug":"hubspots-seo-collapse-what-went-wrong-and-why","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/hubspots-seo-collapse-what-went-wrong-and-why\/","title":{"rendered":"#HubSpot\u2019s SEO collapse: What went wrong and why?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a24d506ace3d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a24d506ace3d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/hubspots-seo-collapse-what-went-wrong-and-why\/#Organic_traffic_has_dropped_big_time_for_HubSpot_considered_by_many_to_be_the_gold_standard_of_B2B_vendor_blogs\" >Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Organic_traffic_has_dropped_big_time_for_HubSpot_considered_by_many_to_be_the_gold_standard_of_B2B_vendor_blogs\"><\/span>Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Hubspot\u2019s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"607\" alt=\"Hubspot Seo Scaled\" class=\"wp-image-451097\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-600x178.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-800x237.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-200x59.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-768x228.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-1536x456.jpg 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-scaled.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"607\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-scaled.jpg.webp\" alt=\"Hubspot Seo Scaled\" class=\"wp-image-451097\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-600x178.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-800x237.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-200x59.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-768x228.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/hubspot-seo-1536x456.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Organic traffic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush (<em>disclosure: Search Engine Land is a Semrush company<\/em>). HubSpot\u2019s blog seems to have taken most of the impact.<\/p>\n<p>It may be that Google wants to stop rewarding websites that publish content outside their area of expertise \u2013 that lack depth and topical authority on. The type of content that is more geared toward getting Google organic traffic than being written for people. What Google might call \u201cSEO-first content\u201d (or helpful content).<\/p>\n<p>Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples.<\/p>\n<p><strong>Why we care.<\/strong> SEO just keeps getting harder. HubSpot, for years, executed a masterful content strategy that was emulated by countless other brands and websites. For years, it was considered by many to be the gold standard of B2B vendor blogs. Now, it appears that SEO playbook is no longer working, likely due to a combination of Google core updates and AI Overviews. Reminder: Think depth, not breadth.<\/p>\n<p><strong>Zoom out.<\/strong> Google released a pair of algorithm updates \u2013 the December 2024 core update and December 2024 spam update. Also, the November 2024 core update completed its rollout on Dec. 5 \u2013 exactly one week before the December core update began.<\/p>\n<p><strong>SEO reactions.<\/strong> Some SEOs are blaming the huge traffic drop on HubSpot\u2019s lack of topical authority, while others pointed to possible \u201cthin content\u201d issues. Here\u2019s a sampling of some of the reactions to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of HubSpot\u2019s SEO results falling off a cliff:<\/p>\n<p>Taylor (Berg) Chapa, group manager, web strategy and experience at Headspace, had a great <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/taylorannberg\/status\/1882495078448640431\">thread on X<\/a>, some highlights:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI don\u2019t want a [mental health] company to rank for \u2018why do I feel funny when I\u2019m in love\u2019 or \u2018Thanksgiving\u2019 or \u2018love quotes\u2019 that\u2019s not a good use of resources and we weren\u2019t the site for that.\u201d<\/li>\n<li>\u201cOur largest competitor was focusing so hard on traffic that they couldn\u2019t even rank for MH keywords. And they still don\u2019t. and it\u2019s all because they have a \u2018traffic at all costs\u2019 keyword strategy.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The hubspot SEO decline is a great example of hitting critical mass of content relevance. A fun little secret: At my last job we never content gapped our largest competitor. I specifically said not to. Why? Because that competitor was making content totally outside of MH.<\/p>\n<p>\u2014 Taylor Berg Chapa bluesky @taylorberg (@taylorannberg) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/taylorannberg\/status\/1882495078448640431?ref_src=twsrc%5Etfw\">January 23, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1737577379\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Gemma Brunson wrote on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/WhoreOfSEO\/status\/1882164938048979432\" target=\"_blank\" rel=\"noopener\">X<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cSo about that massive drop to the HubSpot blog\u2026 just look what they\u2019ve been publishing. They deserve the wreckage for being such lazy SEOs and content marketers!\u201d<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So about that massive drop to the HubSpot blog\u2026 just look what they&#8217;ve been publishing. They deserve the wreckage for being such lazy SEOs and content marketers! <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/sWG2bUF49X\">pic.twitter.com\/sWG2bUF49X<\/a><\/p>\n<p>\u2014 Gemma Brunson (@WhoreOfSEO) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/WhoreOfSEO\/status\/1882164938048979432?ref_src=twsrc%5Etfw\">January 22, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1737577379\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Chris Long had an interesting analysis of HubSpot\u2019s blog traffic on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/gofishchris\/status\/1882446052663673021\" target=\"_blank\" rel=\"noopener\">X<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">60-Second SEO: HubSpot&#8217;s Blog traffic has gotten absolutely demolished (-70% drop). <\/p>\n<p>We analyzed their site and found that 53% of their pages had word counts of 2,000 words or less: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/fxolMchbLH\">pic.twitter.com\/fxolMchbLH<\/a><\/p>\n<p>\u2014 Chris Long (@gofishchris) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/gofishchris\/status\/1882446052663673021?ref_src=twsrc%5Etfw\">January 23, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1737577379\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Adam Ryan, CEO of Workweek, wrote on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/AdamRy_n\/status\/1882251163443286121\">X<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf this is true, this is very bad for companies who deeply depend on SEO. HubSpot has one of the very best blogs, invests heavily in that content, and has for a decade+. If they can\u2019t\u2026\u201d<\/li>\n<\/ul>\n<p>Gaetano Nino DiNardi, a growth advisor, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/officialg_seo-activity-7288236288451690496-PljD\" target=\"_blank\" rel=\"noopener\">posted this on LinkedIn<\/a>:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2013 The <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> has changed. No one is safe, not even a mega brand like HubSpot.<\/p>\n<p>\u2013 Google doesn\u2019t really want you publishing topics that are \u2018too far astray\u2019 just for the sake of getting traffic.<\/p>\n<p>\u2013 Why publish these topics anyway? Extreme top of funnel is not worth it.<\/p>\n<p>\u2013 Is this really hurting HubSpot? I think yes, because crappy content targeting irrelevant keywords unfortunately drags down the performance of everything else, even the good pages.<\/p>\n<\/blockquote>\n<p><strong><em>Dig deeper. The art of subtraction: How to do more with less in SEO<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/hubspot-seo-organic-traffic-drop-451096\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. Hubspot\u2019s SEO strategy is the talk of the SEO and marketing world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million&#8230;<\/p>\n","protected":false},"author":1,"featured_media":650650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/google-search-traffic-decline-1920-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-650649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=650649"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/650650"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=650649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=650649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=650649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}