{"id":650886,"date":"2025-01-25T18:30:27","date_gmt":"2025-01-25T15:30:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/espn-turns-to-pharrell-williams-to-launch-campaign-for-nba-games-on-abc-exclusive\/"},"modified":"2025-01-25T18:30:27","modified_gmt":"2025-01-25T15:30:27","slug":"espn-turns-to-pharrell-williams-to-launch-campaign-for-nba-games-on-abc-exclusive","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/espn-turns-to-pharrell-williams-to-launch-campaign-for-nba-games-on-abc-exclusive\/","title":{"rendered":"#ESPN Turns to Pharrell Williams to Launch Campaign for NBA Games on ABC (Exclusive)"},"content":{"rendered":"<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tESPN is putting some major marketing muscle behind the upcoming 10th season of <em>NBA Saturday Primetime on ABC<\/em>, which tips off Saturday.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe sports <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> giant is turning to music superstar Pharrell Williams to lead its campaign, with Williams not only starring in the campaign but contributing his track <em>Piece by Piece<\/em>. Additional tracks included throughout the campaign run also include N.E.R.D\u2019s\u00a0<em>Rock Star<\/em>\u00a0and Clipse\u2019s\u00a0<em>Grindin\u2019<\/em>. The first spot will debut today during ESPN\u2019s coverage of the NBA Paris <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a> between the San Antonio Spurs and Indiana Pacers.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe campaign infuses the idea that the visual layers in the double exposures represent the \u2018pieces\u2019 that build both a great team and an unforgettable\u00a0<em>Primetime<\/em>\u00a0matchup,\u201d ESPN says of the spots, which will run through March 16.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWatch the first spot below:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<p>\n<iframe loading=\"lazy\" title=\"NBA on ESPN: Saturday Primetime x Pharrell\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ExgsCXIOrA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWe wanted this campaign to tell a story that extends beyond basketball,\u201d said Curtis Friends, VP of sports marketing for\u00a0ESPN. \u201cThe NBA has always been a global entertainment powerhouse, and this campaign celebrates that by fusing the energy of the game with music, style, and artistry. Pharrell is a visionary, and his collaboration has helped us craft a narrative that transcends the court, bringing a fresh and dynamic experience for fans to experience\u00a0<em>NBA Saturday Primetime<\/em>.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe campaign comes ahead of the NBA\u2019s new TV deals, which kick off next season and will see ESPN and ABC as the holders of the top TV package, including exclusive rights to the NBA Finals.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tESPn chief Jimmy Pitaro told <em>The Hollywood Reporter<\/em><em> <\/em>after the deals were signed that digital rights are a key component of the agreement, as ESPN prepares to launch its \u201cflagship\u201d streaming service later this year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tBut he also noted that the deal will also bring more games to ABC, and in so doing will further change the broadcast TV landscape, as <em>THR <\/em>previously reported. The NBA, like the NFL, is eager to have more games on broadcast networks like ABC and NBC, hoping that the expanded reach of those platforms can grow interest in the game.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tESPN\u2019s new campaign with Pharrell Williams underscores the fact that ESPN is investing in growing the game as well, and leaning on one of the biggest stars in music to help it do so.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/espn-pharrell-williams-nba-abc-commercial-1236117377\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. The sports media giant is turning to music superstar Pharrell Williams to lead its campaign, with Williams not only starring in the campaign but contributing his track Piece by Piece. Additional tracks included&#8230;<\/p>\n","protected":false},"author":1,"featured_media":650887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/01\/Pharrell_Saturday-Primetime-Capagin.jpg?crop=0px%2C4px%2C1920px%2C1074px&resize=1440%2C810","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[2837,3674,56732],"class_list":["post-650886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-espn","tag-nba","tag-pharrell-williams"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=650886"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/650886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/650887"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=650886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=650886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=650886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}