{"id":651134,"date":"2025-01-27T22:05:16","date_gmt":"2025-01-27T19:05:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/"},"modified":"2025-01-27T22:05:16","modified_gmt":"2025-01-27T19:05:16","slug":"top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/","title":{"rendered":"#Top Google Ads recommendations you should always ignore, use, or evaluate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26e19f0fca0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26e19f0fca0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Not_all_Google_Ads_recommendations_are_created_equal_Learn_which_to_trust_evaluate_or_dismiss_to_enhance_your_account_performance\" >Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Recommendations_I_always_ignore\" >Recommendations I always ignore<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Optimize_your_budgets\" >Optimize your budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Add_broad_match_keywords\" >Add broad match keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Remove_redundant_keywords\" >Remove redundant keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Always_evaluate\" >Always evaluate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Remove_conflicting_negative_keywords\" >Remove conflicting negative keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Make_your_headlines_and_description_more_unique\" >Make your headlines and description more unique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Always_use\" >Always use<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Add_extensions_to_your_ads\" >Add extensions to your ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Disapprovals\" >Disapprovals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#The_best_way_to_see_your_top_recommendations\" >The best way to see your top recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate\/#Decoding_Google_Ads_recommendations_for_smarter_ad_management\" >Decoding Google Ads recommendations for smarter ad management<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Not_all_Google_Ads_recommendations_are_created_equal_Learn_which_to_trust_evaluate_or_dismiss_to_enhance_your_account_performance\"><\/span>Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads recommendations often spark debate among advertisers.<\/p>\n<p>While some are highly situational and require careful consideration, others can actively harm your account\u2019s performance.<\/p>\n<p>However, some recommendations offer valuable insights or significantly improve results when <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lied effectively.<\/p>\n<p>This article explores the most common recommendations:<\/p>\n<ul class=\"wp-block-list\">\n<li>Those that should be ignored because they typically do more harm than good.<\/li>\n<li>Those worth evaluating for the insights they provide.<\/li>\n<li>Those that are almost always worth using to optimize your campaigns.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-recommendations-i-always-ignore\"><span class=\"ez-toc-section\" id=\"Recommendations_I_always_ignore\"><\/span>Recommendations I always ignore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some recommendations are so poor that they are instant dismissals.\u00a0<\/p>\n<p>On rare occasions, one might be useful. However, spending hours looking through them all to find a single good one is a waste of time.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-optimize-your-budgets\"><span class=\"ez-toc-section\" id=\"Optimize_your_budgets\"><\/span>Optimize your budgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is good at math. Their automated bidding <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly works well. However, it seems they can\u2019t do math regarding budgets.<\/p>\n<p>Raising your budget by $46,200 per week to receive $35,600 more in conversion value is a quick way to go out of business.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"669\" height=\"539\" alt=\"Google Ads - Optimize your budgets\" class=\"wp-image-451143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets.jpg.webp 669w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets-420x338.jpg.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets-140x113.jpg.webp 140w\" data-lazy-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"669\" height=\"539\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets.jpg.webp\" alt=\"Google Ads - Optimize your budgets\" class=\"wp-image-451143\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets.jpg.webp 669w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets-420x338.jpg.webp 420w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Optimize-your-budgets-140x113.jpg.webp 140w\" sizes=\"(max-width: 669px) 100vw, 669px\"><\/figure>\n<\/div>\n<p>After reviewing all 50 of these recommendations, I found that every single one would have caused a significant drop in ROAS or doubled the CPAs. In some cases, the CPAs were 10 times higher.<\/p>\n<p>That\u2019s why I always ignore budget recommendations.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-add-broad-match-keywords\"><span class=\"ez-toc-section\" id=\"Add_broad_match_keywords\"><\/span>Add broad match keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Broad match has its place, but only after carefully evaluating your account.<\/p>\n<p>No one should blindly use this match type because it was a recommendation.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"393\" alt=\"Google Ads - Add broad match keywords\" class=\"wp-image-451144\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords.png.webp 673w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords-194x113.png.webp 194w\" data-lazy-sizes=\"(max-width: 673px) 100vw, 673px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"393\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords.png.webp\" alt=\"Google Ads - Add broad match keywords\" class=\"wp-image-451144\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords.png.webp 673w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-broad-match-keywords-194x113.png.webp 194w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\"><\/figure>\n<\/div>\n<p>If your lost impression share budget is greater than 10%, and you primarily use exact and phrase match, adding broad match usually worsens your performance.<\/p>\n<p>Your bid strategy dictates how well broad match will work for a campaign. You must evaluate your bid strategy before using broad match.<\/p>\n<p>Choosing to use broad match is decided by performance, bid methods, and budget.<\/p>\n<p>Your overall strategy will determine your choice to use or skip broad match, not an automated recommendation.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Automated bidding in Google Ads: How to get the best results<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-remove-redundant-keywords\"><span class=\"ez-toc-section\" id=\"Remove_redundant_keywords\"><\/span>Remove redundant keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At first glance, this seems like a good recommendation.<\/p>\n<p>You have almost the same keyword multiple times, so removing the duplicates can make your account easier to manage.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"236\" alt=\"Google Ads - Remove redundant keywords\" class=\"wp-image-451145\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords-200x70.png.webp 200w\" data-lazy-sizes=\"(max-width: 679px) 100vw, 679px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"236\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords.png.webp\" alt=\"Google Ads - Remove redundant keywords\" class=\"wp-image-451145\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-redundant-keywords-200x70.png.webp 200w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\"><\/figure>\n<\/div>\n<p>However, removing these keywords causes Performance Max to trump your search campaigns.<\/p>\n<p>Since search campaigns have higher conversion rates than PMax campaigns, this recommendation often results in fewer conversions.<\/p>\n<p>This is another recommendation you can always ignore as it can only hurt your performance.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Why advertisers should reassess Google Ads recommendations<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-always-evaluate\"><span class=\"ez-toc-section\" id=\"Always_evaluate\"><\/span>Always evaluate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some Google Ads recommendations are always worthy of evaluation.<\/p>\n<p>These are my favorite recommendations that cause me to examine the account in more detail.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-remove-conflicting-negative-keywords\"><span class=\"ez-toc-section\" id=\"Remove_conflicting_negative_keywords\"><\/span>Remove conflicting negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword conflicts occur when one of your negative keywords is blocking one of your keywords from showing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"234\" alt=\"Google Ads - Remove conflicting negative keywords\" class=\"wp-image-451146\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords.png.webp 673w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords-200x70.png.webp 200w\" data-lazy-sizes=\"(max-width: 673px) 100vw, 673px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"234\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords.png.webp\" alt=\"Google Ads - Remove conflicting negative keywords\" class=\"wp-image-451146\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords.png.webp 673w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Remove-conflicting-negative-keywords-200x70.png.webp 200w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\"><\/figure>\n<\/div>\n<p>These are always worth fixing, though fixing doesn\u2019t always mean removing the negative keyword. Sometimes, it involves pausing the keyword instead.<\/p>\n<p>Unfortunately, Google doesn\u2019t check negative keyword lists for conflicts.<\/p>\n<p>In about 90% of accounts I review, lists older than five years contain at least one conflict, and sometimes even thousands.<\/p>\n<p>Many people ignore this recommendation because they want to temporarily block a keyword or aren\u2019t sure if they want to show for it or not.<\/p>\n<p>However, these keywords can still receive impressions and clicks.<\/p>\n<p>If the search term matches your keyword and the negative keyword isn\u2019t in the search term, the keyword can still show an ad.<\/p>\n<p>This means you are showing for keyword variations but not the keyword itself.<\/p>\n<p>These should always be examined and action taken to pause the keyword or remove the negative keyword.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-make-your-headlines-and-description-more-unique\"><span class=\"ez-toc-section\" id=\"Make_your_headlines_and_description_more_unique\"><\/span>Make your headlines and description more unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I don\u2019t care about ad strength since lower ad strength ads often outperform higher ad strength ads. I also ignore the recommendation to add more headlines.<\/p>\n<p>Fewer headlines reduce the potential combinations, increase the data for each ad combination, and often improve your CTR and conversion rates.<\/p>\n<p>However, most of the RSA recommendations are useful.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"152\" alt=\"Google Ads - Make your headlines and description more unique\" class=\"wp-image-451147\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique-200x51.png.webp 200w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"152\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique.png.webp\" alt=\"Google Ads - Make your headlines and description more unique\" class=\"wp-image-451147\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Make-your-headlines-and-description-more-unique-200x51.png.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n<\/div>\n<p>The recommendation to make your headlines and descriptions more unique often means you:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Have too many headlines related to the keywords in the ad group.<\/li>\n<li>Don\u2019t have enough CTAs, USPs, or benefit statements in your ads.<\/li>\n<\/ul>\n<p>Adding a variety of assets generally improves both CTR and conversion rates.<\/p>\n<p>When you see the recommendation to make your headlines more unique, examine your headline assets.\u00a0<\/p>\n<p>Then, make the necessary adjustments to ensure you are using a variety of headlines and not just headlines related to your keywords.<\/p>\n<p>If you get a recommendation to include popular keywords in your headlines but already have two or three headlines with keywords from your ad group, it may indicate your ad group has too many disparate keywords.<\/p>\n<p>In this case, consider splitting your ad group into smaller ones.<\/p>\n<p>Review your keywords and check if your headlines match them well. If some keywords aren\u2019t well represented in the ad, move them to a new ad group with more relevant headlines.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-always-use\"><span class=\"ez-toc-section\" id=\"Always_use\"><\/span>Always use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some recommendations are always worth using. These are usually related to missing keywords, ads, or extensions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-add-extensions-to-your-ads\"><span class=\"ez-toc-section\" id=\"Add_extensions_to_your_ads\"><\/span>Add extensions to your ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accounts grow and change, and it\u2019s easy to miss something.<\/p>\n<p>Almost everyone wants to use the sitelink and callout ad assets.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"217\" alt=\"Google Ads - Add extensions to your ads\" class=\"wp-image-451148\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads.png.webp 655w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads-600x199.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads-200x66.png.webp 200w\" data-lazy-sizes=\"(max-width: 655px) 100vw, 655px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"217\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads.png.webp\" alt=\"Google Ads - Add extensions to your ads\" class=\"wp-image-451148\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads.png.webp 655w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads-600x199.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Add-extensions-to-your-ads-200x66.png.webp 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\"><\/figure>\n<\/div>\n<p>When I see this recommendation, I generally add the appropriate ad extension.<\/p>\n<p>There are some exceptions, such as a recommendation to add the call extension to an ecommerce account.<\/p>\n<p>Most accounts want to use several extensions, so it\u2019s worth examining when you see a missing extension recommendation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-disapprovals\"><span class=\"ez-toc-section\" id=\"Disapprovals\"><\/span>Disapprovals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ad extensions or ads that have been disapproved don\u2019t show. It\u2019s a good idea to examine your disapprovals and fix them so they can be displayed.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"617\" alt=\"Google Ads - Disapprovals\" class=\"wp-image-451149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals.png.webp 683w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-374x338.png.webp 374w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-664x600.png.webp 664w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-125x113.png.webp 125w\" data-lazy-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"617\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals.png.webp\" alt=\"Google Ads - Disapprovals\" class=\"wp-image-451149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals.png.webp 683w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-374x338.png.webp 374w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-664x600.png.webp 664w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-Disapprovals-125x113.png.webp 125w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"><\/figure>\n<\/div>\n<p>These are straightforward recommendations. View what is disapproved, fix it, and resubmit it for approval.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-best-way-to-see-your-top-recommendations\"><span class=\"ez-toc-section\" id=\"The_best_way_to_see_your_top_recommendations\"><\/span>The best way to see your top recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The repair category offers the most useful recommendations, but the card view makes it difficult to identify which campaigns or accounts need the most attention.<\/p>\n<p>Switching to the table view provides a clearer, at-a-glance overview of all your campaigns or accounts.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"99\" alt=\"Google Ads recommendations - Table view\" class=\"wp-image-451150\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view.png.webp 425w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view-200x47.png.webp 200w\" data-lazy-sizes=\"(max-width: 425px) 100vw, 425px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"99\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view.png.webp\" alt=\"Google Ads recommendations - Table view\" class=\"wp-image-451150\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view.png.webp 425w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-recommendations-Table-view-200x47.png.webp 200w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\"><\/figure>\n<\/div>\n<p>The table view will show your campaign or account and the number of ad groups without ads, keywords, or other disapprovals.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"403\" alt=\"Google Ads table of top recommendations\" class=\"wp-image-451151\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations.png.webp 1592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-600x152.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-800x203.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-200x51.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-768x194.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-1536x389.png 1536w\" data-lazy-sizes=\"(max-width: 1592px) 100vw, 1592px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"403\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations.png.webp\" alt=\"Google Ads table of top recommendations\" class=\"wp-image-451151\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations.png.webp 1592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-600x152.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-800x203.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-200x51.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-768x194.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-table-of-top-recommendations-1536x389.png 1536w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\"><\/figure>\n<\/div>\n<p>The table is highly efficient, allowing you to spot issues, address them, and move on to the next campaign.<\/p>\n<p>Among Google\u2019s recommendations, the repair category is the most valuable to review regularly.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-decoding-google-ads-recommendations-for-smarter-ad-management\"><span class=\"ez-toc-section\" id=\"Decoding_Google_Ads_recommendations_for_smarter_ad_management\"><\/span>Decoding Google Ads recommendations for smarter ad management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Overall, Google Ads recommendations often have a poor reputation, as many seem designed to push advertisers to spend more or surrender control over their accounts.<\/p>\n<p>This has led many advertisers to tune them out entirely.<\/p>\n<p>However, hidden within these recommendations are valuable insights that can genuinely improve performance.<\/p>\n<p>The next time you encounter a recommendation, don\u2019t dismiss it outright.<\/p>\n<p>Instead, evaluate it carefully to see how it could benefit your account.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Brad Geddes\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brad-Geddes.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Brad-Geddes.jpeg.webp\" alt=\"Brad Geddes\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Brad Geddes<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=bgTheory&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/ewhisper\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing &amp; recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google&#8217;s advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate-451140\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance. Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account\u2019s performance. However, some recommendations offer valuable insights or significantly improve results when&#8230;<\/p>\n","protected":false},"author":1,"featured_media":651135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Top-Google-Ads-recommendations-you-should-always-ignore-use-or-evaluate.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-651134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651134"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651135"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}