{"id":651326,"date":"2025-01-29T03:30:24","date_gmt":"2025-01-29T00:30:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-testing-new-look-search-results-in-eu\/"},"modified":"2025-01-29T03:30:24","modified_gmt":"2025-01-29T00:30:24","slug":"google-testing-new-look-search-results-in-eu","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-testing-new-look-search-results-in-eu\/","title":{"rendered":"#Google testing new-look search results in EU"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25b2d80365f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25b2d80365f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-testing-new-look-search-results-in-eu\/#Google_hopes_to_appease_regulators_with_this_change_which_prevents_Google_from_preferencing_its_own_products_and_services\" >Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_hopes_to_appease_regulators_with_this_change_which_prevents_Google_from_preferencing_its_own_products_and_services\"><\/span>Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google\u2019s efforts to comply with the EU\u2019s Digital Markets Act.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening.<\/strong> According to a report from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketwatch.com\/story\/google-begins-new-testing-of-search-results-display-in-eu-980d620d?mod=investing\" target=\"_blank\" rel=\"noopener\">Dow Jones Newswires<\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cUnder the test started Monday, Google has set up new units for users to choose between results from price comparison sites such as Booking Holdings\u2019 Booking.com and results that take them directly to supplier websites when they are searching for products, restaurants, flights or hotels.\u201d<\/li>\n<\/ul>\n<p><strong>What Google EU search results look like.<\/strong> Here are screenshots showing what it looks like to search for [flight to boston from vienna] right now:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1139\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna.png.webp\" alt=\"Google Flight To Boston From Vienna\" class=\"wp-image-451275\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna-600x334.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna-800x445.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna-768x427.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-to-boston-from-vienna-1536x854.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>You can then filter to see only <em>Airline options<\/em>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1268\" alt=\"Google Airline Options\" class=\"wp-image-451276\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-768x475.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-1536x951.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1268\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options.png.webp\" alt=\"Google Airline Options\" class=\"wp-image-451276\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-768x475.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-airline-options-1536x951.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>Or <em>Flight sites<\/em>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1251\" alt=\"Google Flight Sites\" class=\"wp-image-451277\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-553x338.png.webp 553w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-800x489.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-185x113.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-768x469.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-1536x938.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1251\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites.png.webp\" alt=\"Google Flight Sites\" class=\"wp-image-451277\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-553x338.png.webp 553w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-800x489.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-185x113.png.webp 185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-768x469.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-flight-sites-1536x938.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>And if you search for [steak dinner in vienna], you can filter down to <em>Places<\/em>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1310\" alt=\"Google Places\" class=\"wp-image-451278\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-529x338.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-800x512.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-768x491.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-1536x982.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1310\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places.png.webp\" alt=\"Google Places\" class=\"wp-image-451278\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-529x338.png.webp 529w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-800x512.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-768x491.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-1536x982.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>And <em>Places Sites<\/em>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1379\" alt=\"Google Places Sites\" class=\"wp-image-451279\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-502x338.png.webp 502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-800x539.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-168x113.png.webp 168w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-768x517.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-1536x1034.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1379\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites.png.webp\" alt=\"Google Places Sites\" class=\"wp-image-451279\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-502x338.png.webp 502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-800x539.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-168x113.png.webp 168w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-768x517.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-places-sites-1536x1034.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><strong>New units.<\/strong> These images don\u2019t show the new units mentioned in the report. Please contact us if you spot these new units in the wild and share screenshots. These images are meant to give our readers outside of the EU an idea of what search results look like when Google doesn\u2019t self-preference.<\/p>\n<p><strong>What Google is saying.<\/strong> A Google spokesperson said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cTo find a better balance between these sites, while meeting the goals of the DMA, we have proposed a new solution to give people a choice between inter<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>ry comparison sites and direct suppliers like hotels.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The Digital Markets Act is meant to promote more competition and diversity in search results. For websites in the EU, it will be worth monitoring whether these changes result in any impact on traffic.<\/p>\n<p><strong><em>Dig deeper. How the Digital Markets Act is reshaping search and Google\u2019s monopoly in Europe<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-testing-new-look-search-results-eu-451274\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services. Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google\u2019s efforts to comply with the EU\u2019s Digital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":651327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-robot-chef-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-651326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651326"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651327"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}