{"id":651419,"date":"2025-01-29T18:45:19","date_gmt":"2025-01-29T15:45:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/"},"modified":"2025-01-29T18:45:19","modified_gmt":"2025-01-29T15:45:19","slug":"exact-match-keywords-in-google-ads-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/","title":{"rendered":"#Exact match keywords in Google Ads: Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2870bae8d8c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2870bae8d8c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#Get_up_to_speed_on_Google_Ads_exact_match_keywords_%E2%80%93_their_evolution_best_practices_and_how_to_use_negative_keywords_for_smarter_targeting\" >Get up to speed on Google Ads exact match keywords \u2013 their evolution, best practices, and how to use negative keywords for smarter targeting.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#What_are_keywords_in_Google_Ads\" >What are keywords in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#Keyword_match_types_in_Google_Ads_Broad_Phrase_Exact\" >Keyword match types in Google Ads: Broad, Phrase, Exact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#The_evolution_of_exact_match_keywords\" >The evolution of exact match keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#When_to_use_exact_match_keywords\" >When to use exact match keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/exact-match-keywords-in-google-ads-everything-you-need-to-know\/#The_power_of_negative_keywords\" >The power of negative keywords<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Get_up_to_speed_on_Google_Ads_exact_match_keywords_%E2%80%93_their_evolution_best_practices_and_how_to_use_negative_keywords_for_smarter_targeting\"><\/span>Get up to speed on Google Ads exact match keywords \u2013 their evolution, best practices, and how to use negative keywords for smarter targeting.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Welcome to our weekly Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, <em>Everything you need to know about Google Ads in less than 3 minutes.<\/em> Every Wednesday, I\u2019m highlighting a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/p>\n<p>Today, we\u2019re discussing exact match keywords \u2013 the intuitive and the not-so-intuitive facts you need to know about how keyword match types work today. <\/p>\n<p>I\u2019ll cover:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>What are keywords?<\/li>\n<li>Keyword match types in Google Ads: Broad, Phrase, Exact<\/li>\n<li>The evolution of exact match keywords<\/li>\n<li>When to use exact match keywords<\/li>\n<li>The power of negative keywords<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-keywords-in-google-ads\"><span class=\"ez-toc-section\" id=\"What_are_keywords_in_Google_Ads\"><\/span>What are keywords in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we get into the specifics of exact match keywords, let\u2019s recap what keywords are in the context of Google Ads.<\/p>\n<p>Keywords are the words or phrases you use in your ad account to tell Google when you want your ads to show up.<\/p>\n<p>Queries, on the other hand, are the things that real people type into the Google Search bar. When there\u2019s a match between a user\u2019s query and your keyword, you\u2019re eligible to show a Search ad.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-keyword-match-types-in-google-ads-broad-phrase-exact\"><span class=\"ez-toc-section\" id=\"Keyword_match_types_in_Google_Ads_Broad_Phrase_Exact\"><\/span>Keyword match types in Google Ads: Broad, Phrase, Exact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your keyword isn\u2019t the only thing that determines what kind of queries you can advertise on. Your keyword match type is how you communicate to Google how \u201ctightly\u201d or \u201cloosely\u201d you\u2019d like the user\u2019s query to match your keyword.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Broad match<\/strong> keywords mean you want to\u00a0 advertise when the user\u2019s query is <em>related to<\/em> your keyword.<\/li>\n<li><strong>Phrase match<\/strong> keywords mean you want to advertise when the user\u2019s query <em>contains the meaning<\/em> of your keyword.<\/li>\n<li><strong>Exact match<\/strong> keywords mean you want to advertise when the user\u2019s query <em>has the same meaning<\/em> as your keyword.<\/li>\n<\/ul>\n<p>If you don\u2019t pick a match type, the default is broad match.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-exact-match-keywords\"><span class=\"ez-toc-section\" id=\"The_evolution_of_exact_match_keywords\"><\/span>The evolution of exact match keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did those definitions confuse you? In the past, exact match was exactly that: your ad would only show if the user\u2019s query <strong>exactly matched <\/strong>your keyword. If they misspelled it, or used the plural instead of the singular, it would still match, but that was it.<\/p>\n<p>Google quietly tweaks match types around 2021, so all match types \u2013 including exact match \u2013 have become, shall we say, more flexible. Instead of the user\u2019s query needing to <em>exactly match<\/em> your keyword, it now just needs to <em>match the intent or meaning<\/em> of your keyword.<\/p>\n<p>For example, let\u2019s say you have the exact match keyword [tissue box] in your Google Search campaign. Back in 2019, if a user searched for \u201ctissue boxes\u201d then you would be eligible to show an ad, but if they searched for \u201cKleenex box\u201d you would not.<\/p>\n<p>Now, if you have the exact match keyword [tissue box], you could match to queries like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Kleenex box<\/li>\n<li>Tissue box cover<\/li>\n<li>Toilet paper holder<\/li>\n<li>Square tissue box<\/li>\n<li>Wood Kleenex box cover<\/li>\n<\/ul>\n<p>These would all be considered \u201cclose variant\u201d matches, and they would be marked as such on your search terms report.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-when-to-use-exact-match-keywords\"><span class=\"ez-toc-section\" id=\"When_to_use_exact_match_keywords\"><\/span>When to use exact match keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be thinking, \u201cHold on, that doesn\u2019t sound very exact!\u201d And you\u2019d be right. But this evolution of exact match isn\u2019t necessarily a bad thing. <\/p>\n<p>Putting our optimistic hat on, the expanded exact match allows your ads to reach a wider audience searching for similar things to your keywords, while still giving you more control than broad or phrase match.<\/p>\n<p>Because of this, exact match keywords are a great fit for newer advertisers and advertisers with small budgets. While they don\u2019t offer complete control, exact match keywords offer you the most possible control in Google Search campaigns.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-negative-keywords\"><span class=\"ez-toc-section\" id=\"The_power_of_negative_keywords\"><\/span>The power of negative keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even with exact match, you might find your ads showing up for queries that aren\u2019t quite what you had in mind. That\u2019s where negative keywords come in. These are words or phrases that tell Google when you don\u2019t want your ad to show.<\/p>\n<p>For example, if you\u2019re selling tissue boxes and notice your ad <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing for searches like \u201ctoilet paper holder,\u201d you can add \u201ctoilet paper holder\u201d as a negative keyword to prevent this from happening again.<\/p>\n<p>Match types apply for negative keywords, too. <\/p>\n<p>The exact match negative keyword [toilet paper holder] would only block searches that exactly match it; if someone searched for \u201cbathroom paper holder,\u201d you would still be eligible to serve an ad. I <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly use phrase match negative keywords, and in this example, I would probably add \u201ctoilet\u201d as a phrase match negative keyword, which would exclude all user queries that contain the word \u201ctoilet.\u201d<\/p>\n<p>While match types have become a bit more nuanced over time, they remain one of the key levers you have for controlling your Google Ads targeting and maximizing your ad investment. <\/p>\n<p>Regardless of which keyword match type you choose, remember to use negative keywords strategically and keep a close eye on your search terms report to ensure your ads are reaching the right audience.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/jyll-saskin-gales\" alt=\"Jyll Saskin Gales\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Jyll Saskin Gales<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<div class=\"row\" style=\"box-sizing: border-box; --bs-gutter-x: 1.5rem; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); color: #212529; font-family: Roboto; font-size: 16px; margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-12 agenda-item-speakers\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 766.193px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card border-0 mb-3\" style=\"box-sizing: border-box; --bs-card-spacer-y: 1rem; --bs-card-spacer-x: 1rem; --bs-card-title-spacer-y: 0.5rem; --bs-card-border-width: 1px; --bs-card-border-color: var(--bs-border-color-translucent); --bs-card-border-radius: 0.375rem; --bs-card-inner-border-radius: calc(0.375rem - 1px); --bs-card-cap-padding-y: 0.5rem; --bs-card-cap-padding-x: 1rem; --bs-card-cap-bg: rgba(0, 0, 0, 0.03); --bs-card-bg: #fff; --bs-card-img-overlay-padding: 1rem; --bs-card-group-margin: 0.75rem; position: relative; display: flex; flex-direction: column; min-width: 0px; height: var(--bs-card-height); overflow-wrap: break-word; background-color: var(--bs-card-bg); background-clip: border-box; border: 0px !important; border-radius: var(--bs-card-border-radius); margin-bottom: 1rem !important;\">\n<div class=\"row g-0\" style=\"box-sizing: border-box; --bs-gutter-x: 0; --bs-gutter-y: 0; display: flex; flex-wrap: wrap; margin-top: calc(-1 * var(--bs-gutter-y)); margin-right: 0px !important; margin-left: 0px !important;\">\n<div class=\"col-md-10\" style=\"box-sizing: border-box; flex: 0 0 auto; width: 618.501px; max-width: 100%; padding-right: calc(var(--bs-gutter-x) * .5); padding-left: calc(var(--bs-gutter-x) * .5); margin-top: var(--bs-gutter-y);\">\n<div class=\"card-body spkr-bio\" style=\"box-sizing: border-box; flex: 1 1 auto; padding: var(--bs-card-spacer-y) var(--bs-card-spacer-x); color: var(--bs-card-color);\">\n<div class=\"pt-2\" style=\"box-sizing: border-box; padding-top: 0.5rem !important;\">\n<p dir=\"ltr\" style=\"box-sizing: border-box; margin-top: 0pt; margin-bottom: 0pt; font-size: 1.125rem; line-height: 1.38;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Jyll Saskin Gales is a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/pages\/google-ads-coach\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads coach<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts. Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/iga\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d and \u201c<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/learn.jyll.ca\/google-ads-for-beginners\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Google Ads for Beginners<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201d courses. She hosts the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/jyll.ca\/insidegoogleads\" style=\"box-sizing: border-box; color: #1c57a4; text-decoration-line: none;\"><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;\">Inside Google Ads podcast<\/span><\/a><span style=\"box-sizing: border-box; font-size: 11pt; font-family: Arial, sans-serif; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">, and is TikTok\u2019s resident @the_google_pro with 63,000 followers. Jyll worked at Google for 6 years and has an MBA from Harvard Business School.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/exact-match-keywords-google-ads-451238\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get up to speed on Google Ads exact match keywords \u2013 their evolution, best practices, and how to use negative keywords for smarter targeting. Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I\u2019m highlighting a different Google Ads feature, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":651420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/google-ads-exact-match-keywords-explained-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-651419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651419"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651420"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}