{"id":651649,"date":"2025-01-31T07:15:14","date_gmt":"2025-01-31T04:15:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-tests-ai-generated-backgrounds-for-shopping-ads\/"},"modified":"2025-01-31T07:15:14","modified_gmt":"2025-01-31T04:15:14","slug":"google-tests-ai-generated-backgrounds-for-shopping-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-ai-generated-backgrounds-for-shopping-ads\/","title":{"rendered":"#Google tests AI-generated backgrounds for Shopping Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2a7aa396c0a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2a7aa396c0a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-ai-generated-backgrounds-for-shopping-ads\/#Googles_AII_system_will_generate_backgrounds_for_product_images_while_maintaining_the_original_product_appearance_Advertisers_can_opt_out\" >Google&#8217;s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_AII_system_will_generate_backgrounds_for_product_images_while_maintaining_the_original_product_appearance_Advertisers_can_opt_out\"><\/span>Google&#8217;s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings.<\/p>\n<p><strong>How it works<\/strong>. The AI system will:<\/p>\n<ul class=\"wp-block-list\">\n<li>Generate contextual background scenes for existing product images.<\/li>\n<li>Maintain the original product <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance without alterations.<\/li>\n<li>Require human review and approval before ads go live.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This update represents a significant shift in how product photography can be handled in ecommerce advertising. Moreover, since product presentation directly influences consumer purchasing decisions, this automated enhancement could potentially improve conversion rates without requiring additional investment in creative assets.<\/p>\n<p>On the other hand, do you want Google automating the image that shows on the background of shopping ads, when we have hears advertisers lack of confidence in AI being able to reflect brand guidelines in AI generated creatives accurately?<\/p>\n<p><strong>Worth noting.<\/strong> Advertisers can <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfzBfr04h1JMxR0i0yWXrHCFaDPLdHA9XLMzG3dKIxnMlkrig\/viewform\" target=\"_blank\" rel=\"noopener\">opt out<\/a> of the test if they prefer to maintain complete control over their product imagery.<\/p>\n<p><strong>The big picture.<\/strong> This move aligns with Google\u2019s broader strategy of integrating AI across its advertising products, potentially democratizing access to high-quality product presentation for smaller retailers who can\u2019t afford professional studio photography.<\/p>\n<p><strong>First seen. <\/strong>This update was first brought to our attention by Samantha Noble, founder of Biddable Moments, who shared an email from Google on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/samanthanoble_ppc-googleshopping-pmax-activity-7290781154473857024-jiq2?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1447\" height=\"774\" alt=\"WhatsApp Image 2025 01 30 At 16.38.20\" class=\"wp-image-451352\" style=\"width:839px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20.jpeg.webp 1447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-600x321.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-800x428.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-200x107.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-768x411.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1447px) 100vw, 1447px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1447\" height=\"774\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20.jpeg.webp\" alt=\"WhatsApp Image 2025 01 30 At 16.38.20\" class=\"wp-image-451352\" style=\"width:839px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20.jpeg.webp 1447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-600x321.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-800x428.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-200x107.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/WhatsApp-Image-2025-01-30-at-16.38.20-768x411.jpeg.webp 768w\" sizes=\"(max-width: 1447px) 100vw, 1447px\"><\/figure>\n<\/div>\n<p><strong>What we\u2019re watching.<\/strong> How consumers respond to AI-generated backgrounds and whether this leads to measurable improvements in shopping ad performance.<\/p>\n<p><strong>Bottom line.<\/strong> Google is betting that AI-enhanced product imagery will drive better ad performance, though advertisers maintain the final say in whether their products participate in this experimental feature.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-ai-generated-backgrounds-for-shopping-ads-451347\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out. Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it works. The AI system will: Generate contextual background scenes for existing product images. Maintain the original&#8230;<\/p>\n","protected":false},"author":1,"featured_media":651650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/10\/google-smart-shopping-handout-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-651649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651649"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651650"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}