{"id":651757,"date":"2025-02-01T13:25:45","date_gmt":"2025-02-01T10:25:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-trends-every-restaurant-needs-to-know-in-2025\/"},"modified":"2025-02-01T13:25:45","modified_gmt":"2025-02-01T10:25:45","slug":"google-search-trends-every-restaurant-needs-to-know-in-2025","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/","title":{"rendered":"#Google search trends every restaurant needs to know in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28bb663be40\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28bb663be40\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#From_YouTube_Shorts_to_AI-driven_search_trends_Googles_latest_insights_show_whats_next_for_restaurant_marketing\" >From YouTube Shorts to AI-driven search trends, Google\u2019s latest insights show what\u2019s next for restaurant marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Sizzling_search_trends_Whats_cooking_in_2025\" >Sizzling search trends: What\u2019s cooking in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Speak_their_language_%E2%80%93_literally\" >Speak their language \u2013 literally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Wendys_and_DoorDash_take_flight_The_future_of_fast_food_delivery\" >Wendy\u2019s and DoorDash take flight: The future of fast food delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Show_dont_tell\" >Show, don\u2019t tell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#If_your_Google_Business_Profile_could_talk%E2%80%A6\" >If your Google Business Profile could talk\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#For_restaurants_the_future_is_Shorts\" >For restaurants, the future is Shorts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Introducing_Place_Pivot_Pages_A_new_way_to_showcase_your_business_on_YouTube\" >Introducing Place Pivot Pages: A new way to showcase your business on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Building_your_brand_on_YouTube_Shorts\" >Building your brand on YouTube Shorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Local_Promotions_in_Maps_Boosting_foot_traffic_with_Performance_Max\" >Local Promotions in Maps: Boosting foot traffic with Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-trends-every-restaurant-needs-to-know-in-2025\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_YouTube_Shorts_to_AI-driven_search_trends_Googles_latest_insights_show_whats_next_for_restaurant_marketing\"><\/span>From YouTube Shorts to AI-driven search trends, Google\u2019s latest insights show what\u2019s next for restaurant marketing.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. <\/p>\n<p>From skyrocketing search terms to drone deliveries and the power of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> Shorts, here\u2019s everything you need to know from the Restaurant Industry Influencer Summit.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-sizzling-search-trends-what-s-cooking-in-2025\"><span class=\"ez-toc-section\" id=\"Sizzling_search_trends_Whats_cooking_in_2025\"><\/span>Sizzling search trends: What\u2019s cooking in 2025?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s latest search data offers a glimpse into what today\u2019s diners are craving \u2013 both in terms of food and digital experiences.<\/p>\n<p>Here are some of the hottest trends shaping restaurant searches right now:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cHot honey pizza\u201d is up 232% year-over-year (YoY). And if that doesn\u2019t give you insight into the modern diet, I don\u2019t know what will. It\u2019s right up there with \u201cfood near me\u201d and \u201cfood near me open now.\u201d\u00a0<\/li>\n<li>\u201cFood near me\u201d has seen an impressive 99% YoY growth.<\/li>\n<li>\u201cFood near me open now\u201d skyrocketed by a jaw-dropping 875% YoY, which is basically Google screaming at you to update your business hours.<\/li>\n<li>\u201cRestaurants cerca de m\u00ed\u201d (restaurants near me in Spanish) emerged as a breakout search. This really highlights the growing demand for businesses to cater to Spanish-speaking audiences.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-speak-their-language-literally\"><span class=\"ez-toc-section\" id=\"Speak_their_language_%E2%80%93_literally\"><\/span>Speak their language \u2013 literally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s been a noticeable rise in Spanish-language searches for terms like \u201crestaurants near me\u201d and \u201cfast food near me.\u201d\u00a0<\/p>\n<p>Businesses that translate their menus and ads into Spanish (and other languages) will attract more customers and spend less money bidding on keywords.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"777\" height=\"807\" alt=\"Food-related, Spanish-language searches\" class=\"wp-image-451330\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches.png.webp 777w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-325x338.png.webp 325w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-578x600.png.webp 578w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-109x113.png.webp 109w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-768x798.png.webp 768w\" data-lazy-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"777\" height=\"807\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches.png.webp\" alt=\"Food-related, Spanish-language searches\" class=\"wp-image-451330\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches.png.webp 777w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-325x338.png.webp 325w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-578x600.png.webp 578w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-109x113.png.webp 109w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Food-related-Spanish-language-searches-768x798.png.webp 768w\" sizes=\"(max-width: 777px) 100vw, 777px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-wendy-s-and-doordash-take-flight-the-future-of-fast-food-delivery\"><span class=\"ez-toc-section\" id=\"Wendys_and_DoorDash_take_flight_The_future_of_fast_food_delivery\"><\/span>Wendy\u2019s and DoorDash take flight: The future of fast food delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>DoorDash and Wendy\u2019s are <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.axios.com\/local\/charlotte\/2024\/09\/27\/drone-deliveries-coming-charlotte\" target=\"_blank\" rel=\"noopener\">expanding drone delivery<\/a>.\u00a0<\/p>\n<p>Testing is underway in Christiansburg, Virginia, and Dallas, with plans to launch in Charlotte.\u00a0<\/p>\n<p>These drones reduce delivery times from 30 minutes to 15, flying up to 70 mph.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-show-don-t-tell\"><span class=\"ez-toc-section\" id=\"Show_dont_tell\"><\/span>Show, don\u2019t tell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search is becoming increasingly visual as Google doubles down on images and videos. No surprise there.\u00a0<\/p>\n<p>But here\u2019s why it matters: restaurant-related searches have grown 33% year over year, and Google\u2019s AI prioritizes high-quality visuals.<\/p>\n<p>If your business still has blurry food photos, it\u2019s time for an upgrade.\u00a0<\/p>\n<p>Professional photography can make all the difference. Let\u2019s be honest, no one is clicking on a pixelated burger.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-if-your-google-business-profile-could-talk\"><span class=\"ez-toc-section\" id=\"If_your_Google_Business_Profile_could_talk%E2%80%A6\"><\/span>If your Google Business Profile could talk\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lisa-landsman-6076312\/\" target=\"_blank\" rel=\"noopener\">Lisa Landsman<\/a>, Google\u2019s head of global partnerships for the restaurants and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> verticals, posed a thought-provoking question:\u00a0<\/p>\n<p>\u201cIf your Google Business Profile could talk, what story would it tell?\u201d\u00a0<\/p>\n<p>For many, it would likely be a tale of missed opportunities.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mikegofficial\/\" target=\"_blank\" rel=\"noopener\">Michael Gnagy<\/a>, product manager at Google, emphasized that \u201cno one is better at telling your story than you.\u201d\u00a0<\/p>\n<p>Keeping your profile updated with menus, photos, and accurate business hours helps Google\u2019s AI deliver better results because it thrives on fresh data.<\/p>\n<p>When I asked Gnagy whether adding attributes like Vegan or Vegetarian contributes to the \u201cAsk Maps About This Place\u201d feature, he confirmed that, theoretically, it should.\u00a0<\/p>\n<p>Google\u2019s AI reviews all available data. Even small menu updates can shape how your business <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears in search results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1027\" height=\"574\" alt=\"Menu item - dietary restrictions\" class=\"wp-image-451331\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions.png.webp 1027w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-800x447.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-768x429.png.webp 768w\" data-lazy-sizes=\"(max-width: 1027px) 100vw, 1027px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1027\" height=\"574\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions.png.webp\" alt=\"Menu item - dietary restrictions\" class=\"wp-image-451331\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions.png.webp 1027w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-600x335.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-800x447.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Menu-item-dietary-restrictions-768x429.png.webp 768w\" sizes=\"auto, (max-width: 1027px) 100vw, 1027px\"><\/figure>\n<\/div>\n<p>While AI models aren\u2019t perfect, they work best when given more data \u2013 so make sure your profile tells the right story.<\/p>\n<p><strong><em>Dig deeper: Google expands AI organized search results to restaurants<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-for-restaurants-the-future-is-shorts-nbsp\"><span class=\"ez-toc-section\" id=\"For_restaurants_the_future_is_Shorts\"><\/span>For restaurants, the future is Shorts\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube for restaurants is about to be a real thing.\u00a0<\/p>\n<p>If you\u2019re not already creating YouTube Shorts and linking your account to your Google Business Profile, you\u2019re leaving money on the table.\u00a0<\/p>\n<p>YouTube Shorts is a unique feed experience centered around vertical, full-screen videos up to three minutes long. <\/p>\n<p>Here\u2019s why your restaurant needs to jump on this trend:<\/p>\n<ul class=\"wp-block-list\">\n<li>Over 70% of YouTube channels now upload Shorts regularly.<\/li>\n<li>Shorts outperform competitors like TikTok and Instagram Reels in terms of monthly usage.<\/li>\n<li>The format is designed for continuous engagement with swipeable, looped playback and algorithm-driven discovery.<\/li>\n<li>Initially popular with Gen Z, YouTube Shorts has expanded its reach to all age groups, now appealing to audiences aged 13-54.<\/li>\n<li>By optimizing your Shorts with geotags, relevant titles, and descriptions, your content has the potential to be featured in search results.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"564\" alt=\"YouTube Shorts stats\" class=\"wp-image-451332\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats.png.webp 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-600x289.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-768x370.png.webp 768w\" data-lazy-sizes=\"(max-width: 1170px) 100vw, 1170px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"564\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats.png.webp\" alt=\"YouTube Shorts stats\" class=\"wp-image-451332\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats.png.webp 1170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-600x289.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-Shorts-stats-768x370.png.webp 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/figure>\n<\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAccording to a survey by Material, screened respondents in the US reported using YouTube Shorts the most among short-form video providers on a monthly basis.\u201d<\/p>\n<p><cite>\u2013 \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/youtube-shorts-ads-select-lineups-abcds\/#:~:text=According%20to%20a%20survey%20by,providers%20on%20a%20monthly%20basis.&amp;text=Since%20its%20introduction%2C%20YouTube%20Shorts,70%20billion%20daily%20views3.\" target=\"_blank\" rel=\"noopener\">How brands can get the most out of YouTube Shorts ads<\/a>,\u201d Google Ads &amp; Commerce Blog<\/cite><\/p><\/blockquote>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/farahshirzadi\/\" target=\"_blank\" rel=\"noopener\">Farah Shirzadi<\/a>, stressed the importance of establishing a solid presence on YouTube. At a minimum, she recommended:<\/p>\n<ul class=\"wp-block-list\">\n<li>Creating a channel.<\/li>\n<li>Linking to your website.<\/li>\n<li>Adding your location and business type.<\/li>\n<li>Uploading your logo.<\/li>\n<li>Linking your menu.<\/li>\n<\/ul>\n<p>Connecting your YouTube handle to your Google Business Profile ensures your channel is recognized as the official page.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-introducing-place-pivot-pages-a-new-way-to-showcase-your-business-on-youtube\"><span class=\"ez-toc-section\" id=\"Introducing_Place_Pivot_Pages_A_new_way_to_showcase_your_business_on_YouTube\"><\/span>Introducing Place Pivot Pages: A new way to showcase your business on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help your business stand out, Google offers a new feature called Place Pivot Pages, which centralizes all videos and Shorts related to a specific location or business.\u00a0<\/p>\n<p>By linking your YouTube handle to your Google Business Profile, you can make your business\u2019s official videos more discoverable alongside user-generated content tagged to the same location.\u00a0<\/p>\n<p>This integration offers an opportunity to showcase your business through both official content and community-driven media.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1327\" height=\"649\" alt=\"Place Pivot Pages\" class=\"wp-image-451333\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages.png.webp 1327w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-800x391.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-768x376.png.webp 768w\" data-lazy-sizes=\"(max-width: 1327px) 100vw, 1327px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1327\" height=\"649\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages.png.webp\" alt=\"Place Pivot Pages\" class=\"wp-image-451333\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages.png.webp 1327w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-800x391.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Place-Pivot-Pages-768x376.png.webp 768w\" sizes=\"auto, (max-width: 1327px) 100vw, 1327px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-building-your-brand-on-youtube-shorts\"><span class=\"ez-toc-section\" id=\"Building_your_brand_on_YouTube_Shorts\"><\/span>Building your brand on YouTube Shorts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO experts are increasingly focusing on branding, a shift highlighted by last year\u2019s Google API leak, which confirmed Google\u2019s preference for recognized and trusted brands.<\/p>\n<p>YouTube Shorts isn\u2019t just about short-form videos. It\u2019s a powerful branding tool. Here\u2019s how to use it to strengthen your restaurant or local business:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Showcase your personality:<\/strong> Share behind-the-scenes moments, tell your story, and highlight what makes your brand unique.<\/li>\n<li><strong>Collaborate with local creators:<\/strong> Partner with influencers to expand your reach and connect with new audiences.<\/li>\n<li><strong>Engage your community:<\/strong> Use comments, polls, and live streams to foster a strong connection with your audience.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"523\" alt=\"YouTube channels are important for reach\" class=\"wp-image-451334\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach.png.webp 943w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-800x444.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-768x426.png.webp 768w\" data-lazy-sizes=\"(max-width: 943px) 100vw, 943px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"523\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach.png.webp\" alt=\"YouTube channels are important for reach\" class=\"wp-image-451334\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach.png.webp 943w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-800x444.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-200x111.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/YouTube-channels-are-important-for-reach-768x426.png.webp 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\"><\/figure>\n<\/div>\n<p>Shawn P. Walchef of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/calibbqmedia\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">Cali BBQ Media<\/a> shared success stories during a recent event, which he <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=gfXM50PXOig\">live-streamed on his YouTube channel<\/a>.<\/p>\n<p>His key takeaway? Go live.\u00a0<\/p>\n<p>Even if a stream starts with just 20 viewers, the real power lies in its simplicity. No post-production, just authentic engagement.<\/p>\n<p>\u201cWe started going all in on YouTube Shorts in October 2024,\u201d he shared.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"374\" alt=\"Cali BBQ Media's wins from Shorts videos\" class=\"wp-image-451335\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos.jpg.webp 643w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos-581x338.jpg.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos-194x113.jpg.webp 194w\" data-lazy-sizes=\"(max-width: 643px) 100vw, 643px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"374\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos.jpg.webp\" alt=\"Cali BBQ Media's wins from Shorts videos\" class=\"wp-image-451335\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos.jpg.webp 643w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos-581x338.jpg.webp 581w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Cali-BBQ-Medias-wins-from-Shorts-videos-194x113.jpg.webp 194w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\"><\/figure>\n<\/div>\n<p>Bottom line? YouTube Shorts isn\u2019t just a trend \u2013 it\u2019s a branding powerhouse.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-local-promotions-in-maps-boosting-foot-traffic-with-performance-max\"><span class=\"ez-toc-section\" id=\"Local_Promotions_in_Maps_Boosting_foot_traffic_with_Performance_Max\"><\/span>Local Promotions in Maps: Boosting foot traffic with Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Launched in January 2025, the Local Promotions in Maps ad format \u2013 available through Performance Max for Store Goals \u2013 helps drive in-store traffic and boost sales with highly engaging, actionable promotions.\u00a0<\/p>\n<p>This feature allows businesses to attach in-store redeemable coupons to their campaigns, making them prominently visible on Google Maps. These promotions are:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Viewable<\/strong>: Shown directly on a store\u2019s location pin.<\/li>\n<li><strong>Sharable<\/strong>: Customers can save and share offers.<\/li>\n<li><strong>Actionable<\/strong>: Redeemable in-store or online for a seamless experience.<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> Promotion assets must be added to the Performance Max for Store Goals campaign. Account-level promotion assets won\u2019t automatically serve in Maps.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"610\" alt=\"Local Promotions in Maps - Google Ads\" class=\"wp-image-451336\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads.png.webp 961w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-532x338.png.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-800x508.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-768x487.png.webp 768w\" data-lazy-sizes=\"(max-width: 961px) 100vw, 961px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"610\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads.png.webp\" alt=\"Local Promotions in Maps - Google Ads\" class=\"wp-image-451336\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads.png.webp 961w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-532x338.png.webp 532w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-800x508.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-178x113.png.webp 178w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Google-Ads-768x487.png.webp 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\"><\/figure>\n<\/div>\n<p>Learn more from Google\u2019s help resources:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13717300?hl=en\" target=\"_blank\" rel=\"noopener\">Create a Performance Max for store goals<\/a>.\u201d<\/li>\n<li>\u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\" target=\"_blank\" rel=\"noopener\">About promotion assets<\/a>.\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"633\" alt=\"Local Promotions in Maps - Feature overview\" class=\"wp-image-451337\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview.png.webp 937w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-800x540.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-768x519.png.webp 768w\" data-lazy-sizes=\"(max-width: 937px) 100vw, 937px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"633\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview.png.webp\" alt=\"Local Promotions in Maps - Feature overview\" class=\"wp-image-451337\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview.png.webp 937w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-800x540.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Local-Promotions-in-Maps-Feature-overview-768x519.png.webp 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/justin-huang-33491573\/\" target=\"_blank\" rel=\"noopener\">Justin Huang<\/a>, Google\u2019s global product lead, shared a key tip: use Performance Max bids to target local actions or store visits and enhance engagement by adding an offer code.\u00a0<\/p>\n<p>The results speak for themselves:<\/p>\n<ul class=\"wp-block-list\">\n<li>Advertisers in the pilot saw a +42% increase in CTR by appending redeemable coupons.<\/li>\n<li>Nearly 45% of surveyed shoppers identified deals and promotions as the most helpful brand communication when considering a purchase.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing is clear: Google wants more content.\u00a0<\/p>\n<p>They\u2019re \u201cmotivated and excited\u201d (their words, not mine) to create new features with AI, but they need businesses to step up.\u00a0<\/p>\n<p>Text messaging is making a comeback, and dynamic updates are the new normal.<\/p>\n<p>My advice?\u00a0<\/p>\n<p>Log in, update your profile, and give Google\u2019s AI something to work with.\u00a0<\/p>\n<p>It\u2019s 2025. Your menu, videos, and photos should reflect it.<\/p>\n<p><strong><em>Dig deeper: Google Business Profile\u2019s AI-transcribed menu upload just got better<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Claudia Tomina\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Claudia-Tomina.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Claudia-Tomina.jpeg.webp\" alt=\"Claudia Tomina\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Claudia Tomina<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=ClaudiaTomina&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/claudia-tomina-ab78692a\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div>With a dynamic blend of entrepreneurial spirit and local SEO expertise, Claudia Tomina is the visionary founder of Reputation Arm, a cutting-edge SAAS application designed to empower businesses in managing their local presence through comprehensive citations and reputation management solutions.\u00a0<\/p>\n<p>As a recognized Google Product Expert, Claudia has cultivated a deep-seated passion for navigating and troubleshooting the complexities of Google Business Profiles (GBP), offering invaluable insights and strategies to optimize online visibility and brand reputation.\u00a0<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-restaurant-search-trends-2025-451328\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From YouTube Shorts to AI-driven search trends, Google\u2019s latest insights show what\u2019s next for restaurant marketing. Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing. From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here\u2019s everything you need to know&#8230;<\/p>\n","protected":false},"author":1,"featured_media":651758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Googles-recipe-for-restaurant-success-Top-search-trends-you-cant-ignore-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[139156,78070,49],"class_list":["post-651757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-local","tag-seo","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651757"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651758"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}