{"id":651879,"date":"2025-02-02T12:00:35","date_gmt":"2025-02-02T09:00:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/shein-app-relaunches-in-india-with-reliance-partnership\/"},"modified":"2025-02-02T12:00:35","modified_gmt":"2025-02-02T09:00:35","slug":"shein-app-relaunches-in-india-with-reliance-partnership","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/shein-app-relaunches-in-india-with-reliance-partnership\/","title":{"rendered":"#Shein app relaunches in India with Reliance partnership"},"content":{"rendered":"
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Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance\u2019s retail chain, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing.<\/p>\n

The new Shein India Fast Fashion app<\/a>, developed and launched by billionaire Mukesh Ambani\u2019s Reliance Retail, marks the firm\u2019s significant return to one of Asia\u2019s largest retail markets ahead of the Chinese firm\u2019s much-anticipated listing later this year. <\/p>\n

The app\u2019s revival comes under stringent conditions that give Reliance complete control over operations and data. Under the partnership structure \u2014 disclosed recently by India\u2019s commerce ministry \u2014 Shein will operate purely as a technology<\/a> partner, with Reliance maintaining full ownership of the platform through its subsidiary. The arrangement requires all customer data to be stored in India, with Shein having no access rights.<\/p>\n

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Shein\u2019s new app for India. Screenshot By TechCrunch<\/span><\/figcaption><\/figure>\n

For Reliance, the partnership marks a departure from its traditional strategy of incorporating brands \u2014 such as Japan\u2019s Muji \u2014 into its flagship Ajio fashion app. Shein\u2019s addition to Reliance\u2019s India portfolio stands to give the local conglomerate a stronger chance to make inroads with e-commerce.<\/p>\n

Though Reliance operates the nation\u2019s largest retail chain \u2014 and also the country\u2019s top telecom operator \u2014 it has struggled to fight Flipkart, Amazon, Meesho and a growing number of quick commerce firms on online sales. Flipkart, which leads the e-commerce market in India, has an even stronger hold in fashion e-commerce. Flipkart-owned Myntra recently began delivering some orders under 30 minutes.<\/p>\n

Shein is initially offering delivery in select cities including New Delhi, Bengaluru and Mumbai and plans to expand it across India \u201cvery soon,\u201d according to the app description. The company isn\u2019t charging delivery fee on any order. Products include dresses priced from 199 rupees ($2.3), with all items designed and manufactured in India by local manufacturers.<\/p>\n

The deal represents a rare exception to India\u2019s ban on Chinese apps, which has affected over 300 platforms since 2020. To secure approval, Shein agreed to unprecedented oversight measures, including regular security audits by government-approved cybersecurity firms.<\/p>\n

Commerce Minister Piyush Goyal said recently that the approval process involved extensive vetting by multiple ministries, including IT and Home Affairs. The arrangement aims to boost India\u2019s textile manufacturing sector while maintaining strict data sovereignty, he said.<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance\u2019s retail chain, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani\u2019s Reliance Retail, marks the firm\u2019s significant return to one…<\/p>\n","protected":false},"author":1,"featured_media":651880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/12\/GettyImages-2150275908.jpg?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5055,151451,17318,153848,153850,154072,151454],"class_list":["post-651879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apps","tag-commerce","tag-india","tag-mukesh-ambani","tag-reliance-retail","tag-shein","tag-tc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=651879"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/651879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/651880"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=651879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=651879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=651879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}