{"id":652107,"date":"2025-02-04T04:15:15","date_gmt":"2025-02-04T01:15:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/mustard-finally-makes-his-name-literal-with-heinz-condiment-collab\/"},"modified":"2025-02-04T04:15:15","modified_gmt":"2025-02-04T01:15:15","slug":"mustard-finally-makes-his-name-literal-with-heinz-condiment-collab","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/mustard-finally-makes-his-name-literal-with-heinz-condiment-collab\/","title":{"rendered":"#Mustard Finally Makes His Name Literal With Heinz Condiment Collab"},"content":{"rendered":"
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Mustard (the producer) is finally joining forces with mustard (the condiment) for a collaboration.<\/p>\n

In a commercial that first aired during the Grammys on Sunday (February 2), Heinz announced that they are teaming up with the beatmaker for a limited edition collab they\u2019re calling \u201cMustard x Mustard.\u201d<\/p>\n

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\u201cOur favorite artist has been in the lab, mixing up a brand new #Mustaaaaaard flavor,\u201d a website for the venture<\/a> says. \u201cCatch the exclusive drop soon.\u201d<\/p>\n

Check out the ad below, soundtracked by Etta James\u2019 \u201cAt Last\u201d and, of course, Kendrick Lamar\u2018s \u201cTV Off,\u201d famous for Lamar\u2019s \u201cMustaaaaaard!\u201d cry.<\/p>\n

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\u201cThis collab coming to life is a big deal and something that has been decades in the making for me,\u201d Mustard said in a statement.<\/p>\n

\u201cEveryone knows me for my beats and sound, but what they don\u2019t know is that cooking and grilling is a huge part of my life. I\u2019m on the grill every chance I get. I\u2019ve been using HEINZ since I was a kid, so partnering with them is something I\u2019ve always wanted to do.\u201d<\/p>\n

\u201cMuch like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world,\u201d says Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz. \u201cHe has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ.<\/p>\n

\u201cIt\u2019s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can\u2019t wait for all the surprises in store for the year ahead!\u201d<\/p>\n

Back in November, Mustard shared his response to his name becoming a meme thanks to \u201cTV Off.\u201d<\/p>\n

About two minutes into Kendrick Lamar\u2019s \u201cTV Off,\u201d a fan favorite from GNX<\/em>, the rapp<\/a>er yells Mustard\u2019s name \u2014 creating a moment that instantly went viral. It was referenced and parodied by\u00a0comedians<\/a>,\u00a0fans<\/a>,\u00a0stars<\/a>\u00a0and even\u00a0The Minions<\/em><\/a>\u00a0\u2014 sometimes\u00a0to the producer\u2019s face<\/a>.<\/p>\n

Mustard saw it all, and in an interview with\u00a0Billboard<\/em><\/a> published on November 22, he revealed how he felt about it.<\/p>\n

\u201cThat shit was elite,\u201d he told the outlet. \u201cSo fire. Like, is that a new tag?<\/p>\n

\u201cI can\u2019t wait to perform that song and just hear people just saying that, \u2019cause everybody\u2019s going to say that like crazy.\u201d<\/p>\n<\/div>\n