{"id":652271,"date":"2025-02-05T08:05:13","date_gmt":"2025-02-05T05:05:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/"},"modified":"2025-02-05T08:05:13","modified_gmt":"2025-02-05T05:05:13","slug":"avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/","title":{"rendered":"#Avinash Kaushik shares secret sauce for measuring Super Bowl ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a246833a3dd6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a246833a3dd6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Super_Bowl_ads_may_be_big-budget_but_the_strategies_to_measure_success_apply_to_marketers_of_all_kinds_Discover_how\" >Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Are_Super_Bowl_ads_really_effective\" >Are Super Bowl ads really effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#The_short_half-life_of_Super_Bowl_buzz\" >The short half-life of Super Bowl buzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Spike_and_sustain_The_key_to_effective_big-ticket_advertising\" >Spike and sustain: The key to effective big-ticket advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#How_to_measure_advertising_effectiveness\" >How to measure advertising effectiveness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Measuring_performance_marketing_campaigns\" >Measuring performance marketing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Measuring_brand_marketing_campaigns\" >Measuring brand marketing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Brand_impact_vs_sales_impact\" >Brand impact vs. sales impact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads\/#Final_takeaway_Is_a_Super_Bowl_Ad_worth_it\" >Final takeaway: Is a Super Bowl Ad worth it?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Super_Bowl_ads_may_be_big-budget_but_the_strategies_to_measure_success_apply_to_marketers_of_all_kinds_Discover_how\"><\/span>Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Super Bowl 2025 will be held on Sunday, Feb. 9. The \u201cBig <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>\u201d will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers.<\/p>\n<p>However, many marketing executives ask, \u201cAre Super Bowl ads effective?\u201d<\/p>\n<p>And with a 30-second spot during the Big Game costing $8 million, some are also asking, \u201cAre Super Bowl commercials worth it?\u201d<\/p>\n<p>I asked Avinash Kaushik, who spent 16 years leading analytics at Google before becoming the chief strategy officer of Croud, to share the secret sauce for measuring Super Bowl ads.\u00a0<\/p>\n<p>Below is an edited tran<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> of my questions and his answers.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-are-super-bowl-ads-really-effective\"><span class=\"ez-toc-section\" id=\"Are_Super_Bowl_ads_really_effective\"><\/span>Are Super Bowl ads really effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Greg Jarboe (GJ)<\/strong>: \u201cBack in 2017, The Harvard Business Review published \u2018<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/hbr.org\/2017\/02\/a-super-bowl-ad-is-the-equivalent-of-lighting-money-on-fire-which-can-be-more-strategic-than-it-sounds\" target=\"_blank\" rel=\"noopener\">A Super Bowl Ad Is the Equivalent of Lighting Money on Fire (Which Can Be More Strategic Than It Sounds)<\/a>\u2019 by Tim Sullivan and Ray Fisman. What\u2019s your take on this topic? Are Super Bowl ads effective?\u201d<\/p>\n<p><strong>Avinash Kaushik (AK)<\/strong>: \u201cIf your Super Bowl commercial can stand out among the 60 to 80 that air during the Big Game, then it can be effective.\u00a0<\/p>\n<p>But it\u2019s really hard for anybody to remember 10 ads after the Super Bowl, which means they aren\u2019t effective for the rest of the ads.<\/p>\n<p>At my former employer, we did studies around the half-life of a Super Bowl commercial. How long does it take for ads to lose half of the buzz that being in the USA Today Ad Meter, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> AdBlitz winners, or somebody else\u2019s top 10 list gives them?\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-short-half-life-of-super-bowl-buzz\"><span class=\"ez-toc-section\" id=\"The_short_half-life_of_Super_Bowl_buzz\"><\/span>The short half-life of Super Bowl buzz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>AK: <\/strong>\u201cMarketers may have run Super Bowl commercials to generate water-cooler conversations. So, how long does it take to lose half and what you had gained when the Super Bowl ended?\u00a0<\/p>\n<p>It takes less than six hours to lose half of what you have gained, and then you lose the rest of it in four days or so.\u00a0<\/p>\n<p>And that was only for ads that managed somehow to stand out in those top 10 lists. So, it\u2019s only the top ads that survive from 4 to a handful of days.\u00a0<\/p>\n<p>I bet you and I can\u2019t remember a single freaking commercial from last year, right? And you and I both watched it with interest.\u00a0<\/p>\n<p>If the half-life of a TV commercial during the Super Bowl is that short, then what\u2019s the point of a Super Bowl commercial?\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-spike-and-sustain-the-key-to-effective-big-ticket-advertising\"><span class=\"ez-toc-section\" id=\"Spike_and_sustain_The_key_to_effective_big-ticket_advertising\"><\/span>Spike and sustain: The key to effective big-ticket advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>AK: <\/strong>\u201cThe best way to make a Super Bowl ad effective is through \u2018spike and sustain\u2019 marketing.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<ul class=\"wp-block-list\">\n<li>First, you do a spike campaign to move your unaided brand awareness, purchase intent, or whatever KPI you\u2019re solving for. You gotta move it up. So, if you were at 14 points before and after you\u2019re at 16, then happy birthday.\u00a0<\/li>\n<li>Next, you need to spend money sustaining your marketing. So, you stay at 16.\u00a0<\/li>\n<\/ul>\n<p>But, if you don\u2019t do sustained marketing within one week, that 16 will fall back to 14, and that\u2019s the impact of what is known as \u2018spike and silence.\u2019\u00a0<\/p>\n<p>If you spend money on your campaign and go silent, then that half-life is about 4 days. \u2018Spike and silence\u2019 is a very bad idea. \u2018Spike and sustain\u2019 is the way to go.\u00a0<\/p>\n<p>If you\u2019re executing a strategy that is \u2018spike and sustain,\u2019 then one of your spikes can be the Super Bowl.\u00a0<\/p>\n<p>It\u2019s like you\u2019re always in the market; you\u2019re always running these ads at high frequency, low frequency, high reach, low reach, whatever it is.\u00a0<\/p>\n<p>The Super Bowl can be a part of your spike strategy.\u00a0<\/p>\n<p>Right after the Super Bowl is done, you will have lots of sustained marketing in the marketplace, and that will ensure that any lift you get from that few hours of buzz from the Super Bowl can be sustained by the rest of your marketing.\u00a0<\/p>\n<p>At my former employer, if you were going to spend roughly $6 to $10 million on a Super Bowl ad for the media, creative talent, and production costs, then you also needed to put another $20 to $30 million into sustained advertising in the weeks following the Super Bowl.<\/p>\n<p>That was the only way to get the Super Bowl halo to last, right? Otherwise, it\u2019ll disappear in hours.\u00a0<\/p>\n<p>Nowadays, as a part of your \u2018spike in sustain\u2019 marketing strategy, the Super Bowl can be a spike.\u00a0<\/p>\n<p>Likewise, \u2018back to school\u2019 can be a spike. Thanksgiving can be a spike. A new product launch can be a spike.\u00a0<\/p>\n<p>If those are all spikes that you do in advertising to get higher reach, get back into the consciousness of a wider audience, then a Super Bowl ad makes sense.\u00a0<\/p>\n<p>If you do not have sustained marketing before and after the Super Bowl, then usually the Super Bowl ad is an ego play. It\u2019s a vanity spec, right?\u00a0<\/p>\n<p>But remember, for every dollar you invest in a Super Bowl commercial, you\u2019re going to have to invest $3 to $5 in sustained marketing for weeks after the Big Game.\u00a0<\/p>\n<p>If you don\u2019t do it, then you\u2019re going to get a brand or sales lift for a few hours or a few days. But that\u2019s about it. You\u2019re not gonna drive long-term profits.\u201d<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-measure-advertising-effectiveness\"><span class=\"ez-toc-section\" id=\"How_to_measure_advertising_effectiveness\"><\/span>How to measure advertising effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>GJ<\/strong>: \u201cThat framework is perfectly clear. But, with a 30-second spot during the Big Game costing $8 million, how do you measure advertising effectiveness so you can answer questions like, \u2018Are Super Bowl commercials worth it?\u2019\u201d<\/p>\n<p><strong>AK<\/strong>: \u201cDo things really simple. Most of the time, there are two use cases:<\/p>\n<ul class=\"wp-block-list\">\n<li>Performance.<\/li>\n<li>Brand.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-measuring-performance-marketing-campaigns\"><span class=\"ez-toc-section\" id=\"Measuring_performance_marketing_campaigns\"><\/span>Measuring performance marketing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>AK: <\/strong>\u201cWhen I say Performance, I mean driving short-term sales, which could be for B2B, B2C, nonprofit, for-profit\u2026\u00a0<\/p>\n<p>If your Super Bowl commercial has:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u2018Buy our product tomorrow.\u2019\u00a0<\/li>\n<li>\u2018We\u2019re offering a Super Bowl coupon.\u2019\u00a0<\/li>\n<li>\u2018We\u2019ve launched this brand new product.\u2019\u00a0<\/li>\n<li>Or anybody responding to the Super Bowl ad gets a free lifetime supply of diapers with their product.\u00a0<\/li>\n<\/ul>\n<p>If you\u2019re doing a Performance Super Bowl ad for short-term sales purposes, we will:<\/p>\n<ul class=\"wp-block-list\">\n<li>Measure the sales that come from it within the first 48 hours.\u00a0<\/li>\n<li>Then, we\u2019ll run some financial models to see if that performance, the sales that we got, lasted beyond 48 hours.\u00a0<\/li>\n<\/ul>\n<p>But it is all based on short-term sales. This is easy to measure.\u00a0<\/p>\n<p>If you could run a sophisticated Media Mix Model, you could include a simple analysis and your Google Analytics report the following month.<\/p>\n<p>But if your commercial is performance-oriented \u2013 it\u2019s giving a coupon, launching a new product, starting a new promotion, etc. \u2013 then it\u2019s all based on sales.\u00a0<\/p>\n<p>We will measure short-term sales instantly, online, offline, and everywhere.<\/p>\n<p>For larger companies, we have models that will help us understand what it\u2019s like a month later.\u00a0<\/p>\n<p>We did see a 1% lift in sales compared to normal times, and we can attribute that to our Super Bowl commercial, right?\u00a0<\/p>\n<p>It\u2019s probably not going to last more than a few weeks, but you can measure it. That\u2019s performance marketing.\u00a0<\/p>\n<p>The purpose of your ad is to rush everybody to buy the new Doritos Locos Taco, which you launched at the Super Bowl.\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-measuring-brand-marketing-campaigns\"><span class=\"ez-toc-section\" id=\"Measuring_brand_marketing_campaigns\"><\/span>Measuring brand marketing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>AK: <\/strong>\u201cThe second use case, which is a brand advertisement, is a bit more complex.\u00a0<\/p>\n<p>Remember the days when Budweiser would run four or five commercials?\u00a0<\/p>\n<p>They\u2019re not trying to drive short-term sales. Sure, maybe a few more people will buy Budweiser, but those gorgeous horses pulling the beer are meant to evoke something about the brand.\u00a0<\/p>\n<p>It\u2019s solving a longer-term problem.<\/p>\n<p>If you and I were at Budweiser today, we might be trying to overcome the slump in sales for Budweiser over the last year\u2026\u00a0<\/p>\n<p>We\u2019re trying to get people to reposition Budweiser back to the working man\u2019s everyday, affordable beer with horses and good American feelings.\u00a0<\/p>\n<p>This is a very good example of brand marketing.<\/p>\n<p>A whole lot of commercials for B2B companies like Salesforce are grand commercials. There is no intent to drive only short-term sales.\u00a0<\/p>\n<p>We measure two different things for those, and that\u2019s when \u2018spike and sustain\u2019 is particularly important.<\/p>\n<p>First, we\u2019ll look at the brand outcomes from the Super Bowl. We\u2019ll measure four important metrics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Percentage brand lift.<\/li>\n<li>Number of people lifted.\u00a0<\/li>\n<li>Cost per individual lifted.\u00a0<\/li>\n<li>Long-term impact on sales.<\/li>\n<\/ul>\n<p>A lot of these commercials are trying to move the metric unaided brand awareness.\u00a0<\/p>\n<p>It\u2019s not brand awareness or aided brand awareness. Those are crappy metrics.\u00a0<\/p>\n<p>Unaided brand awareness is the good metric.\u00a0<\/p>\n<p>Usually, they try to move unaided brand awareness to get more Americans who usually don\u2019t know us to get them to remember our brands.\u00a0<\/p>\n<p>So, we\u2019ll measure the percentage of lifts, the number of people lifted, and the cost per individual lifted.<\/p>\n<p>What does that mean?\u00a0<\/p>\n<p>For a Super Bowl commercial, it means how many points of unaided brand awareness were lifted over the next week.\u00a0<\/p>\n<p>Now, let\u2019s say we got two points, three points, or whatever it was. OK, great.\u00a0<\/p>\n<p>How many people did we lift? How many people are going to remember a brand?\u00a0<\/p>\n<p>If it was 300,000, even though over 100 million people watched the Super Bowl, that would be OK.\u00a0<\/p>\n<p>Fine, 300,000. What was the cost per individual lifted?\u00a0<\/p>\n<p>How much did it take to influence Greg, who is just one of the 300,000?\u00a0<\/p>\n<p>You take your Super Bowl budget, divide it by 300,000, and get the cost per individual lifted.<\/p>\n<p>It\u2019ll say, wow, it costs us $6 to get Greg to remember us for a few days now.\u00a0<\/p>\n<p>You can see, was it worth it? But we measure brand impact and then keep tracking it over time, so that\u2019s the brand play.\u201d\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-brand-impact-vs-sales-impact\"><span class=\"ez-toc-section\" id=\"Brand_impact_vs_sales_impact\"><\/span>Brand impact vs. sales impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>AK: <\/strong>\u201cThe dimension that we will measure first is the short-term impact of a brand ad; we measure those three metrics.\u00a0<\/p>\n<p>Then comes the idea of a lagging sales effect from great brand marketing.\u00a0<\/p>\n<p>You will measure this by the incremental sales driven and the cost per incremental sale from running the Super Bowl ad.\u00a0<\/p>\n<p>Remember that\u2019s the second tranche of measurement you will do. And this is where \u2018spike and sustain\u2019 is very important.\u00a0<\/p>\n<p>Because if you did spike and silence, at best, if Jesus and Krishna are supporting you together, you will get some brand lift.\u00a0<\/p>\n<p>In those three metrics, I mentioned, if you do \u2018spike and silence,\u2019 you will see zero impact on performance metrics like incremental sales or cost per incremental sale.\u00a0<\/p>\n<p>But if you do \u2018spike and sustain\u2019 pitches and spend 3 to 5 additional dollars following the Super Bowl for every dollar you spend on the Super Bowl ad, you will also see a lift in sales, a drop in cost per sale, and a lift in incremental sales.<\/p>\n<p>And you will see that for B2B companies, nonprofits, beer, cars, insurance, and everything else advertising on Super Bowls.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-final-takeaway-is-a-super-bowl-ad-worth-it\"><span class=\"ez-toc-section\" id=\"Final_takeaway_Is_a_Super_Bowl_Ad_worth_it\"><\/span>Final takeaway: Is a Super Bowl Ad worth it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As Kaushik explains, Super Bowl ads can be effective, but their impact is short-lived unless supported by sustained marketing.\u00a0<\/p>\n<p>Measuring their success depends on the ad\u2019s objective:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Performance ads<\/strong> focus on short-term sales and are easy to track using immediate sales data and financial models.<\/li>\n<li><strong>Brand ads<\/strong> aim to build long-term awareness and should be measured in two steps: first by evaluating brand lift (percentage lift, number of people lifted, and cost per person lifted), then by tracking the ad\u2019s long-term impact on sales.<\/li>\n<\/ul>\n<p>As Kaushik says, \u201cDon\u2019t judge a fish by its ability to climb a tree.\u201d<\/p>\n<p>Brand ads shouldn\u2019t be evaluated purely on short-term sales. Instead, they require a different measurement approach to assess their true value.<\/p>\n<p>The key takeaway? <\/p>\n<p>A Super Bowl ad works if it\u2019s part of a larger \u201cspike and sustain\u201d strategy. Otherwise, the buzz fades within days.<\/p>\n<p><strong><em>Dig deeper: Who won: Measuring the most effective Super Bowl 2024 Ads<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Greg Jarboe\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\" alt=\"Greg Jarboe\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Greg Jarboe<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=gregjarboe&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/greg-jarboe-876364\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tGreg Jarboe is the president and co-founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seo-pr.com\/\">SEO-PR<\/a>, which has generated award-winning results for Southwest Airlines, the Search Engine Strategies (SES) Conference &amp; Expo <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, and Rutgers University. He is the author of YouTube and Video Marketing and a co-author of Digital Marketing Fundamentals. In addition, he is one of the 25 successful gurus profiled in Michael Miller\u2019s book, Online Marketing Heroes. Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and other online publications. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey, on Coursera.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/avinash-kaushik-shares-secret-sauce-for-measuring-super-bowl-ads-451456\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how. Super Bowl 2025 will be held on Sunday, Feb. 9. The \u201cBig Game\u201d will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Avinash-Kaushik-shares-secret-sauce-for-measuring-Super-Bowl-ads-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,70588],"class_list":["post-652271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652271"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652272"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}