{"id":652347,"date":"2025-02-05T19:25:36","date_gmt":"2025-02-05T16:25:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-nba-is-testing-a-new-smart-basketball-made-in-europe\/"},"modified":"2025-02-05T19:25:36","modified_gmt":"2025-02-05T16:25:36","slug":"the-nba-is-testing-a-new-smart-basketball-made-in-europe","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-nba-is-testing-a-new-smart-basketball-made-in-europe\/","title":{"rendered":"#The NBA is testing a new smart basketball made in Europe"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df4deb8436\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df4deb8436\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-nba-is-testing-a-new-smart-basketball-made-in-europe\/#Building_smarter_basketballs\" >Building smarter basketballs<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"article-main-content\">\n<p><span style=\"font-weight: 400;\">The NBA is experimenting with a digital brain for basketballs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The system is the brainchild of SportIQ, a Finnish startup that develops smart basketballs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inside each ball\u2019s valve, SportIQ embeds a sensor that tracks a player\u2019s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to a mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> for AI analysis. Players then receive direct feedback and advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to SportIQ, over 20 million shots have already been tracked. The company estimates that regular users improve their shooting accuracy by 12%.<\/span><\/p>\n<p>The results impressed bigwigs at the NBA. They revealed this week that SportIQ has been <span style=\"font-weight: 400;\">selected for<\/span>\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.launchpad.nba.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Launchpad<\/a>, the league\u2019s tech incubator.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\">\n<p class=\"ica-text__title\">Webinar: Nurturing Scaleup Success<\/p>\n<p>Join us on 18 February for a discussion on the vital role of ecosystems in nurturing startups and scaleups and fostering a dynamic entrepreneurial landscape.<\/p>\n<\/div>\n<\/div>\n<p>During the six-month program, SportIQ will gets hands-on support and resources from the NBA to develop its tech. It all culminates with a presentation to the league\u2019s executives, partners, and investors during the prestigious <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nba.com\/summer-league\/2024\" target=\"_blank\" rel=\"nofollow noopener\">NBA Summer League<\/a>.<\/p>\n<p>Erik Anderson, CEO of SportIQ, said the process will integrate his company\u2019s system at basketball\u2019s highest level.<\/p>\n<p>\u201cThis partnership opens doors to opportunities that are rare for startups,\u201d Anderson told TNW. \u201cIt positions us to enhance officiating, provide deeper analytics for teams, and elevate the fan experience \u2014 all while staying true to our vision of making basketball smarter and more connected.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_smarter_basketballs\"><\/span>Building smarter basketballs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basketball is at the root of SportIQ. The startup\u2019s founder, Harri Hohteri, is a former professional player and computer scientist.<\/p>\n<p>The sport is also ripe for data-driven disruption. \u201c<span>Basketball has a gap in analytics solutions, particularly at the consumer level, compared to other sports,\u201d Anderson said.<\/span><\/p>\n<p><span> \u201c<\/span><span>This provides a clear opportunity to bring innovative and accessible tools to players, coaches, and fans alike, revolutionising the way the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> is understood and played.\u201d<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1412019 js-lazy\" alt=\"Erik Anderson (left), CEO of SportIQ, and Harri Hohteri, founder of SportIQ, holding basketballs under a basketball net\" width=\"1640\" height=\"1093\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2025\/01\/Erik-Anderson-and-Harri-Hohteri-SportIQ2.jpg\"\/><figcaption>Credit: SportIQ<\/figcaption><figcaption>Anderson (left) and Hohteri believe basketball is underserved by analytics. Credit: SportIQ<\/figcaption><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1412019\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2025\/01\/Erik-Anderson-and-Harri-Hohteri-SportIQ2.jpg\" alt=\"Erik Anderson (left), CEO of SportIQ, and Harri Hohteri, founder of SportIQ, holding basketballs under a basketball net\" width=\"1640\" height=\"1093\" srcset=\"\"\/><\/figure>\n<p>SportIQ is also a rare example of a European consumer tech firm breaking into the US. According to the startup, thousands of Americans buy its smart basketballs a year. Launchpad provides a chance to increase those numbers.<\/p>\n<p>SportIQ is the only European company in the program this year. Joining the Finish startup are OneCourt, which translates gameplay into haptics and generative audio for vision-impaired fans; VReps, an education platform that improves basketball IQ; Somnee, which has developed a clinical-grade sleep diagnostic and therapeutic headband; and Trashie, a clothes recycling and rewards platform.<\/p>\n<p>The squad earned their spots after pitching innovations that address Launchpad\u2019s key objectives. For the sport itself, the program is prioritising the future of officiating, youth basketball, and player health. For the business of basketball, meanwhile, the focus shifts to the future of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>, fan connection, and impact.<\/p>\n<p>SportIQ will also benefit from targeting these objectives. By joining Launchpad, the company hopes to expand its product lines, usage cases, revenue streams, and technological capabilities.<\/p>\n<p>But the NBA is just a starting point for SportIQ. The company is already planning to expand into new markets, and its sensor system can adapt to numerous sports.<\/p>\n<p>As Anderson puts it: \u201cEvery ball can be smart.\u201d<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/nba-testing-sportiq-smart-basketball\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NBA is experimenting with a digital brain for basketballs. The system is the brainchild of SportIQ, a Finnish startup that develops smart basketballs. Inside each ball\u2019s valve, SportIQ embeds a sensor that tracks a player\u2019s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&fit=1280%2C640&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2025%2F01%2FUntitled-design-13.jpg&signature=6b0ee94190c44732dc7800406523e81b","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-652347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652347"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652348"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}