{"id":652432,"date":"2025-02-06T09:20:18","date_gmt":"2025-02-06T06:20:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-organic-and-paid-ctrs-hit-new-lows-report\/"},"modified":"2025-02-06T09:20:18","modified_gmt":"2025-02-06T06:20:18","slug":"google-organic-and-paid-ctrs-hit-new-lows-report","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-organic-and-paid-ctrs-hit-new-lows-report\/","title":{"rendered":"#Google organic and paid CTRs hit new lows: Report"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e07aac5c23\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e07aac5c23\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-organic-and-paid-ctrs-hit-new-lows-report\/#Google_AI_Overviews_are_contributing_to_the_organic_decline_But_paid_ad_CTRs_are_down_with_or_without_AI_Overviews_shown\" >Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_AI_Overviews_are_contributing_to_the_organic_decline_But_paid_ad_CTRs_are_down_with_or_without_AI_Overviews_shown\"><\/span>Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Organic and paid click-through rates (CTRs) are down \u2013 and Google AI Overviews are partially to blame. However, paid CTR declined regardless of whether AI Overviews were present. <\/p>\n<p>The new analysis of ~10,000 informational intent keywords ranking in the top 20 positions was conducted by digital marketing agency Seer Interactive. <\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1680\" height=\"1264\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025.png.webp\" alt=\"Paid Organic Ctr Trends 2024 2025\" class=\"wp-image-451620\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025.png.webp 1680w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-768x578.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/paid-organic-ctr-trends-2024-2025-1536x1156.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\"><\/figure>\n<p><strong>Organic CTR drop. <\/strong> For queries where AI Overviews <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared, organic CTR fell sharply \u2013\u00a0from 1.41% to 0.64% \u2013 year over year. But when AI Overviews were not present, organic CTR actually increased:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1072\" alt=\"Google Organic Ctr Increase Without Ai Overviews\" class=\"wp-image-451621\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews.png.webp 1424w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-768x578.png.webp 768w\" data-lazy-sizes=\"(max-width: 1424px) 100vw, 1424px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"1072\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews.png.webp\" alt=\"Google Organic Ctr Increase Without Ai Overviews\" class=\"wp-image-451621\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews.png.webp 1424w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-organic-ctr-increase-without-ai-overviews-768x578.png.webp 768w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"><\/figure>\n<p><strong>Paid CTR drop.<\/strong> Paid CTR was down year over year regardless of whether AI Overviews were present:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"1264\" alt=\"Google Paid Ctr Drop Ai Overviews\" class=\"wp-image-451622\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews.png.webp 1680w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-768x578.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-1536x1156.png 1536w\" data-lazy-sizes=\"(max-width: 1680px) 100vw, 1680px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"1264\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews.png.webp\" alt=\"Google Paid Ctr Drop Ai Overviews\" class=\"wp-image-451622\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews.png.webp 1680w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-449x338.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-797x600.png.webp 797w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-768x578.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-paid-ctr-drop-ai-overviews-1536x1156.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\"><\/figure>\n<p><strong>But.<\/strong> Paid and organic CTR actually increased when a brand appeared in AI Overviews:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Paid:<\/strong> 7.89% to 11%<\/li>\n<li><strong>Organic:<\/strong> 0.74% to 1.02%<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Google\u2019s AI Overviews are clearly impacting visibility, engagement, and traffic \u2013 as we knew would be the case when Google launched its precursor, Search Generative Experience (SGE). Though Google continues to say AI Overviews drive higher search satisfaction (as recently as yesterday on Alphabet\u2019s Q4 2024 earnings call) \u2013 AI Overviews clearly aren\u2019t driving as many clicks to websites year over year. Analyzing your own keywords will be important to understand whether you can be competitive in terms of earning visibility and clicks.<\/p>\n<p><strong>About the data. <\/strong>Seer pulled data from Google Ads, Google Search Console, and ZipTie.dev and merged it all together for its analysis, slicing and dicing it to identify changes from January 2024 to January 2025.<\/p>\n<p><strong>The report.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seerinteractive.com\/insights\/ctr-aio\">Google AIO Impact \u2013 SEO &amp; PPC CTRs at all time low<\/a><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-organic-paid-ctr-down-451619\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown. Organic and paid click-through rates (CTRs) are down \u2013 and Google AI Overviews are partially to blame. However, paid CTR declined regardless of whether AI Overviews were present. The new analysis of ~10,000 informational&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-robots-tinkering-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,107942,78070],"class_list":["post-652432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652432"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652433"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}