{"id":652464,"date":"2025-02-06T15:15:19","date_gmt":"2025-02-06T12:15:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overviews-now-with-detailed-shopping-comparisons\/"},"modified":"2025-02-06T15:15:19","modified_gmt":"2025-02-06T12:15:19","slug":"google-ai-overviews-now-with-detailed-shopping-comparisons","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-now-with-detailed-shopping-comparisons\/","title":{"rendered":"#Google AI Overviews now with detailed shopping comparisons"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25719b63f8c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25719b63f8c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overviews-now-with-detailed-shopping-comparisons\/#Google_Search_will_provide_a_very_detailed_comparison_of_two_products_within_its_AI_Overviews\" >Google Search will provide a very detailed comparison of two products within its AI Overviews.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Search_will_provide_a_very_detailed_comparison_of_two_products_within_its_AI_Overviews\"><\/span>Google Search will provide a very detailed comparison of two products within its AI Overviews.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Search is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-ai-overviews-comparison-mode-38855.html\">now offering<\/a> detailed shopping for product queries in the AI Overviews.  Google will first give you a summary answer, which you can then expand, which will provide a super long and detailed breakdown comparison between the two products.<\/p>\n<p><strong>What it looks like.<\/strong> If you search for [<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/search?q=iphone+15+vs+iphone+15+pro\">iphone 15 vs iphone 15 pro<\/a>] Google will first give you this summary box:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1234\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison.png.webp\" alt=\"Google Ai Overview Comparison\" class=\"wp-image-451610\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-561x338.png.webp 561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-800x482.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-768x463.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-1536x925.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p>When you click on \u201csee full comparison,\u201d Google will then break down the very specific details (click to enlarge the image):<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"600\" alt=\"Google Ai Overview Comparison Detail\" class=\"wp-image-451611\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-240x600.png.webp 240w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-135x338.png.webp 135w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-45x113.png.webp 45w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-768x1918.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-615x1536.png 615w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-820x2048.png.webp 820w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail.png.webp 2048w\" data-lazy-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-240x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-240x600.png.webp\" alt=\"Google Ai Overview Comparison Detail\" class=\"wp-image-451611\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-240x600.png.webp 240w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-135x338.png.webp 135w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-45x113.png.webp 45w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-768x1918.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-615x1536.png 615w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail-820x2048.png.webp 820w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-ai-overview-comparison-detail.png.webp 2048w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\"><\/figure>\n<p><strong>More examples. <\/strong>I spotted this via Blair MacGregor who shared this example of Google comparing two bike models: <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Another example of an AI Overview Google&#8217;s experimenting with functionally taking up the whole SERP for a highly transactional &#8220;vs&#8221; keyword comparing two kids&#8217; bikes models.<\/p>\n<p>Notice the flyout menus under each of these different points of comparison with long lists of specs. In\u2026 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/xKcQvtOnPG\">pic.twitter.com\/xKcQvtOnPG<\/a><\/p>\n<p>\u2014 Blair MacGregor (@blairmacgregor) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/blairmacgregor\/status\/1886838450491384036?ref_src=twsrc%5Etfw\">February 4, 2025<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1738786017\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>This works for a lot of various product comparison queries, so you can give it a try.  There are some examples where the links do not work in the answers. <\/p>\n<p><strong>Why we care. <\/strong>On the organic side, this can have an impact on the traffic product comparison sites get to their websites, and of course, any affiliate or sales commissions\/earnings they may get from their content.  On the ad side, this may give advertisers new areas to advertise their products within Google Search.<\/p>\n<p>This seems like a large change to the power of Google AI Overviews, and I personally am able to replicate this both signed in and signed out of Google Search in the U.S.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-now-with-detailed-shopping-comparisons-451608\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search will provide a very detailed comparison of two products within its AI Overviews. Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and detailed breakdown comparison between the two&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/google-robot-clipboard-store-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147868,150134,78070],"class_list":["post-652464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-seo","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652464"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652465"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}