{"id":652484,"date":"2025-02-06T18:10:21","date_gmt":"2025-02-06T15:10:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/"},"modified":"2025-02-06T18:10:21","modified_gmt":"2025-02-06T15:10:21","slug":"is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/","title":{"rendered":"#Is rank tracking dead? Why Google\u2019s new rules are changing the game"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a1eb89fdd2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a1eb89fdd2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Googles_latest_move_forces_SEOs_to_rethink_how_they_measure_success_Heres_what_you_should_be_focusing_on_now\" >Google\u2019s latest move forces SEOs to rethink how they measure success. Here\u2019s what you should be focusing on now.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#So_what_exactly_happened_now\" >So, what exactly happened now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Why_this_makes_sense_for_Google\" >Why this makes sense for Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Rendering_AI_Overviews\" >Rendering AI Overviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Complicating_data_extraction\" >Complicating data extraction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Encouraging_more_Google_dependence\" >Encouraging more Google dependence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#How_bad_is_this_going_to_hurt_your_favorite_SEO_tools\" >How bad is this going to hurt your favorite SEO tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#But_does_this_mean_rank_tracking_is_dead-dead\" >But does this mean rank tracking is dead-dead?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Finding_new_ways_to_prove_SEO_is_working\" >Finding new ways to prove SEO is working<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Diversify_metrics\" >Diversify metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Understand_visibility\" >Understand visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Leverage_Googles_tools\" >Leverage Google\u2019s tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Explore_JavaScript-ready_solutions\" >Explore JavaScript-ready solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Communicate_with_stakeholders\" >Communicate with stakeholders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game\/#Quit_pronouncing_everything_dead\" >Quit pronouncing everything dead<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_latest_move_forces_SEOs_to_rethink_how_they_measure_success_Heres_what_you_should_be_focusing_on_now\"><\/span>Google\u2019s latest move forces SEOs to rethink how they measure success. Here\u2019s what you should be focusing on now.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.\u00a0<\/p>\n<p>In January, Google implemented a requirement for Java<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a> to render search results, which significantly impacted SEO tools that rely on scraping.<\/p>\n<p>(You may recall there was suddenly a great deal of volatility in the SERPs that was initially attributed to another update. Still, it turned out to be a disruption in data collection that was causing the reports to be all over the place rather than the rankings fluctuating.)\u00a0<\/p>\n<p>This change raises questions about the future of rank tracking and how SEOs can adapt.\u00a0<\/p>\n<p>While some are ready to declare rank tracking \u201cdead,\u201d the reality is more complicated.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-so-what-exactly-happened-now\"><span class=\"ez-toc-section\" id=\"So_what_exactly_happened_now\"><\/span>So, what exactly happened now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google \u201cintroduced\u201d (read: \u201csprung upon everyone with no warning\u201d) a requirement for JavaScript to render search results, making traditional scraping techniques significantly more difficult.\u00a0<\/p>\n<p>Since most SEO tools need to scrape the SERPs to track keyword rankings, this new mandate means if the tools want to continue providing this service, they must now execute JavaScript, which adds complexity (and costs) and potentially reduces data accuracy.<\/p>\n<p>Google has framed this as an effort to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Prevent bots (which is what the tools are).<\/li>\n<li>\u201cReduce spam.\u201d\u00a0<\/li>\n<li>Improve security.\u00a0<\/li>\n<\/ul>\n<p>Fair enough.\u00a0<\/p>\n<p>However, it also benefits Google by keeping ads highly visible and making AI-driven search features, like AI Overviews, harder to bypass.<\/p>\n<p>This shift means that SEO tools scraping the SERPs must now navigate AI-generated content, potentially requiring them to distinguish between organic rankings and AI-driven responses (this is the added complexity part).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-this-makes-sense-for-google\"><span class=\"ez-toc-section\" id=\"Why_this_makes_sense_for_Google\"><\/span>Why this makes sense for Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s decision to require JavaScript isn\u2019t about making life harder for SEO tools.\u00a0<\/p>\n<p>It also conveniently supports their push toward AI-driven search features in a few key ways:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-rendering-ai-overviews\"><span class=\"ez-toc-section\" id=\"Rendering_AI_Overviews\"><\/span>Rendering AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-generated content, such as Google\u2019s AI Overviews, is dynamically inserted into search results.\u00a0<\/p>\n<p>Since JavaScript is required for rendering these elements, enforcing its use ensures that all users (including scrapers) interact with AI-generated content in the same way as human users.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-complicating-data-extraction\"><span class=\"ez-toc-section\" id=\"Complicating_data_extraction\"><\/span>Complicating data extraction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Requiring JavaScript makes it harder for SEO tools to extract clean ranking data, especially when AI Overviews push traditional organic results further down the page.\u00a0<\/p>\n<p>Scrapers may now have to differentiate between AI-generated responses and standard search listings, increasing complexity.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-encouraging-more-google-dependence\"><span class=\"ez-toc-section\" id=\"Encouraging_more_Google_dependence\"><\/span>Encouraging more Google dependence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By making it more difficult for third-party tools to scrape SERPs, SEO professionals might find it easier to use Google\u2019s own data sources (like Google Search Console and Google Analytics), which naturally integrate AI-powered search insights.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-bad-is-this-going-to-hurt-your-favorite-seo-tools\"><span class=\"ez-toc-section\" id=\"How_bad_is_this_going_to_hurt_your_favorite_SEO_tools\"><\/span>How bad is this going to hurt your favorite SEO tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With Google requiring JavaScript to render search results, SEO tools that rely on scraping now face increased costs.\u00a0<\/p>\n<p>Executing JavaScript requires more computing resources, which means tools must invest in more powerful infrastructure or develop more sophisticated methods to continue gathering data.<\/p>\n<p>This likely means higher overhead, and those costs may be passed down to you.\u00a0<\/p>\n<p>Some rank tracking services may need to shift their pricing models.<\/p>\n<p>Others may discontinue rank tracking features entirely if they become too expensive to maintain.<\/p>\n<p>Some tools might find ways to work around this limitation by leveraging browser-based scraping techniques, but this could introduce latency issues and further drive up operational costs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-but-does-this-mean-rank-tracking-is-dead-dead\"><span class=\"ez-toc-section\" id=\"But_does_this_mean_rank_tracking_is_dead-dead\"><\/span>But does this mean rank tracking is dead-dead?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we change into our mourning attire, let\u2019s consider what \u201cdead\u201d means in this context.\u00a0<\/p>\n<p>Traditional rank tracking \u2013 the act of monitoring exact keyword positions across devices and geographies \u2013 is without a doubt becoming more difficult.\u00a0<\/p>\n<p>But does that mean it\u2019s completely dead?\u00a0<\/p>\n<p>No, rank tracking isn\u2019t all dead \u2013 more like mostly dead.\u00a0<\/p>\n<p>But, as Miracle Max said, \u201cmostly dead is still slightly alive.\u201d<\/p>\n<p>Rank tracking can still shape SEO strategies \u2013 it can help you monitor competitor activity, spot trends, and gauge progress.\u00a0<\/p>\n<p>But let\u2019s be honest \u2013 most of the time, it\u2019s a reporting metric for stakeholders.\u00a0<\/p>\n<p>While rankings can be useful, they\u2019ve never been the sole indicator of success.\u00a0<\/p>\n<p>SEO has evolved beyond a keyword position arms race, and the industry needs to shift toward more meaningful ways of demonstrating results.\u00a0<\/p>\n<p>Which brings us to\u2026<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-finding-new-ways-to-prove-seo-is-working\"><span class=\"ez-toc-section\" id=\"Finding_new_ways_to_prove_SEO_is_working\"><\/span>Finding new ways to prove SEO is working<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lately, rank tracking has been more of a reporting tool than a core driver of SEO strategy.\u00a0<\/p>\n<p>The industry needs to consider alternative ways of demonstrating success.\u00a0<\/p>\n<p>Look at this shake-up as an opportunity to get smarter about measuring success. Here\u2019s how to stay ahead.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-diversify-metrics\"><span class=\"ez-toc-section\" id=\"Diversify_metrics\"><\/span>Diversify metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Move beyond rank tracking to focus on holistic performance indicators such as organic traffic growth, conversion rates, and engagement metrics.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-understand-visibility\"><span class=\"ez-toc-section\" id=\"Understand_visibility\"><\/span>Understand visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Embrace tools that measure \u201cshare of voice\u201d or visibility across broader topics rather than individual keywords.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-leverage-google-s-tools\"><span class=\"ez-toc-section\" id=\"Leverage_Googles_tools\"><\/span>Leverage Google\u2019s tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take advantage of Google\u2019s own platforms, like Search Console and Google Analytics, which provide actionable insights without the risk of disruption.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-explore-javascript-ready-solutions\"><span class=\"ez-toc-section\" id=\"Explore_JavaScript-ready_solutions\"><\/span>Explore JavaScript-ready solutions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some tools are developing advanced JavaScript rendering capabilities to handle the new challenge.\u00a0<\/p>\n<p>Keep an eye on these emerging solutions.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-communicate-with-stakeholders\"><span class=\"ez-toc-section\" id=\"Communicate_with_stakeholders\"><\/span>Communicate with stakeholders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If clients or leadership teams rely on rank reports, start conversations now about transitioning to alternative metrics.\u00a0<\/p>\n<p>Highlight how these changes align with their broader business goals.<\/p>\n<p>As AI reshapes how search works, the ability to track organic rankings will continue to diminish.\u00a0<\/p>\n<p>The user-observed SERPs already have so much personalization and localization, and they\u2019re only going to get more fragmented.\u00a0<\/p>\n<p>Smart SEOs will pivot early and embrace more sophisticated ways to measure and report success.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-quit-pronouncing-everything-dead\"><span class=\"ez-toc-section\" id=\"Quit_pronouncing_everything_dead\"><\/span>Quit pronouncing everything dead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO isn\u2019t dead, nor is rank tracking \u2013 but clinging to outdated methods is.\u00a0<\/p>\n<p>The <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> is evolving. You should, too.<\/p>\n<p>SEOs must rethink their reliance on old-school metrics and adapt to this more dynamic and user-centric search ecosystem.<\/p>\n<p>In a landscape where the only constant is change, we must be flexible and adapt to remain effective.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Carolyn Shelby\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Carolyn-Shelby.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/12\/Carolyn-Shelby.png.webp\" alt=\"Carolyn Shelby\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Carolyn Shelby<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=cshel&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cshel\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tCarolyn Shelby is an SEO &amp; AI Strategist at Yoast, a recognized international speaker, and a trusted authority in technical SEO, content optimization, and AI-driven search strategy. With over 20 years of experience, she helps brands navigate AI-driven search engines like ChatGPT, SearchGPT, and Google\u2019s AI Overviews, guiding them to position their content as trusted, citable sources. Carolyn also leads CSHEL Search Strategies, a consultancy specializing in technical SEO and AI-powered search optimization.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/is-google-rank-tracking-dead-451606\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s latest move forces SEOs to rethink how they measure success. Here\u2019s what you should be focusing on now. Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.\u00a0 In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Is-rank-tracking-dead-Why-Googles-new-rules-are-changing-the-game.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-652484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652484"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652485"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}