{"id":652506,"date":"2025-02-06T21:25:14","date_gmt":"2025-02-06T18:25:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ai-search-is-gaining-traction-but-it-isnt-replacing-google-survey\/"},"modified":"2025-02-06T21:25:14","modified_gmt":"2025-02-06T18:25:14","slug":"ai-search-is-gaining-traction-but-it-isnt-replacing-google-survey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-search-is-gaining-traction-but-it-isnt-replacing-google-survey\/","title":{"rendered":"#AI search is gaining traction, but it isn\u2019t replacing Google: Survey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af0eeba0f089\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af0eeba0f089\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-search-is-gaining-traction-but-it-isnt-replacing-google-survey\/#AI_search_adoption_is_highest_among_younger_Americans_and_the_vast_majority_still_prefer_classic_search_engines_new_survey_finds\" >AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_search_adoption_is_highest_among_younger_Americans_and_the_vast_majority_still_prefer_classic_search_engines_new_survey_finds\"><\/span>AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility:<\/p>\n<ul class=\"wp-block-list\">\n<li>71.5% reported using AI tools for search; 14% use them daily. <\/li>\n<li>79.8% prefer Google or Microsoft Bing for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> information searches.<\/li>\n<li>20.2% have changed their primary search platform within the last year.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Classic search engines still dominate \u2013\u00a0but we also know SEO is becoming more challenging as Google click-through rates are declining. However, AI answer engines and tools, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> platforms (like Instagram and TikTok), and shopping platforms all play a role in today\u2019s messy search landscape.<\/p>\n<p><strong>AI search by generation.<\/strong> All generations are adopting AI search. However, usage varies:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Gen Z (18-26):<\/strong> 82% have used AI search tools at least occasionally, and they favor social media for product discovery.<\/li>\n<li><strong>Millennials (27-42):<\/strong> Balance traditional search and AI, with strong adoption for professional and educational queries.<\/li>\n<li><strong>Gen X (43-58):<\/strong> 65% use AI occasionally, but strongly prefer traditional search engines.<\/li>\n<li><strong>Baby Boomers (59-76):<\/strong> 45% used AI tools, but they remain the most loyal to traditional search.<\/li>\n<\/ul>\n<p><strong>How people search in 2025.<\/strong> Different search platforms dominate depending on the types of queries:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>General information:<\/strong> Americans prefer classic search.<\/li>\n<li><strong>Shopping searches:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Initial product research: Google and Microsoft Bing.<\/li>\n<li>Direct product searches: Amazon, Walmart, and Target.<\/li>\n<li>Product comparisons and recommendations: AI tools (ChatGPT, Claude, Bard).<\/li>\n<li>Discovery-based shopping: Social platforms (TikTok, Instagram, Pinterest).<\/li>\n<li>Specialized product searches: Niche platforms (Etsy, eBay).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Local business searches:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Overall: Google Maps and Business Profiles.<\/li>\n<li>Restaurants and entertainment: Social media (Facebook, Instagram, Nextdoor).<\/li>\n<li>Service-based businesses: Review sites (Yelp, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Trip<\/a>Advisor).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>About the data.<\/strong> HigherVisibility surveyed 1,500 Americans in January. Respondents were between the ages of 18 to 76 and represented a variety of income levels and educational backgrounds. <\/p>\n<p><strong>The report. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.highervisibility.com\/seo\/learn\/how-people-search\/\">How People Search Today: A Study on Evolving Search Behaviors in 2025<\/a><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-search-gaining-traction-not-replacing-google-survey-451667\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds. People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/search-fragmentation-1920-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-652506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652506"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652507"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}