{"id":652524,"date":"2025-02-07T00:30:26","date_gmt":"2025-02-06T21:30:26","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-testing-ai-mode\/"},"modified":"2025-02-07T00:30:26","modified_gmt":"2025-02-06T21:30:26","slug":"google-search-testing-ai-mode","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-testing-ai-mode\/","title":{"rendered":"#Google Search testing \u2018AI Mode\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a245e5f5c465\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a245e5f5c465\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-testing-ai-mode\/#Google_is_reportedly_internally_testing_a_new_feature_called_%E2%80%98AI_Mode_which_is_a_new_way_to_ask_open-ended_and_exploratory_questions\" >Google is reportedly internally testing a new feature called &#8216;AI Mode&#8217;, which is a new way to ask open-ended and exploratory questions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_reportedly_internally_testing_a_new_feature_called_%E2%80%98AI_Mode_which_is_a_new_way_to_ask_open-ended_and_exploratory_questions\"><\/span>Google is reportedly internally testing a new feature called &#8216;AI Mode&#8217;, which is a new way to ask open-ended and exploratory questions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is reportedly testing a new search feature named \u201cAI Mode.\u201d AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up.  <\/p>\n<p><strong>What is AI Mode. <\/strong>AI Mode is described as \u201cSearch intelligently research[ing] for you \u2013 organizing information into easy-to-digest breakdowns with links to explore content across the web,\u201d according to a leaked email obtained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/9to5google.com\/2025\/02\/05\/google-search-ai-mode-testing\/\">9to5Google<\/a>.<\/p>\n<p>AI Mode is more for open-ended and exploratory questions that may not be served well by what we see today from the Google Search results. This includes queries that ask Google Search for advice and comparisons, as well as exchanges that allow for follow-up questions.<\/p>\n<p>It uses Gemini 2.0, according to the details.<\/p>\n<p><strong>What it looks like. <\/strong>Here is a screenshot obtained by 9to5Google:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-600x600.webp\" alt=\"Google Search AI Mode Dogfood Cover\" class=\"wp-image-451673\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-600x600.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-338x338.webp 338w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-113x113.webp 113w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-768x768.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-1536x1536.webp 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover-95x95.webp 95w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/Google-Search-AI-Mode-dogfood-cover.webp 2000w\" sizes=\"(max-width: 600px) 100vw, 600px\"><\/figure>\n<p><strong>Types of queries. <\/strong>Here is a list of the types of queries AI Mode is good at answering:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cHow many boxes of spaghetti should I buy to feed 6 adults and 10 children, and have enough for seconds?\u201d<\/li>\n<li>\u201cCompare wool, down, and synthetic jackets in terms of insulation, water resistance, and durability\u201d<\/li>\n<li>\u201cWhat do I need to get started with aquascaping?\u201d\n<ul class=\"wp-block-list\">\n<li><em>Follow-up:<\/em>\u00a0\u201cWhat are some nearby stores to buy supplies?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>More. <\/strong>We first learned about hints of AI Mode back in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/9to5google.com\/2024\/12\/04\/google-search-ai-mode\/\" target=\"_blank\" rel=\"noopener\">early December<\/a> with through an Android APK finding, in the code of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>. Android Authority than <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.androidauthority.com\/google-search-ai-mode-button-shortcut-apk-teardown-3506926\/\" target=\"_blank\" rel=\"noopener\">shared<\/a> some screenshots of AI Mode buttons.<\/p>\n<p>I do wonder if the AI Overview comparison view is part of this or not.<\/p>\n<p><strong>Why we care. <\/strong>AI Mode might be coming to the Google Search apps and maybe somehow directly to Google Search.  This may impact how people consume search results and ultimately click to your site.  <\/p>\n<p>These AI Overviews are already having a very negative impact on click-through rates from Google to your site. Will AI Mode make it even worse?<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-testing-ai-mode-451672\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is reportedly internally testing a new feature called &#8216;AI Mode&#8217;, which is a new way to ask open-ended and exploratory questions. Google is reportedly testing a new search feature named \u201cAI Mode.\u201d AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/google-ai-robot-glasses-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,150134,78070],"class_list":["post-652524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-search-features","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652524"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652525"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}