{"id":652588,"date":"2025-02-07T09:40:18","date_gmt":"2025-02-07T06:40:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-is-chatgpt-and-why-seos-should-care\/"},"modified":"2025-02-07T09:40:18","modified_gmt":"2025-02-07T06:40:18","slug":"what-is-chatgpt-and-why-seos-should-care","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/","title":{"rendered":"#What is ChatGPT and why SEOs should care"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f63bda9d3c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f63bda9d3c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#See_how_ChatGPT_helps_SEOs_save_time_improve_workflows_and_tackle_tasks_like_keyword_research_content_creation_and_technical_audits\" >See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#What_is_ChatGPT\" >What is ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#How_does_it_work_and_how_was_it_trained\" >How does it work and how was it trained?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#Who_built_ChatGPT\" >Who built ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#Why_should_SEOs_care_about_ChatGPT\" >Why should SEOs care about ChatGPT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#AI_content_generation\" >AI content generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#Keyword_research_and_organization\" >Keyword research and organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#Code_generation_and_technical_SEO\" >Code generation and technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#Link_building\" >Link building<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-chatgpt-and-why-seos-should-care\/#How_to_think_about_ChatGPT_as_an_SEO\" >How to think about ChatGPT as an SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"See_how_ChatGPT_helps_SEOs_save_time_improve_workflows_and_tackle_tasks_like_keyword_research_content_creation_and_technical_audits\"><\/span>See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Interest in AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and, more specifically, OpenAI\u2019s ChatGPT product has skyrocketed in recent years.\u00a0<\/p>\n<p>People are looking for information about both topics.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1194\" height=\"668\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025.png.webp\" alt=\"ChatGPT and AI - Google Trends 2022-2025\" class=\"wp-image-451542\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025.png.webp 1194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-and-AI-Google-Trends-2022-2025-768x430.png.webp 768w\" sizes=\"(max-width: 1194px) 100vw, 1194px\"><figcaption class=\"wp-element-caption\"><em>Source: Google Trends<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Millions are writing about ChatGPT across the web\u2026<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"390\" alt=\"'chatgpt' - Google search results\" class=\"wp-image-451544\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results.png.webp 1331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-600x176.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-800x234.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-768x225.png.webp 768w\" data-lazy-sizes=\"(max-width: 1331px) 100vw, 1331px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"390\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results.png.webp\" alt=\"'chatgpt' - Google search results\" class=\"wp-image-451544\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results.png.webp 1331w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-600x176.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-800x234.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/chatgpt-Google-search-results-768x225.png.webp 768w\" sizes=\"auto, (max-width: 1331px) 100vw, 1331px\"><\/figure>\n<p>\u2026and talking about it in various communities.\u00a0<\/p>\n<p>Interest shot up almost im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely. This is the first couple of weeks after ChatGPT launched to the public.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"908\" alt=\"chatgpt-expolding-topics\" class=\"wp-image-392170\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics.png.webp 1204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-448x338.png.webp 448w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-796x600.png.webp 796w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-768x579.png.webp 768w\" data-lazy-sizes=\"(max-width: 1204px) 100vw, 1204px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"908\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics.png.webp\" alt=\"chatgpt-expolding-topics\" class=\"wp-image-392170\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics.png.webp 1204w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-448x338.png.webp 448w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-796x600.png.webp 796w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/chatgpt-expolding-topics-768x579.png.webp 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\"><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/explodingtopics.com\/topic\/chatgpt\" target=\"_blank\" rel=\"noopener\">Exploding Topics<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p>And as you can tell from the graphs, all of this h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened quickly.<\/p>\n<p>Whether your X and LinkedIn feeds have been persistently inundated with threads and posts about AI in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> and tools like Claude, DeepSeek, and ChatGPT (like mine), or you\u2019re just stumbling on the topic, you may want answers to two questions before investing your time and energy into learning ChatGPT:<\/p>\n<ul class=\"wp-block-list\">\n<li>Is ChatGPT specifically likely to be an enduring product?<\/li>\n<li>What does it actually do and what can you personally use it for?<\/li>\n<\/ul>\n<p>In this article, I\u2019ll help you answer these questions by telling you:<\/p>\n<ul class=\"wp-block-list\">\n<li>What ChatGPT is.<\/li>\n<li>How it works.<\/li>\n<li>Who built it and is behind the technology.<\/li>\n<li>Why it\u2019s important for SEOs specifically.<\/li>\n<li>Some of the current and likely future uses for it.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-chatgpt\"><span class=\"ez-toc-section\" id=\"What_is_ChatGPT\"><\/span>What is ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT is an AI-powered chatbot created by OpenAI that can be accessed at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/chatgpt.com\/<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"345\" alt=\"What is ChatGPT? by ChatGPT\" class=\"wp-image-451545\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT.png 848w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-600x244.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-800x325.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-768x312.png.webp 768w\" data-lazy-sizes=\"(max-width: 848px) 100vw, 848px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT.png\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"345\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT.png\" alt=\"What is ChatGPT? by ChatGPT\" class=\"wp-image-451545\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT.png 848w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-600x244.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-800x325.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-by-ChatGPT-768x312.png.webp 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\"><\/figure>\n<\/div>\n<p>As of this writing, there are a few different product offerings:<\/p>\n<ul class=\"wp-block-list\">\n<li>A free version of the tool, providing access to ChatGPT 4o mini (a specific model).<\/li>\n<li>A Plus plan for $20 per month, which includes extended limits, access to more advanced ChatGPT models (o1 and o1 mini), scheduled tasks, custom GPTs, and limited access to Sora for video creation.<\/li>\n<li>A Pro plan for $200 per month, offering unlimited access to all Plus features, advanced voice capabilities, higher limits for video and screen sharing, an advanced version of the o1 model, and access to Operator, a feature that can perform tasks in a dedicated browser.<\/li>\n<\/ul>\n<p>Out of the box, the free version\u2019s interface is simple, with an empty dialog to enter a prompt.\u00a0<\/p>\n<p>The tool can perform various tasks and return text, files, images, and videos in response. Some examples of tasks ChatGPT can execute include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Answering questions.<\/li>\n<li>Writing things like ads, emails, paragraphs, whole blog posts, or even college papers.<\/li>\n<li>Writing, commenting, or marking up code.<\/li>\n<li>Changing the formatting on a block of text for you.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"354\" alt=\"ChatGPT - What can I help you with?\" class=\"wp-image-451546\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with.png.webp 829w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-600x256.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-800x342.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-768x328.png.webp 768w\" data-lazy-sizes=\"(max-width: 829px) 100vw, 829px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"354\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with.png.webp\" alt=\"ChatGPT - What can I help you with?\" class=\"wp-image-451546\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with.png.webp 829w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-600x256.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-800x342.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-What-can-I-help-you-with-768x328.png.webp 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\"><\/figure>\n<\/div>\n<p>ChatGPT launched in late November 2022, on the heels of AI Content Generator Jasper.ai <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jasper.ai\/blog\/jasper-announces-125m-series-a-funding\" target=\"_blank\" rel=\"noopener\">receiving $125 million<\/a> in funding at a $1.5 billion valuation earlier the same month. The tool reached a million users in less than a week.<\/p>\n<p>But each session has a specific cost associated with it.<\/p>\n<p>In the interest of helping fund those costs (and further growth), Microsoft invested $10 billion in OpenAI at a $29 billion valuation.\u00a0<\/p>\n<p>This move, combined with ChatGPT\u2019s growth and word of mouth, might have fueled Google\u2019s subsequent reported concerns about ChatGPT as a possible threat.<\/p>\n<p>Most recently, OpenAI raised another $6.6 billion at a valuation of $157 billion in October 2024.<\/p>\n<p>It\u2019s been rumored that OpenAI is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/01\/30\/openai-said-to-be-in-talks-to-raise-40b-at-a-340b-valuation\/\" target=\"_blank\" rel=\"noopener\">in talks<\/a> to secure another $40 billion in funding at a $340 billion valuation (on the heels of new competitor DeepSeek, which is rumored to have spent only $5.5 million).<\/p>\n<p>Now that you understand what ChatGPT is, it\u2019s equally important to learn how it works, who built it, and the goals and motivations behind its development.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-does-it-work-and-how-was-it-trained\"><span class=\"ez-toc-section\" id=\"How_does_it_work_and_how_was_it_trained\"><\/span>How does it work and how was it trained?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That said, when using tools like ChatGPT, you will want to know where the information it generates comes from, how it determines what to return as an answer, and how that might change over time.<\/p>\n<p>That way, you can understand what level of trust to put in ChatGPT answers and output, how to craft your prompts better, and what tasks you may want to use it for (or not use it for).<\/p>\n<p>Before you start using ChatGPT for anything, I strongly recommend you check out <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noopener\">OpenAI\u2019s blog post about it<\/a> and become aware of some of its failures and limitations. <\/p>\n<p>There, they have a nice graphic explaining how it works and a more in-depth explanation.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"737\" alt=\"how-does-chat-gpt-work\" class=\"wp-image-392174\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work.png.webp 1271w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-583x338.png.webp 583w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-800x464.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-195x113.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-768x445.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-150x87.png.webp 150w\" data-lazy-sizes=\"(max-width: 1271px) 100vw, 1271px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"737\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work.png.webp\" alt=\"how-does-chat-gpt-work\" class=\"wp-image-392174\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work.png.webp 1271w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-583x338.png.webp 583w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-800x464.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-195x113.png.webp 195w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-768x445.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/how-does-chat-gpt-work-150x87.png.webp 150w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.assemblyai.com\/blog\/how-chatgpt-actually-works\/\" target=\"_blank\" rel=\"noopener\">AssemblyAI<\/a> also has a detailed third-party breakdown of how ChatGPT works, some of its strengths and weaknesses, and several additional sources if you\u2019re looking to dive deeper.<\/p>\n<p>One of the most important things to remember about how ChatGPT works is its limitations. In OpenAI\u2019s own words:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there\u2019s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.alignmentforum.org\/posts\/BgoKdAzogxmgkuuAt\/behavior-cloning-is-miscalibrated\" target=\"_blank\" rel=\"noopener\">depends on what the model knows<\/a>, rather than what the human demonstrator knows.\u201d<\/p>\n<\/blockquote>\n<p>Another that\u2019s important to highlight:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhile we\u2019ve made efforts to make the model refuse inappropriate requests, it will sometimes respond to harmful instructions or exhibit biased behavior. We\u2019re using the Moderation API to warn or block certain types of unsafe content, but we expect it to have some false negatives and positives for now. We\u2019re eager to collect user feedback to aid our ongoing work to improve this system.\u201d<\/p>\n<\/blockquote>\n<p>ChatGPT was fine-tuned on a GPT model that completed training in June 2024, meaning it won\u2019t have knowledge of events that occurred after that unless prompted to access the web.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-who-built-chatgpt\"><span class=\"ez-toc-section\" id=\"Who_built_ChatGPT\"><\/span>Who built ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similarly, understanding who built the application and why is an important background if you hope to use it in your day-to-day work.<\/p>\n<p>Again, ChatGPT is an OpenAI product. Here\u2019s some background on the company and their stated goals:<\/p>\n<ul class=\"wp-block-list\">\n<li>OpenAI has a non-profit parent organization (OpenAI Inc.) and a for-profit corporation called OpenAI LP (which has a \u201ccapped profit\u201d model with a 100x profit cap, at which point the rest of the money flows up to the non-profit entity).<\/li>\n<li>The biggest investor is Microsoft. OpenAI employees also own equity.<\/li>\n<li>Former Y Combinator President Sam Altman is the CEO of OpenAI and was one of the original founders (along with prominent Silicon Valley personalities such as Elon Musk, Jessica Livingston, Reid Hoffman, Peter Thiel, and others). Many people ask about Musk\u2019s involvement in the company and ChatGPT. He stepped down as a board member in 2018 and wouldn\u2019t have had any meaningful participation in the development of ChatGPT (which obviously didn\u2019t launch until November 2022). He is also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/elonmusk\/status\/1839198551336681895\" target=\"_blank\" rel=\"noopener\">not too fond of Altman<\/a> and has launched a competitive product through his company X (Grok).<\/li>\n<\/ul>\n<p>Notable points to consider, whether you\u2019re interested in ChatGPT as an SEO tool or as a potential alternative to Google, include:<\/p>\n<ul class=\"wp-block-list\">\n<li>ChatGPT has launched its own search engine, ChatGPT Search.<\/li>\n<li>Microsoft\u2019s ongoing involvement, with Microsoft Bing being the second-largest search engine, though still far behind Google.<\/li>\n<li>ChatGPT isn\u2019t specifically designed as an SEO or content tool (though many SEO-focused tools now integrate AI into their products).<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-why-should-seos-care-about-chatgpt\"><span class=\"ez-toc-section\" id=\"Why_should_SEOs_care_about_ChatGPT\"><\/span>Why should SEOs care about ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are three core reasons for SEOs to be interested in how the ChatGPT product evolves:<\/p>\n<ul class=\"wp-block-list\">\n<li>ChatGPT search could eventually be a viable alternative to traditional search (though it seems this is, at the very least, far off).<\/li>\n<li>AI optimization, or showing up prominently not just in ChatGPT search but in ChatGPT responses more broadly (and for responses from similar products like Claude, etc.), is a practice that SEOs are well-positioned to become experts at.<\/li>\n<li>ChatGPT can help with lots of SEO tasks!<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT<\/em><\/strong><\/p>\n<p>Here, I\u2019ll focus on use cases to help perform SEO functions. What follows are ChatGPT\u2019s use cases for SEO.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ai-content-generation\"><span class=\"ez-toc-section\" id=\"AI_content_generation\"><\/span>AI content generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generating SEO-focused content with AI is probably the most talked about element of AI and SEO.<\/p>\n<p>From creating blog posts and other content whole cloth to generating images and videos, generating meta descriptions, or editing and rewriting content, ChatGPT and OpenAI\u2019s tools can help with a number of specific functions related to content creation generally and SEO-focused content creation specifically.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"615\" alt=\"ChatGPT 4o for AI content generation\" class=\"wp-image-451547\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation.png.webp 1136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-768x416.png.webp 768w\" data-lazy-sizes=\"(max-width: 1136px) 100vw, 1136px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"615\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation.png.webp\" alt=\"ChatGPT 4o for AI content generation\" class=\"wp-image-451547\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation.png.webp 1136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-600x325.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-800x433.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-AI-content-generation-768x416.png.webp 768w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/figure>\n<\/div>\n<p>An important concern here is how Google thinks about AI content in general.<\/p>\n<p>SEOs need to identify the specific instances where ChatGPT can make them more efficient or enhance their content.\u00a0<\/p>\n<p>At the same time, it\u2019s crucial to understand the potential risks to rankings and organic traffic when using ChatGPT-generated content in different ways (mainly if you\u2019re relying on content created by writers you don\u2019t have a relationship with).<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Does Google\u2019s helpful content update penalize AI content?<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keyword-research-and-organization\"><span class=\"ez-toc-section\" id=\"Keyword_research_and_organization\"><\/span>Keyword research and organization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similarly, there are several specific tasks ChatGPT can execute related to keyword research and optimization, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Suggestions for keywords to target or blog topics.<\/li>\n<li>Keyword clustering or categorization.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"553\" alt=\"ChatGPT 4o for keyword research and organization\" class=\"wp-image-451548\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization-348x338.png.webp 348w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization-116x113.png.webp 116w\" data-lazy-sizes=\"(max-width: 570px) 100vw, 570px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"553\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization.png.webp\" alt=\"ChatGPT 4o for keyword research and organization\" class=\"wp-image-451548\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization-348x338.png.webp 348w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-keyword-research-and-organization-116x113.png.webp 116w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\"><\/figure>\n<\/div>\n<p>A key consideration for SEOs is how this relates to your current and optimal processes for these tasks.<\/p>\n<p>ChatGPT isn\u2019t designed to be an \u201cSEO tool,\u201d so it won\u2019t emphasize search volume, competition, relevance, and co-occurrence like more focused keyword research or organization tools.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-code-generation-and-technical-seo\"><span class=\"ez-toc-section\" id=\"Code_generation_and_technical_SEO\"><\/span>Code generation and technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/shwnhll\/status\/1613554157377421312\">helping people generate code and build things<\/a>, and it\u2019s no different for specific technical SEO tasks.<\/p>\n<p>Depending on the prompts, ChatGPT can help with schema markups, robots.txt directives, redirect codes, and building widgets and free tools to promote via link outreach.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"565\" alt=\"ChatGPT 4o for Code generation and technical SEO\" class=\"wp-image-451549\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO.png.webp 697w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO-417x338.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO-139x113.png.webp 139w\" data-lazy-sizes=\"(max-width: 697px) 100vw, 697px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"565\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO.png.webp\" alt=\"ChatGPT 4o for Code generation and technical SEO\" class=\"wp-image-451549\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO.png.webp 697w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO-417x338.png.webp 417w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Code-generation-and-technical-SEO-139x113.png.webp 139w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\"><\/figure>\n<\/div>\n<p>As with any type of content creation, you must QA the code that ChatGPT generates.\u00a0<\/p>\n<p>If the code ChatGPT generates is incorrect, your site\u2019s template, hosting environment, CMS, and more can break.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Can AI perform technical SEO analysis effectively?<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-link-building\"><span class=\"ez-toc-section\" id=\"Link_building\"><\/span>Link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT can generate lists of outreach targets, emails, free tool ideas, and more that may assist with link building work.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"550\" alt=\"ChatGPT 4o for Link building tasks\" class=\"wp-image-451550\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks-465x338.png.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks-155x113.png.webp 155w\" data-lazy-sizes=\"(max-width: 756px) 100vw, 756px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"550\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks.png.webp\" alt=\"ChatGPT 4o for Link building tasks\" class=\"wp-image-451550\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks-465x338.png.webp 465w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/ChatGPT-4o-for-Link-building-tasks-155x113.png.webp 155w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\"><\/figure>\n<\/div>\n<p>Here again (you may be sensing a theme), two things to keep in mind:<\/p>\n<ul class=\"wp-block-list\">\n<li>Since ChatGPT was not built to be a link building tool, it may not prioritize opportunities or generate ideas that will specifically help with SEO success.<\/li>\n<li>GPT-3 is trained on old data, so the information you\u2019re getting may be wrong or outdated if you don\u2019t build your prompts very specifically to include specific information from the web.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to create linkable assets with ChatGPT<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-think-about-chatgpt-as-an-seo\"><span class=\"ez-toc-section\" id=\"How_to_think_about_ChatGPT_as_an_SEO\"><\/span>How to think about ChatGPT as an SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, given its early functionality and reception along with OpenAI\u2019s founding team and investors (and level of investment), ChatGPT will likely have longevity as a tool.\u00a0<\/p>\n<p>There are a ton of use cases for ChatGPT to help with your daily work, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lots of specific prompts across different functions in SEO.<\/li>\n<li>Rewriting title tags.<\/li>\n<li>Local SEO tasks.<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/tutorials\/how-to-crawl-with-chatgpt\/\" target=\"_blank\" rel=\"noopener\">API integration with tools like Screaming Frog<\/a> that you\u2019re using every day.<\/li>\n<\/ul>\n<p>I would encourage SEOs to become familiar with ChatGPT (what it\u2019s capable of and what its shortcomings are), get creative with how you can use it to speed up or improve your current processes, and to get used to carefully checking its output.\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Tom Demers\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/TomDemers-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/TomDemers-lg.jpg\" alt=\"Tom Demers\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Tom Demers<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TomDemers&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/tomdemers\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tTom Demers is the co-founder and managing partner of Measured SEM. His company offers paid search management, local SEO, search engine optimization (SEO), and content marketing services to businesses of varying sizes in various industries.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits. Interest in AI technology and, more specifically, OpenAI\u2019s ChatGPT product has skyrocketed in recent years.\u00a0 People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web\u2026 \u2026and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/What-is-ChatGPT-and-why-SEOs-should-care-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[138467,78072,152278,129436,141199,78070,148084],"class_list":["post-652588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chatgpt","tag-content","tag-generative-engine-optimization-geo","tag-link-building","tag-openai","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652588"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652589"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}