{"id":652635,"date":"2025-02-07T18:45:20","date_gmt":"2025-02-07T15:45:20","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-algorithm-changes-blamed-for-50-traffic-drop-to-news-site-the-sun\/"},"modified":"2025-02-07T18:45:20","modified_gmt":"2025-02-07T15:45:20","slug":"google-algorithm-changes-blamed-for-50-traffic-drop-to-news-site-the-sun","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-algorithm-changes-blamed-for-50-traffic-drop-to-news-site-the-sun\/","title":{"rendered":"#Google algorithm changes blamed for 50% traffic drop to news site the Sun"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a256c2f57aa5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a256c2f57aa5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-algorithm-changes-blamed-for-50-traffic-drop-to-news-site-the-sun\/#The_legacy_media_brand_is_shifting_focus_from_reach_metrics_to_engagement_such_as_YouTube_watch_time\" >The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_legacy_media_brand_is_shifting_focus_from_reach_metrics_to_engagement_such_as_YouTube_watch_time\"><\/span>The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>UK <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> site the Sun ended 2024 by losing half of its audience, due in part to \u201calgorithm changes at certain platforms,\u201d according to the latest earnings report from parent company News Corp. <\/p>\n<p>On the earnings call, News Corp Chief Financial Officer Lavanya Chandrashekar was more specific, blaming \u201cindustry headwinds on search algorithms.\u201d Yes, that means Google search algorithm updates.<\/p>\n<p><strong>The drop.<\/strong> Glenn Gabe, SEO consultant at G-Squared Interactive, shared a screenshot showing the massive visibility drop <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/glenngabe\/status\/1887856217206194488\/photo\/1\" target=\"_blank\" rel=\"noopener\">on X<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1642\" height=\"570\" alt=\"The Sun Traffic Drop 2024\" class=\"wp-image-451681\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024.png 1642w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-600x208.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-800x278.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-200x69.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-768x267.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-1536x533.png 1536w\" data-lazy-sizes=\"(max-width: 1642px) 100vw, 1642px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1642\" height=\"570\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024.png\" alt=\"The Sun Traffic Drop 2024\" class=\"wp-image-451681\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024.png 1642w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-600x208.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-800x278.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-200x69.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-768x267.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/the-sun-traffic-drop-2024-1536x533.png 1536w\" sizes=\"(max-width: 1642px) 100vw, 1642px\"><\/figure>\n<p><strong>Why we care.<\/strong> Not all websites are losing Google traffic, but many are and have been over the past couple of years following multiple helpful content and core updates (and others). Another News Corp. publisher, the New York Post, also lost 27% of its traffic during the same time period. Although HubSpot\u2019s traffic collapse was much discussed, HubSpot isn\u2019t the only site struggling with traffic loss. <\/p>\n<p><strong>What the Sun is saying.<\/strong> A Sun spokesperson told <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pressgazette.co.uk\/media_business\/sun-traffic-revenue-news-corp\/\" target=\"_blank\" rel=\"noopener\">Press Gazette<\/a> they are less concerned about traffic metrics:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAfter an extended period of significant growth, we have been impacted by the volatility of the referrer platforms like everyone else, especially in the US.<\/li>\n<li>\u201cBut \u2026 we are focused on growing deeper engagement with our readers and less concerned about pure reach metrics like global UVs.\u201d<\/li>\n<\/ul>\n<p>So what metric does the legacy media brand care about \u201cmore than anything now\u201d? <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> watch time.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Danny Goodwin<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-algorithm-traffic-drop-the-sun-451680\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time. UK news site the Sun ended 2024 by losing half of its audience, due in part to \u201calgorithm changes at certain platforms,\u201d according to the latest earnings report from parent company News Corp. On the earnings call, News&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/sunset-dark-clouds-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149959,78070],"class_list":["post-652635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-news-publisher","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652635"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652636"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}