{"id":652677,"date":"2025-02-08T00:20:21","date_gmt":"2025-02-07T21:20:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-simplifies-advantage-campaign-setup-adds-leads-campaigns\/"},"modified":"2025-02-08T00:20:21","modified_gmt":"2025-02-07T21:20:21","slug":"meta-simplifies-advantage-campaign-setup-adds-leads-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-simplifies-advantage-campaign-setup-adds-leads-campaigns\/","title":{"rendered":"#Meta simplifies Advantage+ campaign setup, adds leads campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e7ce452f3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e7ce452f3e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-simplifies-advantage-campaign-setup-adds-leads-campaigns\/#Metas_new_AI_features_for_advertisers_include_automated_campaign_optimization_and_personalized_recommendations\" >Meta&#8217;s new AI features for advertisers include automated campaign optimization and personalized recommendations.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Metas_new_AI_features_for_advertisers_include_automated_campaign_optimization_and_personalized_recommendations\"><\/span>Meta&#8217;s new AI features for advertisers include automated campaign optimization and personalized recommendations.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements.<\/p>\n<p><strong>Details. <\/strong>Meta is rolling out these new features:<\/p>\n<ul class=\"wp-block-list\">\n<li>A streamlined Advantage+ campaign setup that automatically <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies AI optimizations to sales, app, and leads campaigns \u2014 removing the need for marketers to choose between manual or automated campaigns<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"596\" height=\"402\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475852172_980356457315093_4994487349941364436_n.gif\" alt=\"475852172 980356457315093 4994487349941364436 N\" class=\"wp-image-451718\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>New Advantage+ leads campaigns specifically designed to help advertisers find high-quality leads more efficiently. Early tests show a 10% lower cost per qualified lead compared to campaigns without these AI features<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"600\" alt=\"475669037 1549703905715467 4806216026446971125 N\" class=\"wp-image-451717\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-776x600.webp 776w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-437x338.webp 437w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-146x113.webp 146w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-768x594.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-1536x1188.webp 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n.webp 1600w\" data-lazy-sizes=\"(max-width: 776px) 100vw, 776px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-776x600.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-776x600.webp\" alt=\"475669037 1549703905715467 4806216026446971125 N\" class=\"wp-image-451717\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-776x600.webp 776w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-437x338.webp 437w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-146x113.webp 146w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-768x594.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n-1536x1188.webp 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475669037_1549703905715467_4806216026446971125_n.webp 1600w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>An expanded opportunity score system that gives advertisers a 0-100 rating on their campaign setup and provides actionable recommendations for improvement<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" alt=\"475407433 1761260764446417 3795482433383149633 N\" class=\"wp-image-451719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-800x400.gif.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-600x300.gif.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-200x100.gif.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-768x384.gif.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-1536x768.gif 1536w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-800x400.gif.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-800x400.gif.webp\" alt=\"475407433 1761260764446417 3795482433383149633 N\" class=\"wp-image-451719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-800x400.gif.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-600x300.gif.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-200x100.gif.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-768x384.gif.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/475407433_1761260764446417_3795482433383149633_n-1536x768.gif 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><strong>Why we care. <\/strong>Meta is essentially democratizing its most advanced AI tools that were previously limited to specific campaign types, meaning you can now get the same powerful optimization features across all your campaigns (sales, app, and leads) without having to manually configure them. <\/p>\n<p>Also the new streamlined setup removes the complexity of choosing between manual and automated campaigns, making it easier for you to leverage Meta\u2019s best-performing AI features, regarldess of skill level.<\/p>\n<p><strong>The big picture. <\/strong>The company\u2019s Advantage+ suite has become increasingly popular among marketers, with its shopping campaigns growing 70% year over year in Q4, according to Meta.<\/p>\n<p><strong>What\u2019s next.<\/strong> Meta plans to integrate these features into Ads Manager later this year, combining AI optimizations with personalized campaign recommendations.<\/p>\n<p><strong>Between the lines.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/news\/supercharge-performance-advantage-opportunity-score\">The move<\/a> represents Meta\u2019s continued push to automate and simplify its advertising platform while maintaining performance, as the company faces increasing competition in the digital ad space.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-advantage-campaign-setup-leads-campaigns-451713\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta&#8217;s new AI features for advertisers include automated campaign optimization and personalized recommendations. Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A streamlined Advantage+ campaign setup that automatically applies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/SEL-Blog-2025-02-07T181204.054-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,107942],"class_list":["post-652677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652677"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652678"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}