{"id":652975,"date":"2025-02-10T17:55:15","date_gmt":"2025-02-10T14:55:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/"},"modified":"2025-02-10T17:55:15","modified_gmt":"2025-02-10T14:55:15","slug":"ai-driven-ads-take-the-field-during-the-2025-super-bowl","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/","title":{"rendered":"#AI-driven ads take the field during the 2025 Super Bowl"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a363ea8a0a12\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a363ea8a0a12\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/#OpenAI\" >OpenAI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/#Google\" >Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/#Salesforce\" >Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/#GoDaddy\" >GoDaddy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-driven-ads-take-the-field-during-the-2025-super-bowl\/#Cirkul\" >Cirkul<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">We\u2019ve officially experienced an AI Super Bowl, people. <\/p>\n<p class=\"wp-block-paragraph\">As everyone tuned in to watch the annual championship <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>, the biggest buzz wasn\u2019t just about the Eagles\u2019 blowout win and Kendrick Lamar performing his Grammy-winning diss track at the halftime show.\u00a0It was also about AI being a consistent <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> in several of the multi-million dollar ad spots.<\/p>\n<p class=\"wp-block-paragraph\">From OpenAI\u2019s Super Bowl debut to Google\u2019s Gemini chatbot sharing cheese facts, here are some key highlights from this year\u2019s Super Bowl ads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-openai\"><span class=\"ez-toc-section\" id=\"OpenAI\"><\/span>OpenAI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">OpenAI debuted its first-ever Super Bowl ad with the aim of bringing ChatGPT to the masses. This commercial marks the AI startup\u2019s first foray into high-profile marketing and features a pointillism animation style, where black and white dots represent significant historical milestones, including the invention of the lightbulb, the moon landing, and the first email, ultimately highlighting the emergence of generative AI.<\/p>\n<p class=\"wp-block-paragraph\">In the company\u2019s commercial, the message is clear: remarkable achievements often begin with a single step. Reactions to the ad, however, were mixed, with many viewers <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/KinggZoom\/status\/1888759555229691912\">arguing<\/a> that the ad was a letdown whereas others praised it. It\u2019s not surprising to see varied opinions, as OpenAI divides people already.<\/p>\n<p class=\"wp-block-paragraph\">The Game Day spot comes on the heels of the company\u2019s recent rebranding, which revealed a new logo and typeface and seeks to redefine the company\u2019s identity in the competitive tech landscape. In a <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=k3d_xeVxEOE\">new video<\/a> that announces the rebrand, OpenAI utilizes the same black dot motif.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-google\"><span class=\"ez-toc-section\" id=\"Google\"><\/span>Google <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Of course, Google took this opportunity to show off its Gemini chatbot to millions of football fans on Sunday. The commercial highlights how a father utilizes the AI tool to juggle preparing for his dream job interview while also raising his daughter and teaching tough life lessons.  <\/p>\n<p class=\"wp-block-paragraph\">It was a sweet ad, unlike a 30-second ad by Google that was <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=I18TD4GON8g\">posted on YouTube 11 days ago<\/a> and caused a bit more drama. <\/p>\n<p class=\"wp-block-paragraph\">That earlier ad, set in a cheese mart in Wisconsin, aimed to demonstrate how small businesses use AI in Google Workspace. But according to X user <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/natejhake\/status\/1885137074673549460\">Nate Hake<\/a>, the original video apparently had to be edited because the Gemini chatbot provided a potentially inaccurate fact. In the original version, Gemini claimed that gouda accounted for 50% to 60% of global cheese consumption. Although Google\u2019s president of cloud applications, Jerry Dischler, <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/x.com\/jdischler\/status\/1885806962605957555\">responded<\/a> to Hake that it wasn\u2019t a hallucination as it was pulled from <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.cheese.com\/smoked-gouda\/\">cheese.com<\/a>, many speculate the figure is an overestimation. It now appears that the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> video has been altered to remove this stat.<\/p>\n<p class=\"wp-block-paragraph\">While we guess that tweaking ads happens often, it\u2019s notable that a large tech giant like Google made such a public mistake. However, it\u2019s a reminder that AI can hallucinate, and not even large corporations catch them all the time.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p class=\"wp-block-paragraph\">Meta promoted its Ray-Ban Meta smart glasses in an ad spot that features Chris Hemsworth, Chris Pratt, and Kris Jenner (the Chris trifecta, if you will) as they explore an art gallery. While Pratt asks the AI-powered glasses about the artwork, Hemsworth eats an expensive banana, a reference to Justin Sun, the Tron founder and blockchain billionaire who purchased a <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2024\/11\/29\/nx-s1-5210800\/6-million-banana-art-piece-eaten\">$6.2 million piece<\/a> that consisted solely of a banana taped to a wall.<\/p>\n<p class=\"wp-block-paragraph\">The Super Bowl commercial enlisted these popular celebrities to demonstrate its AI wearables, likely in a bid to boost its appeal among the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> public. CEO Mark Zuckerberg <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.businessinsider.com\/mark-zuckerberg-meta-employees-intense-year-2025-1\">reportedly<\/a> told employees in a leaked all-hands meeting that the company has sold over 1 million Ray-Ban Meta glasses in 2024.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-salesforce\"><span class=\"ez-toc-section\" id=\"Salesforce\"><\/span>Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">In a Salesforce\u2019s Super Bowl ad, the company demonstrates how \u201cAI was meant to be.\u201d The ad features \u201cInterstellar\u201d star Matthew McConaughey as he rushes through the bustling Heathrow Airport. After booking his flight online, he\u2019s caught off guard by a last-minute gate change, resulting in a frantic race to catch his plane. However, maybe if he used Agentforce, Salesforce\u2019s platform for building autonomous AI agents, he could have had a less stressful experience.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-godaddy\"><span class=\"ez-toc-section\" id=\"GoDaddy\"><\/span>GoDaddy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">GoDaddy, the web-hosting platform, showcased its AI product, \u201cAiro,\u201d during its Game Day spot. The tool is designed to assist small businesses in creating professional-quality logos, website designs, and promotional content for social media.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The commercial featured actor Walton Goggins demonstrating how he uses Airo to create a website to promote his own line of goggles, aptly named the Goggins goggles. In the ad, Goggins says that actors are great at pretending, and small business owners can easily do the same. Because who needs to know what they\u2019re doing when you can ask an AI to do it for you?<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-cirkul\"><span class=\"ez-toc-section\" id=\"Cirkul\"><\/span>Cirkul<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Water bottle brand Cirkul took a playful jab at AI during its Super Bowl ad. The commercial stars actor Adam Devine, who enlists the help of an AI assistant to order a Cirkul water bottle. However, the AI mistakenly interprets his request and ends up ordering 100,000 water bottles, highlighting the unpredictable consequences of relying on the tech for everyday tasks.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The ad also announces that Cirkul plans to give away 100,000 free bottles to customers viewing the game.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p class=\"wp-block-paragraph\">Along with major tech players running ads for the 2025 Super Bowl, several startups invested in ads this year, including fintech company Ramp, where Philadelphia Eagles\u2019 running back Saquon Barkley is an investor.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techcrunch.com\/2025\/02\/10\/ai-driven-ads-take-the-field-during-2025-super-bowl\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn\u2019t just about the Eagles\u2019 blowout win and Kendrick Lamar performing his Grammy-winning diss track at the halftime show.\u00a0It was also about AI being a consistent theme in several of the multi-million dollar ad&#8230;<\/p>\n","protected":false},"author":1,"featured_media":652976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/02\/Gemini_Image_ChiefsEagles.jpeg?w=1200","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,122306,126098,151443,141199,80958],"class_list":["post-652975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-meta","tag-google-pixel","tag-media-entertainment","tag-openai","tag-super-bowl"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=652975"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/652975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/652976"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=652975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=652975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=652975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}